DMA Detroit Event Overview 2012

DMA Detroit Event Overview 2012
STREET MARKETING is an event management company in the
Detroit market working with the largest and best managed events
throughout the Midwest. Whether you are looking to reach tree
huggers, country music fans, art lovers, snow bunnies, or meat
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Over twelve plus years in operation we have developed successful
programs for all of our clients. Those notable include: Delta Airlines, Ford Motor
Company, Saab, AT&T Yellow Pages, Valvoline Instant Oil Change, Meijer, Sara Lee,
Edy’s Ice Cream, Procter and Gamble, Dean Foods, Nationwide Insurance,
Discover, Dasani, Jakada, Avery, Lexus, Rock Financial, Comcast, Kashi, Lego,
Renewal by Andersen and Dunkin Donuts…to name a few.
With Street Marketing, a turnkey experience for you and your staff has never
been simpler or so stress-free. We work through all of the logistics from parking
needs, electrical, manpower, health permits, site maps, set up, tear down and
everything else in between.
Street Marketing currently has events in Michigan, Ohio and just added a new
green event in Boulder, CO!
If you would like to learn more about our company and what we do
for our clients, contact Terri O’Brien at Street Marketing (248.347.4350) or visit
our website www.streetmktg.com.
Plymouth
Ice Fest
DMA: Detroit, MI
Date: 20-22 January 2012
Event Hours:
Friday: 3PM – 11PM
Saturday: 11AM – 11PM
Sunday: 10AM – 6PM
Location: Plymouth, MI
Media Partners: FOX 2, 101 WRIF, 88.1 The Escape, 93.1 DOUG, 93.9 The River, 96.3
WDVD, 99.5 WYCD
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: A 25-54
Event Years: 29
Attendance: 100,000+
Past Sponsors: Charter One, Genisys Credit, Community Financial, DTE Energy
Foundation, Metro PCS, Allstate Insurance, BallPark Franks, Kilwin’s, Panera Bread, hap,
Always Green, Wade Trim, Johnson Controls, Best Cellar, Weather Gard, Titan
Equipment, Plymouth Motorsports, Grabber Warmers
Created specifically for the love of winter, the revamped Plymouth Ice Festival
will feature over 100 ice sculptures, live music and entertainment, interactive
family shows, winter-themed tasty treats and a variety of additional events to
interest all ages. Several new event highlights include the Dueling Chainsaws
Speed Carving Show, Forest Avenue Scavenger Hunt, Petting Farm & Pony Rides.
Many of the Downtown Plymouth merchants will also be holding individualized
in-store events offering discounts and giveaways.
Sponsorship packages start at $2500
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Green
Street Fair
DMA: Detroit, MI
Date: 4-6 May 2012
Event Hours:
Friday: Noon-7pm
Saturday,: 10am – 7pm
Sunday,: 10am – 5pm
Location: Plymouth, MI
Media Partners: TV, Print, Radio
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: Families-A 25-54
Event Years: 4
Attendance: 100,000
Past Sponsors: Whole Foods Market, Ford Motor Co., Lear, Bosch, Toyota, Shupan
Recycling, Schoolcraft College, Art Institute of Michigan, Magic Hat Brewing Co.,
Lawrence Technological University, IKEA, Meijer, Renewal by Andersen, DTE Energy and
NY Times.
Green Street FairTM was founded to educate and raise awareness for people of all ages
about the benefits of green, organic, and eco-friendly products/services. To promote
global interest and personal well-being, the Green Street FairTM blends companies,
artisans, entertainers, and speakers in a friendly and family-oriented fashion.
Highlights of the 2012 Green Street FairTM will include: The Organic Market, Exhibitor
Displays, Children’s Activity Centers, Fitness and Well-Being Demonstrations, Green
Careers, Organic Cuisine, a Farmer’s Market, Art Installations, and more. Downtown
Plymouth hosts a wealth of restaurants, coffee houses, retail shops, and art galleries.
