Honolulu Star-Bulletin est. 1882

History
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Honolulu Star-Bulletin est. 1882
The Honolulu Advertiser est. 1856
MidWeek est.1984
OPI Established in 2001 by Black Press
Honolulu Star-Advertiser established in
2010 with the purchase of Honolulu
Advertiser
Hawaii’s LARGEST Media
76%
of Hawaii adults reached
every week.
Honolulu Star-Advertiser
MidWeek
staradvertiser.com
The Garden Island
Kaua’i Midweek
thegardenisland.com
Nielsen Scarborough 2014 + 2015 R2
Hawaii Tribune-Herald
West Hawaii Today
hawaiitribune-herald.com
westhawaiitoday.com
Star-Advertiser Circulation
Ranks 12th in the nation
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USA Today
New York Times
Wall Street Journal
Chicago Tribune
Los Angeles Times
Long Island Newsday
New York Post
Dallas Morning News
Washington Post
10. Minneapolis Star Tribune
11. New York Daily News
12. Honolulu Star-Advertiser
13. Houston Chronicle
14. Tampa Bay Times
15. Philadelphia Inquirer
Honolulu Star-Advertiser ranks in the
Top 15 Largest U.S. Daily Newspapers
SOURCE: Alliance for Audited Media’s (AAM) “Media Intelligence Center.” List above represents a Top 15 national ranking of AAM
member publications (7 day paid newspapers) reporting a Monday--Friday combined volume average. Volume averages compiled using
AAM’s Consolidated Media Report (CMR) audience measurements, utilizing the latest 2015 report filed for each member publication
listed. AAM Quarterly Filing volumes (Q4-2015) were used for Long Island Newsday and the Tampa Bay Times due to 2015 CMR
measurements unavailable for those two media properties.
#1 Readership In the Nation
Newspaper
Daily
Average
Sunday
Average
Honolulu Star-Advertiser
38.6%
48.4%
Washington Post
25.3%
32.9%
Chicago Tribune Newspaper Group
17.2%
28.2%
Philadelphia Inquirer/Daily News
15.8%
21.2%
Dallas Morning News
14.6%
23.7%
Houston Chronicle
14.1%
24.2%
Los Angeles Times
11.8%
19.8%
New York Daily News
10.0%
11.1%
New York Times
7.9%
10.4%
New York Post
7.4%
5.1%
Long Island (NY) Newsday
5.6%
5.4%
Nielsen Scarborough 2015 R2 – Newspaper Penetration Report
Among daily newspapers in major metropolitan markets with an adult population greater than 500,000.
Star-Advertiser Readership
Nielsen Scarborough 2015 Release 2
Daily Newspapers
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Honolulu Star-Advertiser
USA Today Hawaii Edition
The Garden Island
Hawaii Tribune-Herald
West Hawaii Today
Affiliated Publications
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MidWeek
Kaua’i Midweek
Metro HNL
Military Newspapers:
Hawaii Army Weekly,
Marine Star, Ho’okele
• TGIF
• Street Pulse
• Big Island TV Week
Websites
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Staradvertiser.com
Thegardenisland.com
Westhawaiitoday.com
Hawaiitribune-herald.com
Hawaii.com
Hawaiicars.com
Midweek.com
Midweekkauai.com
Honolulupulse.com
Honolulustreetpulse.com
101thingstodo.com
Waikikivisitor.com
Magazines
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HILuxury
Go Kailua
Go Kapolei
Aloha Hilton Hawaiian Village
Aloha Hilton Waikoloa
Disney Aulani
Ola Grand Waikikian
Trump Ho’okipa
Waikiki Magazine
101 Things to Do: Oahu, Maui,
Big Island and Kauai
Honolulu Star-Advertiser
Hawaii’s largest daily newspaper
• Hawaii’s largest daily newspaper, and
Oahu’s only daily newspaper – publishes
7 days a week
• Award winning journalism covering local,
state, national and world news for Oahu
and neighbor islands
• Available in print, online, mobile print
replica and the app
Daily (M-F avg)
Sunday
Circulation
156,911
171,160
Reach*
300,610
377,705
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2015
*Nielsen Scarborough 2015 Release 2
MidWeek
Hawaii’s Favorite Newspaper
• Celebrating more than 30 years
• Weekly community newspaper on Oahu –
publishes every Wednesday
• More than 50% of readers voluntarily return
“requester cards”
• Mailed by zip code to virtually every household
on Oahu
• Delivered by U.S. Postal Service via 2nd class
mail
Circulation
269,100
Monthly Readership*
370,509
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2015
*Nielsen Scarborough 2015 Release 2
MidWeek Voice & Metro HNL
Community Newspapers
Voice – Zone publication inserted into MidWeek Oahu
• Weekly community newspaper on Oahu – publishes
every Wednesday
• Mailed by zip code to virtually every household on Oahu
• Delivered by U.S. Postal Service via 2nd class mail
Metro HNL
• A free urban community publication
• An interactive publication with edgy
editorial and reader submitted photos
and writing
• Available at 491 outlets. Delivered to
the Downtown, Chinatown and
Kakaako zip codes via rack and
stands
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2015
Circulation
27,400
USA Today Hawaii Edition
• Daily newspaper – publishes 5 days a
week, Monday-Friday
• An edition of USA Today with Hawaii
specific editorial and advertising
• Available at Starbucks, ABC Stores, 711’s, major grocers, military bases and
numerous Hawaii hotels
Daily Circulation
6,578
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2015
Street Pulse
• A free weekly publication – publishes
every Friday
• Available at 536 rack locations on Oahu
• Advertising vehicle for and private party
car sellers and auto aftermarket products
• Content appeals to the younger market
