Introduction - NGJ Brand Solutions

Introduction
Table of Contents
Section 1: Nautilus Introduction Workshop
1.
How to Use this Book
3
2.
History and Timeline
4
3.
Total Conditioning Study
4.
Sport Specific Intro
5.
Training Principles
6.
Patented Strength Curve & Facts
7.
Competitive Comparison
8.
Nitro / Nitro Plus
9.
Cardio / University of California Study
10.
TreadClimber Comparison
11.
Sport Specific Card Intro
12.
Sales System Database/Cards
13.
Summary
Section 2:Index
1.
How to Use Index
2.
Questions & Answers
3.
Nautilus Timeline
4.
Total Conditioning Study
5.
Nautilus Training Principles
6.
Nautilus Vocabulary
7.
List of Nitro Plus/Studio Equipment
8.
Competitive Equipment
9.
Senior Study
10.
Sports Rehabilitation
11.
Troubleshooting Technical Guide
(translation in process)
12.
Samples
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How to Use Book As Sales Tool
Referencing Index
Table of
Contents
Index
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Nautilus History / Timeline
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1970 Nautilus cam invented by Nautilus Sports Medical Industries
1970 Experts "say" cam will not work and athletes should not strength train
1971 First Nautilus system sold to University of Florida Medical Center, Gainesville, Florida
Nautilus Sports Medical Industries releases 12 Key Training Prinicples
Experts disagree with principles. Universal Fitness says principles do not work.
1972 Miami Dolphins use Nautilus and win Super Bowl
1972 Yamazen purchases Japan Nautilus rights
1973 All NFL team purchase Nautilus /Nautilus/West Point Military Academy Study test Nautilus training principles
1974 Chris Evert, Jimmy Connors, World Team Tennis + New York Ballet trains on Nautilus
1974 Coaches say Baseball players should not strength train.
1974 Eric Soderholm uses Nautilus to rehabilitate his knee and wins Major League “Comeback Player of the Year Award”
1975 All MLB and NHL teams purchase Nautilus
1975 Cybex and other competitors introduce “ Nautilus type” cam on their equipment
1976 Nautilus Plus (First US Nautilus Franchise) Founded by Downen and Dr. Almquist)
1980 Nautilus Group Japan (Sohma and Downen purchase Yamazen Nautilus rights
1983 Nautilus Academy, Tokyo, Japan. Introduces sport, health, and activity specific training programs delivered by EIS
1983 Sony distributes Universal and says Nautilus system will not work for Japanese
1984 Nautilus EIS version 1.0 licensed to SFF (Software system for training)
1984 Madonna, Arnold Schwarzenegger, Paul McCartney, Prince, Sylvester Stallone, Janet Jackson, Jimmy Connors, Boris Becker,
Baltimore Orioles, Kawato san Tokyo Giants and Andre Agassi train at Nautilus Academy Tokyo
1985 1,000,000 EIS users/Saito san dedicates Olympic Medal to Nautilus Academy (Tokyo, Japan)
1985 Cybex Japan campaign says “Nautilus is not safe”.
1986 American College of Sports Medicine, YMCA and IHRSA adopts Nautilus Training Principle as standard guidelines.
1994 Badger/Shark/Cam II/Life Fitness and other companies release Nautilus-type equipment
1995 10,00,000 EIS Japanese users
1996 200th book about Nautilus published
1997 Nautilus Academy Japan licenses Intellectual Property to Nautilus Academies around the world
1999 Nautilus Group Japan licenses EIS Intellectual Property to largest health care organization in the U.S. for wellness programs
2000 24 Hr Fitness/TSI and Ballys become world’s largest Nautilus customers
2001 Technogym campaign says Technogym invents “wellness”.
2002 Over 1000 hospitals utilize Nautilus equipment and training systems
2002 Nautilus purchases Scwhin, Stairmaster, Pearl Izumi, BowFlex
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Total Conditioning Case Study 1972
INDEX
Study Summary:
1)
Establishment of Nautilus Training 12 Machine
System
2)
Sport and Activity Specific Training
3)
12 Nautilus Training Principles
4)
30 Years of research to build brand
Reference to complete study in Index
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iii-4
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INDEX
Sport Specificity Introduction
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Nautilus Training Principles
INDEX
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Nautilus Strength Improvement
18
% Improvement in Strength
16%
15
12%
12
9
6
3
5%
3%
0
NonNautilus
/ NonSystem
1 Day /
Week
2 Days /
Week
3 Days /
Week
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Patented Nautilus Strength Curve /
Metabolic Syndrome
Benefits
•Increase metabolic rate
•1 pound of muscle burns 35 calories per
day.
