PDF - Talent Dynamics

Athletes On-Camera
How a company or individual handles the media can be the
difference between success and failure! Talent Dynamics’
media and on-camera coaching is an unparalleled advantage
in a highly competitive and critical arena.
WHO WE ARE
Turn on the television anytime, anywhere and you’ll see a talk
show host, news, sports or weather anchor trained by Talent
Dynamics. From local affiliates to network and cable television,
thousands of the industry’s top rated on-air talent perfect their
craft under our guidance. Our business is coaching professional
communicators.
WHAT WE DO
In addition to training expert communicators, we are the
largest television placement firm in the country. Our unique
position in the industry allows us to put on-air talent in front
of the decision makers. Talent Dynamics’ exclusive database
and online video library is the most recognized source for
managers who are serious about hiring.
WHO WE TRAIN
Talent Dynamics coaches television personalities, athletes,
news and sports journalists, and executives who want to
significantly improve their on-camera communication skills.
Our clients include ABC, CBS, FOX, CNN, ESPN, Comcast
Sports, SNY, and many other television groups.
• Techniques to project comfort &
confidence
• Delivering YOUR message
• Develop “go-to” plan
Team Training
• Media 2.0 (social networking)
• Building one team message
• Performing in crisis situations
Future Sportscasters
• Reading from a teleprompter
• Private studio setting
• On-set etiquette and chemistry
Coaching the Coach
• Connecting with TV audience
• Dealing in tough media environment
• Planning and execution of
coaches shows
Personal Branding
• Set goals and objectives
• Follow exclusive TD Branding Model
• Execute
Media Clients
ABC
CBS
FOX
CNN
ESPN
Belo
Gannett
Hearst-Argyle
Media General
Meredith
Raycom
Scipps Howard
The Weather Channel
www.talentdynamics.com
SPORTS MEDIA TRAINING PHILOSOPHY
Our #1 priority is the success of the athlete
Sports media, both traditional and Web-based, is a
24/7 business that can be unforgiving...athletes must
be ready! Talent Dynamics provides athletes with the
tools and techniques necessary to effectively handle
different types of media. This knowledge will give the
athlete the ability to become an expert communicator
during and after their playing days.
Talent Dynamics will also teach the athlete to:
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Understand the intentions of different media. TV,
sports talk radio, newspaper (beat writers and columnists),
magazines, blogs and Internet-based sports websites all
have different objectives and motivations. We prepare
athletes for every medium.
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How to deal with and react to media in controversial
situations.
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Manage their personal brand through research and
strategic implementation.
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Develop their on-camera skills to become a consistent
and expert communicator.
www.talentdynamics.com
CURRICULUM
Talent Dynamics offers a curriculum based on 30 years of coaching and researching
the country’s expert communicators. Workshops include:
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Strengths and weakness skills assessment
• Baseline on-camera interview
• Assess visual, physical and vocal engagements
Personal Communication Action Plan
• Establish personal objectives and goals
• Introduce exclusive 5-step effective communicator model
Develop Communication Skills and Techniques
• Watch videotape examples in different media settings including; news conference, satellite,
on-set, and locker room interviews
• Practice and videotape each situation
Media 101: The True Motivation of Media
• Understanding the different types of media and the motivation and objectives behind each
one, including blogging and web based sites
• Techniques to convey your message to each type of media
Ongoing Evaluation, Analysis and Feedback.
• Assist in preparation for media events and/or interviews
• Written report and evaluation of new media interviews
Voice Delivery
Overall Tone=
Clarity
Volume
Speed
Inflection
On-Camera
Delivery
Overall
Presence=
Facial
Expression
Body Language
Gestures
Mannerisms
Personality
Overall
Personable=
Engaging
Comfortable
Natural
Unique
Convey
Message
Overall
Effectiveness=
Credible
Knowledgeable
Clear
Easy to
Understand
ATHLETE’S PROGRESSION MODEL™
www.talentdynamics.com
FUTURE BROADCASTERS
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Protect Your Unique Personality
The Art of Announcing
On-Air Etiquette and Interaction With
Team
How to Read a Teleprompter
Delivering Highlights
Practice, Practice, Practice in Private
Studio
Media 2.0 Training (Social Networking)
Access to Exclusive Video Database
COACHING THE COACH
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Techniques to Connect With a Television Audience
Skills to Project Your Message
Methods in Dealing With Tough Media
Environment
Image and Appearance Consultation
Private Studio Setting
Critiques of Shows to Improve Coach’s
Performance
www.talentdynamics.com
TEAM TRAINING CURRICULUM
Talent Dynamics offers a curriculum based on 30 years of coaching and researching
the country’s top communicators. Three-hour workshops are conducted in a fun and
interactive environment. The workshop includes:
INTRODUCTION
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Set Personal Goals and Objectives for the Team
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Discuss and Review Examples of Different Types of Sports Media Including Bloggers
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Video Examples of Do’s and Don’ts
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Practice Techniques on How to Convey Your Message In Controlled and Crisis Situations
Pointers and Practice on Building a Better Image Through Words and Appearance
ONGOING ANALYSIS
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TD Coach Will Review Team
Interviews Throughout Season
TD Coach Will Present Progress
Report to Coaches and Players
TD Coach is Available for Phone
Discussion and In-Person
Practice Sessions Before Major
Interviews
The Team is Our #1 Priority
www.talentdynamics.com
ADVANCED MEDIA TRAINING FOR HIGH-PROFILE ATHLETES
We will conduct personal one-on-one on-camera interviews and exercises to
gauge visual, physical and vocal engagements. The athlete will:
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Understand and Review Responsibilities as Team and School Spokesperson
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Watch Examples of Locker Room, News Conference, Satellite and On-Set Interviews
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Interviewed in Practice Sessions
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Work on Areas of Improvement
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Practice, Tape and Discuss Progress With Coach
www.talentdynamics.com
TD PERSONAL BRANDING™
Step 1
Your total perceived value,
relative to
competitors, as
viewed by your
audience
DISCOVERY
Step 2
Based on discovery, list accomplishments that
the marketplace
determines as
relevant and
valuable, that
sets YOU apart
from competitors
DIFFERENTIATE
Step 3
Based on discovery and differentiation, create a
distinct Personal
Brand
DEVELOPMENT
Step 4
Based on discovery, differentiation and
development
identify distribution platforms for
Personal Brand
DISTRIBUTE
Step 5
Based on all
four steps, be
prepared to
deal with success of Personal
Brand both
professionally
and personally
DEAL
Every athlete has a unique personality. Talent Dynamics puts its 30 years of experience
to work in building a personal brand for each athlete. Our exclusive model, based on
audience research and development, seeks to discover, differentiate, develop, distribute
and deal with each athlete’s Personal Brand.
www.talentdynamics.com