September 01, 2008 - Brevard Business News

Transcription

BBN
Vol. 26 No. 35
Brevard
September 1, 2008
Business
News
A Weekly Space Coast Business Magazine
Topline Appliance grows
in a competitive industry
as sales soften nationally
By Ken Datzman
Nearly 40 years as a growing,
independent appliance retailer in
Brevard County is an achievement that
stands tall in the small–business world.
In today’s super–competitive retailing
environment, national chain stores and
home–improvement centers cover the
landscape of just about every community.
But well–managed family businesses
thrive alongside them.
A local example is Topline Appliance,
a family owned and operated company
that will mark its fourth full decade in
the county in 2009. Swirling all around
it, the Barnas family has come to
embrace competition in a highly fragmented industry.
“There are more than 37 different
places to buy a new appliance in Brevard
County,” said Chris Barnas, general
manager of the Topline Appliance
Superstore in West Melbourne, a
business known for its selection of
household appliances, with more than 55
brands displayed on the showroom floor.
The brands include Viking, Sharp,
Jenn–Air, Samsung, Electrolux, and
Roper. The major product segments are
kitchen, laundry, and household appliances. Topline sells everything from
refrigerators to washers and dryers to
outdoor grills. The company operates a
commercial division, too, selling mainly
refrigerators, freezers and laundry
products. “We are a servicing dealer as
well.”
The Viking Range Corp. introduced
professional, commercial–grade cooking
appliances to the home in 1987, Barnas
said. “Viking first came out with a hefty
range for the home and expanded its line
over the years. It’s quite a success story.”
The company is based in Greenwood,
Miss. Today, Viking’s upper–end
appliances are sold through dealers in 80
countries.
The household appliance business in
the U.S. includes 10,000 stores with
combined annual revenue of $14 billion,
according to First Research Inc. No major
companies dominate the market. The 50
Please see Topline Appliance, page 19
BBN photo — Adrienne B. Roth
Chris Barnas is general manager of the Topline Appliance Superstore next to Target on West New
Haven Avenue in West Melbourne. His father started the family business in 1969 in Cocoa and later
expanded to Merritt Island and Melbourne. Topline Appliance sales are up 5 percent in 2008,
bucking a downward trend in Florida and across the nation. More than 50 brands are displayed at
Topline’s Superstore, from Viking to Samsung.
Some investment tips for today’s stock market
By Carolyn Said
Scripps Howard Service
within different sectors, maybe different
asset classes if you can tolerate the
volatility,” said Gary Schlossberg, senior
economist with Wells Capital Management, the investment–management arm
of Wells Fargo.
Hank Herrmann, CEO of Waddell &
Reed, a mutual fund company in Kansas
with $70 billion under management, said
that now can be a time for some people to
go bargain hunting in the stock market.
“We’ve had about a 22 to 23 percent
decline,” he said. “The average decline for
a bear market is 28 percent. If you use
that as a rule of thumb, you’ve got 5
percent more downside. It suggests that
most of the damage is done.”
Here are suggestions from investment
Please see Stock Market, page 16
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BREVARD BUSINESS NEWS, INC.
Mattress + money = bad idea.
With the economy in turmoil, stashing
your cash under the bed or burying it in
the backyard may feel like the safest bet.
But experts say there are still investments that make sense.
The most important tip is Investing
101: Think long term. Markets fluctuate
every minute and they go through
cyclical swings that can last many
months. But over time, stock market
investing always beats inflation. You
have to be able to ride out the volatility.
“Don’t panic,” said David Campbell, a
principal at San Francisco’s Bingham,
Osborne and Scarborough, which has
$1.7 billion under management for high–
net–worth individuals. “The smart
money never panics; it always looks for
opportunity.”
He and other financial advisers said
withdrawing investment funds in a
downturn is often the worst strategy.
“The problem with taking your money
out of the market is we know at some
point in time, based on historical data,
this market will rally,” said Barry Taylor,
portfolio manager at the same firm. “If
you pull out of the market, you’re not
going to be there when those losses are
recouped.”
Creating a diversified portfolio is one
way to be ready to ride out financial
storms.
“It’s important to stay diversified —
well balanced between stocks and bonds
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Hoyman Dobson’s 2007 print advertising campaign
captured the coveted “Best of Show” at the 24th annual
local Addy Awards, a competition that recognizes
creative excellence in advertising.
Developed by MTN, the campaign beat out a record
183 entries from 28 organizations.
The series of unconventional ads urges clients to “get
out there” and “enjoy life with the knowledge that
Hoyman Dobson has the strategic ability, experience
and integrity to handle their day–to–day financial
concerns.”
While Hoyman Dobson works through the complexities of tax planning, audits, business succession, estate
planning, wealth planning and other crucial tasks —
“the client’s life becomes simplified.”
In addition, the campaign highlights commonalities
between various personal hobbies and financial planning while demonstrating the connection between
accountant and client.
“We wanted a memorable way to convey the message
that time and energy spent tending to financial affairs is
time and energy not spent on hobbies or whatever it is
clients like to do,” said Chas Hoyman, managing
director. “At Hoyman Dobson, we want our clients out
there, doing what they love. Let us, CPAs, focus on the
numbers, figures and details, that’s what we do. And we
will devote our time and knowledge to do it right.”
The Addy Awards is sponsored by the Space Coast
Advertising Federation, which is the American Advertising Federation’s District 4 chapter. SCAF is a
nonprofit institution that “promotes professionalism,
imagination and ethics in the industry.”
Hoyman Dobson is located in Melbourne, with a
branch office in Winter Park.
For more information, call MTN’s Jenna Bernardo at
779–1010 or [email protected].
Prevent! of Brevard hosts event in Orlando
The Prevent! of Brevard Board of Directors recently
hosted a Kick–off Dinner and Retreat at the Rosen
Shingle Creek Golf Resort in Orlando. The keynote
speaker for the event was Howard Lance, chairman and
CEO of Harris Corp. Lance’s speech was titled “Managing in Turbulent Times.” He addressed trends in
funding, how to keep your “organization relevant during
turbulent times and board leadership.” Mary Nickle,
Prevent! of Brevard board chair, outlined the
organization’s goals and objectives for the coming year.
Among those attending the dinner included: Christine
Lance, Jeff, Austin and Jordan Nickle, Dick and Gail
Beagley, Bob and Sharon Leichtenberg, John and
Darcia Francey, Larry and Beth McIntyre, Ann Bettin,
Roger and Marilyn Dobson, Dr. Michael Kaliszeski,
Paul and Valerie Drinkwater, Martha Scholz, Scott and
Joan Sorensen, Jim, Susan and Kaitlyn Weibert, Mason
and Mary Williams, Seante Williams, Ralph and Susan
Perers, Kay Heimmer, Terrance James, Marie
Gonzales, Kathy Hooper, James Wesley and Jim
Mullaney. Board members of Prevent! are: Bjornar
Hermansen, Debbie Kellogg, Joan Madden, William
Mazyck, Tom Daley, Ruthann Genoni, Sen. Mike
Haridopolos, Jason Steele, Katheryn Theisen, James
Ford, Judge Jack Griesbaum, Paul Gutierrez and Dr.
Daniel Hammond.
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
SEPTEMBER 1, 2008
BBN
DIGEST
New Brevard law firm uses
a flat–fee pricing structure
INDIALANTIC — Billing by the hour is standard
practice in the legal profession, but Brevard’s newest
law firm is making legal costs more “transparent and
affordable” with flat–fee pricing.
“We have put together five aggressive and well–
respected attorneys to address the gap in legal
representation that exists in Brevard,” said Todd
Deratany, a founding partner of Deratany, Goldfarb,
Riehl, Reid & Bull. “We don’t want clients to worry
more about the clock than their case.”
A flat–fee rate structure “doesn’t mean clients
receive substandard representation,” he adds. “In fact,
the firm’s team includes “lawyers who are among the
most experienced and qualified in Brevard County,
including the area’s only Harvard–trained attorney in
private practice and the former deputy chief of staff to
President George W. Bush when he was governor of
Texas.”
Each of the firm’s five attorneys specializes in a
different area of law, providing Brevard County
residents “with one place to turn for almost any
common legal matter,” Deratany said.