•1 pound of fat burns calories per day
•If you increase muscle, you increase
calories burned
•Reduce body fat
•30 Minutes of Strength Training increases
energy expenditure by 15%
•Increase bone density
•Improve glucose metabolism
•Lower blood pressure
•Improve low back health
Erector spinae
•Reduce Arthritic Pain
Source: University of Florida Medical School,
Tufts University Medical School, University of
Maryland, University of Tennessee, YMCA
Database
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Patented Nautilus CAM
1
Pivot
Point
Cam
2
Cam
As the cam rotates from position 1 to 2,
the distance from the pivot point to the
weight plate shortens, which has the
effect of reducing the load, thereby
resulting in a more uniform muscle effort
throughout each repetition.
At position 3, the distance between
your elbow and the dumbbell and
the force required to complete the
curl are at their greatest.
The oval-shaped cam automatically
changes the resistance force by
moving the chain closer to, or farther
from, the axis of rotation.
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Nautilus to Nautilus
Equipment Comparison
Commercial
Government
Corporate
Sports
Health /
Wellness
Schools
Nitro+
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Nitro
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Studio
XP Load
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Nautilus Facts
Nitro Plus, Nitro and Studio Line:
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All machines designed for:

Safety: Patented 4 Bar Linkage/Strength Curve
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Ease of Use
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Maximum User Benefit
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Stylish Appearance
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Based on most experienced equipment in the industry
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Facts
Nitro Plus and Nitro:
Biomechanical and functional parts are exactly the same. The only differences are esthetic and design
changes. Nitro does not include: contour-shaped upholstery, fully shrouded weight stack, non
standard color option (extra charge).
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Kevlar Belt
 Tested over 1 million cycles
 1” belt is rated at 3,900 LBF (17,348 Newton or 1,769 kilo pound)
 3/16 cables have a higher friction, are less durable, and need large pulley areas (at least 120mm)
 Will last the lifetime of the machine
 Will not stretch after initial adjustments which results in minimum energy loss due to bending that can be mistaken
for friction
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Moving Parts
 Tested over 500,000 cycles
 Bearings are lifetime sealed and self lubricated
 Non slip neoprene grips
 Weight stack precision of +/- 1%
 High fiber belt pulleys
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Frame
 11/12 gauge mechanical steel frame tubing (min. tensile strength 50,000 psi)
 Polished tubing 32 (50 and 180 grit sanding)
 ASTM conformed powder coating (conformed for: adhesion and resistance to bending, impact, corrosion, and
damage
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Facts
Nitro Plus added Features
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Accessory Tray
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Accommodates large water bottles and personal items
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EZ Glide Seat Adjustment
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Adjustment Pin
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Independent Movements
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Dual cable handles provide multiple movement paths
Smart arm technology with ergo grip handles provide freedom of movement
Contoured Upholstery
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All adjustment points clearly marked with Yellow for ease of use
Provides the ultimate in comfort and stability
Placards
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Displays instructions and graphics for safe machine operation
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INDEX
Nautilus Comparison to Other Equipment*
SBS
Nautilus / Senoh
Price
Life Fitness
Techno
Gym
Cybex
Johnson
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Machine Quality
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Machine Selection
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Good Style
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Service
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Maintenance
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Brand Building
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In-Club / Equipment Based Training
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Machine Based Training
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Cardio Based Training
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Pilates
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Yoga
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Sports-specific
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Age-specific
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Reporting / Database
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Health & Sports Origin
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Years in Industry
36
Evidence Based
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Programs adhere to World Health
Organization Guidelines
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25
12
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28
5
* LE, LP, SLC, VC, PO, OP, LB, AB
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Nitro Plus Features
Leg Extension
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Seat back angle prevents
hamstrings from interfering
with full range of motion
Quick-set leg pad for proper
positioning of all users
Easy to use
Safe for low back
Heavy padded movement arm
roller for user comfort
Strength curve allows full
contraction
Dimensions
•Length 140 cm
•Width 91.4 cm
•Height 137 cm
•Machine Weight 253 kg
•Standard Weight Stack 111 kg
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Nitro Plus Features
Leg Press
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Dimensions
•Length 190.5 cm
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Strength curve and 4 bar
linkage controls position and
angle of foot platform to
increase user safety and
reduce knee and back stress
Strength curve maximizes hip
rotation
Extra-wide platform allows
varying foot placement with an
entry/exit handle
Thick, contoured back pad for
comfort and lumbar support
Adjustable seat back angle
allows user to target different
percentages of muscle group
Extended range of seat
adjustments to accommodate
user ease of use
•Width 99 cm
•Height 170 cm
•Machine Weight 441 kg
•Standard Weight Stack 219 kg
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Nitro Plus Features
Seated Leg Curl
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Strength curve reduces knee
strain and maintains axis
alignment
Seat back angle prevents
quadriceps from interfering with
full range hamstring contraction
Quick-set leg pad for proper
positioning for users
Heavy padded movement arm
roller for safe user comfort
Strength Curve allows full
contraction in end position
Strength Curve accommodates
Boomer & Senior R.O.M.
