SWISS GEMOLOGICAL LABORATORY

SWISS GEMOLOGICAL LABORATORY
Why You Need To Sell Certified Diamond Jewelry?
A SGL Certificate is the
Passport for your Jewelry
Offer your Customers
Certified Jewelry
As a Jewelry Retailer, offering Gem Lab Certificates with the diamond and
gemstone jewelry you sell is an essential part of your marketing and sales
presentation. Certificates have become a significant part of the diamond and
gemstone jewelry sales equation, as most Consumers will not buy a piece of
jewelry unless it is certified by an Independent Gemological Laboratory.
Today’s diamond jewelry consumer is much more educated about the 4C’s
of diamond quality than ever before, thanks to the Internet. In fact, most
consumers today – especially younger, technologically savvy Bridal Customers
– use the Internet to educate themselves, gather information, and ‘pre-shop’
by comparing quality, price, features and benefits of diamond jewelry products
before buying them. By the time they walk into your store, many of these
customers will be well-informed about diamonds and diamond jewelry and
know exactly what they want in terms of diamond carat weight, clarity, color
and cut. They will look for lab certificate that assures them that a particular
piece of diamond jewelry from your store, represents the quality they seek.
Here are some of the Main Reasons why you need to provide certificates with
the diamond and gemstone jewelry you sell:
Improve Consumer Confidence
to Grow Your Businness
Certificates Increase Consumer Confidence
Consumers will be much more confident and at ease with their diamond jewelry
purchase from your store when they have a professional certificate from an
independent grading laboratory attesting to the quality and properties of the
diamonds in the jewelry. More confident consumers means more diamond
jewelry sales in your store!
Certificates Boost Your Store’s Reputation
Consumers are more comfortable when reputable jewelry stores provide
diamond jewelry certification. By offering certificates with the diamond
jewelry you sell, you are demonstrating to customers your professionalism,
ethics, expertise and focus on ensuring that customers receive the quality they
expected at the time of sale. All these factors can enhance your reputation and
help increase your diamond jewelry sales.
Consumers Expect Certificates
Many of today’s consumers are well aware of certification and expect to see
the diamond jewelry they want to purchase accompanied by an independent
lab certificate. This document helps them to comparison shop and determines
which piece of diamond jewelry represents the quality and value they want
and can afford. If you do provide a lab certificate, this will give you an obvious
advantage over your competition to Make that Sale.
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Swiss Gemological Laboratory | Carson City, Nevada | www.SwissGemLab.com | Email: [email protected] | Tel: 702-430-1135
Certificates are Important for Insurance Purchases
www.SwissGemLab.com
While certificates do not attest to the monetary value of a piece of diamond
jewelry, they do attest to the piece’s “identity” and provide tangible proof
of its quality and authenticity. Consumers need a certificate for insurance/
appraisal purposes to assess the value of their diamond jewelry and protect
their investment in the event that the piece is lost, stolen or damaged. In
short, certification is essential to most consumers looking to buy something
as valuable and important as a piece of diamond jewelry.
Every piece in Ashi’s Baby Bridals™ Collection comes with a certificate issued
from the Swiss Gemological Laboratory attesting to the piece’s unique
properties and quality.
Swiss Gemological Laboratory’s innovative software allows your retail
customers to track and view their unique jewelry Certificate Online via its
Website - www.SwissGemLab.com. The Swiss Gemological Laboratory’s
website offers your customers detailed product description and quality
grading information about the jewelry they purchased from your store, along
with your company logo, store information, store address, store map, picture
of your store and contact information. They can also use the website to view,
print or email their certificates… all Online!
Plus, if you have a Website, they can click on your company logo or store
information on the www.SwissGemLab.com website - to direct them right to
your Website’s home page. In addition, if your Website has been developed
through AVALON Solution, ASHI Diamond’s Technology Partner for Turnkey
B2C Ecommerce Web Services, your customers can click on the ‘Product
Details’ link on the Certificate page that will direct them right to the Product
Detail Page on your Website.
SGL Integrates your
24/7 Online Store
C ONFIDENCE ... S ECURITY... C REDIBILITY...
Increase Your Diamond Jewelry Sales
Enhance Your Customers Trust & Confidence
Expand Your Market Share & Build Your Brand
WWW.SWISSGEMLAB.COM
TRACK YOUR CERTIFICATE
Linking Customers to your Website via Swiss Gemological Laboratory’s
Certificate page gives you, the Retailer, another opportunity to ‘Reach Out’
to those customers, strengthen your brand name, generate repeat business
and position you as ‘The Store’ to shop for Diamond & Gemstone Jewelry.
Swiss Gemological Laboratory and its comprehensive diamond and
gemstone jewelry certificates and services add confidence to your customers’
buying decisions. These certificates also add intrinsic value to your ASHI
diamond and gemstone jewelry – which means More Sales for you at the
jewelry counter!
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Swiss Gemological Laboratory | Carson City, Nevada | www.SwissGemLab.com | Email: [email protected] | Tel: 702-430-1135