with local cover models, party photos,
video game reviews and custom car
features
Daily Circulation
47,799
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2015
Military Newspapers
The official newspaper for the U.S. Army, Navy and Air Force in Hawaii
• Weekly military newspapers – publishes every Friday
• Delivered to military homes, bases and the Hale Koa Hotel
Active Duty
Military
50,578
Military
Civilians
18,814
Total Military in Hawaii
69,392
Circulation
12,920
Circulation
6,253
Circulation
19,401
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2015
Kaua’i Newspapers
Read by 81% of Kaua’i adults each week
The Garden Island
• Kauai’s only daily newspaper – publishes 7 days a week
• Winner of several Pa’i awards by Hawaii Publishers’
Association for Editorial Excellence
Daily Circulation
8,289
Sunday Circulation
8,475
Weekly Readership*
35,860 (66%)
Kaua’i Midweek
• Weekly community newspaper on Kaua’i – publishes every
Wednesday
• Kaua’i Midweek est. 2010
• Carrier delivered to non-subscribers
• Inserted into subscribers of The Garden Island
Circulation
23,601
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2015
*Nielsen Scarborough 2014 + 2015 Release 2
TGI + Kaua’i Midweek +
TGI.com weekly readership*
49,988 (81%)
Hawaii Island Newspapers
Read by 70% of Hawaii Island adults each week
Hawaii Tribune-Herald
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Hawaii County’s newspaper for Hilo
residents
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Winner of several Pa’i awards by
Hawaii Publishers’ Association for
Editorial Excellence
Daily Circulation
14,372
Weekly Readership*
62,497 (65%)
Sunday Circulation
15,836
Circulation
45,922
Big Island TV Week
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Weekly TV listings direct mailed to
nearly 46,000 homes – publishes
every Wednesday
West Hawaii Today
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Hawaii County’s newspaper for Kona residents
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Winner of several Pa’i awards by Hawaii
Publishers’ Association for Editorial Excellence
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2015
*Nielsen Scarborough 2014 + 2015 Release 2
Daily Circulation
8,054
Sunday Circulation
9,789
Weekly Readership*
35,551 (67%)
Staradvertiser.com
Page Views
12,429,700
Facebook Likes
345,498
Unique Browsers
1,245,113
Twitter Followers
56,004
Screen Views
4,938,024
Downloads
115,137
Unique Devices
33,074
Google Analytics March 2016
Hawaii.com
• Provides travelers planning a visit to
Hawaii with Island information statewide
• Features accommodations options and
the best activities, shopping, dining and
entertainment opportunities
• Includes valuable travel editorial and
vacation planning ideas
• Opted-in members receive weekly enewsletter featuring news, events and
special features
Google Analytics March 2016
Hawaiicars.com
Hawaii’s LARGEST local auto site
• Thousands of local new, used
and Certified Pre-Owned
vehicles
• Private party sellers can post
their vehicle for FREE
• Users can shop and compare for
the best deals
Magazines
HILuxury
• Luxury magazine catering to Hawaii’s elite – publishes
6 times a year
• Available at Oahu newsstands and bookstores, select
United Airlines red carpet lounges, American Airline
Premiere Lounges, and select luxury hotels
Go Kailua & Go Kapolei
• Community magazines – publishes 4 times a year (Spring,
Summer, Fall and Holiday issues)
• A magazine for residents full of information about shopping,
dining, activities and events in the neighborhood
• Direct-mailed to homes in the close-knit communities of
Kailua & Kapolei
In-Room Magazines
Aloha Hilton Hawaiian Village &
Aloha Hilton Waikoloa
• Aloha Hilton Hawaiian Village –
publishes 2 times a year
• Aloha Hilton Waikoloa – publishes
once a year
• In-room magazines created
specifically for guests at Hilton
Hawaiian Village (Oahu) and Hilton
Waikoloa (Big Island)
Disney Aulani
• In-room magazine for
the Aulani – a Disney
Resort & Spa –
publishes 2 times a
year
• Features incredible
stories and jawdropping Action
Photography
Trump Ho’okipa
• Official in-room magazine for the
Trump International Hotel & Tower
Waikiki Beach Walk
• Published twice annually
Ola Grand Waikikian
• In-room magazine for
Hilton Grand
Vacations Hawaii –
publishes once a year
• A beautifully crafted
publication in English
and Japanese
targeting upscale
repeat Hawaii visitors
Tourism Magazines
101 Things To Do
• Visitor/tourist magazines – publishes 3 times a year
• 101 Things To Do Oahu, Kaua’i, Big Island, and Maui editions
• Provides Hawaii visitors with innovative things to do on each island
• Available free in high traffic tourist locations: airports, hotels,
shopping centers, restaurants, key attractions, visitor centers,
museums, art galleries, Chamber of Commerce, and beaches
Waikiki Magazine
• Waikiki Magazine – publishes 4 times a year
• A magazine for visitors and locals with stories and features about
shopping, dining and entertainment in Waikiki
• Available at Waikiki kiosks, select hotel concierge desks, military
bases, Waikiki shops and Honolulu International Airport
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ways. We aren't just talking;
we're listening.
Listening to our clients and
finding ways to deliver what
they are asking for.
That's the story of
OPI.