Dimensions
•Length 142 cm
•Width 91.4 cm
•Height 137 cm
•Machine Weight 255 kg
•Standard Weight Stack 91 kg
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Nitro Plus Features
Vertical Chest
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Dimensions
•Length145 cm
•Width 99 cm
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Converging, dependent
movement arms provide equal
loading and greater range of
movement
Multiple position oversized
handles distribute load over
greater area of hands for
increased comfort and user
preference
Adjustable back pad for varying
starting positions
Functional Generator four-bar
linkage drive system to
generate correct strength
profile
Strength curves accommodates
Boomer and Senior ROM
•Height 183 cm
•Machine Weight 243 kg
•Standard Weight Stack 111 kg
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Nitro Plus Features
Pullover
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Maximum efficiency 250
degrees of shoulder rotation
Contoured back pad for
unrestricted movement
Angled movement arm pads for
comfort and accommodation of
users
Tiered foot pedal for easy entry
and exit
Ergonomically designed
movement arm accommodates
all users
Strength curve maximizes
safety for seniors and boomers
Dimensions
•Length 145 cm
•Width 117 cm
•Height 170 cm
•Machine Weight 290 kg
•Standard Weight Stack 111 kg
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Nitro Plus Features
Overhead Press
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Dimensions
•Length 145 cm
•Width 104 cm
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Converging, dependent
movement arms provide equal
loading
Strength curve provides
greater range of movement
Strength curve generates
correct strength profile and
reduces shoulder stress
Multiple position oversized
handles distribute load over
greater area of hands for
increased comfort and user
preference
Prevents neck and shoulder
pain
•Height 147 cm
•Machine Weight 219 kg
•Standard Weight Stack 111 kg
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Nitro Plus Features
Lower Back
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Dimensions
•Length 142 cm
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Strength curve provides a
moving axis of rotation that
simulates the body's moving
strength curve, which increases
user safety by eliminating sheer
forces on the spine
Large, flat back pad spreads out
over larger area and pivots for
user comfort & safety
Contoured lower back pad
allows full range extension
Adjustable foot platform to
position knees above hip joint,
eliminating pelvic thrust and
maintaining axis alignment for a
safe & successful workout
Prevents low back pain
•Width 96.5 cm
•Height 137 cm
•Machine Weight 260 kg
•Standard Weight Stack 91 kg
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Nitro Plus Features
Abdominal
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Dimensions
•Length 104 cm
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Strength curve provides an
efficient moving axis of rotation
increasing user safety
Combination of elbow and back
pads with hand grips provide
upper body stabilization
Action eliminates lower back
muscles' static involvement for
maximum safety
Leg anchoring ankle pads
provide lower body stabilization
Controlled motion movement
arms isolates abdominal
muscles and eliminates hip
flexor
Protects low back
•Width 107 cm
•Height 137 cm
•Machine Weight 234 kg
•Standard Weight Stack 91 kg
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Nautilus University of California at
Davis Study
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Nautilus University of California at
Davis Study
© 2006
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Nautilus University of California at
Davis Study
Equipment Comparison from
Maximal Exercise Tests
HR
Lactate
VO2
RPE
RER
kcal/min
Min to burn
200 kcal
Workload
Treadmill
159.2±4.8
2.2±0.3 $
31.9±0.4 $
3.7±0.3 $
0.94±0.02 $
11.8±0.5
17.00
6mph 0% Grade
TreadClimber
156.4±4.4
2.2±0.3 $
31.0±0.5
3.9±0.4 $
0.94±0.01 $
11.3±0.3
18.00
3 mph Level 5
Bike
156.7±5.2
5.0±0.7
29.9±0.9
4.8±0.5
1.04±0.02
11.3±0.2
18.00
Level 8 80rpm
156.1±
2.7±0.4 $
30.7±1.0
3.4±0.4
0.97±0.01 $
11.4±0.3
18.00
Level 8 90SR
Elliptical
VO2, oxygen consumption; HR, heart rate; RPE, rating of perceived exertion; RER, respiratory
exchange ratio; SR, stride rate
Moderate Exertion between 3-5
$, significantly different from Bike, p<0.05
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Nautilus University of California at
Davis Study
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Nautilus University of California at
Davis Study
Discussion
•The TreadClimber had a higher HR than the Treadmill at
a rating of perceived exertion 3 (moderate) during submaximal exercise, indicating that the TreadClimber may
be more effective in eliciting a good cardiovascular
response than the Treadmill when exercising at
moderate workloads. The higher HR may be due to
recruiting more muscle groups, especially the stabilizing
muscles.
