2015 - UCNJ.org

THANK YOU TO OUR EVENT SPONSORS
2ND EDITION • MAY 28, 2014
Platinum Level
The Clubhouse at Galloping Hill Golf Course • Kenilworth, NJ
Gold Level
Silver Level
6
Trending
Breakout
Sessions!
ULE
SCHED
!
INSIDE
KEYNOTE SPEAKER
JILL JOHNSON
ON HER SUCCESSFUL
CAREER AS A
WOMAN IN BUSINESS
Bronze Level
www.ucnj.org/ucmb
FROM THE FREEHOLDER CHAIRMAN
CHRISTOPHER HUDAK
Welcome to the second annual Union County Women
Mean Business Summit. Our first Summit, held last June,
received a rousing response and this year we have aimed to
offer an even more rewarding experience.
The first Summit was initiated by Freeholder Linda
Carter in 2013 to provide the working women of Union County
with a forum for exploring their needs, to find issues of
common ground, and to support the full economic participation
of women in our County.
This year we continue to expand on that theme with
topics that range from basic finances and organizational
strategies to the rise of crowd funding and the power of giving
back.
In addition to enjoying our workshops and our keynote speaker, Jill Johnson, I
also encourage you to take advantage of the opportunities you will have today to meet
and network with your peers from all over the County.
I hope that the insights you gain from today’s events prove fruitful to your
endeavors this year and into the future.
HOST COMMITTEE
This event would not be possible without the hard work and dedication of the entire host committee.
Special acknowledgment should go to this group of exceptional women!
Linda Carter
Freeholder, Union County Board of Chosen Freeholders
Angie Devanney
Founder & Managing Partner, Keywood Strategies
Ellen Dotto
Secretary of the Boards & Executive Director of College Relations, Union County College
Lisa Hiscano
Director, Continuing and Professional Education, Union County College
Bernice Martina Jalloh
Partner, Jalloh & Jalloh, LLC
Kay Elizabeth LaCausi
President & CEO, Hoboken Strategy Group
Denise LaSpata
Manager, Union County Alliance
Janice C. Lilien
Executive Director, YWCA Eastern Union County
Ana Liranzo
President, Omega Maintenance Corp.
UNION COUNTY MEANS BUSINESS
Union County Means Business is a partnership between
Union County Government and our businesses
and community leaders
Our Partners
Pamela Morgan
Executive Director, Women in Media—Newark
Robin Preisler
Director, Business Development, UCEDC
Cherron Rountree
Business Administrator, City of Rahway
Linda Stender
Assemblywoman, 22nd District
Maureen Tinen
President, UCEDC
Vernell Wright
Freeholder, Union County Board of Chosen Freeholders
CONTRIBUTORS
Thank you to all of those who contributed to Union County Women Mean Business
3rd Party Logistics Group, Inc.
Blink Fitness
Boscov’s
Hand and Stone
Massage & Facial Spa
Garden of Eden Marketplace
The Jane Carter Solution
On the Side Day Spa
Rail House Restaurant
Outlet Collection at Jersey Gardens
Skye’s The Limit
Zumba Fitness NJ
Union County Alliance
Union County Performing Arts Center
Union County Women’s Journal
Varda Chocolates
Jamie Novak
Kantor & Jalloh,
Attorneys At Law
The centerpieces at today’s event have been donated by the following
Union County florists:
Apple Blossom Flower Shop
McEwen Flowers
Scotch Plains, NJ
Westfield, NJ
Christoffers Florist
Meeker’s Florist
Mountainside, NJ
Westfield NJ
Cranford Florist, Inc.
Parker Gardens
Cranford, NJ
Scotch Plains, NJ
Donato Florist
Rekemeier's Florist
Roselle Park, NJ
Cranford, NJ
Hall’s Garden Center & Florist
Rimmele’s Flower Shop
Berkeley Heights, NJ
Union, NJ
Hollywood Florist, Inc.
Scotchwood Florist
Union, NJ
Fanwood, NJ
House of Flowers
Shoprite of Union
Linden, NJ
Union, NJ
Williams Nursery
Westfield, NJ
OUR KEYNOTE SPEAKER
JILL JOHNSON
Jill Johnson is the Chief Executive Officer of the Institute
for Entrepreneurial Leadership (IFEL) and Workshop In
Business Opportunities (WIBO). She has over twenty-two
years of experience as a business strategist with expertise
in
financial
analysis,
marketing,
and
business
development. In addition, she has authored numerous
business plans that supported successful fundraising
efforts across many different industries.
