YOUR GUIDE TO INJECTABLES

PREVIOUSLY SPA AUSTRALASIA MAGAZINE
Volume 59 November 2014
aesthetics • medi • wellness
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YOUR GUIDE
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13/10/2014 3:50 pm
GAME
PLAN
A smart approach to
nutritional advice may tip
the scales for your bodyshaping clients.
H
owever effective the treatments
you offer for body shaping, fat and
cellulite reduction, if a client has
a poor diet it’s defeating the purpose. There
might be impressive short-term results but
the bulges will inevitably reappear.
Unfortunately, that could have a
rebound effect on you – humans after all,
have a tendency to point the finger of blame
when things don’t work out.
An adjunct to your business offering
dietary education and a support program
for these – indeed, any – clients could be a
very lucrative investment.
Your business doesn’t even have to offer
body-shaping services. Australia’s growing
weight problem, if you’ll pardon the pun,
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makes these services highly sought after.
In the aesthetics industry, you have people
coming through your doors who are willing to
spend what it takes to look and feel better. You
already have your target audience.
“Investment is high in weight loss and
detox,” says SPA+CLINIC’s Kirien Withers,
“so we are crazy not to be making our
industry a one-stop-shop for weight loss
systems, exercise classes and activities.”
She believes it’s possible to get your
clients engaging up to a few times per
week. “If clients come to expect a range
of in-demand spa, beauty and emotional
and social wellbeing services and products
within our doors, this broadens our client
catchment and deepens our roots.”
15/10/2014 3:52 pm
SKIN BODY
When choosing a
system to align with, look
for a way to provide clients
with a solution combining
weight loss with proven health
benefits and nutritional
counselling that is sustainable
and economically feasible for
lasting results. Many such
programs exist but one that
has captured our attention is
Ultra Lite.
“Our company has been able
assist a number of top spas,
salons and fitness centres to
break into the huge growing
wellness market,” says Ultra Lite
owner and CEO, Malcolm McLean.
“It is a very profitable business
model with the support of 12
health funds.
He cites the following reasons
that salons, spas and clinics are
ideally suited to embracing this
concept:
• Clients come with the expectation that
they are to pay a fee for a treatment.
• Solutions such as Ultra Lite will provide
full training and support without the
need to employ extra, specialist staff.
• Gyms are focused on memberships;
pharmacies are busy trying to manage
their PBS obligations and on selling
product. Spas, salons and clinics are
focussed on ongoing client service.
“This is where the aesthetics
industry can focus on genuine fee-for-
service to bring about body
transformation, improved
health outcomes and long-term
weight and health management.
“Existing staff can be
trained – provided that they
have the passion to take the
journey with their clients.
Training takes two days with
one of the Ultra Lite licensed
trainers.”
Ultra Lite is based on a
ketogenic diet. The concept
is not new – it has existed
in many forms and has
similarities to popular diet
regimes such as the Atkins,
South Beach and Paleo. The
majority of kilojoules are derived
from good fats and protein, which
forces the body into a process
called ketosis, where fats are
burned instead of carbohydrates
for use as energy.
“Ultra Lite is not product-driven
with meal replacements and prepackaged foods,” says Malcom. “We
focus on education and empowering
the Ultra Lite trained practitioners
to have the confidence to provide
sound advice, and to be remunerated
for their knowledge rather than just
products. This has proven to be a real
differentiator in the marketplace."
According to Megan Flux, the
owner of First Things First Wellness
Centre in Townsville, “our first
attraction to the program was that it was
based on real food and was adaptable to
all lifestyles.
“The second was that it educated clients
for long-term results. It was also affordable
for them, there was health fund support
and it was backed by naturopaths.
“We adopted the program in 2009 and it
has generated around $500,000 in revenue
over the past five years.
“We spend just 30 minutes with our
clients initially to give them an overview
of Ultra Lite and the conversion rate
has been a staggering 85 percent, with
incredible results.”
Victoria Fox, owner of the Shrinc
Clinic in Melbourne which specialises in
non-invasive skin and body enhancement
with systems such as Velashape, says that
a holistic approach equates to improved
results for clients.
“Skin and body health is about more
than external treatments,” she says.
“Many practitioners in the cosmetic
industry promote a low carbohydrate
nutrition program in combination with
cosmetic treatments, but a diet rich in
essential fatty acids helps provide the
skin with the nutrients it needs to better
respond to medical aesthetic treatments.