Sponsorship packages start at $2500
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Royal Oak
in BLOOM
DMA: Detroit, MI
Date: 13 May 2012
Event Hours:
7:00 AM to 2:00 PM
Attendance: 8,000
Event Years: 19
Location: Williams Street; Royal Oak, MI
Media Coverage: Print, Radio
Available Market Options: Display Space, Couponing, Distribution, GiveAways
Demo: Families, A 25-54, HHI $75,000+
Past Sponsors: Renewal By Anderson Windows, Atlas Home Improvement, NY
Times
Downtown Royal Oak and consumers come alive with spring! Plants, flowers,
and lawn/garden art line the street to welcome consumers and warm weather.
Everyone comes out to purchase the long awaited greenery and start their
gardens.
Sponsorship packages start at $1,000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Detroit
Hoedown
DMA: Detroit, MI
Date: 8-10, June 2012
Event Hours:
Friday: 3pm to 11 pm
Saturday: 1pm to 11pm
Sunday: 1pm to 11pm
Attendance: 800,000
Location: TBD
Event Years: 28
Media Coverage: Print, Radio, and Television
Available Market Options: Display, Couponing, Distribution, Give-Aways
Demo: Adults 25-54, homeowners, middle class
Past Sponsors: Chrysler Jeep Superstores, Ford Motor Company, GMAC, Ritz Crackers,
Carhartt, Budweiser, WYCD, WWJ TV, UPN 50, Red Wings Boots, Jack Daniels, Pepsi,
Soaring Eagle, Johnsonville Sausage, Procter & Gamble, Bush Beans, Heinz, Edy’s Ice
Cream, Axe Body Spray, Marlboro, U.S. Smokeless Tobacco.
The Downtown Hoedown was established in 1983 and is widely recognized as the
largest Country Music show of its kind in the world. Hosted by WYCD, Detroit’s Best
Country, the Hoedown is now regarded by the Country Music Industry as a premier
showcase opportunity for established and new artists. Located in the heart of
downtown Detroit in Hart Plaza, the event attracts enthusiastic country music fans
across the nation.
Hundreds of thousands of contemporary country music fans flock the beautiful Hart
Plaza for three full days of entertainment. National performers including the Charlie
Daniels Band, Gretchen Wilson, LeAnn Rimes, Emerson Drive, Rushlow, Tracy Byrd,
Buddy Jewell, and Big& Rich, Josh Gracin have thrilled the crowd for years.
Sponsorship packages start at $5,000.
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Art
Birmingham
DMA: Detroit, MI
Date: 26-27 May 2012
Event Hours:
Saturday: 10:00AM to 6:00 PM
Sunday: 10:00AM to 5:00PM
Attendance: 80,000
Event Years: 31
Location: Shain Park; Downtown Birmingham
Media Coverage: Print, Radio, Television
Available Market Options: Display Space, Couponing, Distribution, GiveAways
Demo: Families, W 25-54, HHI $75,000+
Past Sponsors: Renewal By Anderson Windows, Infinity Windows
Art Birmingham, originally known as the Birmingham Fine Art
Festival, celebrates its 31st anniversary with a return to Shain Park, downtown
Birmingham's newly and extensively redesigned city park. The park is
conveniently located in the center of this favorite urban downtown and
features all new and welcoming pathways and beautiful landscaping. As the
downtown center, the park is surrounded by convenient parking for artists
and fairgoers and within easy access to the many unique stores and fabulous
restaurants of downtown Birmingham - favorites of the upscale shoppers and
residents throughout Oakland County and beyond. This highly respected
event will showcase 190 juried artists in an elegant and extraordinary setting.
