2014 YOBEAT MEDIA KIT

2 014 Y O B E AT M E D I A K I T
Yobeat has been making fun of snowboarding since 1997. Today, Yobeat is the largest
independent snowboarding website in the world. We continue to have an authenic and
dedicated community that lives and breathes snowboarding. Readers want to be
engaged and our daily original content keeps them interacting and sharing content on a
daily basis. Yobeat has more comments, more page views, more time on site, and more
daily returns than most of the sites out there.
We live online. And almost all brands are producing their own content now. Weʼre experts
in delivering your content and campaign in the most effective way possible. When your
branded content is played on Yobeat, it is seen almost exclusively by your target consumer
and riders that are on hill 50+ days per year. We also donʼt auto-play our videos like other
sites. When a video is set to autoplay, Vimeo counts a view every time a user lands on the
page, regardless if they actually watched it or not. This shows an incredibly inaccurate number
of plays. We only count real plays, not views. Donʼt be distracted by those big numbers.
We have respect for our audience and our advertisers to not auto-play any videos.
You may be able to find other sites that get more visits but no other media outlet can
provide a better value and return for your advertising dollar then Yobeat. When youʼre an
advertiser with Yobeat, you receive far more then just a typical ad campaign. We will always
find a way to insert added value. Whether it be a social media giveaway,
a humpday interview with a team rider or featuring your content, we can make it happen.
In order for snowboarding to thrive, snowboarding has to be more accessible, it has to support
the youth, discover unknown crews, back the resorts and the streets, create original content,
and always be fun. Our daily original content is unlike any others and our community
continues to grow. We live online and weʼre experts on how to successfully launch any digital
campaign. Itʼs best to hit me up directly and we can come up with a campaign that gets you
the most return for your investment.
Justin Parkhurst
Brand Partnership Manager
[email protected]
435-647-6898
YOBEAT’S AUDIENCE
YOBEATS AUDIENCE IS AN INFLUENTIAL COMMUNITY OF 100% CORE SNOWBOARDERS. AND THEY ARE OLDER
AND MORE EDUCATED THEN YOU THINK. MAYBE JUST A LITTLE IMMATURE. BUT THEY WORK HARD, THEY HAVE
JOBS OR THEY ARE IN COLLEGE, AND THEY LIVE FOR SNOWBOARDING. THEY ARE BRAND LOYALISTS WHO
SUPPORT THE BRANDS SEEN ON YOBEAT, AND THEY DO IT AT THEIR LOCAL SHOPS.
READER SNAPSHOT
92% MALE
PRIMARY AGE: 19-25
70%
USA
35% 25%
16%
WEST EAST MIDWEST
10%
12%
CANADA EUROPE
70% CLAIM LOCAL STATUS AT A RESORT OR HILL. THEY RIDE. A LOT. 3-4+ DAYS PER
WEEK
50% OF USERS SUPPORT THEIR LOCAL SHOP EVERY SEASON
50% USERS VISIT 1+ TIMES PER DAY AND WANT TO KNOW EVERYTHING ABOUT
SNOWBOARDING
WHEN IT COMES TO STYLE, HALF OF OUR READERS CLAIM TO BE JUST NORMAL DUDES
50% PURCHASE A NEW BOARD EVERY 1-2 YEARS FROM THEIR LOCAL CORE SHOP
AND YEP, THEY STILL HATE SKIING
THE NUMBERS
PEAK SEASON TRAFFIC
325,000 MONTHLY VISITS
550,000 MONTHLY PAGE VIEWS
250,000 MONTHLY UNIQUES
ALEXA GLOBAL TRAFFIC RANKS
#1 TWSNOW.COM - 10,269
#2 YOBEAT.COM - 79,051
#3 SNOWBOARDERMAG.COM - 102,735
#4 SNOWBOARDMAG.COM - 250,037
#5 METHODMAG.COM - 596,51
ENGAGEMENT
6-7 PAGE VIEWS PER VISIT
11.5 MINUTES PER VISIT
1-2 SUPER SARCASTIC COMMENTS
SOCIAL MEDIA
20,000 FACEBOOK FANS
8,000 INSTAGRAM FOLLOWERS
7,000 TWITTER FOLLOWERS
MONTHLY MOBILE TRAFFIC
40,000 MONTHLY UNIQUES
4.5 PAGES PER VISIT
AS THE MEDIA AROUND US CONTINUES TO MERGE AND
APPEAL ONLY TO A MASS MARKET, WE’VE STAYED TRUE
TO OUR DEDICATED COMMUNITY. AND AS YOU CAN TELL,
THAT COMMUNITY IS GROWING.
OUR AUDIENCE MATTERS.
OUR TRAFFIC IS REAL.
ADVERTISING OPTIONS
WE LIVE ONLINE.
YOBEAT INTERACTS WITH IT’S COMMUNITY EVERYDAY THROUGH ORIGINAL CONTENT, USER
SUBMITTED CONTESTS, THE YOBEAT FORUM, FACEBOOK, INSTAGRAM, AND FEATURED GIVEAWAYS.