Among other things it promotes collagen
production and skin cell growth.
“We have found that the combination
of medical aesthetics treatments and the
Ultra Lite system has achieved the greatest
results with our clients.”
ULTRALITE.COM.AU
GET KET
When we eat too many carbohydrates,
blood glucose levels rise rapidly.
This causes an equally rapid insulin
response from the pancreatic gland.
The insulin disperses excess blood
glucose, which causes feelings of
hunger all over again. A ketogenic diet
helps control blood sugar and minimise
insulin spikes.
A proper ketogenic diet generally
limits carbohydrate intake (but not
simple carbs) to less than 50 grams
per day. It prescribes high quality,
whole-food proteins (that are not
laced with preservatives or sodium)
and plenty of colourful vegetables
and fruits to provide fibre, antioxidants
and potassium to balance sodium.
Advocated whole-food fats included
in the diets are those high in
unsaturated fats, such as avocadoes,
egg yolks, fish, krill and fish oils, olives
and olive oil.
Carbohydrates are the major
promoters of insulin, but not all carbs
are ‘bad’. High-fibre carbs from nonstarchy vegetables (such as greens
and colourful vegetables) produce
the least amount of insulin and some
starchy veggies (like sweet potato,
squash and peas) produce a bit more
insulin, but their high fibre content
is important.
Simple carbs, even fruit carbs, are
used best by the body after exercise,
and sometimes before. At this time, your
muscles are primed to use that insulin
for repair and re-growth instead of for
fat storage.
Processed foods, such as prepackaged microwave meals, are
loaded with sodium to prevent
spoilage. This sodium causes water
retention that in turn exacerbates the
look and feel of bloat (that resembles
weight gain) and aggravates the
appearance of cellulite. This similarly
applies to sodium in canned foods (e.g.
soups, fish) and condiments such as soy
and teriyaki sauces.
Alcohol is also an issue – it acts just
like insulin, causing the body to store
fat and preventing it from using fat
for energy.
110 | SPA+CLINIC
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15/10/2014 3:52 pm
SYN_SPA
Too many women suffer in silence with
symptoms of gynaecological issues
from the concentrated platelets activate
resident stem cells and dormant skin cells,
stimulating new collagen and hyaluronic
acid production and epithelial cell growth.
It results in a dramatic improvement in skin
health and appearance.
Blood is drawn in vials from a client/
patient and spun in a centrifuge to extract
the PRP. This is reinjected into the client in
the desired area. There is no risk of allergic
reaction because it is their own biological
material.
After Nicole became aware through her
practices of the most intimate issues of her
clients, she was prompted to trial PRP (as
a number of gynaecologists are doing) to
help repair/restore the vagina to optimal
function and improve the appearance
of genitalia.
“It started when we decided to offer a
service in our Cairns clinic devoted to doing
Brazilian waxes for older women,” Nicole says.
“The look of the genitals can change as
we get older – the labia, for instance. Clients
who came to us for other treatments would
confide how they felt intimidated or judged
by young women who gave them Brazilian
waxes; the recurrent theme we heard was
of being made to feel ‘like, why would you
bother at your age?’”
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This resulted in an over-45s (or
thereabouts) Brazilian waxing service at Face
Today, Cairns, but also a brave new idea.
Nicole has spent nearly a year using PRP
and also dermal fillers to restore a more
youthful appearance to the genitals but,
even more importantly, their functionality.
“PRP injected intra-vaginally is helping
to rejuvenate the skin within, increasing
lubrication. This results in greater
comfort for a woman, less proclivity to
inflammation and infections and, vitally,
greater sexual satisfaction.
“I also use it to rejuvenate the outer
genitals and I have been using dermal
fillers to fill out labia that have ‘deflated’
and ‘protruded’ with ageing, which can
make women extremely self-conscious. Also
the clitoris to make it more receptive to
sexual stimuli.”
Nicole says she performs any treatment
she offers others on herself first.
“All I can say is that, in my late 50s, I am
having the best sex of my life. At Face Today
we haven’t been trialling these procedures
long enough to have captured clinical data
and so the results are anecdotal at this stage.
But I have had many patients correlating my
own experience with these measures.”
FACETODAY.COM.AU, AMSL.COM.AU
15/10/2014 3:37 pm