Damien`s presentation 14Mo

Damien Whitmore
Director of Programming
V&A
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Five Truths
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Museums are important
Museums are global brands
Museum brands are about purpose
Museums are no longer buildings
Brands have to be true
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art
experience
few
many
look
engage
receive
create
art before
people
people
before art
national
global
reassure
provoke
inward
looking outwards
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It’s about more than what you’ve got
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It’s about the experience
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It’s about having attitude, a point of view
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And it’s about ideas that engage
Think different"
Look again, think again
The ultimate driving experience"
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The V&A story and purpose…
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What do we do?
We run the world’s No 1 museum of art
and design.
Why do we do it?
Our Purpose: Our Knowledge inspires
Your Creativity
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Underpinned by six values:
Scholarship
Creativity
Coherent – i.e. one V&A voice
Generosity
World class
Contemporary
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knowledge inspires
creativity
idea
risk averse
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Future V&A is a global V&A
V&A Digital
V&A Museums
V&A
Magazine
V&A Touring
exhibitions
Video and Audio
(V&A Channel)
V&A at…
Partnerships
V&A Retail & licensing
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FASHION & PERFORMANC
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What makes a great
fashion or performance
exhibition?
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CREATIVE PROCESS
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CRITICAL AND INDEPENDE
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VISUALLY ARRESTING
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ENGAGES THE VISITOR
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FROM ‘WOW TO WHY’
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Exhibition
Wedding
Dress
Summer 2014
Gallery 40
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FASHION ISN’T ART
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Exhibition
Shoes:
Pleasure and
Pain
May 2015 – February
2016
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David Bowie is here
© Duffy Archive, 1973
23 March – 11 August 2013
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David Bowie is out there
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David Bowie is
at the V&A
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David Bowie is sound + vision
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David Bowie is watching you
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David Bowie is an archive
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David Bowie is here and now
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David Bowie is a campaign
• THE exhibition for spring 2013
• The first international retrospective
of the extraordinary career of David
Bowie
• David Bowie is about creativity
•  Davis Bowie is a must-see show
•  David Bowie is a major cultural
figure presented by the V&A
• David Bowie is an integrated
campaign
• David Bowie is for everyone
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David Bowie is what follows
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David Bowie is everywhere
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David Bowie is a live cinema event
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David Bowie is a V&A exhibition
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David Bowie is
inspiring visitors
twitter responses
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David Bowie is saying you’re
wonderful give me your hands
"U must see this exhibition. It's inspiring for anyone of a creative
persuasion”
“Just been to see David Bowie Is at the V&A today. FANTASTIC!! I was in
there 5 hours!”
"A simply stunning presentation... spent well over two hours immersed in
the experience... game changer technology, just perfect to celebrate
music”
"A real insight into the life of a genius”
"More than an exhibition, it is a complete experience”
"One of the best and certainly most inspiring museum experiences I've had" 45
David Bowie is saying you’re
wonderful give me your hands
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David Bowie is at the V&A
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‘Immerse yourself not just in David Bowie’s entire oeuvre
but also pretty much everything that contributed to it’
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