living like a local

LIVING LIKE A LOCAL
LIVING LIKE A LOCAL
2014
LOS
ANGELES
|
[email protected] | 949.436.8910
ORANGE COUNTY | SAN DIEGO
LIVING LIKE A LOCAL
who are we?
Locale is Southern California’s premier quarterly magazine,
focusing on local lifestyle, local character, local people, local
issues, and local hotspots. Locale is a premier magazine which
ensures it is prominently displayed. Locale is produced by
creative locals with a passion for Los Angeles, Orange County
& San Diego’s hidden gems. Locale is locally owned and
operated.
949.436.8910 | [email protected]
LIVING LIKE A LOCAL
editorial calendar
January - OC - The Shop Issue
Ads Due - 12.02.13
Magazine Published - 1.01.14
Release Party - 1.10.14
Shop Emphasis: The New List: Fashion
Designers Edition, Proposal Locations,
Bridal Guide and Fashion Spread.
March - SD - The Eat/Drink Issue
Ads Due - 1.15.14
Magazine Published - 3.01.14
Eat/Drink Emphasis: Brunch,
Restaurant Gardens.
April - OC - The Eat/Drink Issue
Ads Due - 2.15.14
Magazine Published - 4.01.14
Eat/Drink Emphasis: Brunch, Farmers
Markets or Gardening.
May - LA - The Eat/Drink Issue
Ads Due - 3.15.14
Magazine Published - 5.01.14
Eat/Drink Emphasis: Brunch, Farmers
Markets, Hidden Hot Spots or
Gardening.
June - SD - The Do Issue
Ads Due - 4.15.14
Magazine Published - 6.01.14
Do Emphasis: Guide to the Races,
Summer Workouts, Up & Comers:
Entrepreneurs.
July - OC - The Do Issue
Ads Due - 5.15.14
Magazine Published - 7.01.14
Do Emphasis: Living Like a Tourist,
Summer Camps, Outdoor Activities
Guide, Up & Comers: Entrepreneurs.
August - LA - The Shop Issue
Ads Due - 6.15.14
Magazine Published - 8.01.14
Shop Emphasis: Back to School
Fashion, Fashion Designers.
September - SD - The Shop Issue
Ads Due - 7.15.14
Magazine Published - 9.01.14
Shop Emphasis: Fashion Week Preview
Designers.
October - OC - The Home for the
Holidays Issue
Ads Due - 8.15.14
Magazine Published - 10.01.14
Home Emphasis: Holiday Taplescapes &
Decor, Holiday Gift Guide.
November - LA - The Home for the
Holidays Issue
Ads Due - 9.15.14
Magazine Published - 11.01.14
Home Emphasis: Holiday Taplescapes &
Decor, Holiday Gift Guide.
December - SD - The Home for the
Holidays Issue
Ads Due - 10.15.14
Magazine Published - 12.01.14
Home Emphasis: Holiday Taplescapes &
Decor, Holiday Gift Guide.
[email protected] | 949.436.8910
LIVING LIKE A LOCAL
what is in every
issue?
Every issue of Locale is divided into 4 sections; Eat+Drink, Shop, Do
& Home. There are staple pieces that are included every market’s
quarterly issue.
Eat + Drink.
Great local restaurants, recipes, menu ideas and venues. Locals eat great and we
show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our
recommendations on what and where to drink.
• Eat Expert Profile
• VS: Our Friendly Food Competition
• Restaurant Compilation Piece
• Drink Expert Profile
• Restaurant & Bar Compilation Piece
Shop.
We find the hottest looks for home, hubby, ladies and kids.
• Shop Expert Profile
• That’s What She Said: A woman’s view on the perfect shopping day
• Center Fashion Spread
Do.
From movies on the sand, to picnic spots and paddle boarding, we show you where to
enjoy our great weather.
• Do Expert Profile
• First Timers Guide
• Native Knowledge Calendar: A local experts guide on what to do every day of the
week
Home.
Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy
your rest.
• Home Expert Profile
• Setting the Table
949.436.8910 | [email protected]
LIVING LIKE A LOCAL
where can you
find us?
