AW 2011 newsletter

Transcription

AW 2011 newsletter
NEWSLETTER
AUT
A Vendor Relations Publication
UM
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020
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770
5 79
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201
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Events, Information, Stories, Lifestyle, Facts, Firsts,
News
FEATURES
QVC LIFE
QVC and the museum of Liverpool
Facebook Winning
EVENTS AND
Page 2
Page 2
AWARDS
Richard Ward Brand Workshop
Jewellery Style makers
QVC Food Festival
QVC Gets Crafty
Star Appeal
BCC Fashion Show
QVC Gets Musical
QVC Beauty Awards
Freesat Winners
Page 2
Page 3
Page 3
QVC Beauty Awards
Page 4
Page 4-5
Page 6
Page 6
Page 7
Page 8
Festival of Food
Dolly Parton in the Studio
SOCIAL RESPONSIBILITY
Sport in the Park
Vendor Relations
Page 8
Page 8
Marco Polo House, 346 Queenstown rd, London, SW8 4NQ | 020 7705 7918 | www.qvcuk.com
NEWS LETTER- AUTUMN/WINTER 2011!
PAGE
2
QVC LIFE AND EVENTS
New Museum of Liverpool and QVC
them how excited he was about the
opening.
Other local businesses being
showcased include, Cains Brewery, the
Cavern Club and Liverpool City Council.
Richard Ward Brand
Workshop
!
!
New Museum Of Liverpool exhibition
On the 19th July the new Museum of
Liverpool opened it’s doors putting QVC
firmly in the spotlight! QVC was chosen to
feature in an exhibit entitled, ‘21st Century QVC Shopping’.
Liverpool has attracted new kinds of
business to the area, and QVC Knowsley is
seen as a great example of a new
generation business, providing new
employment opportunities. This is a
fantastic achievement for us, and the first
time QVC UK has been showcased in a
museum.
A film crew visited Knowsley last year, to
take some footage of our people, across the
site, to use in the exhibit, which also
displays a L’Occitane product and some of
the tools of our trade. Sandra Nixon, HR
Development & Training Manager, who
features in the footage and has been with
QVC since day one, 17 years ago, said: “I
feel really privileged to be asked to take
part and I’m proud that QVC are being
recognised in such a way. “This is a
testament to all of the people who work
here, who make the business the success
that it is today and for creating a great
place to work.” The Museum was officially
opened by local lad, Finn O’Hare, aged 5,
after he wrote to museum bosses to tell
In July, a handful of top spenders were
invited to the Richard Ward Brand
Workshop. The event ran over 2
sessions and offered guests the chance
to browse the new Seasons Summer
Protect Collection alongside other
Richard Ward products.
Richard Ward Brand Workshop
The highlight of the day was when each
guest was treated to a one-on-one hair
consultation with a member of the Richard
Ward team. Customers were advised on the
best products to suite their hair type and
the most effective application methods.
They were then given a new look by the
Richard Ward Stylists using the products
recommended.
Refreshments were served throughout and
guests were given a tour of the QVC
studios. At the end of the event, they were
all presented with a generous goody bag.
Facebook Winning
On the 7th July, QVC selected 8 Winners
for a competition featured on
Facebook; their prize included talking
about their favourite products on
camera alongside a QVC presenter.
Beforehand, they received professional
coaching from Tina, Julian and Simon.
At the end of the session, they were
given a DVD of their
performances and a
very generous goody
bag.
!
“I thought I would let you that I
enjoyed myself yesterday at the
workshop. I know that it takes a
lot of preparation so thank you
very much for the invitation and
also the lovely goody bag that I
was given. I have already
ordered the dettox set that
Richard was saying would be
good for my coloured hair to
make it brighter.
I look forward to coming up to
see you again in September, if
you could kindly let me know the
dates and times then I can come
back to you at a later date if that
is alright. I enjoy coming to your
workshops etc at QVC as I know
a lot of effort are put into making
then good for us”
-Rita Batten
“To everyone who was part o the
presenter morning: thanks so
much for making it a
brilliant experience,
it was so nice to
meet you all.”
