PDF Proposal

The Tour
The Arenacross Tour is a 11-round professional indoor
motocross series which also includes a Amateur
Arenacross Championship. Pro motocross and pro
quad racers compete for a total cash payout of over
$40,000, with Amateurs racing for their share of
$35,000 of trophies, prizes and series awards.
Arenacross Tour races are run in motocross format,
instead of traditional arenacross format, to give
participants more track time. With amateur racers
running qualifying during the day, then a 7PM start to
our show with special effects opening ceremonies and
main events following. Finishing off the night with a
75’ steel ramp to steel landing Freestyle extravaganza.
Pro motocross riders race for cash winnings at both
the AX and AX lites levels with top riders from both
classes combining to race one another in the 20-lap
"Clash for Cash" feature. Arenacross tour points are
awarded according to how each rider finishes in the
feature. End of tour series cash bonuses are awarded
to the top tour riders.
The Amateur Arenacross Tour Championship is a 11round tour with over 30 amateur AX and quad classes.
Trophies are awarded through 5th place for each class,
and points are awarded through 9th place for each
class. The top 5 riders in each class receive trophies
at the Arenacross Tour awards banquet in Memphis TN
on March 4th.
***02/11/12 Tunica, MS Tentative Date***
The Objective
Advertisers are faced with an ever-increasing number of media options and rising media costs
are fighting back by seeking more cost-effective and creative ways of reaching target audiences.
One form of marketing - motorsports marketing - has won the widespread approval of the
corporate community.
Motorsport marketing offers a superior solution for combating costs and shrinking audiences. For
a relatively modest cash outlay, Your Company can use motorsports marketing to:
1. Increase Corporate Visibility - When a company buys commercial time during a televised
sporting event, it receives only seconds of exposure. But when a company chooses to sponsor
the action itself, it can receive many minutes or even hours worth of exposure. With some
skillful and persistent press agentry, Your Company can use its motorsport involvement to reap
an abundance of publicity (“free advertising”). Motorsports marketing provides a venue that
actually generates media and cost-per-thousand impressions can be significantly lower than
that of traditional marketing venues.
2. Precisely Target Preferred Customers - Many
corporations have long understood the brand loyalty
that racing enthusiasts have shown for products and
services of sponsors. Today’s expanding audience
displays demographics attractive to a diverse range
of companies.
3. Target Specific Regions - In today’s ultracompetitive markets, advertisers require a distinctive
and versatile marketing tool to establish themselves
locally as well as nationally.
4. Opportunities in Merchandising And Sales
Promotions - By licensing related memorabilia, Your
Company can recoup a portion of it’s investments in
motorsports while simultaneously generating a
virtually unlimited number of impressions of its name or
logo and promoting fan loyalty to its products and services.
5. Entertain Key Clients And Enthuse Employees - Motorsports unsurpassed value as a
corporate-client and corporate-employee relations tool. Internal incentive plans built on a
business’ sponsorship can be used to help foster “team-spirit”, provide a catalyst for increased
sales and productivity and promote regular work attendance. What better way to impress and
influence important suppliers, franchisers, distributors, etc. than with tickets to a motorsports
event sponsored by Your Company. In short, few corporate entertainment vehicles generate
as much excitement, enthusiasm and good-will as motorsports.
www.arenacrosstour.com
The Show
Opening Ceremonies
The Racing
Freestyle Show
Pro Autograph Sessions
The Crowd
PLATINUM PLAN
1. Your logo will be a presenting sponsor for the AXTour, example: the (JETWERX Arenacross Tour)
2. Your logo or name will appear as presenting sponsor in all media advertising campaigns. (Radio, TV, Newspaper,
Posters, website, etc) with estimated $60,000 to be spent in advertising
3. Your company logo and name will be represented in all 11 Rounds of the 2011/12 AXTour
4. Your company will be repeatedly mentioned through the event as tile sponsor.
5. You get two - 2 page advertisement in the souvenir event program, plus your logo on the cover as title sponsor.
6. Your company logo will appear as title sponsor on all: event programs, trophies, posters, shirts, etc.
5. Your logo will be on the following : Finish Line Banners, Starting Line Banner and 20’ banners on both sides of the
track.