•During recovery from the maximal exercise test, at the
same exertion level, the HR for the TreadClimber was
significantly higher than all other modalities followed by
the Elliptical.
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Nautilus University of California at
Davis Study
© 2006
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Nautilus University of California at
Davis Study
Conclusion:
TreadClimber may be the best exercise modality
 Less impact on joints and tendons than treadmills
 Moderate exertion level
 Caloric expenditures are higher than other modalities
 TreadClimber elicited higher heart rate and lower lactate
levels indicating a better ability to burn more calories
 TreadClimber demonstrated significantly lower fatigue
levels than bikes, ellipticals, or treadmills
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INDEX
TreadClimber TC916
Product Information
Walking. The New Running.
The new Nautilus® TreadClimber® cardio machine provides a runner's workout at a walker's pace. Its unique design combines low impact
walking with gradual hill climbing providing the user with the intense results of running.
You Don't Have To Run
Members look great on it and it works for anyone from fitness novice to fitness enthusiast. At a lower speed than with a conventional
treadmill, members don't feel like they are working as hard. However, when they check their heart rate, they're amazed that it is much
higher than expected.
Safe For All
The user's foot steps are absorbed by the falling treadles. The user doesn't feel the impact that they would running or even walking on a
treadmill.
Experts Agree
In clinical tests at New York's Adelphi University, it takes less than half the time to burn the same amount of calories on a TreadClimber®
machine than on a treadmill - at comparable speeds.
Just Plain Fun
Members love new equipment and are eager to try new exercises. Everyone looks great on it and will look great after using it and making it
a regular part of their regular gym routine.
The Nautilus® TreadClimber® machine, the next generation in cardio equipment. Get on and get results.
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Technogym Selection vs. Life Fitness Signature vs. TreadClimber
Technogym Selection
Life Fitness Signature
TreadClimber TC916
Disadvantages:
Disadvantages:
Benefits:
•Cable Driven
•Cable Driven
•No Competition
•Biomechanical incorrect movement
•Weight shrouds made of plastic
•Big footprint
•Wobbling seats and movement
arms
•Metabolic syndrome – burns twice as
many calories as a treadmill in the same
amount of time
•Cables and open pulleys can cause
damage, danger to users, and
potentially higher insurance costs
•No 4-bar linkage
•Multiple use of cams
•Burns calories twice as fast as a
treadmill
•Tries to imitate Nautilus
movements (see abdominal)
US Field Test:
•Design like Technogym
•Movements are rough
•No 4-bar linkage
•24 Hour Fitness and TSI tested
600 TreadClimbers in clubs
early 2006
•Purchased 1,200 TreadClimbers
06/01/06
Patents:
•Multiple patents held by Nautilus
(Japan included)
•Very difficult for any competitor
to copy and/or buy TreadClimber
intellectual property (IP)
TreadClimber TC916
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Treadmill Comparison
INDEX
Nautilus T 914
Life Fitness TR 95Ti
Product Specifications
Speed Range
0.8 – 19.3 kmh
0.8 – 19.3 kmh
Elevation Range
0 – 15%
0 - 15%
Floor Space (W x L)
88.9 x 215.9 cm
94 x 210.8 cm
Treadmill Weight
163.6 kg
196 kg
Running Surface (W x L)
55.9 x 152.4 cm
50.8 x 152.4 cm
Effective Run Length
137.2 cm
114.3 cm
Deck Height from floor
20.3 cm
27.9 cm
Drive Motor
4.8 HP AC Motor
4 HP AC motor
Drive Motor Control System
3rd
MagnaDrive
Power Requirements
220 volt, 15 amp
