Q1.2016 - Economic Development Winnipeg

Transcription

ECONOMIC DEVELOPMENT WINNIPEG INC.
JAN | FEB | MAR
QUARTERLY REPORT ON PROGRESS
Q1.2016
Collaboration Is Crucial to Maintaining Winnipeg’s Momentum
As Economic Development Winnipeg’s new
president and CEO, it’s my privilege to assume the
leadership of a corporation that plays a unique
and important role in our city. Supported by a
highly skilled private-sector board and bolstered
by an ardent staff recognized as experts in
their fields, I’m ready to do my part to promote
and celebrate the city we all love. For the first time in a long while,
Winnipeg is poised on the brink of greatness. My job is to make sure
EDW is in the best possible position to help showcase Winnipeg to its
greatest advantage, so we can all benefit from the resulting windfalls.
Whatever your industry or profession, making great strides in pursuit
of ambitious goals rarely happens in isolation. Collaboration is the key
to creating an environment that allows consequential ideas to take
hold and grow. From the internal expertise needed to imagine and
execute these ideas to the external networking required to sustain
and amplify them, moving forward as an organization is a collective
endeavour that can only achieve its fullest potential when everyone
kicks in the same direction.
Business is good in Winnipeg. Many local companies experiencing
solid growth are led by passionate Winnipeggers who embrace their
starring roles in our community by serving as advocates and mentors
to other entrepreneurs looking to make their mark. This kind of active
participation in shaping Winnipeg’s future has been a cornerstone of
the city’s recent investment activity and is an essential component
of its ongoing evolution as an intelligent community. Success breeds
success, and dreaming big within Winnipeg’s inclusive atmosphere
will lead to more and better opportunities for everyone living and
working here.
As the city’s lead economic development agency, EDW is an integral
partner in this process. EDW, YES! Winnipeg and Tourism Winnipeg—
the corporation’s three brands—have endeavoured over the past
several years to present a compelling case for Winnipeg that has
resonated both domestically and internationally. I’m delighted to be
a part of this latest chapter in a multi-year effort to elevate Winnipeg’s
profile across all aspects of EDW’s activities: investment attraction, job
creation, tourism development, talent retention, capacity building.
The list goes on.
EDW is in a good position, thanks in part to its in-house experts who
have worked tirelessly to build on past triumphs while consistently
finding ways to innovate in their respective areas. Their hard work
is paying increasing dividends, with major new developments in all
three portfolios being celebrated and promoted.
Tourism Winnipeg can now leverage the Canadian Museum for
Human Rights (CMHR), Investors Group Field and the Journey to
Churchill exhibit at Assiniboine Park Zoo. EDW was instrumental in the
city being twice honoured by the Intelligent Community Forum as a
Top7 Intelligent Community in its annual awards program, and EDW’s
involvement in the Consider Canada City Alliance has generated solid
leads currently being investigated. YES! Winnipeg, EDW’s sales force
responsible for business retention, expansion and attraction activities,
has assisted 68 companies with 70 projects since its inception in 2011,
which collectively predict to invest over $500 million and create 4,355
permanent jobs in Winnipeg at maturity.
While impressive milestones have been reached, even more
extraordinary results are achievable if EDW leverages all of its assets
and operates as a cohesive team, not as three independent businesses
loosely gathered together under the EDW umbrella. I believe none
of these three entities is smarter than the collective whole. It’s time
we make a concerted effort to work more closely together inside our
own organization, so we can work more effectively on behalf of those
outside it. We are one team, and it’s time we started acting like it.
Our goals within EDW are the same, after all. Imagine a jar in the middle
of a boardroom table. Ultimately, every aspect of the corporation is
tasked with putting coins into the jar to advance our city’s economy. It’s
that simple. So over the next several months, I’ll be implementing some
changes at EDW to facilitate this one-team approach. My goal is to get
everyone at EDW contributing to this proverbial jar in equal measure and
with a cohesive sense of purpose and direction.
Winnipeg’s economic momentum has shifted into high gear, and the city’s
key stakeholders—EDW included—must ready themselves to meet the
challenges and opportunities stemming from the heightened attention
this escalation brings. Just as EDW must be one team, Winnipeggers must
similarly coalesce into a unified voice and endorse Winnipeg as the city
of choice for investors and travellers alike. Our time is now, and we must
navigate this emerging landscape together.
We are fortunate, however. In Winnipeg, we collaborate better
than most, and this ethic has informed our greatest successes both
past and present. This truth is evidenced in many of our city’s most
Economic Development Winnipeg Inc. (EDW) is the lead economic development agency for Winnipeg. EDW facilitates investment promotion and attraction, capacity building,
marketing and communications, and the management of market information. EDW leads global investment attraction, and local business retention and expansion, with its YES!
