Radio Promotion Created Awareness

Vol. 10, No.3
Northern New Jersey
April 2011
Radio Promotion Created Awareness
Bowling in North Jersey was given some additional exposure when eight
BPANJ member centers participated in a promotion with WDHA Radio in
January and February. A combination of recorded and live radio commercials,
e-mail blasts, web site promotion, and other marketing tactics were used.
Centers which floored Pinhead Leagues also enjoyed promotional appearances
by a WDHA team.
Groupon a Big Success for Centers and Customers
Six BPANJ member centers enjoyed sales of over 800 Groupons in late
January when the popular e-mail based coupon promotion occurred. Consumers
were able to buy a two hour lane rental with up to five shoe rentals for $25.
Purchases of the coupons were brisk and the centers benefited from increased
revenue and customer traffic.
10 Immutable Laws of
Customer Relationships
The following is based on a conversation with the enthusiastic,
enlightening and entertaining sales trainer Jerry Acuff, author of The
Relationship Edge in Business
“Selling at the highest level means building strong customer
relationships which create ongoing sales opportunities.
There are ten fundamental laws that determine whether a
customer will want to have a long-term relationship with you.
Here they are:
LAW #1:
LAW #2:
LAW #3:
LAW #4:
LAW #5:
LAW #6:
LAW #7:
LAW #8:
LAW #9:
LAW #10:
Your customer wants to feel important.
Your customer craves being appreciated.
Your customer is NOT interested in you.
Your customer seeks success and happiness.
Your customer wants you to listen and understand.
Your customer must feel valued before buying.
Your customer buys emotionally but defends logically.
Your customer’s average attention span is short.
Your customer wants you to show true interest.
Your customer wants to teach you something.
If you behave with these laws constantly in mind, your customers will
work with you, buy from you, and give you great referrals. On the other
hand, if you ignore any of these laws, you’re toast. Your customers will
move on to somebody who knows how to treat them right.”
This article is a blog written by Fred Kaplowitz, President of the Kaploe Group, and Executive
Director of the BPA of North Jersey. Visit http://fredkaplowitz.blogspot.com to read more of
Fred’s blogs.
Bowling Proprietors' Association of
North Jersey, Inc. Members
Bowling Center
•Boonton Lanes
•Bradley Beach Bowl & Rec Center
•Fort Monmouth Lanes
•Garwood Lanes
•Harmony Lanes
•Howell Lanes
•Jersey Lanes
•Majestic Lanes
•MWR Bowl
•Oakwood Lanes
•Plaza Lanes
•Rockaway Lanes
•Sparta Lanes
•Stelton Lanes
•T-Bowl II
•Tenpin Lanes
•Woodbridge Bowling Center
Location & Telephone
Boonton, 973-335-0123
Brad. Beach, 732-774-4540
Ft. Monmouth, 732-532-3805
Garwood, 908-276-2040
Middletown, 732-671-2100
Howell, 732-462-6767
Linden, 908-486-6300
Hopelawn, 732-826-6800
Lakehurst, 732-323-2027
Washington, 908-689-0310
Madison, 973-377-8919
Rockaway, 973-627-5800
Sparta, 973-729-6135
Piscataway, 732-985-2695
Wayne, 973-694-5800
Manville, 908-526-4040
Woodbridge, 732-634-4520
Do you not see a bowling center listed here which might be a
prospect for membership in our association? Please call Stacy Karten
at the Kaploe Group (410-356-0936) and advise him.
Daily Deals set for April
The following member centers are
participating in a Daily Deals coupon
promotion scheduled for April 29.
•Garwood Lanes •Jersey Lanes
•Majestic Lanes
•Oakwood Lanes
•Rockaway Lanes •Stelton Lanes
•T-Bowl II
Daily Deals is done through New
Jersey Press/Gannet Media as a way
to increase sales and reach new customers through a targeted e-mail..
The offer is one lane for two hours
of bowling and shoe rentals for up to
five people for $30. At the time the
consumer purchases the coupon, they
will select which bowling center they
want to use the coupon. The coupon
will be valid for six months and there
will be a limit of one coupon per group
per visit. The coupon is valid any time
lanes are available.
For each coupon that is sold the center receives $16.60. A check will be
sent to each center. When the customer
comes in for their visit they present the
coupon and get the bowling and shoe
rentals which they prepaid. Additional
bowling, food and drink, etc. will be
paid for by the customers during their
visit.