Ms. Johnson started her career as a financial analyst at Goldman Sachs & Co in
mergers and acquisitions where she worked across industry groups to help clients execute deals at a minimum transaction value of $100 million. Following
her time at Goldman Sachs, she joined City News Publishing Company. There
she was responsible for advertising, sales and strategic partnerships for YES
Magazine, a national youth magazine circulated in schools and organizations in
over 30 states. In her next professional experience and immediately prior to
launching IFEL, Ms. Johnson was the President of On Point Consulting, a
strategic business planning consultancy.
In her current capacity with the Institute for Entrepreneurial Leadership, Ms.
Johnson is responsible for the strategic direction of the organization and
capacity building. She has led the company in successfully winning contracts
with the New Jersey Department of Labor, the Newark Urban Enterprise Zone
and the Rutgers Center for Urban Entrepreneurship and Economic Development
to provide entrepreneurial training and support services.
Ms. Johnson has served on numerous boards and committees focused on
economic development and served as a Trustee of the Newark Public Library
Board through appointment by Newark Mayor Cory Booker. Ms. Johnson has a
B.A. in economics from Harvard University and was honored in 2007 as an
NJBiz 40 Under 40 awardee and as a Women of Influence in Finance by the
Women’s Fund of New Jersey. Ms. Johnson is married with four sons.
Union County Women Mean Business 2013
a look back...
RAFFLE PRIZES
Bags Fly Free! – Enjoy 2 round-trip airline tickets on Southwest Airlines-operated, published,
scheduled service (excluding all flights with Code Share partners). Tickets are valid until 3/1/2015.
Donated by: Southwest Airlines
E-book Worm – Enjoy access to over 20 million movies, TV shows, songs, magazines, and books on
this Kindle Fire.
Donated by: Kantor Jalloh, Attorneys at Law
Television Anytime – Enjoy endless entertainment on demand with this Apple TV.
Donated by: 3rd Party Logistics Group, Inc.
It’s in the Bag – Head to work in style with this Coach Pey Leather Zip Top Tote.
Donated by: UC Alliance, Inc.
Pamper Yourself – Relax and enjoy some "me" time with a basket full of treats for pure pampering and
relaxation, including a gift card to the newly renovated On the Side Day Spa .
Donated by: On the Side Day Spa of Westfield
Shop ‘til you Drop – Get ready for summer with a $500 mini wardrobe from Skye’s The Limit, a fresh
and vibrant fashion line!
Donated by: Skye’s the Limit
Shop ‘til you Drop 2 – Get ready for summer with a $250 mini wardrobe from Skye’s The Limit, a fresh
and vibrant fashion line!
Donated by: Skye’s the Limit
Get Moving! - Get in to gear with this one year membership from Blink Fitness in Union, N.J.
Donated by: Blink Fitness
Dinner & A Show – Prepare for a fun evening in Rahway starting with dinner at The Rail House
Restaurant then take in a show of your choice at the Union County Performing Arts Center.
Donated by: The Rail House Restaurant and the Union County Performing Arts Center
Hole in One – Spend some time on the green with this Galloping Hill Golf Package. Includes 2 rounds
of golf at Galloping Hill Golf Course and golf accessories!
Donate by: Galloping Hill Golf Course
Fashionably Fit – Shape up in style with this Fitness Basket, which includes free sessions to Zumba
Fitness NJ for you and two friends, tons of workout and healthy eating accessories and a 50-minute
massage from Hand & Stone Spa to help you cool down!
Donated by: Zumba Fitness NJ, Hand & Stone Spa & Friends of UCWMB
Deliciously Gourmet – Indulge in this basket of delicious and unique items for snacking and cooking
from Garden of Eden Marketplace.
Donated by: Garden of Eden Marketplace
PROGRAM SCHEDULE
Bridal Suite
Speed Coaching session with Donna Brothers
prescheduled for first 15 registrants!
11:30 a.m.
Registration
11:00 a.m.
Clubhouse Lobby
12:00 – 1:30 p.m.
Lunch & Keynote Address
Ballroom
Master of Ceremonies - Freeholder Linda Carter
Welcome - Freeholder Vernell Wright
Keynote Address – Jill Johnson
1:45 – 2:45 p.m.
Breakout Session 1