Sponsorship packages start at $4,000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Crocker Park
Fine Art Fair
DMA: Detroit, MI
Date: 9-10 June 2012
Event Hours:
Saturday: 10AM – 8PM
Sunday 11AM – 6PM
Location: West Lake, OH
Media Partners: Majic 105.7 WMJI, Radio Disney AM 1260, 90.3 WCPN, SoftRock 102.1
WDOK, Crocker Park Press, WeST Life, Cleveland Jewish News, Cleveland Magazine
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: A 25-54
Event Years: 7
Attendance: 100,000+
Past Sponsors: Geico, The New York Times, Costco, Holiday Inn, Austin Homes, Renewal
by Anderson Windows, Infinity Windows by Marvin, Bath Fitter, Leaf Filter
Crocker Park is the $400 million innovative outdoor lifestyle complex in Westlake,
Ohio, just 12 miles from Cleveland. Crocker Park features a sophisticated mix of
national retailers and eclectic local favorites plus restaurants, cafes, a multiscreen movie theater, beautiful luxury apartments and office space - all together
in a congenial neighborhood of parks and tree-lined streets. Crocker Park is an
extremely popular destination.
Sponsorship packages start at $3000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Royal Oak
Clay, Glass, &
Metal Show
DMA: Detroit, MI
Date: 9-10 June 2012
Event Hours:
Saturday- 11am – 6pm (Music from 2pm -11pm)
Sunday 11 am – 5pm
Attendance: 40,000
Event Years: 18
Location: Washington Ave; Royal Oak, MI
Media Coverage: Print, Radio
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: Families, A 25-54, HHI $75,000 up
Past Sponsors: Renewal by Anderson Windows, Atlas Home Improvement, NY Times
This annual juried art fair features only clay, glass and metal artists. The streets come
alive with art, music, and food for two days in the hip town of Royal Oak.
Sponsorship packages start at $2,500
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Art in
the Sun
DMA: Detroit, MI
Date: 22-24 June 2012
Event Hours:
Friday, 4pm – 9pm
Saturday, 10am-5pm
Sunday, 11am-5pm
Attendance: 20,000
Event Years: 16
Location: Northville, MI
Media Coverage: Print
Demo: HHI $50,000 W 25-54 with children
Past Sponsors include: Meijer, Comcast, Schoolcraft College, St. Mary Mercy Hospital,
Renewal by Andersen, Varsity Lincoln Mercury, Holzer Ford, Atlas Home Improvement,
Majic Window, Window Pro
This downtown Victorian town event takes over the streets for two days with local
artists. It kicks off the start of summer as one of the first art shows of the season.
Sponsorship packages start at $1,500
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Art in
the Park
DMA: Detroit, MI
Date: 13-15 July 2012
Hours:
Friday: 11am to 8pm
Saturday: 10am to 7pm
Sunday: 10am to 5pm
Attendance: 300,000
Event Years: 31
Location: Plymouth, MI
Media Coverage: Print, Radio, and Television
Demo: HHI $50,000 W 25-54 with children
Past Sponsors include: Ford Motor Company, Meijer, Comcast, Discover, Visteon,
Michigan Education Savings Program, Pantene, Dunkin donuts, Edy’s Ice Cream,
Nationwide Insurance, Avery, AT & T Yellow Pages, Capri Sun, Schoolcraft College,
Certified Angus Beef, Stonyfield Farm, St. Mary Mercy Hospital, Renewal by Andersen,
Lego, NY Times
In it’s more than 31-year history, Plymouth Art in the Park has grown to be the second
largest art fair in Michigan. Held every year in July, this three-day event assembles
over 400 artists from all over the country who display their work to 300,000 plus
attendees. This art, music, and food extravaganza was voted one of the “Gems of The
Great Lakes” by AAA Magazine, and one of the top 20 art fairs in the country by
several national publications.
Sponsorship packages start at $4,500
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Royal Oak
Antique &
Garage Sale
DMA: Detroit, MI
Date: 14-15 July 2012
Hours:
Saturday: 9am – 5pm
Sunday: 9am – 5pm
Attendance: 15,000
Event Years: 38
Location: Lafayette Ave.; Royal Oak, MI
Media Coverage: Print, Radio
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: Families, A 25-54, HHI $75,000+
Past Sponsors: The New York Times, Atlas Home Improvement
This annual event features some of the best antiques available in the Metro Detroit
area along with rare finds in collectibles. Consumers line the street waiting to get into
this unique community event.