A former police officer and public defender,
Deratany says he has the “largest criminal defense
practice in Brevard” with nearly 300 active cases.
Brooke Deratany Goldfarb, who graduated from
Harvard Law School, specializes in business, corporate
and collaborative family law. Goldfarb, who speaks
Spanish, French and Portuguese, practiced law in
Miami and Washington, D.C., before returning to
Brevard.
Richard Riehl is the former deputy chief of staff to
President George Bush when he was governor of
Texas. Admitted to the Bar in Florida and Texas,
Riehl is an experienced civil litigator. Recently, as
banks have stepped up foreclosures, Riehl has “helped
homeowners keep their property.”
A former assistant state’s attorney, Shawn Reid is
“well–regarded for his handling of dependency and
divorce cases.” Reid will continue to focus on paternity,
divorce, custody and other family law matters.
Jonathan Bull specializes in major felony and DUI
defense. Bull is one of the few attorneys in Brevard
County who’s “certified to try death–penalty cases.” He
is accepting new clients in Indian River, Osceola,
Seminole, Orange and Volusia counties.
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Chaney joins Nana’s House board
Glen Chaney of Hayworth, Chaney & Thomas,
P.A., Attorneys at Law, has joined the board of
directors of Nana’s Children’s Home Inc., doing
business as Nana’s House. Chaney is working on the
organization’s new policy, procedures, and contracts,
said Kim Frodge, president. “We are proud to have
such a professional, caring person on our team. Nana’s
House provides a safe, loving home for neglected,
abused, needy or abandoned children in our community.” Nana’s House is a 501c(3) organization. “We are
all volunteers working to help break the cycle of child
abuse and neglect,” Frodge said. The volunteer
committee meets every Thursday at 7 p.m. at Calvary
Chapel on Minton Road in West Melbourne. For more
information, visit www.nanaschildrenshome.com, or
call Frodge at 266–3829.
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EDITORIAL
UF helps utility firms assess impact of wind on power lines
By Patricia Casey
To find ways to cost–effectively reduce the number of
blackouts that historically accompany tropical storm or
hurricane landfalls, University of Florida researchers
are engaged in a major collaboration with Florida’s
utility companies.
The Hurricane Hardening Project is examining how
hurricane winds affect both underground and overhead
power lines. The project is also seeking the best ways to
minimize tree–related outages and other potential
threats to electric infrastructure in an effort to speed the
restoration process in the aftermath of storms.
“Preparing for storms requires cooperation from
many groups and organizations,” said Matthew Carter
II, chairman of the Florida Public Service Commission,
which initiated the project. “We are pleased that the
University of Florida is fostering cooperation by working
with Florida’s utilities on research to strengthen the
state’s electrical grid.”
Researchers and utilities are studying the impacts of
moving lines underground and also examining the
possibility of strengthening existing overhead systems
as a cheaper alternative, said Mark Jamison, director of
UF’s Public Utility Research Center, which is coordinating the hurricane hardening effort.
BBN
Brevard
Business
News
4300 Fortune Place, Suite D
West Melbourne, FL 32904
(321) 951-7777
fax (321) 951-4444
(email) [email protected]
PUBLISHER
Adrienne B. Roth
EDITOR
Ken Datzman
OFFICE MANAGER
Frank Schiffmann
This innovative research has resulted in an experimental computer model that may be helpful in assessing the costs and benefits of burying power lines.
“People need to know the costs and benefits to decide
whether it’s worth moving lines underground,” Jamison
said. “Once we have this information, customers,
policymakers and utility companies can make sound
choices.”
Researchers have also examined four cases in
Florida where utilities have converted overhead lines to
underground. Their main conclusion: Moving existing
overhead lines underground is costly and usually not
justified solely by the economic benefits but rather by
other benefits that are difficult to quantify such as
aesthetics.
That said, burying utility lines in some communities
may have advantages, especially in the case of new
construction, when underground lines can be included
in the development’s planning process.
People often view underground power lines as a
solution to storm–caused outages. But they are not the
cure–all they appear to be, Jamison said. Underground
facilities are more prone to damage from flooding, storm
surge and erosion, which can lead to increased costs and
repair times, he said.
To obtain more detailed information on the damage
hurricane winds cause to overhead lines, project
partners have installed 50 wind observation stations on
existing or specialized utility poles along the coast of
Florida. Instruments on each station collect wind speed,
wind direction, barometric pressure and other data.
Kurt Gurley, an associate professor of civil and
coastal engineering, has tested the wind stations using
the UF hurricane simulator to ensure their electronics
can withstand hurricane force winds and driving rain.
He will also help interpret the data supplied by each
station. “The wind monitoring network in Florida will
provide the detailed ground–level hurricane wind
behavior that is badly needed by engineers working to
better understand the ways that the power distribution
infrastructure fails,” Gurley said.
The National Oceanic and Atmospheric Administration and utility companies will receive this data from
the stations in real–time, and NOAA will use the data
to create wind field maps.
Once the hurricane passes, utilities will mobilize
teams of first–responders to assess where and how the
electric system failed. Using the NOAA wind maps, they
will match wind speeds with damages on the ground.
This “forensic data” will then be analyzed to determine
which hardening strategies work best. “If the power
distribution system failed, we will be better able to
analyze the damage and determine why the damage
occurred,” Gurley said.
As part of the Hurricane Hardening Project, utility
companies are also studying ways to improve their
vegetation management programs. They maintain a
regular schedule of trimming to keep lines clear and
routinely monitor critical distribution facilities.
Researchers and utilities in this project are
partnering with WeatherFlow, a company that develops, manages and installs wind measuring devices.
Quanta Technologies conducted the research on
underground lines and developed the computer model.
School of Psychology to bestow 15 doctorates
Florida Tech’s School of Psychology will graduate 15 students with doctor of psychology degrees on Sept. 6.
Victoria Ingram, the School’s Alumna of the Year recipient, will give the commencement address in the university’s
Gleason Performing Arts Center at 11 a.m. Dr. Ingram, a 1997 graduate of Florida Tech’s Clinical Psychology
Psy.D. program, is a clinical neuropsychologist in the Department of Behavioral Health of Womack Army Medical
Center. When she served 10 years as an active duty army clinical psychologist, she was the program director of the
Walter Reed Army Medical Center Clinical Psychology Internship Program. Most recently, Dr. Ingram served as
the lead researcher on traumatic brain injury and post traumatic stress disorder. In 2006 she was awarded the
American Psychological Association’s highest honor, a Presidential Citation. The 2008 Psy.D. graduates are Drs.:
Heather Allen–Wilder, Christine Michelle Cooper, Thomas Trent DeVore, Edan Andrew Critchfield, Martha
Attwood Fernandez, Timothy Donald Fortney, Amanda Sue Grossenbacher, Justin Conrad Koenitzer, Kelsey Leigh
McCoy, Joy Amanda Mobley, Scott William Muhs, Michelle Louise Prell, Krista Puente Trefz, Amy Teresa Wolf
and Sherri Michelle Yoder.
FJQC has opening for attorney to serve six–year term
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
agribusiness, finance, health care, high technology and
commerce.
Letters to the Editor must include the writer’s signature
and printed or typed name, full address and telephone
number. Brevard Business News reserves the right to edit
all letters. Send your letters to: Editor, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904.
Subscription Rates for home or office mail delivery are
$26.00 for one year (52 issues). Send all address
changes to: Circulation Department, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904.
The Florida Judicial Qualifications Commission has a vacancy. One attorney is needed to serve a six–year term
beginning on Jan. 1, 2009, and expiring Dec. 31, 2014. The 15–member commission is authorized to investigate
complaints against judges. Persons interested in applying for this vacancy may download the “special appointment”
application at www.floridabar.org, or call (850) 561–5757 to obtain a form. Completed applications must be submitted to the Executive Director, The Florida Bar, 651 E. Jefferson St., Tallahassee, Fla., 32399–2300. The deadline is
Friday, Oct. 31. Resumes will not be accepted in lieu of applications.