Winnipeg initiative. EDW is also responsible for the city’s tourism development activities, which it orchestrates through its Tourism Winnipeg division. Its mission is to facilitate a
healthy, prosperous, responsible and fully integrated tourism industry that enhances Winnipeg’s economic growth. www.economicdevelopmentwinnipeg.com
1
Q1.2016
JAN | FEB | MAR
acclaimed initiatives. Consider the CMHR and the Assiniboine Park’s
‘Imagine a Place’ redevelopment, for example. Or the recent True
North Square announcement and the continued development of
downtown Winnipeg’s sports, hospitality and entertainment district
(SHED). These projects are all indicative of a communal spirit, one that
embraces challenge and defies adversity.
If we keep working together, Winnipeg’s unprecedented momentum
will continue—and EDW will be at the heart of it. You’ll see more
cranes complementing the skyline, you’ll see low unemployment
rates, and you’ll see entrepreneurs blazing new ground right here
in Winnipeg. Working even more closely with the city’s business
community, its academic institutions and its government agencies
in helping to articulate Winnipeg’s value proposition will reveal fresh
opportunities for EDW to do what it does best: champion economic
and tourism development in all its forms.
Economic Development Activity
Business Planning and Performance
SHEday 2016
In January, EDW partnered with the Women’s Enterprise Centre
of Manitoba (WECM) to host SHEday 2016—an affordable and
compelling experience of sharing,
hearing and empowering for
entrepreneurial, pre-executive and
executive women. Presented by
EDW and WECM, with title sponsor
RBC Royal Bank and 23 other
sponsors, the leadership event saw
800 attendees listen to 10 powerful
speakers and community leaders.
SHEday 2016 was the second annual
SHEday event presented by EDW,
and all available tickets were sold within four days. This
inspiring women’s leadership event has clearly resonated
within the community and has generated tremendous
interest in continuing the important conversations
started last year at SHEday 2015. This year’s event
garnered national coverage via the online edition of
Chatelaine magazine. Local outlets also covered the
event, including the city’s two biggest dailies, the
Winnipeg Free Press and the Winnipeg Sun.
Indigenous Economic Growth
An EDW representative attended a community
engagement session hosted by BUILD Inc. that explored the
concept of introducing an aboriginal labour market intermediary for
Winnipeg. The initial findings of this session were presented at the end
of March. EDW will continue to be involved in this discussion as the
report and its recommendations are finalized.
The stars are aligning in Winnipeg’s favour, and I invite you to consider
how you can help make the most of the exciting prospects cresting
the horizon. Winnipeg shines brightest when it draws upon the
enthusiasm of its leading proponents, and I’m looking to you to fortify
EDW as it steers its future course for the benefit of all Winnipeggers.
If you have an idea, share it with us. If you see an opportunity, tell us.
Your proactive involvement in affecting Winnipeg’s forward trajectory
is vital, and we want you on our team. So stay invested and stay tuned
because Winnipeg’s best days are ahead, and EDW is committed to
ushering in this new era with all of its energy.
With your support, our successes will be potent, palpable and permanent.
Sincerely,
Dayna Spiring
President & CEO
Economic Development Winnipeg Inc.
EDW also attended Urban Reserves–A Forum on Aboriginal
Economic Development Zones. This event provided an overview
of how development and business function on an urban reserve,
covering topics such as examples of urban reserves in Manitoba and
Saskatchewan, financing, legal and taxation issues, and municipal
development and service agreements.
Business Retention, Expansion,
Attraction and Launch
YES! Winnipeg is EDW’s sales force
responsible for business retention, expansion
and attraction activities, and it continues
to be fully engaged in growing Winnipeg’s
economy. Through a proactive approach to
identify opportunities, the team regularly
meets with Winnipeg’s business leaders
and reaches out to the largest and fastestgrowing non-Manitoba companies to
promote Winnipeg as a great place to do business. The
team continues its work to develop and maintain
relationships with leading site selectors, and it
participates in strategic international conferences
and business delegations.
SHEday 2016
Cumulative and Recent Successes
The first three months of 2016 marked the
beginning of YES! Winnipeg’s second five-year
mandate to support job creation and investment
in Winnipeg. By the close of the quarter, YES!
Winnipeg had supported 70 projects since its
inception in 2011, which are expected to result in the
creation of 4,355 jobs at maturity. These figures include recent
major successes noted hereafter.
2
Q1.2016
JAN | FEB | MAR
Propolis-etc…
Propolis-etc… is a Quebec-based manufacturer of beekeeping
equipment. This company will be moving its manufacturing
operations from Quebec to Winnipeg, while also establishing a
retail operation here. The project is expected to create 25 jobs and
generate $1.5 million in new investment within the city.
MRO Centre of Excellence
YES! Winnipeg and several of its stakeholders—including the
Winnipeg Airports Authority (WAA), the Province of Manitoba and
various industry representatives—announced the creation of a
centre of excellence in aircraft maintenance, repair and overhaul
(MRO) on the Richardson International Airport’s campus.