Sponsorship packages start at $2,000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Ann Arbor
Art Fairs
DMA: Detroit, MI
Date: 18-21 July 2012
Event Hours:
Wednesday-Friday: 10am to 9pm
Saturday: 10am to 6pm
Attendance: Over 600,000
Event Years: 52!
Location: Ann Arbor, MI
Media Coverage: Print, Radio, and TV
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: Highly Educated, upscale W 25-54
Past Sponsors: Delta Airlines, Saab, Meijer, Lexus, Dasani, Uncle Bens, Discover, Land
Rover, Farmer Jack, Cingular Wireless, Pfizer, Edy’s Ice Cream, Flagstar Bank, United
Airlines, Born Shoes, Ford Motor Company, Dove, Rock Financial, Jennie O Turkey,
Stonyfield Farms, Kashi, Renewal by Andersen
Every year, the streets of downtown Ann Arbor are filled with the sights and sounds of
the four art fairs collectively known as the Ann Arbor Art Fairs. This year, the eleven
hundred invited artists will display and sell their work to a crowd of more than 600,000
people. In addition to extraordinary fine art and craft work, the Art Fairs also include a
host of merchant displays, local cuisine, art demonstrations, live music, street
performances, children’s activity centers and much more. There are many
opportunities for your company to help sponsor one of the largest art fairs in the
country. Surrounding the University of Michigan, this event draws highly educated,
upscale consumers from all across Southeast Michigan. Street Marketing will find a
unique way for you to be a part of the largest art fair in the country.
Sponsorship packages start at $5,000.
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Thunder
Over
Michigan
DMA: Detroit, MI
Date: August 4-5th, 2012
Event Hours:
Saturday: 9am – 5pm
Sunday: 9am – 5pm
Location: Ypsilanti, MI
Media : Print, Radio
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Past Sponsors: Yankee Air Museum, Active Aero Services, AT&T The Real Yellow Pages,
Budweiser, Bud Light, Genisys Credit Union, AV Fuel, Cambridge Property & Casuality,
Sterling Catering, Leaf Filter, Renewal by Andersen
Sponsorship packages start at $2800
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Woodward
Dream Cruise
DMA: Detroit
Date: 18 August 2012
Event Hours: 9 am to 9pm
Event Years: 16
Location: Throughout Oakland County
Demo: A 25-54
Past Sponsors: AT & T Real Yellow Pages, Eaton, General Motors, Ford Motor Company,
Oakland Press, WXYZ, WOMC, Motor City Casino and SMART Media Coverage: Print,
Radio and TV Available Market Options: Couponing, sampling, wrapped vehicles,
hospitality
The Woodward Dream Cruise celebrates the heydays of the ’50’s and ’60’s when
Woodward Avenue was the heart and soul of cruising in the city that put America on
wheels. Combined with music and fashions of the era, the Dream Cruise celebrates the
nostalgia of bygone days in the cars that made them so special. The Woodward Dream
Cruise is sponsored by a volunteer committee that coordinates the efforts of the nice
host cities, the County of Oakland, media organizations, transportation authorities,
corporations, small businesses and charities. Woodward Ave. from Ferndale to Pontiac
is lined on both sides of the eight lane road with classic and custom automobiles. It’s a
16 mile long car show this educational, historic and fun for all ages. This free event is
the world’s largest one-day celebration of car culture and attracts more than 1.7 million
visitors, and more than 40,000 muscle cards, street rods, custom, collector and special
interest vehicles.
