Golf 69 - world of golf magazine

WORLD OF GOLF
THE SHARPEST MAGAZINE IN THE GAME
A SPORTING MEDIA PUBLICATION
MEDIA SUMMARY
IT’S CERTAINLY NO ORDINARY GOLF MAGAZINE
LUXURIOUS • FASHIONABLE • INFLUENTIAL
INFORMATIVE • ENTERTAINING • COLLECTABLE
AND WITH DETAIL THAT MATTERS
COVER PRICE: £7.50
FREQUENCY: BI-ANNUAL
MIN PRINT RUN: 115,000 COPIES
PAGES: 212 PAGES, PERFECT BOUND
NEXT ISSUE: AUTUMN ‘08
SIZE: 285mm x 220mm
PAPER: 95gsm HIGH ART GLOSS
“WORLD OF GOLF
SPEAKS TO THE
UPPER ECHELONS OF
THE GOLF MARKET, MIXING
ESSENTIAL GOLF DETAIL WITH
HIGH-END LUXURY AND LIFESTYLE”
A SPORTING MEDIA PUBLICATION
READERSHIP
TOUR PLAYERS • PRIVATE GOLF CLUB MEMBERS • DIRECTORS
BUSINESS OWNERS • CORPORATE SHAREHOLDERS
OWNERS OF GOLF COURSES • CORPORATE GOLFERS
HIGH-SPENDING AUDIENCE
WHO READS
Members of the UK’s Top 200 Golf Clubs
Middle/Senior Managers and Business Principles
Golf Course Owners & other Financial Independents
Corporate Golf Participants
Business and Leisure Travellers aged 25-59yrs
Directors of UK’s Top 50 Equity Houses
PGA Tour Professionals
READER PROFILE
Age Profile: 25-59yrs Median Age: 39yrs
Mostly with very high HHI, multiple cars & property
Usually 2 or more holidays abroad each year
Most are frequent business travellers
Most prefer highest quality brands
AB - 58%; ABC1 - 81%; C2 - 17%, DE - 2%
70% Male, 30% Female split
Core readers are affluent and well educated
STYLE & POSITIONING
With editorial headed up by Britain’s favourite
golfer of all time Nick Faldo; ‘World of Golf’
is published twice a year and is written for the
core of the corporate golf community.
Unlike the monthly golf magazines, there are
no golf manufacturer promotions or lessons
on improving your game. Rather, we focus on
the sport’s great personalities and its
associated luxury lifestyles.
Our PGA Tour commentary offers a concise
and intelligent briefing for busy senior
executives, whilst our travel and fashion
features present a detailed, witty and
intelligent approach designed to tempt,
engross and entertain this high-income,
high-spending audience.
Sharp, glossy and stunning; ‘World of Golf’
is designed for coffee tables and boardrooms,
influencing high-earning, affluent consumers
who are prepared to spend more for quality
goods and services.
A SPORTING MEDIA PUBLICATION
EDITORIAL
PGA TOUR GOLF • LUXURY TRAVEL • NEWEST FASHION • GOLF NEWS
BUSINESS COMMENTS • STAR PLAYERS • LIFESTYLE REVIEWS
CELEBRITY WRITERS • GUEST PHOTOGRAPHERS
THE TEAM
NICK FALDO, winner of 6 Majors and Britain’s favourite golfer of all time
PAUL TROW, former Chairman of the Sports Journalists’ Association
ART SPANDER, veteran US golf writer and Telegraph columnist
MARK GARROD, chief sports writer for the Press Association
PHILIP N COOMBES, photographer to Sunday Times ‘Style’
STEPHEN ROE, columnist for the Sunday Times and FT
LORD W.F. DEEDES*, former editor of the Telegraph
NICK EDMUND, author; ‘Following the Fairways’
PATRICK COLLINS of the Mail on Sunday
CLAIRE MIDDLETON of the Telegraph
FRANK KEATING of the Guardian
DAVID DAVIES of the Guardian
*A reprint of one of Bill Deedes most pouplar World of Golf articles will be re-run in the Autumn ‘08 Issue in celebration of his work
A SPORTING MEDIA PUBLICATION
TARGETING
A SOPHISTICATED AND AFFLEUNT AUDIENCE VIA NATIONAL
SALES AT THE NEWSTANDS AND DISTRIBUTION THAT
REACHES AROUND 3/4 MILLION PAYING GOLF CLUB MEMBERS
DISTRIBUTION
• On sale Nationally via all leading
newstands and other selected retail outlets
• On sale from retail outlets at Heathrow
Terminals 1,2,3 & 4; Gatwick; Standstead;
London City; Birmingham and
Manchester Airports
• House copies at the lounge bars of the
Top 200 golf clubs in the UK, reaching up to
3/4 million paying club members
• Additional distribution of gifted copies by
personalised mailshot to the directors of the
Top 50 Equity Houses in the UK
• Additional distribution of gifted copies by
personalised mailshot to the Owners or
Directors/Chair of the top 1,000 UK clubs
• Gifted copies to the highest earning 100
Professionals on:- the European PGA Tour,
the European PGA Ladies Tour & the
European PGA Seniors Tour
Sidecar
document
s e l f r i d g e s .