Longtime partner and airport tenant Air Canada will sublease
existing hangar facilities to the following three aerospace
companies new to Manitoba’s MRO industry:
Hope Aero Propeller & Components Inc., which specializes in
propellers, wheels, brakes and batteries.
Airbase Services Inc., which specializes in aircraft interior
equipment maintenance.
Cargojet Airways Ltd., one of the WAA’s top existing cargo
carrier partners, is planning to sublease an existing
Air Canada hangar on Saskatchewan Drive under
terms which will enable it to establish lines for
its own maintenance activities.
These firms will all draw upon local
workforce expertise to perform aerospace
repair and overhaul functions for
themselves, Air Canada and others.
Under the agreement with the Manitoba
government, Air Canada will facilitate and
support the establishment of this centre of
excellence together with these three suppliers
and partners, which is expected to result in the
creation of 150 local jobs.
quality, for corporations seeking site selection assistance and for
economic development organizations. The SSG recently added
six new members, growing their current membership to 42
representatives.
Game Developers Conference
YES! Winnipeg attended the Game Developers Conference (GDC)
in San Francisco, California, from March 14 to 18. YES! Winnipeg
has previously attended this industry-leading conference, which
attracted 26,000 industry professionals last year. Meetings were
held with industry-leading companies to promote Winnipeg’s
workforce and low business costs compared to other North
American jurisdictions.
Crop Connect
YES! Winnipeg attended Crop Connect in Winnipeg from February
10 to 11. This annual conference brings together farmers, academics,
organizations, national AGMs and numerous companies to share
thoughts on essential industry trends. YES! Winnipeg will be following
up with key contacts from the conference and applying that
knowledge to sourcing future opportunities.
Investor Networking Event
Along with the Winnipeg Chamber of Commerce and Sightline
Innovation, YES! Winnipeg kicked off March by hosting a
successful investor networking event to introduce a new
community project—EMILI (Enterprise Machine
Intelligence Learning Initiative)—to the local
business community. This project’s goal is to
establish Winnipeg in the rapidly expanding field
of machine-learning and artificial intelligence.
YES! Winnipeg was pleased to witness a great
turnout at the Club Regent Event Centre for
this reception, which featured a presentation
from Natural Resources Minister Jim Carr (MP
for Winnipeg South Centre). Together with
other business and community leaders who will
spearhead the EMILI initiative, Ray Bouchard of Enns
Brothers was introduced as its founding chairperson.
Job-Creation Target Surpassed
With the inclusion of the aforementioned projects, YES! Winnipeg
has officially surpassed its original job-creation target of 4,200
established in 2011. It’s also off to a solid start in support of
its new five-year mandate, which projects 4,500 jobs and $500
million in capital investment by the end of 2020.
Spirit of Winnipeg Awards
YES! Winnipeg was pleased to see three of its clients honoured at
the Winnipeg Chamber of Commerce’s Spirit of Winnipeg Awards
Gala. HD-Petroleum won an award for environmental company of
the year, Sightline Innovation was singled out for startup of the
year, and ZenFri was nominated in the small business category.
Congratulations to all nominees and recipients.
Industry Events
Site Selectors Guild Annual Conference
YES! Winnipeg participated in the Site Selectors Guild (SSG)
Annual Conference from February 24 to 26 in Nashville, Tennessee.
The SSG is a professional association comprised of the world’s
leading site selection consultants. As the first and only group of
its kind, the SSG brings together a dynamic and growing network
of site selectors from around the world, combining their talent
and expertise to create an invaluable resource, unmatched in
Capacity Building
Smart City Caucus
EDW organized a follow-up Smart City Caucus meeting consisting of
Manitoba Telecom Services (MTS), Manitoba Hydro, TR Tech, MRnet,
Fiber.ca, Cisco, Protegra, the City of Winnipeg, Red River College,
Innovate Manitoba, Sisler High School, the Louis Riel School Division,
Western Economic Diversification Canada and the Government of
Manitoba’s Jobs and the Economy Department.
3
Q1.2016
JAN | FEB | MAR
Hosted at the new MTS Data Centre, the agenda consisted of an
strengths, opportunities to support new technologies and
update concerning the status of EDW’s Top7 submission to the
innovation in the sector, and pathways for greater collaboration
Intelligent Community Forum, a review of caucus objectives and an
with the federal government.
identification of next steps. Several potential projects were proposed
Competitive Intelligence
and are currently being assessed.
Research and Information
Luncheon featuring Robert Bell hosted by The Chamber
Attendees also benefitted from a
Economic Performance Indicators and
presentation about—and a tour of—
Semi-Annual Highlights
the data centre.
EDW completed the 2016 Economic
2016 Intelligent Community Forum:
Performance Indicators report and
Winnipeg Site Visit
the semi-annual Winnipeg Economic
Winnipeg was awarded a Top7
Highlights summary, both of which will
Intelligent Community designation.
be uploaded to EDW’s website next
This is the city’s second Top7
quarter. Other completed work was the
designation in three years (the firsteconomic base analyses on the creative
ever honour came in 2014). The theme of this year’s program is
industry cluster; location quotient and shift-shared analyses were
entitled “From Revolution to Renaissance,” which revolves around
employed. The purpose was to identify concentrations of local
the study of urban and regional planning and how it impacts the
competitive advantages.
way people live, work and create in
their cities and towns.
Employment and GDP Forecasts
EDW hosts ICF judge Robert Bell
EDW completed its employment and
As the final component in the
GDP forecasts for Winnipeg—including
competition’s selection process, EDW
industry breakdowns by sector. This
hosted an Intelligent Community
project was outsourced to Labour
Forum (ICF) judge, Robert Bell, in
Analytics, a subsidiary of RDA Global Ltd.
early April to validate and understand
This analysis includes important insights
Winnipeg’s challenges, strategies and
for key sectors within Winnipeg for both
progress as an intelligent community.
employment and GDP.
Mr. Bell’s visit spanned three days
and comprised company meetings,
Requests for Information
site visits, facility tours and community leadership
EDW responded to the following external
Bell tours Sisl
er High Scho
engagements. EDW was tasked with organizing the
information requests throughout the
ol
three-day itinerary, which necessitated considerable
first quarter:
internal/external collaboration and strategizing
United Way’s Peg report: statistical updates
throughout February and March. The Intelligent
Community of the Year will be announced at the
ICF’s annual summit in Columbus, Ohio. A Winnipeg
contingent will be in attendance.
Advanced Manufacturing Stakeholder Alliance
As part of its role in the Advanced Manufacturing
Stakeholder Alliance, EDW completed a position
paper outlining specific actions required to
strengthen the alliance’s long-term strategic
support of the advanced manufacturing sector by
leveraging past investments, addressing challenges
and seizing opportunities to grow and diversify
the sector. EDW expects to present the position
paper to government representatives on behalf of alliance
stakeholders.
Federal/Manitoba Aerospace Industry Roundtable
EDW participated in an aerospace industry roundtable with the
new federal department of Innovation, Science and Economic
Development (ISED) and members of its Aerospace Directorate.
Discussions focused on the Manitoba aerospace sector—its
Volleyball Canada: economic impact assessment
New Winnipeg residential developments
Winnipeg statistical economic overview
Commercial office space availability
Assorted Statistical Updates
EDW updated a variety of statistical information
located on its website, including document
library data pages, fast facts, sector briefs and site
selection tables.
Partnerships
Consider Canada City Alliance
EDW attended the Consider Canada City Alliance (CCCA) annual
meeting in Ottawa and was appointed to the CCCA board executive
as well as reappointed chair of the Communications Committee
for 2016. Members met with Global Affairs Canada (GAC) Minister
4
Q1.2016
JAN | FEB | MAR
Chrystia Freeland as well as a number of representatives from
Innovation, Science and Economic Development (ISED) regarding
the possibility of enhancing the federal government’s partnership
with the CCCA. Preparations were also completed with respect to the
CCCA’s spring foreign direct investment mission to Asia.
Capital Region Transportation Plan Working Group
EDW continues to participate in the Capital Region Transportation
Plan Working Group (CRTMP). This broad group of stakeholders
includes representatives from the Winnipeg Airports Authority,
CentrePort Canada, the City of Winnipeg, the Province of
Manitoba and the Manitoba Heavy Construction Association.
The CRTMP is reviewing transportation plans within the
region, including Winnipeg, to formulate recommendations
ensuring that strategic road infrastructure investments
are made. EDW is providing input from the perspective
of regional economic development and how regional
transportation networks impact future growth.
Industry Advisory Group –
City of Winnipeg
EDW continues to participate
in the Industry Advisory Group
(IAG) established by the City
of Winnipeg’s Department
of Planning, Property and
Development, which focuses
on all facets of construction
permits, policies and
regulations. The IAG provides
input to ensure that the city is aware of
concerns, challenges or opportunities
related to industrial, commercial and
residential design, construction and
facility management.
Economic Development Marketing Activity
Strategic Advertising
EDW continued to promote the city via its Google AdWords
campaign, which launched late last year in a move intended to
heighten the corporation’s digital presence. This multifaceted
advertising initiative addresses an array of value propositions
proven to impact foreign direct investment success. A total of 13
distinct themes are highlighted, which have so far required 13
distinct landing pages, 59 text-based “search” ads and 13 graphical
“display” ads. Several major U.S. cities—as well as one in Mexico—
are currently targeted. From January to
March, the campaign collectively recorded
about 300,000 impressions across Google’s
networks.
Google display ads
EDW’s in-house experts participated on
the BOLD Radio Ask the Expert panel.
