VISTA – A Ticketmaster Product



VISTA – A Ticketmaster Product
VISTA – A Ticketmaster Product
ISTA is a comprehensive visitor management software solution that features superior ticketing, customer
relationship management and extensive event scheduling tools with the benefits of Ticketmaster’s product
suite and marketing research.
VISTA brings the entire museum together. It keeps the internal lines of
communication open and enables us to clearly see the big picture.
—Susan Marenoff, Executive Director, Intrepid Sea, Air & Space Museum
Sell More Tickets
VISTA allows you to build and maintain a detailed visitor database composed of groups, individuals and members.
In addition, it gives you tools to send customized emails and letters to visitors, schedule callbacks, log visitor correspondence
and record detailed account information.
Create compelling and targeted marketing campaigns by tracking visitor buying behavior
Make informed decisions about your events using Visitor Relationship Management, including visitor profiling
Easily sell and renew memberships and scan member cards while capturing all relevant visitation information
Promote offers to customers through bulk HTML or text emails using the VISTA Campaign Manager
email marketing solution
• Increase your marketing reach through promotion of your events on the museum page on
and in TicketAlert emails
Seamless integration with your
website through co-branded pages
Customize the type of information
you want visitors to see
Market events with custom images
of your venue or exhibit
“Buy Tickets” links direct visitors to
the event calendar with available
dates and times
Capture incremental ticket sales
through a partnership with, which gives purchasers
the option to email invitations
to friends
Image provided by The Fine Arts Museums of San Francisco
© 2005 Ticketmaster. All rights reserved.
Streamline Operations
VISTA allows you to run your organization more efficiently by creating a centralized database
and calendar of events for your entire organization, and providing tools that give your staff
more time to focus on your visitors’ needs.
• Full service ticketing via the Internet,
Contact Centers and Front Desk
• Private-labeled or co-branded webpages
for online transactions
• TicketFast email ticket delivery technology
• Real-time tracking and updating of
ticket inventory
• Intuitive touchscreen Front Desk interface
• Ticket scanning for attendance tracking
and access control
• Plan events more efficiently with built-in resource scheduling tools for
facilities, personnel, and equipment
• Rapidly ticket walk-up visitors as well as those with reservations via the
Front Desk check-in system with intuitive and customizable graphical interface
with touchscreen technology
• Track and regulate visitor flow using wireless scanners and barcoded ticket
technology at entry locations
• Streamline ticket sales and distribution via TicketFast email delivery
Sample VISTA Calendar
Benefit from Integration and Local Support
VISTA has developed into a robust system by continuously adding new features and
functionality requested by clients. Ongoing system enhancements are provided to clients
with current support contracts at no additional cost. You can learn all the ins and outs of the
VISTA system by participating in a regional training workshop, and customer care is available
seven days a week from Ticketmaster’s nationwide network of technical, operational, and
marketing specialists.
Frequently Asked Questions
How does VISTA manage ticket inventory for timed ticketed events?
When buying a ticket through any sales channel, its availability is verified in real time with
your VISTA database prior to completing the sale. In addition to ticket availability, VISTA also
checks for resource availability (i.e. room or personnel) and can validate membership
information prior to its sale.
What type of support does VISTA offer for advanced group sales?
VISTA keeps a database of your groups to allow for easy retrieval of all related group
information. The query tool helps you quickly find available events that meet the group’s
requirements, and group sales reports contain detailed information, such as grade levels and
number of students in a school group.
Event and Resource Management
• Graphical calendar-based interface for
effortless navigation
• Automatic updates of current event
• Query availability of resources attached
to events
• Schedule and manage personnel, facilities
and equipment
Visitor Relationship Management
• Visitor survey capabilities at point-of-sale
• Direct access to customer touchpoints and
demographical information
• Configurable marketing codes and
interest groups to grow visitation
• Targeted correspondence to members,
visitors, and donors
• Customizable emails, letters, and labels
with user-defined fields
• Customer contact management including
scheduling callbacks
• Over 130 standard reports
• Custom reports with a built-in
report writer
• Third party software integration
via ODBC
• Export files to Microsoft® Excel®,
Adobe®PDF and others
For more information on VISTA
send an email to:
[email protected]
or call 800-296-8464.

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