-Emma Warhurst
!
Marco Polo House, 346 Queenstown rd, London, SW8 4NQ | 020 7705 7918 | www.qvcuk.com
NEWSLETTER- AUTUMN/WINTER 2011!
Jewellery Style Makers
On the 11th and 12th August we
invited 360 of our most loyal fine
jewellery customers to the QVC
studios in London to meet the
designers and preview their new
items. The event was hosted by
Dale Franklin and Julian
Ballantyne along with 5 of our
top designers:
Ana De Costa
Lola Rose - Nikki Gerwirtz/Roger
Latham
Sho - Sarah Ho
Dower & Hall - Dianne Hall
Joanna Dahdah
Our beautiful QVC models were
also on hand to share a chat
with our customers over a cuppa
and a cupcake! The event was
held to promote the Jewellery
Style Makers weekend which
was on 20th & 21st August. By
attending this event, customers
had the opportunity to preview
lots of brand new jewellery,
which hasn't been seen before
and of course a chance to meet
the designers themselves, where
they could ask them any
questions and also make
suggestions! The event ended
with a raffle prize draw and each
customer went home with a QVC
goody bag.
PAGE
3
FOOD FESTIVAL
“Just to say I really enjoyed the Jewellery
Preview day on Thursday 11 August in
London. It was really great meeting all
the designers and to see the new
products and new designers. I also very
much enjoyed meeting the models, and
Dale who was a great host! Many
thanks.”
-Diane from East Sussex
QVC’s Top Food spenders were invited to the Food
Festival on the 8th abd 9th September. They had the
chance to try samples, watch live cooking
demonstrations and try their hand at jam making. Guests were greeted by QVC presenters, vendors,
buyers and the Event Team. They arrived to hot and
cold refreshments which included jam and scones as
well as crackers and cheese! The event finished with
a raffle prize draw and each guest was given a
goody bag.
“Hello to everyone at QVC, Just a quick
thank you for inviting me to your
Jewellery preview on 11th August.
Hospitality was great and loved the
experience. And the presenters and
models were so friendly, made a lovely
day! Thank you!!”
-Lynn “We just wanted to thank you for the invitation and the warm welcome at the food
from Hertfordshire event. Everybody was helpful, welcoming and enthusiastic - we both really enjoyed
the afternoon”
“I would just like to thank QVC for such a
nice time we had at the jewellery event on
-Elizabeth and Margaret
Friday. We enjoyed meeting the
Greenwell
presenter, designers and the models.
Thank you once again from a very
satisfied
customer.”
- Patricia from London
Jeweller y Style
Makers
Food Festival
Marco Polo House, 346 Queenstown rd, London, SW8 4NQ | 020 7705 7918 | www.qvcuk.com
NEWSLETTER- AUTUMN/WINTER 201
PAGE
4
QVC GETS
CRAFTY
This customer event was
the perfect opportunity
for craft vendors to meet
their customers. Vendors
were able to showcase
their new and favourite
kits and products, as well
as to promote the on air
Craft Day on Thursday
25th August. Some of
QVC’s most loyal crafters
were invited to share in
the delight of a great day
of crafting! The event
was held over the 18th
and 19th August.
“I have just returned from the QVC
Craft Day at your London studios and
have to say a HUGE, HUGE thank you
for inviting me and giving me such a
great time. It was wonderful to meet
Amy, Marion and the others face to
face, and to craft with them. We were
all made to feel so welcome it was just
WONDERFUL !!!!!! The icing on the
cake for me was winning a raffle prize
of a Sissix Big Shot die-cut machine - I
have never won anything before so you
can guess I'm feeling on top of the
world!”
QVC’S STAR APPEAL
Alongside this, Personal
Impressions held ‘A
Winter’s Tale’ workshop,
where customers were
able to create a wintry
landscape with Personal
Impressions latest
Christmas stamps and
Ranger inks. We also held a “Studio
Tour Competiton” where
five lucky winners plus
their guests (10 in total)
won a tour of QVC,
including an exclusive
meet and greet with
QVC’s Craft Prep Studio
Co-ordinator – Caroline
Blanchard.
-Margaret Rowbothem
Each vendor had a
trestle table showcasing
their products along with
a ‘make and take’ table
which gave customers
the opportunity to put
their crafting skills to
practice alongside the
crafting experts.
“Having the opportunity to try our
hand at lots of different types of crafting
under the expert eye of such helpful and
friendly presenters was both fun and
beneficial. We now look forward to
attempting more ambitious projects in
the future” – Roz Ruston
GOK WAN
JOE MCELDERRY
One of the nation's most
popular fashion experts, Gok
Wan, graced QVC Towers with
his presence during the week
of the 27th June. He's known
for presenting TV shows 'How
to look good naked', 'Gok's
fashion fix' and 'Miss naked
beauty' - teaching us all how to
look and feel great!
However, Gok wasn't always
the confident person that we
all know him for. His new
autobiography 'Through thick
and thin' reveals how he
bounced back from difficult
teenage years and what
inspired him to help women
become more confident in
themselves.
X-Factor winner Joe McElderry
popped into QVC studios on
the 19th August to perform two
of his songs 'Della Terra' and
'Time to Say Goodbye' from his
new album 'Classic'.
Fresh off winning the second
series of ITV show 'Popstar to
Operastar', the 20-year-old
singing sensation has decided
on a change of direction in
terms of music and is releasing
an album of classical songs.
In 2009, Joe won the hearts of
the British nation as he won
the sixth series of ITV show
'The X Factor' at age 19. He
scored a number-one hit with
his first song 'The Climb' and
released his album 'Wide
Awake' in the same year.
Gok talked to QVC about his
inspirations, his new book and
shares some style tips too
Joe McElderry
QVC Crafters
Marco Polo House, 346 Queenstown rd, London, SW8 4NQ | 020 7705 7918 | www.qvcuk.com
NEWSLETTER- AUTUMN/WINTER 2011!
PAGE
5
QVC Star Appeal
Dolly Parton
Did you catch our interview with
legendary singer Dolly Parton on
the 2nd September? We met Dolly
so she could talk to us about her
new CD album, ‘Better Day’ and her
‘Live From London’ DVD which was
taken from her most recent world
tour at the O2 in London.
Dolly is undoubtedly one of the
most successful female artists in
American history and she’s more
than earned her title of “The Queen
of Country Music” with a whopping
25 number-one singles.
Her straight-talking, no-messing
character is almost as iconic as the
songs she sings ('9 to 5', 'Jolene', 'I
Will Always Love You' to name a
few) and we can’t wait to hear
what she says.
The single was written by Guy
Chambers (famed for Robbie
Williams ‘Angel’) and the hugely
popular Taio Cruz, and it
has already had an amazing
reaction from fans on his national
arena tour.
JOHN WILSON ORCHESTRA
The orchestra was formed in 1994
and since then they've achieved
international critical acclaim,
performing at the 'BBC Proms' as
well as on 'Parkinson' and they've
collaborated with Sir Paul
McCartney as well.
Matthew performed a track from
their new deluxe album 'That's
Entertainment - A Celebration of
MGM Film Musical (Luxury Edition)',
which contains renditions of some
of your most loved Hollywood
music such as 'Singin' in the Rain'
and 'An American in Paris'.
The CD features some brand new,
never-heard-before tracks, while
the DVD showcases all Dolly's bestknown hits that she performed at
her shows on the 5th and 6th July.
On the 30th August we had soprano
and classical singer Hayley
Westenra performing live in the
QVC studios. Hayley was
performing the singles 'Gabriel's
Oboe' and 'Cinema Paradiso' from
her stunning new album Paradiso
with Enio Morricone.