Sponsorship packages start at $5,000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Levi
Commons Fine
Arts Fair
DMA: Detroit, MI
Date: 18-19, August 2012
Event Hours:
Saturday: 10AM – 8PM
Sunday: 11AM – 5PM
Location: Perrysburg, OH
Media Partners: Star 105.5, K100, WGTE Public Media, Toledo City Paper, Toledo Free
Press, Toledo Area Parent News
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: A 25-54
Event Years: 8
Attendance: 80,000+
Past Sponsors: The Town Center at Levi Commons, Merrill Lynch, Hilton Garden Inn,
OptiVue, Infinity Windows by Marvin
The Town Center at Levis Commons is a unique "open-air lifestyle experience, "
featuring sophisticated shopping, superb dining and entertainment and is located
in Perrysburg, Ohio. It's the perfect setting for an exceptional art fair. Parking and
admission are free! More than 125 artists and artisans will take part in this
juried fair; fairgoers will find the same excellence and variety as in the Guild's
award-winning Ann Arbor Summer Art Fair. Featured work will include jewelry,
ceramics, painting, glass, photography, fiber and more.
Sponsorship packages start at $3000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Victorian
Festival
DMA: Detroit, MI
Date: 21-23 September 2012
Event Hours:
Friday: 5pm-10:30pm
Saturday: 12pm-10:30pm
Sunday: 11am-4pm
Attendance: 80,000
Event Years: 22
Location: Northville, MI
Media Coverage: Print, Radio
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: Families, A 25-54, HHI $75,000+
Past Sponsors: Meijer, Edy’s Ice Cream, Flagstar Bank, Absopure, Renewal by Andersen,
Lincoln Mercury, Dish Network, Cambridge Homes, Fruitopia, Majic Window
The historic town of Northville will close off its streets and dress up to honor the
Victorian Era. The weekend’s events include a parade, performances by jugglers and
musicians, a Victorian Ball, games and much more. This Festival, in its twenty second
year, will attract over 80,000 people from the Metro-Detroit area who will enjoy the
festival’s events as well as the unique Victorian setting of downtown Northville.
Sponsorship packages start at $1,000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Common Grounds
Street Art Fair
DMA: Detroit, MI
Date: 22-23, September 2012
Event Hours:
Saturday: 10:00AM to 6:00 PM
Sunday: 10:00AM to 5:00PM
Attendance: 75,000
Event Years: 38
Location: South Old Woodward & Merrill Street; Downtown Birmingham
Media Coverage: Print, Radio, Television
Available Market Options: Display Space, Couponing, Distribution, GiveAways
Demo: Families, W 25-54, HHI $75,000+
Past Sponsors: Renewal By Anderson Windows, Infinity Windows
Common Ground's Birmingham Street Art Fair, originally known as Art in
the Park, continues as one of Michigan's premiere art events. 2012 finds the
fair celebrating its 38th year of bringing outstanding and original artworks to
a welcoming community. The event will be a stand out on South Old
Woodward, the celebrated gateway to downtown Birmingham. Unique
shopping and fabulous restaurants line the street, drawing upscale shoppers
and residents from throughout Oakland County and beyond. The event
features 190 juried artists in this sophisticated and dynamic setting.
Sponsorship packages start at $4,000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information
Great Lakes Chili
Cook-Off
DMA: Detroit
Date: 14, October 2012
Event Hours: 11AM – 5PM
Event Years: 15
Location: Plymouth, MI
Media Partners: Print, radio
Available Market Options: Display Space, Couponing, Distribution, Give-Aways
Demo: A25-54
Attendance: 25,000
Past Sponsors: Meijer, Harley Davison, Hormel, Renewal by Andersen, Majic Window
This fifteen year old event blends chili and salsa regional competitions into a
motorcycle fest! The streets are lined with bikes and fans of both chili and motorcycles
look on with awe! Local bike clubs join the fun for the day and help support the local
charities involved with the event. If you are looking for riders with big hearts, you have
found the right event!
Sponsorships start at $2,000
Please contact Terri O’Brien at 248.347.4350
or [email protected] for additional information