Teriyaki Express moves to old Hogi Yogi

News
JUNE 1, 2010
PAGE 13
DAVID PACKARD | Scroll Photography
The Teriyaki Express will be moving from its trailer to where the Hogi Yokgi was and will reopen in
a month or two.
DAVID PACKARD | Scroll Photography
The Teriyaki bus opened in April. Lately they have been selling approximately 200 dinners a night
and have decided to move to a new location.
Teriyaki Express moves to old Hogi Yogi
KAITLIN PRETTYMAN
Scroll Staff
Teriyaki Express, a trailer restaurant
that offered large quantities of Teriyaki
and rice for $5 has just signed a 5-year
lease for the Hogi Yogi building.
Teriyaki began in a trailer located
by Horkley’s. Now the business is in
the process of moving to Hogi Yogi.
Before they move in, they plan to install
new equipment including two or three
cooking grills, a deep fryer, a large
overhead exhaust hood with fans and
ductwork.
The trailer where Teriyaki Express
origninated was only about six feet high
in the inside.
“Both Jake[son] and I are about
6 feet 3 inches tall, so we constantly
have to slump over in order to fit,” said
the owner of Teriyaki Express, Perry
Shumway. “We’re constantly bumping
our heads on the light fixtures. All in the
name of keeping our overhead low.”
Because of the changes Teriyaki
Express, “will (hopefully) be able to put
out a much greater volume of food in
less time, which will minimize the need
for people to have to wait in line for very
long,” Shumway said.
Shumway’s goal is to provide students
with a good deal.
“The concept of Teriyaki Express is to
provide highly tasty food in very large
quantities at the lowest prices possible.
Shumway said. “We want the food to
taste good, and we want to give out a
large amount of it, for a relatively
low price.”
Even though Teriyaki Express will be
moving to the Hogi Yogi, Shumway is
hoping to not make many changes.
“I have no plans to change the menu,
the quantity, or the pricing, other than
to add some items when the additional
space will enable us to make them,”
Shumway said.
New items may include, yakisoba,
udon noodles, gyoza, tempura, miso,
oyako donburi - without changing the
signature product, which is teriyaki.
“We also want to start offering
desserts in large quantities at bargain
prices, probably ice cream with mix-ins,”
Shumway said.
Shumway started the business in
Rexburg because his wife attended BYUIdaho when it was Ricks College. She
really liked the area and so they moved
back.
Shumway worked as a business
analyst and a videographer after he
graduated from BYU-Provo where he
received his MBA from BYU Marriott
School of Management in 1993.
The Teriyaki express idea stemmed
from where he lived in Arizona.
“I often ate lunch at a popular place
called Tokyo Express, and I got the idea
of starting a small-scale teriyaki business
in Rexburg,” Shumway said.
Out of their trailer, Teriyaki Express
was selling over 200 dinners a day.
The Teriyaki Express has a website,
www.rexburgteriyaki.com and some of
the students at BYU-I started a fan club
of Teriyaki Express, which can be found
by searching for Rexburg Teriyaki on
Facebook.
Shumway speaks highly of the
students at BYU-I, “The support and
enthusiasm of this community, and in
particular from BYU-Idaho students,
have been overwhelming and far beyond
anything I expected or hoped for.”