United Way to kick off annual campaign
United Way of Brevard will kick off its 2008 fund–raising drive on Wednesday, Sept. 17, at the Premiere Oaks
Theaters, 1800 W. Hibiscus Blvd., in Melbourne. Guests will be invited to join the “Live United” movement at the
event, which will begin at 11:30 a.m. The cost is $10 per person and includes a Live United T–shirt and a boxed
lunch. This annual event will feature recognition of the efforts of early summer fund–raisers at select companies
throughout Brevard known as “Pacesetter” campaigns. “Pacesetters are an important aspect of our fund–raising
drive each year,” said Rob Rains, president of United Way of Brevard. “Not only do they help build momentum,
encouraging others with their efforts, they also enable us to raise in excess of 20 percent of our campaign total early.
It’s an honor to have this chance to thank them for their hard work on our behalf.” Setting its sights high, United
Way of Brevard hopes to raise a record $6.7 million in support of 98 local health and human–service programs at 50
nonprofit agencies. To RSVP for the event, contact Chris Logan at 631–2740.
SEPTEMBER 1, 2008
BBN
DIGEST
Florida Syngas LLC wins
grant from state of Florida
Local firm Florida Syngas LLC has been awarded a
$3,000 Phase Zero grant from Enterprise Florida Inc.
and the Technological and Research Development
Authority.
Florida Syngas of Grant has been contracted to
create a Phase 1 proposal for the U.S. Department of
Agriculture’s Small Business Innovative Research
Program (SBIR). The Phase Zero program is a state of
Florida sponsored program that helps a small business
to offset the costs of creating a full Phase 1 proposal for
the USDA SBIR program. The USDA and other
government agencies routinely request research
project proposals from small business.
Florida Syngas has developed and patented a
technology that converts waste glycerol into a clean–
burning synthesis gas (synthetic gas). This is noteworthy because glycerol is the waste, or coproduct that is
generated by the biodiesel–refining industry, said
Larry Bell, vice president of marketing for Florida
Syngas. “There is a glut of glycerol on the market
today and it will only grow exponentially as the
biodiesel industry matures,” he said.
Whitney Rieks, the firm’s research chemist, adds,
“Since we start out with a clean molecule our output
energy is also clean and carbon neutral.”
Florida Syngas will propose to study the effects of
BTU manipulating on its synthesis gas by reducing the
nitrogen dilution effects caused by air, Rieks said.
“Being able to manipulate the specific BTU content in
a cubic foot of gas will open the door to many other
energy applications for the technology.”
Visit www.FloridaSyngas.com for more information.
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IAAP to meet Sept. 9 in Cocoa Beach
The Central Brevard Chapter of the International
Association of Administrative Professionals will meet
at 5:30 p.m. on Tuesday, Sept. 9, at Courtyard by
Marriott, 3425 N. Atlantic Ave., in Cocoa Beach.
Bridget Griffin, operations manager at Parrish Health
& Fitness Center, will be the guest speaker. The
reservation deadline is Friday, Sept. 5. To make a
reservation to attend the function, contact Charlene
Spangler at [email protected]. Chapter meetings
are held on the second Tuesday of the month.
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Shaw Mechanical to retrofit high school
The special projects division of Shaw Mechanical
Services LLC of Orlando recently announced it secured
a $1 million contract with Brevard Public Schools for
the retrofit of the mechanical systems at Rockledge
High School. Under the contract with the district’s
facilities department, Shaw Mechanical is performing
the mechanical–equipment installations of 750 tons of
HVAC equipment including ice storage to reduce
peak–load energy consumption. Additionally, Shaw
Mechanical is handling site work, concrete, steel,
fencing, electrical, fire alarm and controls. The project,
which is under way, is scheduled for completion in
December 2009. Engineering is being provided by
Cape Design Engineering Co. of Cape Canaveral.
Shaw Mechanical Services LLC is a Central Florida–
based provider of mechanical contracting and service
to building owners, property managers, facility
managers, plant engineers, general contractors and
consumers.
SEPTEMBER 1, 2008
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BBN
DIGEST
Cunningham, Ingram & Anderson
helps Habitat for Humanity grow
Habitat for Humanity of Brevard County has
announced it will be relocating to a new CIA Developers
facility on Ellis Road in Melbourne.
The nonprofit group, which is located in Melbourne
Business Park, off of John Rodes Boulevard, has
outgrown its current 9,000–square–foot facility. The
new location on Ellis road will feature 22,000 square
feet of office and warehouse space and will house
Habitat’s rapidly growing ReStore.
“It has always been our pleasure to assist Habitat for
Humanity of Brevard County,” said Rick Kendust,
marketing and leasing coordinator for CIA Developers.
“For such a large and far–reaching organization, it was
very important that they find a facility to fit their
needs.”
Habitat for Humanity of Brevard has been a longtime tenant of CIA Developers. In 1990, Habitat first
located in CIA’s Melbourne Business Park. Since then,
the organization has continued to grow requiring larger
and more functional space to operate. “The diverse
portfolio offered by CIA Developers continues to serve
the organization’s needs with each successive move,”
Kendust said.
Habitat will be open at its new location, 7815 Ellis
Road, on Sept. 1. A grand opening will be held from 5:30
to 7 p.m. on Thursday, Sept. 18. The public is invited to
attend the event. For more information on the community open house, call 255–5800.
Tech student earns CWA scholarship
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Katie Bascom Davis, a Florida Tech student working
on a master’s degree in civil engineering, has earned the
first Build Your Future scholarship from the Construction Writers Association. The award was for $2,000. She
was nominated for the scholarship by Florida Tech
Professor Ralph Locurcio, a retired brigadier general in
the Army Corps of Engineers. He said, “Katie is an
extremely dedicated and serious student. Her oral and
written expression is excellent.” Davis, who earned a
bachelor’s degree in civil engineering from Florida Tech
in 2006, is considering career opportunities in construction journalism, marketing or public relations. Her
academic concentration is in construction management.
The Construction Writers Association is a non–profit,
non–partisan international organization. Its members
are journalists, publicists, photographers and marketing
communications professionals serving the information
communication needs of the construction industry.
Realtors to benefit Special Olympics
Space Coast Association of Realtors will host its 11th
annual golf tournament to benefit the Special Olympics
at 8 a.m. on Oct. 10 at the Duran Golf Club in Viera.
This is a four–person scramble golf tournament.
Proceeds from the event typically raise nearly 50
percent of the organization’s annual operating revenue.
There is an early registration discounted price of $90
per person, or $360 per team. The deadline to receive
this pricing is Sept. 10. The normal fee is $100 per
person, or $400 per team. For information about the
tournament or to register for the benefit, call Ben Mitas
of RBC Bank at 446–4294, Kathy Starkey of Hartung
Real Estate at 480–3953, or Cindy Honkonen of the
Space Coast Association of Realtors at 452–9490.
Sponsors are needed for the tournament.
SEPTEMBER 1, 2008
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CAPE CANAVERAL — Space Florida has announced the appointment of Tina Lange as director of
marketing communications for the growing aerospace–
development organization.
Lange is responsible for planning and delivering a
variety of statewide marketing and public–relations
programs to support Space Florida’s business–development efforts. She will focus on communications with
aerospace trade media and will also work to enhance
the overall awareness of the Space Florida brand.
Lange has more than 12 years experience in communications, marketing and public relations. Before joining
Space Florida, she served as an external communications specialist for The Boeing Co. at Kennedy Space
Center. She managed all Florida–based public and
media–relations activities for the defense contractor.
“Tina will make a great addition to our dynamic
team,” said Space Florida President Steve Kohler. “Her
mix of public relations and marketing expertise will
serve as an asset in attracting aerospace–related
business to the state of Florida and in promoting the
Space Florida brand.”
Lange holds a bachelor’s degree in communications
from the University of Colorado and has achieved
national accreditation status in the field of public
relations.
Dr. Gloria Rivera King opens practice
Dr. Gloria Rivera King, a licensed mental health
counselor and marriage and family therapist, has
opened her practice at 109 Silver Palm Ave. in
Melbourne. The practice is housed in the Arthritis and
Joint Center of Florida, run by Dr. Daniel King. She
provides treatment for adolescent, adult, and geriatric
patients and specializes in marriage and family therapy.