RATE BASE | 60,000
READERSHIP | 300,000
70%
20%
BOUTIQUE
HOTEL
DISTRIBUTION
THE “HOTTEST”
LOCAL SPOTS
ORANGE COUNTY
Huntington Beach,
Seal Beach
& Belmont Shores
320 Main
Active Ride Shop
Bomburger
Chronic Taco
Daphne’s California Greek
Easyrider Bicycle Shop
HB Surf Museum
Jan’s Health Bar
Laurenly
Pedego Electric Bikes
Sea Legs
Serratino’s Coffee Cafe
TK Burger
Wahoo’s Fish Taco
Costa Mesa
Active Ride Shop
Banzai Bowl
Beach Pit BBQ
Daphnes California Greek
Haute Cakes Cafe
Hi-Time Wine Cellars
Kean Coffee
Memphis
Mi Casa
Milk & Honey
OC Fiat
OC Mart Mix at SOCO
Scott’s Restaurant
The Camp
The Lab
TK Burger
Wahoo’s Fish Taco on Bristol
Wahoo’s Fish Taco at Crystal
Court
Wahoo’s Fish Taco at on Placentia
Newport Beach
A Market
Alta Coffee Shop
Back Bay Bistro
Balboa Island
Bear Flag Fish Co.
Big Belly Deli
Crow Burger
Daphne’s California Greek
Fletcher Jones Motorcars
Ho Sum Bistro
Laventina’s Big Cheese Pizza
Mutt Lynches
My Galley
Pavillions
Rudy’s Pub & Grill
Wahoo’s Fish Taco at Fashion
Island
Corona del Mar
Chronic Taco
Hobie Surf Shop
Pedego Electric Bikes
The Crow Bar & Kitchen
Anaheim, Irvine,
Tustin, Santa Ana,
Orange & Aliso Viejo
Blake’s Place
Crave
Enerji Fitness
FIDM
K1 Racing
Kean Coffee
Laurenly Boutique
Memphis Santora
Mi Casa
Rags International News Stand
Wahoo’s Fish Tacos
Laguna Beach
Banzai Bowl
Coyote Grill
K’ya Restaurant & Bar
Laguna Motor Werks
LF Laguna
Starfish
The Pizza Lounge
The Stand
The World News Stand
Wahoo’s Fish Taco
Wells Fargo
Dana Point
& San Clemente
Beachfire Grill
Chronic Taco
Hapa J’s
Pizza Port
Rainbow Sandals
Tutor and Spunky’s Deli
Resorts, Hotels & Inns
Balboa Bay Club & Resort
Blue Lantern Inn
Doryman’s Inn
Hilton Waterfront Beach Resort
Hotel La Casa Del Camino
Hotel Laguna
Hyatt Regency Resort & Spa
Montage Laguna Beach
Newport Beach Walk Hotel
Pacific Edge
Shorebreak Hotel
The Resort at Pelican Hill
The Surf and Sand Resort
Wyndham Hotel
SAN DIEGO
Hotels | Resorts
The Andaz
Hard Rock Hotel
Bahia
Catamaran Resort & Spa
The Lodge at Torrey Pines
L’Auberge Del Mar
Downtown & Around
Influx Café
Café Italia
Tazza D’Oro
Fit Gym
Bloom Boutique
Quiksilver Boardrider’s
Club
Dolcetti Boutique
Whiskey Girl
Bloom Boutique
Prep Kitchen
Tease Boutique
The American Comedy
Club
Hillcrest | North Park
Tokyo Blonde
Anatomy Day Spa
Urban Eats
Daphne’s
R-Gang Eatery
The Range
Sanfillipo’s Italian
Café Bassam
Cardamon Café & Bakery
Claire de Luna
Filter Coffee
Carnitas Snack Shack
Mimi & Red
Ocean Beach
Mission Beach | Pacific
Beach
Ocean Beach Surf & Skate
Mission Beach Coffee
Break
Mission Market
Sun Diego
Wahoos
Daphnes
Luv Surf
Yogurt on the Rocks
Wavehouse
The Mission
Beachworks Surf Shop
Sandbar
Coast Market
Canvas Hair Studio