Calling all Peter Andre fans! Peter
launched his brand new single,
'Perfect Night' . Peter appeared live
on QVC throughout the week of
the 27th June to perform his track
and to tell us all about it!
!
Did you catch the legendary John
Wilson Orchestra on QVC 31st
August? John Wilson himself came
in today and soloist Matthew Ford
performed 'Heather on the Hill' live
in the studio.
Talking about her new album
‘Better Day’, the seven-time
Grammy winner says “I wanted to
do an album that would be very
uplifting and positive, as well as
inspirational… Times are hard all
over. I think people need to feel
better and I thought ‘Better Day’
was a perfect title because it says
‘hope’”.
Peter Andre
Dolly Parton
!
Rhoncus tempor placerat.
!
Hayley Westenra
!
Rhoncus tempor placerat.
!
Marco Polo House, 346 Queenstown rd, London, SW8 4NQ | 020 7705 7918 | www.qvcuk.com
Peter Andre
!
NEWSLETTER- AUTUMN/WINTER 2011!
PAGE
6
!
BCC Fashion Show 2011
The Jersey Boys
The Breast Cancer Care
Fashion Show is back!
It's that time of year again - The Breast
Cancer Care Fashion Show is back! The
show was hosted this year by Ruth
Langsford and is always a glamorous event,
filled with incredible fashion (the catwalk
show was be styled by Hilary Alexander),
glasses of bubbly and a lots more!
We offered three lucky customers the
chance to win a pair of tickets to this lavish
event at the Grosvenor House Hotel in Park
Lane. The show took place on
Wednesday 5th October, and it's all in the
name of raising money for Breast Cancer
Care.
Winners can be found at www.qvcuk.com.
The stylish event consisted of a champagne
reception, afternoon tea, luxury prizes,
celebrity entertainment and the fashion
show itself.
Did you catch 'Billy
Elliot', the last of the
musicals on our West
End Musical's month, On
30th August on QVC?
!
They performed their West-End hits
'Electricity' and 'Finale' as well as an
interview with Ryan Collinson, who plays
Billy Elliot.
Billy Elliot is an award-winning musical,
which features the music of Elton John
and is based on the Oscar nominated film
which starred Jamie Bell and Julie Walters.
Set in a northern mining town against the
backdrop of the miners' strike of 84/85, it's
an uplifting story of one young boy's
struggle to realise his dreams against all
odds.
!
Legally
Blonde
Jersey Boys
As well as this,On the 12th August as part of
our West End Musicals Month here on QVC,
the cast of 'Jersey Boys' came into the
studio for a chat and to perform some of
Frankie Valli & The Four Season's most
iconic hits.
Legally Blond
We also had the cast of West End musical
'Legally Blonde' in the QVC studio on the
22nd August to perform some of their
iconic West End numbers.
Marco Polo House, 346 Queenstown rd, London, SW8 4NQ | 020 7705 7918 | www.qvcuk.com
!
!
You had your say in
the QVC Customer
Beauty Awards 2011
Beauty Month With QVC
Customers through the month of July
were busy rating and reviewing our
beauty products. Now the QVC
Customer Beauty Awards 2011
are back by popular demand, and it
was the customers chance to tell us
which products they love and think
should win!
Customers were able to choose your
favourite cleanser, anti-ageing
product, moisturiser and more, and
even wax lyrical about their musthave beauty product with our 'Your
Choice' category.
!
Voting closed on 31st July and the
winners were announced on the 7th
August. You can see the winners
below. A full list of all nomanies can
be found on www.qvcuk.com...
!
!
July was Beauty Month on QVC. To celebrate, We gave
one Celebs On Sunday reader the chance to win a
complete makeover with a team of beauty experts. That
included hair at the award winning Richard Ward Hair &
Metrospa, an Elemis SpaPod Power Booster Facial, an OPI
Manicure and make-up by mineral make-up brand Bare
Escentuals.