Dr. King has 12 years experience in her field. She
earned her doctorate degree in counseling, with a
specialization in marriage and family therapy, at Barry
University, based in Miami. She received a master’s
degree in mental health counseling at Rollins College in
Winter Park, as well as a bachelor’s degree in psychology at the University of Central Florida in Orlando.
Before relocating to Brevard County, Dr. King worked
as the counseling program director at Catholic Charities
of Central Florida in Orlando, where she was employed
for 10 years. She is accepting new patients and can be
reached at 506–8373.
Annual SeniorFest Oct. 10 in Melbourne
The ninth annual SeniorFest Information Expo will
be held from 8:30 a.m. to 2 p.m. on Friday, Oct. 10, at
the Melbourne Auditorium, 625 Hibiscus Blvd. This
event is sponsored by Brevard County TRIAD with
major sponsors CVS Pharmacy, “Florida Today,”
Wuesthoff Health System, Maxim, Community Service
Council and WellCare. The event will feature more than
90 information booths and a hospital–sponsored Health
Fair where free and low–cost health screenings and
services will be offered. Flu shots will be offered at no
cost to attendees who have a Medicare card. Admission
and parking for SeniorFest are free of charge. The law
firm Allender and Allender is sponsoring a free lunch for
attendees. Humana will provide cold drinks. For
additional information, call 264–6933 or go to
www.brevardtriad.org.
SEPTEMBER 1, 2008
BBN
DIGEST
Cornell graduate Cohen joins
Health First in media relations
ROCKLEDGE — Elliot Cohen has joined the Health
First Marketing and Communications Department as
the media–relations specialist.
He will serve as media spokesperson and direct all
media efforts for Health First’s three hospitals, as well
as the organization’s network of outpatient and wellness
services.
Most recently, Cohen served as director of media
relations for the Broward County Sheriff’s Office.
Previously, Cohen was the chief public information
officer for the City of West Palm Beach.
He has nearly 10 years of radio and television
reporting experience. In his media positions, he served
as a reporter and assignment editor for the ABC
television affiliates in both Miami and West Palm
Beach, as well as for the CBS affiliate in Memphis.
Cohen was also a correspondent for several radio
networks in New York City.
Cohen is a graduate of Cornell University, where he
earned a bachelor’s degree in industrial and labor
relations.
“Elliot brings significant media relations experience
to this position,” said Keith Lundquist, vice president of
marketing communications for Health First. “His
credentials will be valuable in communicating with
Brevard residents about Health First’s current and
future plans, including the new Pro–Health & Fitness
Center in Viera, the expansion of Palm Bay Community
Hospital, the soon–to–come 100–bed Viera Hospital and
Medical Office Building, as well as Health First’s other
services and programs.”
Cohen can be reached by telephone at 434–4359, or
by e–mail at Elliot.Cohen@Health–First.org.
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B&N to host party for children
Barnes & Noble in West Melbourne will host a
Summer Reading Wrap–up Party at 11 a.m. on Saturday, Sept. 6. The store is at 1955 W. New Haven Ave.
B&N’s children’s department will celebrate the end of
the annual summer reading program. Call 726–8817 for
more details.
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Publix awards grant to Junior Achievement
SEPTEMBER 1, 2008
PIP Printing
Prices good July, August and September 2008.
Junior Achievement of East Central Florida Inc.
recently announced that it has received a grant of
$4,500 to support the implementation of JA Careers
with a Purpose and JA Success Skills in special population classrooms in both middle and high schools in
Brevard Public Schools. The grant was awarded to JA
by Publix Super Market Charities. JA Careers with a
Purpose is an educational program that demonstrates
the importance of positive values, life maxims, and
ethical decision–making within the context of career
and life decisions. JA Success Skills meets the needs of
a diverse group of high school students by providing
engaging, academically enriching, and experiential–
learning sessions in work–readiness education and
career perspectives. “We are pleased to receive this
grant in support of our educational programs for middle
and high school students,” said JA President Tambre
Clark. “These funds have allowed us to implement the
programs to a more diverse population, reaching more
students in Brevard County.” For information on JA
programs or to volunteer to present a JA program in a
local classroom, call 636–1000.
pick up BBN
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page 13
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BBN
BUSINESS
Albert Cuillo returns to Infiniti of Melbourne, where he was G.M. in
the 1990s before his family sold the franchise to the Boniface Hiers
Automotive Group — store is six–time Award of Excellence winner
By Ken Datzman
One of the top–performing, service–driven
automobile dealerships in Brevard County over
the past 14 years — whether under the
ownership of Cuillo Enterprises of West Palm
Beach in the 1990s or current operator Boniface
Hiers Automotive Group — has been Infiniti of
Melbourne.
The store on South Apollo Boulevard has
stood at the top of the Infiniti dealership
network in the U.S. in a number of service–
excellence categories. For example, the
Melbourne store is a six–time winner of the
Award of Excellence, Infiniti’s highest honor for
customer satisfaction.
“We are currently No. 1 in the nation right
now for customer satisfaction among Infiniti
dealers,” said Albert Cuillo III, who recently
joined Infiniti of Melbourne’s management
team and is a former general manager of the
dealership. “And, this store’s service department has been No. 1 in the country several
times. So, A.J. (Hiers) has carried on the
tradition that was established in the mid–
1990s.”
Cuillo says dedicated team members have
made Infiniti of Melbourne the dealership it is
today. He cites longtime staffer Laura Pfeiffer
as an example. “Laura has been with Infiniti of
Melbourne since it opened. She is one of the
main reasons why we have been able to win the
business of so many repeat customers.”
Pfeiffer is the store’s service manager. When
vehicles are serviced at Infiniti of Melbourne,
each car or SUV is hand–washed and vacuumed as a courtesy of the dealership.
Cuillo was the general manager of Infiniti of
Melbourne from 1994 to 1999. Robert Cuillo,
his uncle, owned the franchise at the time and
introduced the brand in Brevard County.
Robert Cuillo sold the dealership to the
Boniface Hiers Automotive Group in late 2001.
After running the Infiniti store for five years,
Albert Cuillo took charge of a Chevrolet
dealership in Central Florida that his uncle
owned. He enjoyed a lot of success there, too.
Infiniti will celebrate its 20th anniversary in
the U.S. in 2009. The brand has built a reputation for top–ranking customer service, contemporary design, and driving performance. Infiniti
is Nissan Motor Co.’s luxury brand.
“Infiniti has made huge strides in the
market with its lineup of vehicles. In the mid–
1990s, the brand was still evolving. We didn’t
have the type of vehicles that the Infiniti
dealers have today,” Albert Cuillo said.
In 1999, Nissan Motor Co. made the decision
to reinvest heavily in the Infiniti line. The
decision turned Infiniti into one of the fastest–
growing and most technologically advanced
luxury brands in the U.S. “The new FX is an
example. It’s loaded with technology — cameras, sonar and radar. It has intelligent cruise
control and much more,” he said.
The FX, a crossover SUV, offers a safety
technology called Distance Control Assist,
which reduces the burden of driving in heavy
traffic by “intuitively helping to release the
throttle and apply the brakes” to maintain a
safe distance from the vehicle ahead.
Also available on the FX is Intelligent Brake
Assist, which provides “forward–collision
warning and automotive–emergency braking,
along with a lane–departure–warning system,”
which helps keep the vehicle in its travel lane.
“The lane–departure system will correct the
vehicle for you, should you drift out of your
lane,” said Albert Cuillo.
Before returning to Infiniti of Melbourne
this summer, Albert Cuillo was with the
Chrysler store on Merritt Island owned by
Boniface Hiers. “A position opened up at Infiniti
of Melbourne and A.J. asked me if I would
consider it, knowing that I was familiar with
the dealership, its customers, and its processes.
It was like coming home. It was kind of an eerie
feeling walking into the store I ran years ago.”
Albert Cuillo says he has been seeing some
familiar faces come into Infiniti of Melbourne. “I
am seeing people in this dealership that I saw
in the mid–1990s. They are purchasing their
third, fourth and in some cases their fifth
Infiniti. It makes you feel good. And they are
bringing their family members into the store.
Recently, a couple from Vero Beach purchased
an Infiniti here. They liked the experience.
They brought in other family members. Within
90 days, we sold three vehicles to the same
family. This is how you build a business.”