Following the Crowd: ROCKETHUB’s Crowd Funding Success Workshop

Clearing the Clutter Creates Clarity: Practical Tips from a Professional Organizer

Giving Back and Moving Forward: How Volunteerism Can Boost Your Career
3:00 – 4:00 p.m.
Breakout Session 2

Tales From the Front Lines: How Local Women Business Owners Continue to
Beat the Odds

Brand Therapy: Branding Your Personal Image

Checks and Balances: Managing Your Business and Personal Finance
4:00 – 5:30 p.m.
Networking Cocktail Reception
5:30 p.m.
Door Prize Give Away
Prizes include Southwest Airline tickets,
Coach tote, Kindle Fire and much more!
Must be present to win.
BREAKOUT SESSIONS
SESSION 2 (3:00– 4:00)
SESSION 1 (1:45-2:45)
BALLROOM A
CLEARING THE CLUTTER CREATES CLARITY:
PRACTICAL TIPS FROM A PROFESSIONAL ORGANIZER
Presented by: Jamie Novak, Expert Professional Organizer and Clutter Coach
In the world of way too much stuff, too many things to remember and too many demands on
your time it is easy to become overwhelmed. If you strive for more clarity and less clutter in
your life join Jamie for this fun and informative program. Attendees will leave with actionable
ideas to implement starting that day.
BALLROOM B
FOLLOWING THE CROWD:
ROCKETHUB’S CROWDFUNDING SUCCESS WORKSHOP
Presented by: Alon Hillel-Tuch, Co-Founder & CFO, RocketHub
Build the confidence to join in and the skills to cash out. How do you succeed at crowdfunding?
During this breakout, you´ll get the step-by-step break down. At RocketHub, we are passionate
about using crowdfunding to expand and democratize opportunity, and work daily to improve
education on how to leverage its power. Use our insider knowledge and tools to create a
customized plan for achieving your goals.
GIVING BACK AND MOVING FORWARD:
HOW VOLUNTEERISM CAN BOOST YOUR CAREER
RED KNOT
Presented by: Allison Jones, Editor at Idealist.org and Founder of Idealist Careers
People are buzzing about volunteering these days, and with good reason: Studies have shown
that volunteering strengthens communities, is good for your health—and can even help you
land a job. However, if you are a busy professional, it can be challenging to find an opportunity
that allows you to give back and move forward. In this session, participants will be given an
overview of different kinds of opportunities, what each one entails, and offer action tips on how
to get started.
TALES FROM THE FRONT LINES:
BALLROOM A
HOW LOCAL WOMEN BUSINESS OWNERS CONTINUE TO BEAT THE ODDS
Panelists:
Maureen Tinen, President, UCEDC (Moderator)
Karen Luongo, AIA, Partner Kapuscinski Luongo Architects
Jessica Dreyer, Chief Operational Officer, Dreyer Farms
Mary Baker, Founder, Baker Tax & Accounting Services LLC
Vonda McPherson, Founder, Vonda Catering and Events
Are you considering opening your own business? Are you struggling to get off the ground with a
business that you already own? Join us as these local women business owners share their stories
of success despite facing obstacles and challenges along the way. Learn from their experiences
and discover how you too can realize your dream of owning a profitable enterprise.
BRAND THERAPY:
BRANDING YOUR PERSONAL IMAGE
BALLROOM B
Presented by: Elizabeth Barry, President, Branding Brilliant Women and Founder, Elizabeth
Barry & Associates
Elizabeth Barry improves the image of smart, powerful and strong women by teaching them how to
effectively tell their brand story and organize their business. You’re a female entrepreneur and you
love what you do, but when you try to market yourself, you spend hours over-thinking what to say.
What you really need is to have a “check in” moment with your brand. Often described as brand
therapy, or brand mentoring, Elizabeth Barry’s Power Session guides brilliant women towards their
next level.
RED KNOT
CHECKS AND BALANCES:
MANAGING YOUR BUSINESS AND PERSONAL FINANCE
Panelists:
Kate Tomlinson, Publisher and Editor in Chief, New Jersey Monthly Magazine (Moderator)
Linda Parish, Vice President, Union Center National Bank Commercial Lending
David Leibowitz, Vice President & Director, Union Center National Bank Private Banking
Juggling and yet avoiding co-mingling your Personal and Business Finances cannot be overlooked
to ensure success. Meet Panel Moderator and Participant, Kate Tomlinson, who has successfully run
New Jersey Monthly and New Jersey Bride magazines for 26 years. The conversation will include:
how can businesses expand when they have no collateral, how to build credit-worthiness to ensure
personal and business growth, saving & investing as life-long activities, how to handle inheritance,
marriage, and divorce when owning a business, mistakes small businesses make that could have
adverse consequences, and more! Fellow panelists Linda Parish and David Leibowitz will join Kate
with their professional expertise and personal insights.