July Beauty Month brought customers fab beauty brands
and their experts throughout the month.
In celebration of our July Beauty Month, we
commissioned a survey of over 2,000 women to look at
beauty and how it affects us – are we really a nation of
beauty addicts?
One of the most revealing statistics to come from the
survey was that on average, women think about how
they look nine times a day. 4% of those questioned also
admitted that they thought about their appearance at
least once every half an hour.
So how dedicated are you to your beauty routines?
According to our survey, one in four Brits admit to
!
reapplying their make-up every two-to-three hours.
Whilst one in seven British women state that their beauty
regime is the first thing they think about every morning.
It also revealed that going for a job interview topped the
list of situations where women most felt conscious of
their appearance, whilst going on a night out or on a
date followed close behind. Surprisingly, the results also
showed that women felt more conscious about looking
good for other women than they do for the opposite sex.
The survey also showed some interesting things in terms
of our beauty regimes. One in five women admitted
to copying their mother's beauty regime, whilst one in
eight has continued to stick with said same routine. Does
this mean we really do turn into our mothers?
There were also some interesting facts concerning ages
and locations! It turns out that it's the younger
generation who are more image conscious, one in twelve
of under 25 year olds admit that they think about how
they look at least once an hour compared to only 1% of
over 55 year olds.
Marco Polo House, 346 Queenstown rd, London, SW8 4NQ | 020 7705 7918 | www.qvcuk.com
NEWSLETTER- AUTUMN/WINTER 2011!
PAGE
8
CHARITY, AWARDS, VENDOR
RELATIONS
We won the Freesat Award
for the Best Shopping
Channel 2011
We have won Best Shopping Channel
in this year's Freesat Awards! This is
an exciting achievement for us and
we would love to thank everyone who
voted for us!
!
Sport in the Park urges Battersea youngsters
to have fun and get active
From Tuesday 2nd to Friday 5th August QVC’s Sport in the
Park, run by local charity, Battersea Summer Scheme. Once
again kept young local residents active during the long
summer holidays with a range of creative, challenging and
sporting activities.
Now in its 18th year the Scheme has traditionally played a
significant role in reducing levels of perceived bad behaviour.
It often provides a lifeline to families on restricted incomes
who feel that there are few affordable places where they
can allow their children to go with safety. Participants had
the chance to take part in a huge range of sporting activities
NEW TO QVC?
If your a new QVC vendor, then our
one-day Vendor Operations program is
the perfect way for you to learn more
about us, meet other vendors and
leave with lots of useful information
and tips to help get your partnership
with QVC off to a fantastic start.
To register your interest in attending
the vendor Operations program, send
an email to
This is the second year in a row we've
won the award and the judges said
that, 'The channel has successfully
created a whole brand lifestyle
around its programming, with
standout special events such as Red
Carpet Day, linking to the Oscars.'
The Freesat Awards are now in their
third year and aim to recognise the
including tennis, cricket, tag rugby, athletics and even a high
rope course. Those up for a challenge could put themselves
to the test in the army assault course and Chelsea Football
Club also be attended to offer their expert football coaching
skills
Claudine Shacklock, Corporate Communications Manager at
QVC, said: “We are delighted to be supporting Battersea
Summer Scheme’s week of Sport in the Park once again.
The programme really does make a difference to youngsters
in the Battersea area who don’t always have the same
opportunities as those living elsewhere and can often find
themselves at a loose end during the long summer break.
QVC’s Sports Days give them the chance to try new things
and enjoy a huge range of outdoor activities.
[email protected] and
we’ll get back to you with details!
Tel: 020-7705-7918
GET IN TOUCH
Have any of the stories, events or
promotions featured in this issue
caught your attention?
If so, contact the vendor relations
team by emailing
[email protected]
Marco Polo House, 346 Queenstown rd, London, SW8 4NQ | 020 7705 7918 | www.qvcuk.com