Infiniti of Melbourne’s sales are up 24
percent over last year, led by the G35 sedan.
“It’s our top seller right now, in terms of
volume,” Albert Cuillo said.
Infiniti offers a full line of luxury performance automobiles, including the G sports
coupe and sedan, the M sedan, the FX crossover SUV, QX full–size SUV, and the EX
“personal” crossover. The local store is offering
zero percent interest for 72 months on some
2008 Infiniti models. “Additionally, we are
offering 1.9 percent financing on Infiniti
certified pre–owned vehicles,” he said.
The certified vehicles are backed by warranty coverage. Only Infiniti models less than
four years old and with under 60,000 miles
qualify for the program, and they must pass a
rigorous inspection, Albert Cuillo said. When
you take delivery, your certified pre–owned
Albert Cuillo III is the newest member of Infiniti of Melbourne’s management team. He
was the store’s general manager from 1994 to 1999. His uncle, Robert Cuillo, owned
the franchise and introduced the brand in Brevard. Robert Cuillo sold the dealership
in late 2001 to the Boniface Hiers Automotive Group. The 14–year–old store on South
Apollo Boulevard is the No. 1 Infiniti dealership in the nation for customer satisfaction.
Infiniti of Melbourne sales are up 24 percent over last year.
Infiniti includes a 72–month, 100,000 total–vehicle–mile warranty. “The
warranty program is very attractive. We’re doing quite well with our pre–
owned vehicle sales and we have a nice selection,” Albert Cuillo said.
In April, Infiniti was presented with the 2008 ALG Luxury Brand
Residual Value Award. “Automobile Lease Guide” recognized Infiniti as
the luxury brand forecasted to hold its value better than any other brand.
Infiniti’s triumph marks the first time a manufacturer other than
Mercedes–Benz, BMW or Lexus has won the award, further signaling
the distinctiveness of Infiniti in the luxury category. “Infiniti vehicles
really hold their value. That’s one of the things we are especially proud
of,” Albert Cuillo said.
In November, Infiniti’s new G37 convertible will make its debut at the
Los Angeles Auto Show. The G37 is slated to launch in the first quarter
of 2009, and the hype has been building. Albert Cuillo said the car will
feature a fully automatic three–piece folding hardtop, providing a coupe–
like silhouette and all–weather protection when up and open–air driving
when in the down position. “Infiniti had a convertible in the early 1990s.
It was an M30. But this car is going to be unbelievable. It’s going to have
a retractable hardtop.”
The G37 looks like it will be a strong competitor to the BMW convertible models that have been previously unchallenged by Infiniti.
SEPTEMBER 1, 2008
BBN
BUSINESS
Health First looks to build on its success with the opening of a new
68,000–square–foot Pro–Health & Fitness Center in Viera, its fourth
location in Brevard County; community open house set for Sept. 8
By Ken Datzman
VIERA — The granddaddy of fitness centers
in the region will open its doors to the public on
Monday, Sept. 8. Local hospital operator
Health First Inc. has expanded its Pro–Health
& Fitness Center brand in Brevard in a big way
with the addition of its fourth location in the
county.
Health First — building on its successes in
Melbourne, Merritt Island, and Palm Bay — is
set to show off its new 68,000–square–foot Pro–
Health & Fitness Center to the community.
The facility is at 8075 N. Wickham Road, in the
50–acre Viera Health Park that is being
developed.
The Sept. 8 grand opening is scheduled early
and late, from 5:30 a.m. to 10 p.m. Current and
new Pro–Health & Fitness members can get a
sneak preview of the facility from 10 a.m. to 5
p.m. on Saturday, Sept. 6, and noon to 5 p.m. on
Sunday, Sept. 7.
Holmes Regional Medical Center introduced
the Pro–Health & Fitness Center concept in the
mid–1980s in Melbourne. The concept focuses
on helping consumers achieve a healthier
lifestyle through fitness and classroom education.
“It has been a very successful venture,” said
Steve Dietz, director of the Pro–Health &
Fitness Centers in Brevard. “We have been
able to grow the Pro–Health network in the
county over the years as consumers have
become more health–conscious. We’ve gotten
tremendous support from Mike Means (Health
First Inc. president and CEO). This is his
vision.”
The two–story fitness center in Viera is filled
with state–of–the–art exercise equipment.
Nearly 100 cardiovascular machines cover the
second floor of the building. The equipment
features Cardio Theater, an audiovisual
experience that will change the way you feel
about working out, Dietz said. “All of our
cardiovascular equipment has the Cardio
Theater attachment, which is a small TV. You
can watch TV while you’re exercising.”
The first floor of the building contains a
gymnasium with a regulation basketball court,
and a four–lane lap pool as well as a heated
pool for aquatics and fitness programming. The
first level also houses Health First’s 3,400–
square–foot Outpatient Rehabilitation Services
Center. There is a Wi–Fi Café and Juice Bar,
too, on the first floor. The locker rooms have a
sauna, a steam room, and a Jacuzzi.
On the first–floor concourse, which is open to
the public as well as members, the fitness
center features a secured KidFit area. Parents
SEPTEMBER 1, 2008
can check–in their youngsters and go workout.
“We have cameras throughout the KidFit area.
There is a monitor on the exercise floor (on the
first level) and parents will be able to check on
their children at all times,” said Dietz, a
University of Florida graduate who will mark
his 20th year with Pro–Health and Fitness in
2009. He has guided the business through its
growth and expansion.
The Pro–Health & Fitness Center building
was designed by OLC Inc., an architectural
firm headquartered in Denver, Colo., with an
office in Orlando. The international company
specializes in the design of hospital–based
fitness complexes, athletic and recreational
facilities, and aquatic centers. “OLC designed a
beautiful facility. We’re anxious to show it off to
the community,” Dietz said.
A local company that specializes in commercial interiors, Designers West Interiors Inc.,
based in Melbourne with an office in Orlando,
was part of the project team that worked on the
facility. Businesswoman Kristin Becker
operates Designers West Interiors. The general
contractor was Doug Wilson Enterprises of
Cape Canaveral.
Dietz said Health First did a market–
feasibility study in 2003 for the project and
designed the fitness center to meet future
growth projections. “Five years ago, growth in
Viera was sizzling and the county in general
was experiencing strong growth. There has
been a pullback of late, but we believe over the
long term the growth projections will happen.”
The general manager of the $21 million Pro–
Health & Fitness Center is Alisa da Silva. More
than 100 employees will staff the center,
including 40 full–time people. “I think we have
pulled together an outstanding team,” she said.
“The team members are excited about working
at this facility and they are customer–service
driven.” For the past 10 years, da Silva has
worked as a wellness coordinator and as a
manager in the Pro–Health & Fitness Center
system.
In addition to the Viera community, the
facility is looking to draw members from north
Melbourne, south Rockledge and Cocoa, Dietz
said. “By the end of our first year, we are
hoping to have about 2,500 memberships.”
An individual membership is $50 a month.
For a family of two, the fee is $70 a month. The
senior rate (65 years and older) is $39 a month.
The organization offers a variety of membership categories on a monthly basis with no
contracts. Dietz said the fitness center is
“currently waving its enrollment fees” for new–
member registrations until Sept. 7. The
enrollment fee for a single membership is $100.
Regular exercise is one of the best ways to
The Pro–Health & Fitness Center in Viera is registering new members and waving
enrollment fees until Sept. 7. The enrollment fee for an individual membership is $100.
From left: Steve Dietz, director of the Pro–Health & Fitness Centers in Brevard; Alisa
da Silva, general manager of the Viera location; and Roy Wright, president of Cape
Canaveral Hospital.
lower cholesterol, combat chronic diseases, strengthen your heart and
boost lung capacity, doctors say. And full–service hospital–based providers such as Health First see these fitness centers as a way to promote
wellness in the community.
“From Health First’s standpoint, part of our mission is to promote
health and well–being in the community,” said Roy Wright, president of
Cape Canaveral Hospital in Cocoa Beach, a Health First–owned facility.
“It’s something that Mike (Means) has been championing for many years,
having these types of programs and facilities available to the community.”