BOLD Radio is the Winnipeg Chamber
of Commerce’s talk show on 680 CJOB, a
platform designed to spark discussion around
issues that impact Winnipeg’s business
community. Ask the Expert features the
city’s top business leaders commenting
on issues of the day. Vince Barletta, leader
of YES! Winnipeg, discussed site selection
for businesses and how YES! Winnipeg can
assist those looking to expand or relocate in
Winnipeg. Greg Dandewich, EDW’s senior vicepresident, talked about the crucial community
role of agencies like EDW.
Website Enhancements
EDW finalized a series of website
enhancements primarily intended to
improve the mobile experience for users.
Recognizing that mobile devices are
increasingly being used by site selection
professionals and related decisionmakers to research and short list relevant
jurisdictions, EDW’s goal has been to
ensure that accessing its award-winning
website via these devices continues
to offer the same rich, content-heavy information as the desktop
version but in a more mobile-friendly way. More intuitive navigation,
fewer graphics and quicker paths to popular features are now live.
EDW hosts international aerospace media writers
Aerospace Media Tour
EDW hosted 12 international aerospace
media writers in March. This crossCanada media tour was facilitated by
Global Affairs Canada, and Winnipeg
was one of four Canadian cities
selected to host the writers. EDW coordinated and guided these
writers through an itinerary that included visits to the Composites
Innovation Centre, StandardAero, the cold weather engine-testing
facility (a collaboration between GE and StandardAero) and
Magellan Aerospace. Completed articles will be provided to each
of the host Canadian cities.
This opportunity chiefly resulted from EDW’s involvement with
the Consider Canada City Alliance, which consists of 11 economic
development agencies from some of the country’s largest
metropolitan areas that have partnered directly with the federal
government to attract foreign direct investment.
New Company Profiles
EDW is continuing to secure external approval of its new batch
of over 20 company profiles, which upon completion will bring
the total of all such offerings to 30. Each of Winnipeg’s key sectors
will soon be represented by industry-leading firms that are either
based in Winnipeg or have major operations here. These profiles
are important examples of Winnipeg’s diverse business climate.
Prominent local companies help define Winnipeg’s value proposition
and related opportunities to potential investors worldwide, and
EDW often showcases these profiles on outbound investment
5
Q1.2016
JAN | FEB | MAR
missions. These one-page profiles are steadily being uploaded to the
corporation’s website here.
Winnipeg in the News
Throughout this quarter, EDW created and circulated several editions
of Winnipeg in the News, an e-newsletter designed to summarize the
month’s most compelling economic development-related activity at the
local level. Each issue was distributed to an average of 5,268 recipients.
Sitelines e-newsletter
KPMG Competitive Alternatives 2016
EDW’s senior vice-president, Greg Dandewich, was quoted in a
Winnipeg Free Press article summarizing the results of the latest
edition of KPMG’s Competitive Alternatives study, which was
published in late March. Issued every two years and measuring
such things as labour, taxes and transportation costs, Winnipeg
was once again No. 1 on the list of most cost-competitive locales
among 27 Midwest and Western Canadian regions, a distinction
the city has held since 2010.
Earned Media
EDW and the city of Winnipeg continue to receive local, national
and international media exposure through print, radio, blogs and
social media outlets. Total earned media to date in 2016 is an
estimated $524,410 from 45 stories.
Tourism Winnipeg Activity
Tourism Winnipeg’s senior vice-president, Chantal Sturk-Nadeau, is
chair of Destination Canada’s Business Events Advisory Committee.
She recently presented the committee’s recommendations to
Destination Canada’s board regarding the organization’s business
plan and strategy to attract meetings and conventions to Canada.
Sitelines
EDW completed work on seven articles for an upcoming issue
of its Sitelines publication. Sitelines is an e-newsletter that
summarizes the most newsworthy investment-related activity
occurring throughout Winnipeg. This latest edition focuses
on consequential advancements made by Canada Goose,
SkipTheDishes, Sightline Innovation, CentrePort Canada, True
North Sports & Entertainment, Manitoba Harvest and SNC-Lavalin.
Economic Development Media Relations Activity
EDW’s New CEO Dayna Spiring
Following an EDW-authored media release announcing the hiring
of Dayna Spiring as EDW’s new president and CEO, multiple
outlets reported this news. Winnipeg Free Press business columnist
Martin Cash wrote an extended article about her hiring that also
detailed EDW’s structure and core functions. Additional media
covering Dayna’s new appointment included the Winnipeg Sun
and ChrisD.ca.
Winnipeg: Alive with Opportunity
Several outlets picked up on an EDW-authored media release
announcing the launch of its Winnipeg: Alive with Opportunity
video series starring Mayor Brian Bowman, among them the
Winnipeg Sun, ChrisD.ca and MyToba.ca. Each short video in this
series features the mayor talking about what makes Winnipeg a
smart place to invest and a compelling choice for skilled workers.
