Amlan Pride Campaign

Anabele B. Barillo
Amlan Pride Campaign
CRITICAL ANALYSIS PRESENTATION
Outline of the Presentation
I. The Pride Campaign Site
II. Monitoring Success
III. Bright Spots and Areas for Improvement
IV. Where Are We and Where Are We Going?
V. Sustaining Momentum
Pride Campaign Site:
Amlan, Neg. Or
•
Town population: 22,206 (NSO 2010)
•
Population in 2 Pride sites:
3,638 and 3,325
•
2 MPAs: Tandayag and Bio-os
http://en.wikipedia.org/wiki/Negros_Oriental
CRITICAL ANALYSIS PRESENTATION
Flagship species
Cephalopholis miniata
Coral grouper
Lappy
Campaign Strategy: Theory of Change
Social Marketing Strategy
K + A + IC
Conservation Strategy
+
BR + BC + TR
Conservation Result (CR):
Increase in coral reef health and abundance of reef fishes
CRITICAL ANALYSIS PRESENTATION
Target Audience
Target Audience:
•
•
Primary- 190 fishers
Secondary- 7,000 community members
CRITICAL ANALYSIS PRESENTATION
Conservation Results
MERF survey results
2011
2012
LHC (%)
39.7
42.98
Fish abundance
(major species)
752
770
Result
Campaign site
Knowledge
Knowledge on MPA benefits
Fishers
100
80
76.7
90
56.9
60
%
87.5
Pre
40
Post
20
0
Tandayag
CRITICAL ANALYSIS PRESENTATION
Bio-os
Attitude
Increase in number of fishers
who believe that they have
role in reporting intrusions
CRITICAL ANALYSIS PRESENTATION
Pride Sites
Pre
Post
Percent
age
Points
Tandayag
(N=120)
70%
83.3%
13.3pp
Bio-os
(N=70)
68.1%
90.3%
22.2pp
Interpersonal Communication
Control site
Pride
Sites
Pre
Post
Percent
age
Points
Tandayag
(N=120)
27.7%
57.5%
29.8pp
Bio-os
(N=70)
1.4%
36.1%
34.7pp
CRITICAL ANALYSIS PRESENTATION
Barrier Removal
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
May 2011
April 2012
MPA rating: Level 2 to Level 3
CRITICAL ANALYSIS PRESENTATION
Behavior Change
Number of fishers who heard someone
reporting intrusions
Pride Sites
Pre
Post
Percent
age
Points
Tandayag
(N=120)
20.8%
24.8%
4pp
Bio-os
(N=70)
15.9%
29.2%
13.3pp
CRITICAL ANALYSIS PRESENTATION
Threat Reduction
Decrease number of fishers
who have seen intrusions
done by fishers from within
the village
Threat Reduction - Fishers
50
Pride Sites
Baseline
(Sept 2011)
Post
(Jul 2012)
Tandayag
2
0
Bio-os
1
0
43.3
40
%
27.8
30
20
10
Pre
11.1
7.5
0
Tandayag
Bio-os
CRITICAL ANALYSIS PRESENTATION
Post
Bright Spots and Areas of Improvement
for Improvement
How
we
monitoredAreas
success?
Bright
Spots
•
•
•
•
•
•
Pride campaign learning destination – •
both SM Lite and full Pride
•
Capacitated MENRO staff
Issuance of SB Resolution creating
•
Enforcement Committee
•
PO members involved in 24/7
•
guarding
Local monitoring team
Inclusion of Pride logo in the user’s
fee receipt
2009
CRITICAL ANALYSIS PRESENTATION
Recording in the logbook
Summarizing information in the
logbook
Designing SM materials
Biophysical monitoring skills
Recognition of MPA
management as an effective tool
for management
Where Are We and Where Are We Going?
Preparation Stage
(low Interpersonal
Communication)
Now
Then
Future goals to move them along the ToC – to replicate
to other barangays  Municipal-wide
Sustaining Momentum
 Produce other billboards and stickers,
as progression of the first one
 Popularize the Pride campaign song
(radio, videoke)
 Have another mascot – Lappy’s sister
 Intensify integration of Pride campaign in schools
(coordinate with DepEd for curriculum
enrichment)
What are your future goals to move them along the Theory of
Change?
 Yearly MPA rating
CRITICAL ANALYSIS PRESENTATION
THANK YOU…
Visit at http://www.rareplanet.org/en/campaign/amlam-lgu-tandayag-marine-sanctuary
Call: 0917.314.3299 or
0917.314.1831