A 2007 study examined the importance of fitness in the workplace, the
role companies play in encouraging employee fitness, and the impact that
fitness has on productivity levels. Exercise and work productivity go
hand–in–hand, according to the workplace study conducted by Steelcase
Inc. of Grand Rapids, Mich., and the Opinion Research Corp.
In addition to the space dedicated to physical activities, the Pro–
Health & Fitness Center has a sizable classroom where lifestyle education programs are conducted throughout the year.
“The educational component sets us apart from a typical fitness
center, we think,” Dietz said. “All of our educational programs are tied to
the national health calendar. For example, February is Health Awareness Month. We’ll have a dietician lecture on healthy eating habits and
healthy cooking, and also do cholesterol screenings.”
BBN
EVENTS
Health First system offers digital mammography
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All Health First diagnostic imaging locations now offer digital mammography,
the latest breakthrough in breast–imaging technology. This new technology “helps
detect many breast cancers in the early stages, up to two years before they can be
felt by a patient or her physician.” Digital mammograms are available at Cape
Canaveral Hospital, Palm Bay Community Hospital, as well as at the Health First
Melbourne and Merritt Island Diagnostic Centers. The new digital–mammography
equipment was purchased, in part, by funds received from the Health First
Foundation’s 2008 annual Ball proceeds, which raised nearly $300,000 toward
bringing this new technology to the Health First system. These funds also helped
fund digital mammograms for women who do not have insurance or resources to pay
for this testing. With this new technology, there is no wait time for film to be
developed, “so women get faster answers and have fewer repeat exams,” Health
First says. For more information, call 434–6100.
Course scheduled for construction contractors
The Brevard Community College Contractor’s Licensing Prep course is scheduled
for the Palm Bay campus beginning in September. The course helps workers in the
construction field prepare for the state contractor–licensing examinations. The
course will be held Sept. 2 to Dec. 9, from 6 p.m. to 10 p.m. “In today’s challenging
housing market, workers are taking advantage of the prep class in order to equip
themselves when the market improves,” said Richard Belton, director of the Center
for Industry Training and Economic Development at BCC. The course fee is $495
(books are not included). The instructor will review the required books in class. For
more information, call 433–7500.
Brevard Art Museum jazz concert Sept. 5
The Ron Teixeira Trio will perform at the Brevard Art Museum’s Jazz Friday on
Sept. 5 from 5:30 to 7:30 p.m. The event is free of charge for museum members and
$10 for guests. Jazz Friday, held the first Friday of the month, is sponsored by
Florida Tech’s WFIT 89.5 FM and AT&T Real Yellow Pages. Guests can purchase a
season pass at the museum, which entitles them to a year of free jazz, free admission to museum exhibitions, and discounts on museum–school classes and workshops. The museum is at 1463 Highland Ave., in Melbourne.
Fifth Avenue Art Gallery reception
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activities, Andretti Thrill Park is the perfect place to host
your next company outing. From a corporate meeting, company
picnic or celebration of a job well done, Andretti Thrill Park can
make your event a memorable one. No matter if you have 5
employees or 500, we can accommodate your group, you can
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The opening reception for the third annual “100% Florida Juried Exhibition” will
be held from 5:30 to 8 p.m. on Friday, Sept. 5, at the Fifth Avenue Art Gallery in
Melbourne. The reception is free of charge and open to the public. Visitors can vote
for their favorite artwork. The gallery is at 1470 Highland Ave., in the Eau Gallie
section. The gallery, established in 1975, is artist–owned and operated. For more
information on the event, phone 259–8261 or visit www.fifthavenueartgallery.com.
MCT to present comedy ‘Underpants’
The Melbourne Civic Theater will present the comedy “Underpants” on Sept. 5 at
8 p.m. and on Sept. 21 at 2 p.m. Steve Martin has reinvigorated this 1910 Carl
Stermheim play into an “hilarious, laugh–out–loud farce.” The MCT is in downtown
Melbourne. Ticket prices are $17 for adults and $14 for seniors, students and
children. Call 723–6935 for more information on the show.
Crew team to host rowing clinic Sept. 6
Space Coast Crew, a high school rowing team, is accepting registrations for the
2008–2009 season. No previous rowing experience is required. You can learn more
about this sport at a Row for Free clinic on Saturday, Sept. 6. This clinic will take
place at Oars and Paddles Park in Indian Harbor Beach from 9 a.m. to noon.
Interested teens who are not able to participate in the clinic are invited to attend a
novice information meeting at West Shore Junior/Senior High School at 7 p.m. on
Tuesday, Sept 9. For more information, call Heather Rauchfuss at 725–5282 or visit
spacecoastcrew.org.
Brevard Zoo Teacher Open House set
For reservation information call (321) 956-6706 • 3960 S. Babcock St. Melbourne, FL 32901
The 12th annual Brevard Zoo Teacher Open House is set for Wednesday, Sept.
10, from 5:30 to 7:30 p.m. Teachers can view exhibits from Central Florida, preview
upcoming teacher–educational opportunities, win door prizes, and enjoy complimentary food. There will be more than 30 exhibitors. The exhibitors will include Wonder
Works, Keep Brevard Beautiful, Brevard Museum of History and Natural Science,
the Brevard Community College Planetarium, Florida Public Archaeology Network,
and the Sea Turtle Preservation Society. Call 254–9453, extension 219, or e–mail
[email protected] to attend. Reservations are required. The deadline is
Sept. 8.
SEPTEMBER 1, 2008
BBN
EVENTS
Surfside Youth Players accepting applications
Surfside Youth Players in Cocoa Beach is accepting applications for the fall
Performing Arts Workshop Program for students in grades 3 through 8. The
program runs Sept. 9 through Dec. 5, with performances on Dec. 5 and 6. Workshop
classes meet Tuesdays and Thursdays (attendance both days required) from 4:30
until 6 p.m. Tuition is $345 for the semester, and includes all supplies, a commemorative T–shirt, and a DVD recording of the final performance. Applications are
available at www.surfsideplayers.com, or call 784–9347.
Car Show Sept. 6 in Titusville
More than 300 cars, trucks and motorcycles will be showcased in downtown
Titusville from 4 to 8 p.m. on Saturday, Sept. 6. The Car Show is free of charge and
will feature antique, modern and classic vehicles on display. For more details on the
event, call Karen at the Titusville Chamber. Her number is 267–3036, or e–mail
[email protected].
Open house at Campbell Center
An open house will be held at the Isaac Campbell Senior Community Center,
701 South St., in Titusville, on Saturday, Sept. 13, from 10 a.m. to 2 p.m. The
community is invited to attend this event to learn about upcoming programs and
activities offered at the center. There will be an opportunity to sign up for activities
and refreshments will be provided. Contact Tommy Lee at 264–5040 for further
information.
Space Shuttles
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Women’s organization to meet
Space Coast Unit 75 of WAVES National will meet on at 10:30 a.m. on Saturday, Sept. 13, at the Indian River Colony Club on Murrell Road in Viera. WAVES
National welcomes discharged, retired and active duty women from all of the sea
services: Navy, Coast Guard, Marine, Navy nurses and Merchant Marine. Call
Joyce Batti at 751–0108 for more information about the WAVES organization.
Space Coast Ballet benefit Sept. 13
Friends of the Space Coast Ballet will present Ballet and Bordeaux, a wine–
tasting benefit, from 6:30 to 8:30 p.m. on Saturday, Sept. 13, at Wine Styles at The
Avenue Viera. Tickets are $30 in advance and at the door. Call 253–0544 to
purchase tickets. Space Coast Ballet’s artistic directors, Boris Chepelev and Janna
Kirova of the Kirov in Russia and former principals on numerous stages around the
world, will welcome guests and discuss future plans for “Nutcracker” and the
coming ballet season. More information is available at www.spacecoastballet.com.
‘Dive–a–Thon’ set for Hilton Melbourne Beach
A 24–hour “Dive–a–Thon” sponsored by Sea Level Scuba of Melbourne begins at
3 p.m. on Wednesday, Sept. 19, at the Hilton Melbourne Beach Oceanfront Hotel.