120 volt, 20 amp (Optional: all voltages worldwide)
User Weight Capacity
182 kg
182 kg
Remote Operation Controls
Yes
No
Walk Belt
4-ply Pre Lub Belt
Not listed
Lubrication System
Silicone-impregnated belt
Lubricant-infused belt
Shock Absorptions
ReACT
FlexDeck system
Programs
Quick Start, Manual, Fat Burner, Calorie Burner, Intervals, HR
Zone Trainer, Advanced and HRC programs
Manual, Quick Start, 5 HR Workouts, Random, Hill, Interval
Workouts, Goal Workouts, 6 Custom Workouts, Fit Test
Display Readouts
Time, Distance, Calories, Cal/Hour, Heart Rate, Pace, Watts,
METs, Vertical Climbed, Speed, Grade
Time, Speed, Distance, Incline, Calories, Heart Rate, Distance
Climbed, Watts, METs
Display Type
C51Backlit LCD Display, 4 Windows, 31 x 20, 32 char
Alpha/Numeric
26-character LED text & numeric display; 7 x 15 brickyard
Heart Rate Monitoring
Contact & Wireless Standard
Contact & wireless standard
Commercial Treadmill Experience (yrs)
52 Years (since 1953)
11 Years (since 1993)
Generation Hyperdrive
Features
Nautilus Benefits:
●Wider ● Safer ● Closer to Floor ● Smaller Floor Space
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INDEX
Sport Specificity Introduction
Introduction program menu: golf, tennis, swimming, walking, low back + sports programs to be covered in Nautilus Sports Programs Workshop.
© 2006
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ソリューションベース販売システム
(SBS) 概観
Based on the following exercise and medical databases:
トータル コンディシ
ョニング スタディ
1972
JP
日本人データベース
1984-2002
15,000,000+
Japanese Workouts
タフツ大学
テネシー大学
フロリダ大学
メディカル センター フ スクールオブヘルス &
ォー エージング1999 ヒューマン サイエンス
2000
●より速く
●より安全
カレッジオブヘルス &
ヒューマン パフォーマ
ンス
2003
世界保健機関
1975-2006
● 最も効果的
© 2006
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Solution Based Sales System
(SBS) Overview
Based on the following exercise and medical databases:
Total Conditioning
Study 1972
Japanese Database
1984-2002
15,000,000+
Japanese Workouts
Tufts University
University of
University of Florida,
Medical Center for Tennessee, School of College of Health &
Aging1999
Health & Human
Human Performance
Sciences 2000
2003
Most effective, safer, best results
World Health
Organization
1975-2006
© 2006
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INDEX
Sport Specificity
Introduction
Training Cards as a Sales Tool
Strength Training
Cardio Training
Golf Specific Training
Low Back Information
Training Principles
Senoh Label
Equipment
Markets: Commercial, Government, Corporate,
Sports, Health & Wellness, Schools
Standard Card Menu: ゴルフ 、 テニス 、
スイミング 、 ウォーキング 、 腰
© 2006
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Summary
1972 Total Conditioning Study 
University of California Study
 Nautilus + Senoh = 80 years experience
 Key to Nautilus Sales is system of
Machines + Programs + Research

© 2006
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Index
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Frequently Asked Questions
Nautilus Timeline
Total Conditioning Study
Nautilus Training Principles
Nautilus Vocabulary
List of Nitro + / Studio Equipment
Competitive Equipment
Senior Study
Sample Sports Cards with reference to ages 45-55
and ages 55-65
Sports Rehabilitation
Training Card Assortment
Troubleshooting Technical Guide (translation in
process)
Samples
How to Use the Index
© 2006
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How to Use the Index
IT Template for Private Label


Obtain Customer’s Logo and/or company colors from your
customer or their website
Customize Training Documents for your Customer


Files on
CD or
Web
Use included CD
Go to NGJ site and download customizable files
Your customer’s logo and/or
Company colors
Print
Custom
Documents
© 2006
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