The videos are entitled Top Reasons to Invest, Make Your Move and
Rediscover Your City. They have been uploaded to EDW’s website
and YouTube channel. Watch them here.
Tourism Winnipeg produced the 2016 edition of its Master
Tourism Plan for Winnipeg 2016-2018, which includes an executive
summary and highlights of Tourism Winnipeg’s 2015 results.
Tourism Winnipeg met with Parks Canada to consult on the
development of aboriginal tourism experiences for The Forks
National Historic Site and the Lower Fort Garry National Historic
Site, as well as with Finnigan and Associates regarding a Manitoba
aboriginal tourism strategy Parks Canada is producing for the
Manitoba Tourism Secretariat.
Tourism Winnipeg attended the Arts/Tourism Community
Francophone Strategy meeting hosted by ArtSupport Manitoba
and La Maison des Artistes.
Future Meetings and Conventions Market Attraction
As of March 2016, Tourism Winnipeg and partners had secured
37 future national and international meetings and conventions;
dates span until 2018 and will collectively attract approximately
16,266 delegates for an estimated value of $17.3 million in direct
expenditures. Notable future meetings and conventions secured
this quarter include:
The Liberal Party of Canada 2016 Biennial Convention, May 2529, 2016, 5,000 delegates
Canadian Cartographic Association Carto 2016, June 6-9, 2016,
400 delegates
2017 Unifor Canadian Council, August 13-20, 2017, 1,800
delegates
6
Q1.2016
JAN | FEB | MAR
Meetings and Conventions Sales Activity
Tourism Winnipeg confirmed 48 stakeholders as partners for the
2016 Team Winnipeg meeting and convention consortium that
provides a unified approach to attract meetings and conventions
to Winnipeg. A Team Winnipeg partnership meeting, with 41
partners in attendance, was held to provide an overview of the
2016 partnership initiatives that Tourism Winnipeg leads.
Tourism Winnipeg sponsored the
Winnipeg Chamber of Commerce’s
State of the City address to promote
Tourism Winnipeg’s Bring It Home
program, which asks business
and academic leaders to use their
influence to attract meetings or
conventions ‘home’ to Winnipeg.
Since the program’s inception in
2012, local leaders have helped
Tourism Winnipeg bring 88
conferences to Winnipeg, resulting in
tourism expenditures of more than
$37 million.
Sports and Special Events Sales Activity
Tourism Winnipeg attended the Canadian Sport Tourism
Alliance’s Sport Events Congress in Toronto to promote
Winnipeg as a sporting event destination and met with 15
national sport organizations to present Winnipeg as an ideal
city to host their next regional, national or international
championship.
Winnipeg Skyline: Dan Harper
Help GRoW
Winnipeg’s
economy
BRING IT
H ME
bring your next meeting or convention
HoME To WINNIpEG
Tourism Winnipeg is working with
a local committee to put forward
a bid to host the World Police and
Fire Games in Winnipeg in 2023. The
games are expected to attract more
than 10,000 participants.
This quarter, Tourism Winnipeg
prepared five bid proposals for
future sports and special events
that collectively represent 790
participants and an estimated
value of $3.6 million in tourism
expenditures. Of these proposals,
Winnipeg has been awarded four
events and awaits a decision on its
one remaining submission.
We make it easy
Along with its Team Winnipeg
Tourism goes beyond tourists
to Bring it Home
partners, Tourism Winnipeg attended When you realize how much of Winnipeg’s economy is driven by tourism, it
becomes quite the story.
and sponsored the Canadian Society of Association Executives
“Winnipeg is coming into its own as a global tourist
destination – something we’ve had the pleasure of witnessing
Travel
when Tourism Winnipeg hosts international
visitors.”Trade
Tête-a-Tête Trade Show in Ottawa, the Professional Convention
Tourism
Winnipeg confirmed 35 stakeholders as partners
Management Association Convening Leaders Conference in
for
the
2016
Winnipeg Tour Connection consortium that
Vancouver and the Canadian Society of Association Executives
provides
a
unified
approach to attract group tours to the city. A
Trillium Chapter’s Winter Summit in Burlington. These events
Winnipeg
Tour
Connection
advisory meeting, with 10 partners
resulted in a cumulative total of 66 leads for future meetings and
in
attendance,
was
held
to
develop
the 2016 strategies and
conventions, and they showcased Winnipeg as an ideal meeting
initiatives
intended
to
increase
the
number
of group tours coming
and convention destination to more than 4,500 attendees.
to Winnipeg.
This quarter, Tourism Winnipeg submitted
bidtheproposals
for 15your conference to Winnipeg
Boost
economy by bringing
You may not know it, but you can help grow Winnipeg’s economy Along
by working directly
with its Winnipeg Tour Connection partners, Tourism
with
future meetings and conventions that collectively
Tourism Winnipeg. represent
Winnipeg
recently hosted five clients on a winter familiarization
6,600 delegates and an estimated value of $7 million in tourism
tour
of
Winnipeg.