The event is free of charge and open to anyone interested in learning about scuba
diving. The goal is to have a diver in the water the entire 48 hours and help bring
“awareness to the young population of our community, ages 14 to 21, about the
sport of scuba diving.” Licensed professional divers will oversee the event. If you
wish to participate in the event, and you’re a certified diver, you will need to sign up
and reserve your time slots for the weekend. All Dive–a–Thon information will be
posted at www.SeaLevelScuba.com. Donations will be accepted.
Chamber seeks arts, crafts people for event
The Titusville Area Chamber of Commerce is inviting local arts and crafters to
participate in its annual October Harvest Fest. The entry fee is $10. The event will
be held from 6 to 10 p.m. on Oct. 3 in downtown Titusville. It is part of the
Chamber’s “TitusNites Street Party.” For more information or to request an
application, call Karen Johnson at 267–3036 or e–mail [email protected].
Fantasy of Flight event at Polk City
The second annual “Roar ‘n Soar” at Fantasy of Flight in Polk City will be held
on Saturday, Nov. 8, and Sunday, Nov. 9, from 10 a.m. to 5 p.m. This is a “celebration of classic air, land and water–racing machines and family–fun activities.” Each
day, aerobatic shows “will star the finest giant–scale model replica aircraft in the
world.” A hands–on activity center will be hosted by Florida Air Museum and Sun
‘n Fun Fly–in. The Polk Museum of Art will sponsor an arts tent with activities for
children ages 5 to 15. Single–day tickets are $23 for adults and $12 for children
(ages 6 to 15); two–day tickets are $38 for adults and $19 for children. Active or
retired military will receive discounts on their ticket purchases. Fantasy of Flight is
at 1400 Broadway Blvd. For more information, visit www.fantasyofflight.com or call
(863) 984–3500.
SEPTEMBER 1, 2008
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Melbourne
Shopping Center
1387 S. Babcock Steet
Merritt Island
325 E Merritt Island Cswy.
Merritt Island
New retirement community
expands with land purchase
VIERA — Watersong, one of the newest all–inclusive, luxury–retirement communities in Brevard, has
purchased an additional 22 acres from The Viera Co.,
bringing its land total to 48 acres.
The new acreage will house additional single–family
cottage homes.
Watersong is owned by Senior Living Communities,
a leading provider of retirement communities throughout the southeast.
Construction of the community is “moving along at a
rapid pace and ahead of schedule,” said Shelly Lockhart,
executive director of Watersong. “Drywall and roofs are
now complete on all buildings, pools have been dug and
construction of roads has begun.”
Scheduled hard–hat tours of the property will begin
on Aug. 29, she said. The model cottage and condominium–style villa is scheduled to open in November
2008, while the grand opening of the first phase of the
community is slated for April 2009.
“We are extremely excited about the tremendous
progress of Watersong,” said Lockhart. “There has been
an outpouring of interest from the community and we
are looking forward to reaching the next milestones.”
Members of Watersong will “enjoy care–free living in
an environment well– suited for their needs today as
well as the future.”
Located in a setting just a short drive from the beach,
“Watersong offers daily fine dining, maintenance–free
living, an innovative wellness program and the security
of knowing healthcare services are only a push–button
away,” she said.
Watersong also boasts a grand clubhouse, putting
green and a wellness center complete with state–of–the
art fitness equipment and indoor and outdoor pools. A
gated community, Watersong has a staff that’s present
24 hours a day.
Watersong will feature 118 single–family homes, 120
condominium–style villas, with 26 additional villas
designated for enhanced living, 48 assisted–living
apartments, and 24 memory–care apartments.
To view photos of the development, visit http://
www.water–song.com/community_development.html.
For more information on Watersong, visit www.water–
song.com or e–mail info@Water–song.com.
Tin Cup Tournament set Oct. 17 at Baytree
Golfers of all ages and skill levels will be welcome to
participate in this year’s Tin Cup Tournament to
support the Florida Tech golf programs. The tournament will take place at Baytree National Golf Links in
Melbourne on Oct. 17 with an 8 a.m. shotgun start. The
format of the tournament will be a four–person–
scramble with an entry fee of $100 per player to include
green fees, carts and a buffet dinner at the end of the
event. There will be contests throughout the day,
including a longest–drive competition. In addition, the
men’s and women’s golf team will assist with hit shots
for $10 per shot. The Tin Cup Tournament will kick off
this year’s homecoming festivities, which later include
the Florida Tech Athletics Hall of Fame induction as
well as 50th anniversary celebrations across campus.
For more information, contact head golf coach Pat
Cappola at [email protected] or assistant golf coach
David D’Agostino at [email protected].
SEPTEMBER 1, 2008
BBN
DIGEST
Brevard Health Alliance to open
a Pediatric Primary Care Clinic
Through multiple–funding sources, including a
$360,000 two–year grant from the state Department of
Health, the Brevard Health Alliance (BHA) is adding
2,000 square feet to an existing clinic in Palm Bay to
extend services to children.
The competitive grant was awarded to the BHA after
a selection process narrowed more than 200 applicants
down to just five in the state. Additional funding and in–
kind support was made available by Health First, the
Brevard Department of Health, and the Florida
Covering Kids/Lawton Childs Center for Children.
According to Lisa Gurri, chief operating officer for the
BHA, “We were successful in this application process
due to the generous support of this critical need.”
The Pediatric Primary Care Clinic is scheduled to
open at 5270 Babcock St. in September and will serve
3,200 children in its first two years of operation, she
said.
“The clinic will enable access to support services and
state–of–the–art pediatric care in South Brevard, along
with on–site access and application assistance to Florida
Healthy Kids, the state–funded insurance program for
uninsured children.”
The money will also allow a staffing expansion to
serve the clinic, including a bilingual pediatric physician, who also will serve as the chief of pediatrics for the
BHA, and a pediatric nurse practitioner and six
additional clinic staff members.
As the county’s only Federally Qualified Health
Center, the BHA works with a network of community
partners to offer expanded primary health care, dental
health, mental health, health–care education and
preventive health services to citizens regardless of their
ability to pay. BHA also enables access to reduced
priced medications for its patients.
BHA also operates from fixed–site clinics in Cocoa,
Palm Bay and Melbourne, and it has a mobile health
unit that provides on–site primary care to transitional
housing facilities, homeless centers and in–patient
treatment facilities throughout Central and South
Brevard.
The BHA is a consortium of local health–care
providers and businesses working together to make care
more accessible and more affordable in Brevard. The
not–for–profit organization is run by Executive Director
Dr. Kristi Sands Van Sickle. It is housed within Florida
Tech’s College of Psychology and Liberal Arts. For more
information, call 674–7148.
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Kiwanis to host annual event for candidates
The fifth annual Cape Canaveral–Port Canaveral
Kiwanis Pancake Breakfast and Political Hob–Nob will
be held from 8 to 11 a.m. on Oct. 4 at Manatee Sanctuary Park, 701 Thurm Blvd., in Cape Canaveral.
Candidates seeking public office in Cape Canaveral and
the surrounding communities will be given five minutes
to introduce themselves and to present their policies
and programs to their prospective electorate. At the end
of each presentation, every candidate will be afforded
the opportunity to participate in a five–minute question–and–answer session with the voting public.
Candidates can register to attend the event via e–mail
to [email protected], or call Tom Miesmer
at 544–2369.
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Brevard Art Museum expands
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page 12
The Brevard Art Museum’s Education Department has opportunities for art
instructors, and is accepting proposals for classes and workshops, for the winter and
spring 2009 sessions. The Museum School is expanding its offerings to the community
with more classes for students of all ages and skill levels, from toddlers to teens,
adults and seniors. Classes and workshops cover a variety of media, including
painting, drawing, sculpture, ceramics and mixed media.
Additionally, the Museum School has a wide range of volunteer opportunities
available. The Student Volunteer Program at the Brevard Art Museum is available
for students in grades 9 to12, and for college students. The program runs throughout
the year and students can earn community– service hours, learn new skills and gain
valuable experience.
“This is a great opportunity for people to take an interactive role in the arts in our
community,” said Bobbie McMillan, Museum School director.
All classes, workshops and volunteer time will take place at the Museum School,
1520 Highland Ave., in Melbourne. If you are interested in submitting a proposal for a
class or workshop, submitting your resume for an instructor position or volunteering,
contact McMillan at [email protected].