6. Free advertisement banner on the website for the entire season.
7. Your logo on the website home page and links page.
8. Your logo/name as title sponsor on event Tshirts
Your Investment: Call
9. 8 Free seasons VIP Ticket passes.
GOLD PLAN
1. Your logo will be included on the 3500 color posters.
2. Your logo or name will appear as a sponsor in all media advertising campaigns. (Newspaper, Posters, website) with
estimated $60,000 to be spent in advertising
3. PA mentions through out the event.
4. Your logo on the website home page, links page and on event tshirts.
5. You get a 2 page advertisement in the souvenir event program. (Approx. 10,000 Copies)
6. Your logo on 20 Tuff Blocks or 6 starting gates.
7. Your company name will carry one of the following: AX Lites Pro main event, AX Pro Main event, Clash For Cash,
AX Quad Pro main event, Freestyle Show, Holeshot Awards
8. Your company 10’ banners on both sides of the track.
Your Investment: $7500
9. 4 Free Seasons VIP Ticket passes.
SILVER PLAN
1. Your logo will be included on the 3500 color posters.
2. Your logo or name will appear as a sponsor in all media advertising campaigns. (Newspaper, Posters, website) with
estimated $60,000 to be spent in advertising
3. PA mentions through out the event.
4. Your logo on the website home page, links page and on event tshirts.
5. You get a 1 page advertisement in the souvenir event program. (Approx. 10,000 Copies)
6. Your company 10’ banners on both sides of the track.
7. 2 Free Seasons VIP Ticket passes.
Your Investment: $3500
BRONZE PLAN
1. Your logo will be included on the 3500 color posters.
2. Your logo or name will appear as a sponsor in all media advertising campaigns. (Newspaper, Posters, website) with
estimated $60,000 to be spent in advertising
3. PA mentions through out the event.
4. Your company 10’ banners on both sides of the track.
5. You get a 1/2 page advertisement in the souvenir event program (Approx. 10,000 Copies)
6. Your logo on the website.
Your Investment: $1500
RACE PLAN
1. Your logo will be on the website.
2. You get a 1/4 page advertisement in the souvenir event program. (Approx. 10,000 Copies)
3. PA mentions in the event.
Your Investment: $500
By The Numbers
*3 Months
*3 States
*11 Cities
*11 Advertising Markets
*11 Arenas
*3500 Rider Entries
*12,000 miles Rig Exposer
*50,000 Spectators
*$60,000 in Advertising
The Conclusion
When compared to other marketing and advertising opportunities, motorsports get high
marks for the cost-efficiency and all out impact and results. The Arenacross Tour Championship Series
delivers loyal and affluent spectators and riders with a high degree of disposable income, event sites
near major population centers and a significant print media coverage. All this at a lower cost than any
other media marketing or advertising scheme.
In short, for companies that want precisely-targeted national or regional brand name exposure and
promotional opportunities at a cost far less than traditional media options, the Arenacross Tour
Championship Series cannot be beat.
DeadLines:
All sponsorship deadlines are Nov 1st, 2011. We will gladly accept sponsorship at anytime throughout
the year, although the print and graphic deadline is Nov. 1st for all signage, poster art, program art and
website graphics to insure that you as a sponsor get the best return on investment. All artwork, stickers,
banners , etc. are to be supplied by your company.
If accepting of this sponsorship all checks must be payable to:
JetWerx USA Inc.
For more info or questions please:
All checks must be mailed or courier to:
Visit Us: www.arenacrosstour.com or
Justin Thompson,
www.jetwerx.ca
3560 Pine Grove Ave.
Call Us: (850) 625 9103
Port Huron, MI 48060
Email Us: [email protected]
11330 Nonawood Rd.,
Fountain, FL 32438
P: 850 625 9103
E: [email protected]
11330 Nonawood Rd.,
Fountain, FL 32438
P: 850 625 9103
E: [email protected]
Owned And Operated By: