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PGi Brand Guidelines
Standards for applying our visual identity
PGi Identity Guidelines
1.5 Basic elements
PGi Logo
Our logo is the most important part of our visual
identity system – signaling to our audience that they are
interacting with PGi. It is essential that we preserve its
integrity at all times.
PGi Identity Guidelines
1.5 Basic elements
Full Color Logo (preferred version)
The preferred version of the PGi logo should be utilized where 4-color printing is available
and in all online instances without exception. The full color logo has been optimized for
online display. When reproducing the full color logo on paper or apparel that is not white,
white ink must be the base color to retain the white characters.
Spot Color Logo
The PGi spot color logo should only be used when the full color logo cannot be
reproduced in the quality that would retain the integrity of the trademark. The spot color
logo can be used for silkscreen printing, embroidery tapes, corrugated printing, and
instances where 4-color printing is not intended.
Pantone 1505
Black and White Logo
The PGi logo should only be reproduced in black and white when color is not available.
Use the black and white logo for one-color advertisement or B & W fax cover sheets.
Pantone Black
Reversed to White Logo
The PGi logo can be reproduced in white ink or white embroidery thread if the background
surface is orange (PMS 1505). Use of the reverse to white logo should be restricted to
instances where the apparel is orange or the surface color is PMS 1505 or a close match.
PGi Logo Clear Space & Minimum Size
The minimum amount of clear space is equal to the
height of the x-height of the letter “P” in PGi. The
recommended minimum size for the PGi logo is ⅜ or
.375 of an inch.
Preferred position of PGi brand logo
The PGi logo should be positioned in the upper-left
corner for PGi corporate print communications and
the lower-left corner of a page for product specific
communications. The adequate clear space must
be maintained. The PGi product logos should never
appear more often on a single piece than the PGi logo.
If photography or graphics prohibit this, placement in
the upper-right corner is also acceptable.
x = height of “P” in PGi
⅜ inch width
Minimum Size: ⅜ inch (.375”) in diameter
PGi Identity Guidelines
1.5 Basic elements
PGi Logo Usage
PGi Identity Guidelines
1.5 Basic elements
It is important that we protect the integrity of our logo at
all times. Do not apply the logo in any color other than
PMS 1505 , reversed out of PMS 1505 or black. With
the exception of scaling the PGi logo artwork, do not
alter it in any way. Do not distort, rotate, or manipulate
the logo or add other elements to the logo that may
affect its presentation.
The following examples are unacceptable variations
of the PGi logo:
1
2
3
1. Use of the logo on an orange background
2. Placing the logo on a non-horizontal axis
3. Adding a drop shadow
4. Cropping the logo
5. Unproportional scaling
6. Creating a grayscale logo from the full color logo
TM
7. Outlining the logo
8. Transparency in the logotype
4
5
6
7
8
9
9. Placing the logo in a complex area of a photo
PGi Logo & Tagline Lock-Up
PGi Identity Guidelines
1.5 Basic elements
The PGi vision is to provide collaboration solutions to
the world for the shaping and advancement of ideas.
Our tagline encompasses the PGi vision so whenever
possible use the logo and tagline lock up to bring
awareness to the benefits we offer our customers.
The minimum amount of clear space is equal to the
height of the x-height of the letter “P” in PGi. The
recommended minimum size for the PGi logo and
tagline lock up is 1¼ inches or 1.25 inches wide.
Preferred position of the PGi logo and tagline
The PGi logo and tagline should be positioned in the
same location as the standalone logo—in the upper
left corner for PGi corporate communications or
the lower left corner of a page for product-specific
communications. The adequate clear space must be
maintained.
x = height of “P” in PGi
1¼ inches wide
Minimum Print Size: 1¼ inches (1.25”) in width
120 pixels wide
Minimum Online Size: 120 pixels in width
Alternative Logo and Tagline Lock Up
For instances when the logo and tagline do not fit an area the alternative
vertical arrangement lock up is available. This arrangement should be
reserved only for instances when the primary lock up does not
accommodate the space.
PGi Color Palette
We confidently use a limited color palette to reinforce
our position as a technology leader and strengthen
global brand recognition. Our color palette is divided
into 5 primary colors and 1 specialty color. The primary
color palette should be used on all applications.
Our primary color palette is made up of PGi Orange,
PGi Blue, PGi Dark Gray, PGi Light Gray, White and PGi
Silver. These should be used on every application.
White is an important part of the PGi Color Palette.
It creates the space for our branded communications to
breathe and provides a canvas for our other colors to
come alive.
A silver ink or foil can be used in place of the PGi Light
Gray in specific print applications which are outlined
further in this document.
Our digital color palette mimics the primary color
palette while providing additional shades of color.
More shades are sometimes necessary for complex
interactive designs. These additional shades are to be
used sparingly and only when necessary.
PGi Identity Guidelines
1.5 Basic elements
PGi Print Color Palette
To create distinction within PGi visual elements, all online artwork, marketing collateral, and advertising
should include over 80% use of the primary color palette.
Pantone 1505
C0
M62 Y100
R255 G113 B16
#ff7110
White
C0
M0 Y0
R255 G255 B255
#ffffff
K0
K0
Pantone Process Cyan
C100 M9 Y0
K0
R0
G174 B239
#00aeef
Pantone Cool Gray #11
C48 M34 Y24
K67
R78 G84 B92
#4e545c
Pantone Cool Gray #1
C4
M3 Y3
K3
R243 G243 B243
#f3f3f3
Pantone 877 or Silver foil
Foil Kurz Alufin - Satin gloss
PGi Silver cannot be reproduced in RGB / CMYK / HEX
PGi Digital Color Palette
PGi Orange, PGi Blue, and PGi gray are the primary colors for the digital space. Due to the complexities
of interaction design, more shades have been added to our digital palette for greater flexibility.
R191 G85 B12
#bf550c
R0
G131 B179
#0083b3
R59 G63 B69
#3b3f45
R255 G113 B16
#ff7110
R0
#v
R78 G84 B92
#00aeef
R255 G141 B64
#ff8d40
R51 G190 B242
#33bef2
R104 G112 B122
#68707a
R255 G170 B112
#ffaa70
R102 G206 B245
#66cef5
R134 G141 B149
#00aeef
G174 B239
R164 G169 B175
#a4a9af
R195 G198 B202
#c3c6ca
R225 G226 B228
#e1e2e4
R243 G243 B243
#f3f3f3
PGi Color Palette Flavors
The PGi color palette works by combining the colors in
different proportions. This creates a flexible, versatile
look and feel for our brand while remaining grounded
within a common theme.
We use a limited color palette to build global brand
awareness through a consistent, recognizable
application of color. PGi Orange should be a part of
every piece that represents our brand with the strength
of 10 -15% of coverage.
PGi Identity Guidelines
1.5 Basic elements
Color Palette Balance of Color
Typography
PGi Identity Guidelines
1.5 Basic elements
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
1234567890!@#$%^&*()
Myriad Pro Light, 32 pt
Myriad Pro Light
Myriad Pro Regular
Myriad Pro Semibold
Myriad Pro Semibold Italic
Myriad Pro Bold
Myriad Pro Bold Italic
Myriad Pro Condensed
Myriad Pro Condensed Italic
Myriad Pro Bold Condensed
Myriad Pro Bold Condensed Italic
Helvetica Nueu LT Std, 28 pt
Helvetica Neue 35 Thin
Helvetica Neue 47 Light Condensed Oblique
Helvetica Neue 36 Thin Italic
Helvetica Neue 57 Condensed
Helvetica Neue 45 Light
Helvetica Neue 57 Condensed Oblique
Helvetica Neue 46 Light Italic
Helvetica Neue 67 Medium Condensed
Helvetica Neue 55 Roman
Helvetica Neue 67 Medium Condensed Oblique
Helvetica Neue 56 Italic
Helvetica Neue 77 Bold Condensed
Helvetica Neue 65 Medium
Helvetica Neue 77 Bold Condensed Oblique
Helvetica Neue 66 Medium Italic
Helvetica Neue 75 Bold
Helvetica Neue 76 Bold Italic
Helvetica Neue 37 Thin Condensed
Helvetica Neue 37 Thin Condensed Oblique
Helvetica Neue 47 Light Condensed
Typography - Print
PGi Identity Guidelines
1.5 Basic elements
Myriad Pro and Helvetica Neue LT Std are used for
all print communications including PDF documents
and signage. Reserve the use of the Helvetica Neue
Condensed to special situations such as grids, charts,
and tables. Online media such as website, landing
pages, email, and presentations can utilize Myriad Pro
when available for titles, headlines, display content, and
body copy.
Myriad Pro Light
Myriad Pro Light
Helvetica Neue 75 Bold
Helvetica Neue 55 Roman
Headline in Title Case PGi Orange
Subheads in Title Case, PGi Orange, or PGi Gray
Paragraph headers in sentence case PGi Gray
Body copy is set in Helvetica Neue LT Std 55 Roman with one line space between
paragraphs. Body copy can be highlighted using Helvetica Neue LT Std 65 Bold.
Helvetica Neue 75 Bold
Foot notes in sentence case.
Helvetica Neue 75 Bold
align to x-height
“Quote marks in PGi Orange at same size
Myriad Pro Light
Helvetica Neue 55 Roman
as headlines. Copy in PGi Gray, sentence case, at same point size as sub heads.”
— Bill Brasky
Helvetica Neue 75 Bold
align to cap-height
Typography - Online
PGi Identity Guidelines
1.5 Basic elements
Myriad Pro is the preferred font for all digital
applications including websites, landing pages, banner
ads, and emails. Since Myriad Pro is not a ‘web safe’
font the use of a web font is required. Contact us for
further information regarding web fonts. If the use of
a web font is not available, the CSS font stack is as
follows: ‘Myriad Pro’, ‘Gill Sans’, ‘Gill Sans MT’, Calibri,
sans-serif;
Myriad Pro Light
Headline in Title Case PGi Orange
Myriad Pro Light
Subheads in Title Case PGi Orange or PGi Gray
Myriad Pro Bold
Paragraph headers in sentence case PGi Gray
Myriad Pro Regular
Myriad Pro Bold
Helvetica Bold align
baseline to x-height
Myriad Pro Light
Body copy is set in Myraid Pro Regular with one line space between paragraphs. Body copy can
be highlighted using Myriad Pro Bold and hyper-links are PGi Blue.
Foot notes in sentence case.
“Quote marks in PGi Orange at same size
as headlines. Copy in PGi Gray, sentence case, at same size as sub heads.”
Helvetica Bold align
cap-height to cap-height
Myriad Pro Light
Italic
— Bill Brasky
Iconography
PGi Identity Guidelines
1.5 Basic elements
The PGi icons are created with simple geometric
shapes (fig. 1) and can be used in a variety of colors
derived from the brand color palette.
While icons are meant to provide clarity, they can often
mean different things to different people and therefore
should be paired with a label or bullet text to give
context and clarity to the message. (Fig. 2)
Please contact us if you need an icon created that is
not in the current set.
Fig. 1
Fig. 2
Iconography
PGi Identity Guidelines
1.5 Basic elements
Photography
Use a style of photography that captures people
going about their day-to-day business in a positive
way. By capturing authentic workplace interac­tions
through photography, we are able to display the energy,
passion, and flexible lifestyle that our software and
services create.
PGi Identity Guidelines
1.5 Basic elements
Product Interface Photography
Always use screen shots placed in a laptop, tablet, smart phone, or workstation monitor to relay the mobility
and cross-platform capability of our software. Screen shots can be supported with call-outs (short descriptions)
to highlight the benefits of our cloud solutions.
Collaboration Meets Innovation Scenarios
Capture moments in time portraying real people
collaborating and fulfilling their business ambitions.
Use images set within a variety of environments to
visually illustrate the mobility of our products. Images
should have natural lighting, in full color with a shallow
depth of field so the focus is on the customer while the
environment offers a meaningful backdrop.
Innovative Solutions in Use
Photography with an implied use of a PGi or partner product experience.
Examples - Print
PGi Identity Guidelines
1.5 Basic elements
Presentations
Collateral
The Sales Line of Business
Sample subhead here
Sample subhead here
Sample subhead here
Keep body copy to a minimum in your
presentation. Remember, your audiance
is interested in listening to you instead of
reading slides.
Keep body copy to a minimum in your
presentation. Remember, your audiance
is interested in listening to you.
Keep body copy to a minimum. Remember,
your audiance is interested in listening to you
instead of reading slides.
Tradeshows and Events
Examples - Online
Banner Ad
PGi.com Web Page
PGi Identity Guidelines
1.5 Basic elements
Landing Page
Email
PGi Brand Checklist
PGi Identity Guidelines
1.5 Basic elements
It is important when producing any materials for PGi or the
PGi product brands that we adhere to the principles set
out in the previous pages. Use this checklist to ensure the
PGi brand is clearly delivered in all materials we produce.
1. Preserve the integrity of the PGi logo by using it as
provided. Do not create variations or alter it in any way.
2. Position the PGi logo in the upper left or lower left of a
page with the correct amount of clear space.
3. Always maintain the established relationship between
the PGi logo and the tagline. Do not scale or change
one without the other.
4. PGi Orange should be a part of every piece that
represents our brand.
5. Use intelligent proportions of the primary and
secondary color palette.
6. Use Myriad Pro as the primary font for headlines and
titles and use Helvetica Neue as body copy.
7. If additional icons are needed for the icon library
contact [email protected] to create additional icons.
8. If you use stock photography, make sure it’s on brand.
9. Use product interface photography in the appropriate
devices and include photos of people in various
environments using PGi products.
10.Contact the PGi Branding Team to review
new branded materials or for help.
[email protected]