Striking Success Newsletter
S
triking Success is published in
January, April, July, and October
by the Bowling Proprietors' Association of North Jersey, Inc. For more
information, contact Sharon Nasta at
732-462-6767 (Howell Lanes).
OUR MISSION IS TO
ENHANCE YOUR
PROFITABILITY!
BPANJ
Officers
President
Sharon Nasta
Howell Lanes
732-462-6767
Vice-President
Nadine Sokalski
Stelton Lanes
732-985-2695
Secretary
Richard Mark
Rockaway Lanes
973-627-5800
Treasurer
Tom Martino, Jr.
Majestic Lanes
732-826-6800
Visit Us On-Line At
WWW.BOWL-NJ.COM
Please Support Our Trade Members!
Bowlers’ Supply, Inc.
Contact: Terry Brenneman, 1600 Pennsylvania Avenue, York, PA 17404
Ph: 717-845-1504
Fax 717-854-6072
www.bowlerssupply.com
Brouwer, Hansen & Izdebski Insurance
Contact: Dave Stanton, PO Box 1010, Haddonfield, NJ 08033
Ph: 856-795-7500
Fax: 732-349-2276
www.bhi-insurance.net
Brunswick Bowling & Billiards
Contact: Brent Perrier, 1 N. Field Court, Lake Forest, IL 60045
Ph: 847-735-4700
Fax: 847-735-4500
www.brunswickbowling.com
Confidential Brokerage Services
(Buy & Sell Centers & Equipment)
Contact: Louis Chapman, 6816 South Q Court, Fort Smith, AR 72903
Ph: 479-484-5473
Fax: 479-484-5473 (call 1st) Email: [email protected]
Done-Rite Pins & Capital Equipment
Contact: Glenn Gable and Dave Sapp, 20434 Krick Rd. West, Walton Hills, Oh 44146
Ph: 800-222-2695
Fax: 440-232-3635
www.donerite.com
Linds World Impex
(Rental Shoes, Resale Shoes, Bags, Lockers)
Contact: David Wiggins, 6620 Southpoint Drive South, Jacksonville, FL 32216
Ph: 800-950-4568
Fax 904-332-0930
www.linds.com
Marcel Fournier Bowling Services
(Brokerage & Appraisal Services, affiliated with Sandy Hansell)
Contact: Marcel Fournier, 304 Dunlawton Avenue, Port Orange FL 32127
Ph: 386-233-0924; 800-732-4145 Fax: 386-767-3226
Email: [email protected]
Miller Brewing Company
Contact: Marty Reed, 7 Foster Avenue, Suite 100, Gibbsboro NJ 08026
Ph: 856-489-5900
Fax: 856-504-5990
Email: [email protected]
BPAA BOWL EXPO
June 26 - July 1
Gaylord Texan Resort
Grapevine, Texas
www.bowlexpo.com
800-343-1329
BPAA U.S. WOMENS
OPEN QUALIFIER
Sunday, May 22, 2011
Jersey Lanes
Flier/Entry Form/Rules
at www.bowl-nj.com
Please Support Our Trade Members!
Mulbro Manufacturing Company
Contact: Ray Mullen, PO Box 386, Middlesex, NJ 08846-0386
Ph: 732-752-8073
Fax: 732-424-1280
Email: [email protected] and [email protected]
New Jersey Restaurant Association
(Trade Association)
Contact: Laura Kalanich, 126 West State Street, Trenton, NJ 08608
Phone: 800-848-6368 Fax: 609-599-3340
www.njra.org Email: [email protected]
Sports Reporter
(Bowling Newspaper)
Contact: Dan McDonough, PO Box 1491, Secaucus, NJ 07094
Ph: 201-865-5363
Fax: 201-865-6246
Email: [email protected]
Storm Products
(Bowling Balls, Bags, Apparel & Accessories)
165 S. 8th W, Brigham City UT 84302
Ph: 800-369-4402
Fax 435-734-0338
www.stormbowling.com
The Kaploe Group
(Marketing & Management Consulting)
Contact: Fred Kaplowitz, 330 E. 38th Street, New York, NY 10016
Phone: 212-867-2577
Fax: 212-867-9277
www.kaploegroup.com
Cell: 516-359-4874
Email: fredkap@verizon.
Bowling Music Network
Bowling Music Network is a company built on the needs of the business of bowling. Our goal
is to provide a service that enhances the experience of the bowling consumer while creating
new profit opportunities for bowling center proprietors.
Contact Jim Juniper. 1-866-684-8324, ext. 3. [email protected].
www.bowlingmusic.com
Reminder...These free game coupons
are still valid at Strike Ten centers