Visit www.brevardartmuseum.org for a complete list of current classes and
workshops, or pick up a printed schedule at one of the these locations. In Melbourne:
Henegar Center, Melbourne Florist, Toni’s Hair Salon, and House of Lights. Indian
Harbor Beach: Doubles. Palm Bay: Harris Corp., Palm Bay Academy, and Palm Bay
Gym. Additionally, the list is available at Cocoa Beach, Eau Gallie, Melbourne Beach
and Satellite Beach public libraries.
Registration begins for Festival of Crafts
Registration for tables and spaces for the 15th annual Festival of Crafts at Fox
Lake Park in Titusville, to be held Nov. 15, is under way at the North Area Parks and
Recreation Department operations office. Tables and spaces are $15 each plus Florida
state sales tax and are limited to two per crafter. All items must be handmade or
homemade. Application forms are available at 475 N. Williams Ave., in Titusville; by
sending a self–addressed stamped envelope to the above address or online at
www.brevardparks.com. The registration deadline is Nov 7.
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professionals:
l Commodities: There’s nothing as basic as energy, precious metals, food, etc.
“Gold is always a good barometer for fear and anxiety, and we have plenty of that
now,” Schlossberg said.
l Basic consumer products: “Health care and consumer staples (have) resilience to
the business cycles. They are essential items that don’t bounce around as much as the
economy moves up and down,” Schlossberg said.
Telecommunications is another area that tends to outperform the market during
an economic slowdown, he said.
l Blue–chip stocks: “For truly long–term investors, it’s a great opportunity to buy
equities,” Herrmann said. “Stocks are on sale now.”
Fortune 500 companies are large enough to withstand an economic slowdown, and
they derive a large portion of their sales from overseas. That’s a double plus: They
benefit from stronger growth internationally, as well as from bringing in revenue in
currencies that are stronger than the dollar. “It’s a nice protection for U.S. investors,”
Campbell said, naming companies like General Electric, IBM and Hewlett–Packard.
l Financial services: With banks, brokerage houses and mortgage lenders imploding on a daily basis, it sounds like heresy to suggest investing in the financial services
industry. But the country will still need banks two years from now — and the ones
that survive will be stronger than ever.
l Timing: You can’t time the market just right. But again, experts emphasize, you
should use a long horizon when deciding where to invest.
“The question you should ask yourself today is not ‘When will the stock market
bottom, next year or next month?’” said Jim Paulson, chief investment strategist at
Wells Capital Management. “Draw a big circle around where we are today. Ask
yourself, ‘If I step in and buy something, will I be happy two or three years from now,
even if it goes lower in the next six to nine months?’ If you ask that question today
about stocks in general, the answer is ‘Yes.’”
SEPTEMBER 1, 2008
BBN
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SEPTEMBER 1, 2008
BBN
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Continued from page 1
largest companies represent 35 percent of industry
sales.
Barnas said his stores are positioned to compete with
the industry giants. “We don’t have 500 distribution
facilities and thousands of employees. We’re able to
keep our overhead very low. That makes a huge
difference and really levels the field,” he said.
Like many small–business owners, he is concerned
about the rising cost of petroleum. “It’s having a big
impact on the appliance business because plastics are
made from petroleum. Costs this year have risen 20
percent.”
Bob Barnas, his father, started the business in 1969
in Cocoa. Years later, the family expanded to Merritt
Island and added a third store in Melbourne.
Two years ago, the company made a bold move in the
Melbourne market and launched its Superstore concept.
The 14,000–square–foot showroom is located next to
Target on West New Haven Avenue. Topline Appliance
was housed in a 4,500–square–foot building on
Wickham Road in Melbourne.
“We carried all of these brands but couldn’t display
them because of our space limitations,” Chris Barnas
said. “This is a business where the consumer wants to
‘touch and feel’ the product — open the refrigerator door
or turn on the washing machine and see it work. We
now have a hands–on showroom. Everything is ‘live,’
literally. We sell over 55 brands and they are all on the
floor. The Superstore model has worked great for us.”
The live demonstration floor is designed to showcase
appliance products in a home environment. Consumers
can get a feel for the appliances before they purchase
them.
His Superstore sells the new lines of induction
cooktops that manufacturers have been bringing to the
market. “This is definitely a product that the consumer
wants to see in action. It’s some interesting technology.
Induction cooking has been around for about 20 years,
but just in the last two or three years manufacturers
have really honed the technology,” Chris Barnas said.
Unlike conventional cooktops that create heat below
a pot, induction cooking is an advanced technology that
uses “electromagnetic energy to generate instant heat to
the cookware,” he said. “It results in faster heating
times. It’s twice as fast as gas and cleans better than
gas cooktops.” Induction cooking uses less energy as
compared to conventional cooktops, he adds.
The Topline Appliance Superstore stands outs in the
local market not only for its in–depth line of brand
names but also for the exterior color of its building.
For the past 15 years, the building was occupied by a
national consumer electronics chain. Topline Appliance
moved in and redesigned the space to create a showroom with wide isles for ease of movement. The
building’s exterior was painted a bright yellow. Chris
Barnas says his company’s colors are bright yellow and
red. “A lot of people have commented about the color of
the building. Yes, it’s eye–catching and it’s the
company’s original colors.”
In 2008, household appliance sales in Florida are
down 24 percent, he said. Nationally, sales are off 18
percent. “Florida has been hit a little harder because of
the housing downturn. Still, our business is showing an
increase in sales. As a company, we’re up 5 percent,”
Chris Barnas said.
Topline is looking to carry the momentum of its first–
half sales gains in 2008 into the final months of the
year, he said. “September, October, November, December and January are typically the best months for
appliance sales nationwide. November, of course, is
generally the best month.”
Demand in this business is driven by home sales,
home remodeling, replacement because of product
failure, and the “health of the economy,” Barnas said.
While the overall houising market is looking to
regain momentum, kitchen and bath remodeling
continues to hold steady in the industry, according to
the “2008 Kitchen and Bath Industry Outlook,” which is
published by the National Kitchen and Bath Association.
The number of adults who cook as a hobby continues
to grow, spurring kitchen remodeling to accommodate
more ambitious cooks. This, in turn, helps drive new
appliance sales.
Nationally, kitchen appliances account for 40 percent
of store sales, while residential clothes washers and
dryers comprise 20 percent of overall volume. Chris
Barnas said the top–selling product at Topline
Appliance’s Superstore is a front–loading washer. “We
call them high–efficiency washers.”
He said consumers are looking for ways to save
money and cut their energy bills. Chris Barnas says the
upfront costs of a new high–efficiency washer are
“gained back tenfold” over the life of the product.
“It actually pays for itself within the first two years
because the machine uses half as much water. A normal
washing machine uses about 50 gallons of water per
load. A high–efficiency washer uses 25 gallons or less
per load. So right away, you cut your water bill in half.
They spin twice as fast, too. When you put the clothes in
the dryer, you cut your drying time in half,” he said.
Clothes–washer energy consumption has decreased
by 63 percent since 2000, while tub capacity has grown
by 6 percent, says the Association of Home Appliance
Manufacturers in Washington, D.C. The gains have
been across the board in the appliance industry — less
energy usage and more efficient products. Federal
efficiency standards have had a big impact on the
appliance business, “and that’s a good thing,” he said.
Dishwasher energy consumption has dropped nearly
30 percent and water consumption has declined 29
percent since 2000. Refrigerator energy consumption
has also decreased by 30 percent since 2000 and
efficiency, measured by a unit’s energy factor, has
increased 39 percent, according to the AHAM.
The average refrigerator sold today consumes less
energy than a 60–watt light bulb left on 24 hours a day,
says the AHAM.
Replacing older, inefficient appliances with more
modern appliances is a way for consumers to reap big
energy savings. Additional savings can be obtained by
purchasing Energy Star–designated appliances.
The Energy Star program was introduced by the
Environmental Protection Agency in 1992 as a voluntary, market–based partnership to reduce greenhouse–
gas emissions through energy efficiency. Today, the
Energy Star label can be found on more than 50
different kinds of products, including refrigerators and
washers.
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Email: [email protected]
Located between the Melbourne and Eau Gallie Causeways at
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