BeachWood
10%
EVENTS
Papa Lunas Empenadas
Crown Point Coffee
La Jolla | Bird Rock
Bird Rock Surf Shop
Panikin Coffee Shop
Cups Cupcakes
Quiksilver/Roxy
Robina Apparel &
Accessories
Whisknladle
Puesto Mexican
Wahoos
Daphnes
Mimi & Red
Del Mar | Solana Beach |
Rancho SF
Boards & Brews
Sbicca Restaurant
Crepes & Corks
Harvest Ranch Market
Solana Beach Coffee Shop
Cedro’s Café
Surf Ride
Java Depot
Lomas Santa Fe Cleaners
Einstein Bro’s Bagels
Ki’s Restaurant
Pacific Coast Hair Studio
Rancho Santa Fe VP
Station
Rancho Santa Fe Village
Market
Encinitas | Carlsbad
Union Kitchen
E Street Coffee
Bella Moda
Ryan Thomas Hair Studio
Surfdog
El Callejon
Beachside Bar & Grill
Bliss 101
St Germain Cafe
It’s A Grind Coffee House
Senor Grubbys
Daily News Café
Daphnes
K1 Speed
LOS ANGELES
Coming
2014!
[email protected] | 949.436.8910
LIVING LIKE A LOCAL
what are our ad
specs?
DISPLAY AD MATERIAL REQUIREMENTS
• Only CMYK
• 300 DPI Resolution
• Extensions .pdf, .indd, .psd, or .ai.
• Copy must be spell-checked and proofed.
Please email the AD to [email protected]
WIDTH
HEIGHT
SPREAD (BLEED)
20.25”
12.25”
SPREAD (TRIM SIZE)
20”
12”
SPREAD (LIVE AREA)
19.5”
11.5”
SPREAD (GUTTER AREA)
No type should appear within .25” gutter area
on either side from the center of a spread.
PAGE (BLEED)
10.25”
12.25”
PAGE (TRIM SIZE)
10”
12”
PAGE (LIVE AREA)
9.5”
11.5”
1/2 PAGE HORIZONTAL
9.5”
5.625”
1/2 PAGE VERTICAL
4.625”
11.5”
1/3 PAGE
3”
11.5”
PRODUCTION CHARGES
Alterations, design, type color corrections and proof, if
produced by Publisher, will be billed to the advertiser for
$250.00.
949.436.8910 | [email protected]
LIVING LIKE A LOCAL
how much are
ads?
X1
X4
X8
X12
back cover
$9,500
$7,600
$7,125
$6,650
inside front cover
$6,000
$4,800
$4,500
$4,200
inside back cover
$5,000
$4,000
$3,750
$4,500
spread
$7,500
$6,000
$5,625
$5,250
full-page
$3,950
$3,160
$2,950
$2,765
1/2-page
$2,250
$1,800
$1,695
$1,575
1/3-page
$1,850
$1,480
$1,375
$1,295
Contact Us:
e: [email protected]
[email protected] | 949.436.8910
o: 949.436.8910
LIVING LIKE A LOCAL
demographics
OUR AVERAGE FAN IS:
a woman 70% of them time
who has graduated college,
lives along the coast in California,
makes over $100k annually,
is between 25-44 years old,
logs onto our website from work &
stays on for over 2 minutes,
has a house worth over $800k.
SOCIAL MEDIA:
Over 20,000 Fans
59% Women, 40% Men
37% of Fanbase are Women
between 25-44 Years of Age
24% of Fanbase are Men
between 25-44 Years of Age
100K
AVERAGE HOUSEHOLD INCOME OVER $100K
AVERAGE HOUSE WORTH OVER $800K
*INFORMATION GATHERED FROM: ALEXA.COM, QUICKFACTS.CENSUS.GOV, CITY-DATA.COM, FACEBOOK.COM
Contact Us:
e: [email protected]
949.436.8910 | [email protected]
o: 949.436.8910