A Guide for Selling Your Home

A Guide to Selling Your Home—Jeanean and David Gendron
Specializing in Marketing and Selling Luxury and Unique Properties on the WEB
Redding Real Estate - Luxury Homes - Selling Your Home--it's not rocket science on how to sell your
home. It is however a complex model that involves real estate experience and knowledge, technology and professional marketing. We sell our listings and we do that because we pervasively market our listings on the WEB.
Jeanean is a Top Producer with 14 years of experience in real estate. We were the Top Producer for our Company
in 2013 and received the Top Agent Award for Closed Units for the Real Living Franchise, nationwide 2012. We
are seasoned WEB developers and own our own Software Development Company and we are professional marketers. We sell our listings.
Location—is the one element that we cannot change and sets the fundamental range of market value for your
property. Upscale and prestigious communities offer better market value.
Price—is the most important aspect of getting your home sold. You must be competitive in price for Buyers to
perceive the value and choose your home over the competition. If you are priced above market value then Buyers
will choose other homes because they are a better investment opportunity. All the marketing in the world cannot
sell a house that is over priced.
Condition—determines a critical component of market value and what price you can sell your home for. If you
have maintained your home and there are no issues or deferred maintenance, you will be able to expect market
value for your home. Older homes that are updated or remodeled will have better market value. Deferred maintenance and problems that need to be repaired lower the value of your home. You can sell any home in any condition as long as you provide the incentive for the Buyer to take on the repairs or deferred maintenance. That
means Price = Condition. Problems or repairs mean a lower market value and price.
Presentation—is a key factor in selling your home. If your home is cluttered, dirty and messy you can equate
that to the fact that it will NOT sell. Buyers will buy
homes that need repairs but they typically won’t buy
messy homes. Staging a perfect home to provide the
Buyer a vision of the lifestyle they can enjoy in your
home sells your home. A touch of flowers and clear
counter tops are all invitations to Buyers to fall in
love with your home. Flowers in the garden and the
lawn mowed mean you have loved the home. Buyers
buy homes that have been loved. Clutter and mess
kills the deal.
Availability—Buyers need to see your home and
accommodating showings is very important. If you
have dogs, then be prepared to take the dogs and go for a drive. It’s not fun but it’s the right thing to do. Buyers
need to see the property and a garage that is off limits because your dogs are barking and growling is not the vision we are trying to sell. Keeping the house ready to show and being prepared to be able to show within an
hour’s notice is important. It is best if you can take a drive and allow the Buyers and their Agent to visit with your
home in privacy. Valuables must be put away safely and the house must be prepared to be shown. Your listing
agent will work with you to make sure the house is secure and that your valuables are safe. Your listing agent may
be required to be available for all showings based on need.
Beautiful Signage—Homes sell because there is a sign and people drive by and call to learn more about the
property. It is not one thing that sells your home but all the things we do to give Buyers information and to give
your property exposure. Drive by Buyers buy homes. It is not the only way that homes get sold but it remains a
key element that can sell your home.
Jeanean and David Gendron
Specializing in Marketing and Selling Luxury Homes and Unique Properties on the WEB
Working with the Right Realtor—is critical to your success in selling your home. You will need a Realtor
who understands the trending real estate market and how to price and market your home. This means that this
Realtor sells a lot of homes and has years of experience in dealing with real estate. The goal of your Realtor is to
protect you and to conduct a safe transaction that achieves your financial goals.
Photography and Marketing—Beautiful photography and marketing are so important in providing the
Buyer with the experience of the property. If the marketing materials are compelling then the Buyer engages and
wants to know more about the property. They are pre-sold before viewing the property. Video and “telling the
story of the property” is what marketing is all about. When we can convey what the actual experience of what the
property is like, we have successfully presented to the Buyer the lifestyle possibilities. Buyers want to buy lifestyle and we market what they want.
Marketing the WEB—technology and marketing have changed in the last 10 years drastically. It is imperative
that your Realtor understands technology and how to effectively market your home on the WEB. You should
visit their websites and Google their name to see what kind of WEB presence they have. They should have multiple websites and a presence on most Social Media sites. Selling you home no longer involves just putting it on
the MLS. Social Media Marketing allows us to create a circle of engagement for Buyers to find your home on the
WEB. We are able to pervasively market the WEB through our websites, Facebook, LinkedIn, Google+, Twitter
and other Social Media Sites. We target our local, regional, national and international Buyers and they find your
Home on the WEB. When we understand SEO (Search Engine Optimization) and how to rank at the top of
Internet Searches (Google), the result is that your Listing is found by Buyers and is SOLD!
Social Media Wheel of Engagement—How Buyers Find Your Home
Syndication—to the major real estate sites. Marketing to the MLS and the local real estate agents is fundamental. Utilizing our beautiful photography and marketing materials for the MLS and syndicating your listing to the
major real estate sites, we gain powerful exposure for your home. Zillow, Trulia and Realtor.com provides major
exposure for Buyers to find your home. Your home’s presence on these sites will be beautiful and compelling. It’s
not one thing we do but all the things we do that result in your home selling.
Redding Real Estate - Luxury Homes - Marketing
the WEB - MARK IT SOLD--Selling your property in
Redding CA is simple. When we bring together the right
components to pervasively market your property, the result
is that we sell your property. Combine the right price point,
beautiful marketing (photos and video), target the right
Buyers and pervasively market the WEB, the result is your
property being SOLD. With 15+ websites, we are able to target and market to the local, regional, national and international markets.
Redding Real Estate - Luxury Homes - Marketing the WEB - MARK IT SOLD - Jeanean and David
Gendron - Specializing in Marketing and Selling Luxury Properties--what you need is an experienced
real estate agent that knows the trending market and understands the power of technology and marketing the
WEB. We have over 15 websites that we use to pervasively market your listing on the WEB. We target Buyers
looking for the lifestyle and property you have developed. It's not rocket science, it just connection. 90 percent of
Buyers search on-line for the properties they are looking for. We make your listing available so that the right
Buyer can find it.
Jeanean and David Gendron - Specializing in Marketing and Selling Luxury Properties--We love
where we live and work and we love our listings. This is why we specialize in marketing and selling luxury properties that have been developed to the highest and best use of the land. It is a privilege to market a well developed property that promotes a lifestyle Buyers are looking for. It's not really about a price range but about the
lifestyle and the Buyer who will find that it has value.
Jeanean and David Gendron - Specializing in Marketing and Selling Luxury Properties
866 441-0078
Jeanean and David Gendron - Specializing in Marketing and Selling Luxury Properties
866 441-0078
Learn more about how we market and sell our listings:
Marketing the Land - Marketing the View - Marketing Luxury - Marketing Lifestyle
SELLERS: FREE MARKET VALUATION--If you are looking to sell your home in Shasta County, CA or in the Redding CA area, we specialize in marketing and selling unique properties. We SELL our listings. With a pervasive web
presence (15+ websites/blogsites) we are able to target specific Buyers interested in your property. With the right
price point, beautiful marketing and by knowing who our Buyer is, we are able to sell all our listings. We provide the
Buyer with the tools, information and knowledge they need to identify and buy the right property here in the North
State. We have Buyers contacting us to relocate to the North State daily. MARK IT SOLD!
BUYERS: If you are looking to relocate to the North State download our free RELOCATION GUIDE. It has local
demographics and photos of the beauty of the surrounding areas. We love living and working here in Shasta County,
California. We are photographers and so we share the beauty with you. We also provide you with a FREE MLS ACCOUNT for ALL ACTIVE LISTINGS IN SHASTA COUNTY, CA. You are able to save searches and receive email notices for new listings. Real time data that helps you understand the market values in Shasta County, CA.
We call it Living The Shasta Lifestyle!
Real Estate Resource Links
Featured Listings - Redding and Shasta County Real Estate Resource - How Much Is My Home Worth ~ Search all
Homes in Shasta County - Dream Home Finder - Search for Schools in Redding and Shasta County
Jeanean and David Gendron
Specializing in Marketing and Selling Luxury Homes and Unique Properties
Visit our main real estate website that provides you with the ability to Search the MLS and to set up A FREE
MLS ACCOUNT so that you can save searches and select favorite properties. See all Shasta County MLS Listings
in real time. I also have many saved searches for you to take advantage of our specialty listings: View, Land, Luxury, Riverfront, Lakefront and many others.
There are saved City Searches and Community Searches for all of Shasta County.
The Shasta Lifestyle is our blog site where we showcase our photography and the beauty of the North State and
why you want to live here. It is focused on the being a perfect resource for Buyers looking to relocate to the
North State.
Here are my websites/blog sites:
REDDING COMMUNITIES
Redding Real Estate Ramblings, Redding Properties and Land, Redding Real Estate Homes, Redding Luxury
Homes, Redding Luxury Communities
UNIQUE PROPERTIES - COUNTRY ESTATES
Western Unique Properties, Northern California Unique Properties
California Unique Properties, Western Ranch and Land, Redding Unique Properties
LUXURY HOMES
Redding Luxury Homes, Redding Luxury Communities, The Golfing Lifestyle,
RESALE OCHOA & SHEHAN HOMES
BelAir Estates, Crown Meadows, Summerfield Meadows
New Homes Shasta County
INVESTORS
Redding Real Estate Investor
DISTRESSED PROPERTY
The Gendron REO Connection
The HUD Property Connection
HAPPY REAL ESTATE FOR HAPPY PEOPLE!