4 8
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Super
1 3 0 ’s
s t r e e t .
wool
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suit.
At
e x c h a n g e .
21
old
bond
street.
w w w. d u n h i l l . c o m
E v e r y t h i n g
b u t
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m o t o r
WHO ADVERTISES
• Luxury Goods • Fashion Houses
• 4-5 Star Hotels • Airlines • Cars
• Banks • Financial Product • Mobile Phones
• Computers and IT • UK and Overseas Property
• Black Goods • Time Pieces and Jewellery • Corporate Business Services
• Credit Cards • Air Charter • Private Banking • Fine Wines • Tourist Boards
A SPORTING MEDIA PUBLICATION
MARKET DATA
SUMMARY BRIEFING OF THE GOLF MARKET
• Golf is one of the world’s biggest sports. There are 42
million golfers in the US and 27 million golfers in the rest of
the world, with figures set to double over the next 8-10 yrs
• There are 6.3 million golfers in Europe; 3.1 million of
whom are based in the UK
• 54% of all club golfers in Europe are paying club
members, the remainder play on a green fee basis
• There are now a total of 30,730 full-length courses in the
world, of which there are 17,689 in North America and
6,208 in Europe
• Europe represents 19% of the worldwide golf market and
47% of all golf outside North America
• Since 1990, some 7,685 new golf courses have been
developed: The largest ever expansion. A quarter of all golf
courses in the world today have been built in the last decade
• The number of European golfers has increased by 5% per
annum for the last 12 years
• International trade in golf equipment and goods is in
excess of £1.5 billion per annum
• The UK golf equipment market
is worth £400 million per year
“GREEN FEES
AND MEMBERSHIPS
ALONE IN THE UK
AMOUNT TO
£1.5 BILLION
PER YEAR”
• At £285; Wentworth currently has
the most expensive mid-week fees in
Europe (Summer ‘08 prices)
• The average mid-week green fee
in the UK is £25 with memberships
typically being £572 for the joining
fee and £508 for annual subscriptions
• Surrey has the most expensive annual subscriptions averaging £806
and also has the highest average joining fees at £1,583
• In the US, golfers spend around 26.1 Billion Dollars per annum on
travel, 75% of which goes to hotels, travel and food & beverage
SOURCES: National Golf Foundation, The Golf Reseach Group, Pellucid Research Corporation
A SPORTING MEDIA PUBLICATION
RATES AND SPECIFICATIONS
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INSERTS
Minimum quantity: 20,000
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Bound In: Price on application. Scented Strips: Price on application
AGENCY
15% Commission to recognised agencies if booked direct. All discounts
are itemised on the booking form, no other discounts are valid
DIGITAL FILE REQUIREMENTS
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DELIVERY ADDRESS
Production Dept
World of Golf
Sporting Media Ltd
19 Greek Street,
London W1D 4DT
Tel: 020 7287 5333
E-mail: [email protected]
A SPORTING MEDIA PUBLICATION
WORLD OF GOLF
www.worldofgolfmagazine.com
A SPORTING MEDIA PUBLICATION
SPORTING MEDIA LTD
19 Greek Street
LONDON
W1D 4DT
www.sportingmedia.com