Follow-up survey results indicate that these
expenditures. Of these proposals, Winnipeg was awarded seven
participants
were
impressed with the itinerary and that they
meetings and conventions, lost five to other cities and awaits
intend
to
bring
their
groups to Winnipeg in the future.
decisions on the remaining three submissions.
WE’LL MAKE THE CALL: Tourism
Winnipeg will be your advocate and
contact your national headquarters or
corporate office to express interest in
hosting a future meeting or convention.
D
id you know every year in
Winnipeg we host nearly five
times as many tourists as our
population? It’s a little known
fact, and it’s just one of the many intriguing
points we’re celebrating right now during
Tourism Week (May 29-June 6), when
destination-marketing organizations
across Canada like Tourism Winnipeg raise
awareness – through fun, interactive and
enticing events – about the impact this
industry has on our economy.
But before we get to that fun, it’s worth
noting just what an economic force
tourism is.
Tourism is one of the largest and fastestgrowing global economic sectors, with an
annual growth rate that is outpacing the
world economy.
“In 2012 alone, Winnipeg welcomed
3.5 million visitors, whose annual direct
spending was $635 million,” said Marina
R. James, president and CEO of Economic
Development Winnipeg Inc., citing the
latest numbers from Statistics Canada.
T
ourism Winnipeg, a division
of Economic Development
Winnipeg (EDW), is a publicprivate partnership that is led by
a private-sector board of directors.
It’s the lead economic agency for Winnipeg,
offering numerous services including a
proven track record of helping bid for –
and host – highly successful meetings and
conventions right here in Winnipeg.
“The meetings and conventions market is
highly lucrative, as a delegate spends four
times as much as a leisure traveller does,”
“That’s over $600 million of spending across
Winnipeg businesses, from hotels, to dining,
transportation, recreation, retail shopping,
and arts and entertainment, providing a
tremendous boost to the local economy.”
But it’s not often that we think of
Winnipeg as being driven by the tourist
dollar, something we’d like to change.
Winnipeg’s tourism sector alone employs
more than 41,000 people, with tourism
spending directly supporting 11,000 jobs.
It’s the second largest employment field in
the city, and one that will surely continue
to grow with global attractions like the
Canadian Museum for Human Rights and
the Journey to Churchill at Assiniboine
Park and Zoo.
we’ve had the pleasure of witnessing when
Tourism Winnipeg hosts international
visitors,” said Chantal Sturk-Nadeau, senior
vice president, Tourism Winnipeg.
“We’re uniquely poised to be Canada’s
next big destination. We’ve always had
an incredibly rich arts and cultural scene
which is now being complemented
by new world-class attractions, plus
Winnipeg is becoming a leading city for
human rights education.”
“It all makes for a great city for hosting
meetings and conventions, as all of our
attractions and cultural centres jump right
in when it comes to rolling out the red
carpet – be it through hosting events,
or giving private tours – for meeting
delegates while they are in the city,”
continued Sturk-Nadeau. w
“Winnipeg is coming into its own as a
global tourist destination – something
said Marina R. James, president and CEO
of Economic Development Winnipeg Inc.
“When it comes to local expenditures at
venues and businesses across the city, the
value of a convention attendee for Winnipeg’s
economy is powerful,” continued James.
With Winnipeg’s growth as an attractionsdriven destination, along with a showpiece
venue in the newly expanded RBC
Convention Centre, the acquisition of
meetings and conventions has become a
primary target for Tourism Winnipeg with
the “Bring it Home” program.
BID ASSISTANCE: We will help
you with the formal bid process,
including preparation of a customized
bid presentation detailing Winnipeg’s
amenities, saving you time and effort.
HOSTING THE VISIT: Tourism Winnipeg
will facilitate the coordination of your
personalized site inspections, including
venue and accommodation selection,
and pre-arranging and escorting you to
appointments based on your requests.
PLANNING AND ACCOMMODATIONS:
As meeting professionals and city experts,
we will check hotel and venue availability,
distributing your specifications to reliable
suppliers in Winnipeg.
SUPPLIER AND SERVICES LIAISON:
Our knowledgeable team will connect
you with professional conference and
meeting planners, and destination
management companies to help make
your event a success.
MARKETING PROMOTION AND
SERVICES: Once Winnipeg is selected,
Tourism Winnipeg provides collateral
promotional materials for conference
delegates. We can also provide highresolution photos, videos, customized
PowerPoint templates and website links
to help with promotion.
Bring it Home has been an incredible
success since its inception in 2012,
winning 59 conferences and welcoming
23,500 delegates, contributing to
$24.4 million in direct spending within
the city.
ITINERARY DEVELOPMENT: We also
create customized itineraries for your
group, and suggest things to see and
do in Winnipeg.
If you’re a board member, a
convention representative, or work
within a specialized area of research,
help grow Winnipeg’s tourism
economy. Become a local economic
champion and ambassador by bringing
your next meeting or conference to
Winnipeg. w
Contact us now at 204.943.1970
Let us help you book your meeting
or convention in Winnipeg!
Tourism Winnipeg attended the National Tour Association
Conference in Atlanta, Georgia, and the North Dakota Music
Educators Association Conference in Bismarck. These two
conferences resulted in a cumulative total of 25 leads and
showcased Winnipeg to more than 400 attendees.
Bring your next meeting or convention home to Winnipeg. Visit www.tourismwinnipeg.com/bringithome for more information.
Future Sports and Special Events Market Attraction
As of March 2016, Tourism Winnipeg and partners had secured
eight future national and international sports and special events;
dates span until 2017 and will collectively attract approximately
1,610 participants for an estimated value of $740,600 in tourism
expenditures. Notable sports and special events secured this
quarter include:
2016 17U & 15U Canada Basketball National Championships,
July 30-August 7, 2016, 340 participants
2017 Western Canadian Ringette Championships, March 22-25,
2017, 600 participants
Visitor Services Activity
As of March 2016, Tourism Winnipeg had conducted 10 frontline/
guest services training presentations for 16 partners, so hotel and
attraction frontline staff can better service visitors.
Tourism Winnipeg coordinated two industry familiarization tours
featuring the Journey to Churchill exhibit at Assiniboine Park Zoo
(with 40 attendees) and The Manitoba Museum (with 35 attendees)
to increase product knowledge and provide firsthand experiences for
frontline staff.
7
Q1.2016
JAN | FEB | MAR
This quarter, a total of 87,191 pieces of Tourism Winnipeg collateral
materials were distributed compared to 79,096 pieces in 2015. Visitor
enquiries, international students and information counters at hotels,
attractions, visitor centres and conventions comprised the majority of
distributions.
Tourism Marketing Activity
Tourism Winnipeg produced and distributed its Visit Winnipeg monthly
leisure e-newsletter and its quarterly meetings and conventions
e-newsletter. Collateral materials for the meetings and conventions,
sports and travel trade markets were also updated this quarter.
As of March 2016, Winnipeg had been featured in 109 stories
spanning 424 media outlets for an estimated value of $11.1 million
compared to 68 stories that appeared in 184 media outlets for an
estimated value of $1 million for the same time period in 2015.
Notable examples include:
The Guardian – “Ice Cycles: The Northerly World Cities
Leading the Winter Bicycle Revolution”
Tourism Winnipeg created and distributed the 2016 meeting and
conventions co-op advertising campaign in partnership with Travel
Manitoba, the RBC Convention Centre Winnipeg and the Canadian
Museum for Human Rights.
Huffington Post Canada – “The Great Ice Show in
Winnipeg is the Ultimate Winter Wonderland” and
“5 Canadian Spring Break Destinations You Haven’t
Thought of Yet”
msn.com – “Winnipeg Art Gallery Gives Peek Inside
Nunavut Art Collection”
Global TV’s morning news show series about being a
Tourism Winnipeg launched the ‘packages and deals’ social and digital
‘hometown tourist’ during spring break
marketing campaign for spring break, running from February to
May, and completed the social and digital winter leisure advertising
campaign. Tourism Winnipeg also
participated in 680 CJOB radio’s
Visit Winnipeg e-newsletter
monthly segment about Winnipeg’s
food scene.
This quarter, Tourism Winnipeg
created 13 Peg City Grub blog posts
revealing the latest food trends, new
restaurants and hot spots. As well,
nine Only in the Peg lifestyle blog
posts were shared, with entertaining
tales of the Peg family’s adventures as they explore the city. Compared
to the first quarter of 2015, Peg City Grub’s readership has jumped 37
per cent and Only in the Peg’s readership has increased 20 per cent.
Tourism Media Relations Activity As of March 2016, Tourism Winnipeg had hosted four
travel writers to Winnipeg to increase positive tourism
news coverage of the city. Notable writers hosted
this quarter represent outlets like AFAR.com, WestJet
Magazine and the National Post.
This quarter, Tourism Winnipeg responded to
19 media requests for images, information and
interviews. Notable examples include:
Rogers Hometown Hockey for Winnipeg
attractions
Sun Media for spring break activities
680 CJOB for the 103rd Grey Cup’s economic
impact on Winnipeg
T W co-op a
dvertisemen
t
Condenasttraveler.com for the most scenic spots
in Winnipeg
8

Q1.2016 - Economic Development Winnipeg

Transcription

Similar documents

HAVE YOUR PET FEATURED!

enlarge

PDF - The Projector

lord nelson school - Winnipeg School Division

Winnipeg Transit Guide

New Wine Press October 2015.indd

BIOS Hot Thespian Action

Spring 2007 - Children`s Hospital Foundation

École Edward Schreyer School