IN A CONSTANTLY CHANGING MEDIA LANDSCAPE YOBEAT HAS SOME OF THE MOST CREATIVE,
EFFECTIVE, YET SIMPLE ADVERTISING OPTIONS ON THE WEB.
DYNAMIC BANNER DISPLAY
SITE TAKEOVER
CONTENT SPONSORSHIP
FEATURED GIVEAWAYS
CONTENT DISTRIBUTION
EVENT SPONSORSHIP
CUSTOM MEDIA
ADDED VALUE
BANNER DISPLAY
PRICING
LEADERBOARD - $800/MONTH
UPPER SIDEBAR - $800/MONTH
LARGE SIDEBAR - $1000/MONTH
LOWER SIDEBAR - $600/MONTH
640X88 - $300/DAY - 100% SOV
FOOTER - $600/MONTH
300X100 LOW SIDEBAR - $500/MONTH
BANNER SPECS
ACCEPTABLE FILE TYPES:
.JPG, .PNG, .GIF, .SWF,
THIRD PARTY HTML
MAX FILE SIZE 2 MB
GEO-TARGETING ADS ARE ALSO
AVAILABLE
SITE TAKEOVER
SITE TAKEOVERS ARE THE MOST EFFECTIVE WAY TO BUILD A HUGE AMOUNT OF AWARENESS IN A SHORT
AMOUNT OF TIME. INCLUDES CLICKABLE SITE SKIN, ROTATING BANNERS IN EVERY SPOT WITH A
HIGH PRIORITY LEVEL, 640 X 88 EXCLUSIVE HOMEPAGE BANNER, AND FEATURED EDITORIAL WHICH CAN
RANGE FROM A HUMPDAY INTERVIEW WITH A TEAM RIDER, A FEATURED GIVEAWAY, OR BRANDED CONTENT
IN OUR HOMEPAGE VIDEO PLAYER.
AVAILABLE FOR 3 DAYS AT $2000, 5 DAYS AT $3000, AND 7 DAYS AT $4500
OR JUST BOOK A SITE SKIN AT $750/DAY
CONTACT [email protected] TO DEVELOP A CUSTOMIZED SITE TAKEOVER
EXPANDABLE AD & MOBILE
EXPANDABLE AD
THE EXPANDABLE AD IS OUR MOST DYNAMIC AD PLACEMENT.
SIZED 980X80 AND LIVES BELOW THE NAVIGATION BAR.
WHEN SCROLLED OVER,IT EXPANDS TO 980X300.
RUN OF SITE
100% SHARE OF VOICE.
RUNS FOR 3 DAYS AT A TIME AT $1200
IDEAL FOR DRIVING TRAFFIC - DELIVERS HIGH CTR
320x50 MOBILE LEADERBOARD
100% SOV ON MOBILE VERSION
RUN-OF-SITE
$500/MONTH
85K - 100K IMPRESSIONS PER MONTH
CONTENT SPONSORSHIP
DIRECTLY INTEGRATING YOUR BRAND INTO YOBEAT’S CONTENT IS ONE OF THE MOST
SUCCESSFUL APPROACHES TO ADVERTISING WITH US. SPONSORING OUR ORIGINAL
CONTENT ENGAGES THE YOBEAT AUDIENCE WITH YOUR BRAND, EVERY DAY. AND
SPONSORING ANY OF OUR CONTESTS GETS YOUR PRODUCT DIRECTLY INTO THE HANDS
OF YOUR TARGET CONSUMER. THE FOLLOWING FEATURES ARE ALL PART OF OUR
EVERGREEN CONTENT--UPDATED WEEKLY OR MONTHLY, THEY LIVE ON YOBEAT YEAR
ROUND SHARED REGULARLY ACROSS SOCIAL MEDIA.
THE FIRING SQUAD
THE PEOPLE’S COURT
BET YOU CAN’T
TRICK QUESTIONS
INSULT TO INJURY
CONTENT SPONSORSHIP
THE FIRING SQUAD
THE FIRING SQUAD IS YOBEAT’S ORIGINAL PHOTO COMPETITION.
TWICE A MONTH, TWO USER SUBMITTED PHOTOS BATTLE AGAINST
EACH OTHER FOR VOTES. EACH WINNER RECEIVES A PRIZE FROM
THE PRESENTING SPONSOR.
SPONSORSHIP INCLUDES:
BRANDING IN “THE FIRING SQUAD” TITLE
PRODUCT IMAGES AND LINKS WITHIN EACH POST
EXCLUSIVE 980X100 BANNER ABOVE THE PHOTOS WITH BRANDING
EACH BATTLE IS SHARED ACROSS ALL SOCIAL MEDIA, TAGGING
THE SPONSOR
MINIMUM 3 MONTH COMMITMENT
DELIVERS 100K IMPRESSIONS/MONTH
THE PEOPLE’S COURT
THE PEOPLE’S COURT IS YOBEAT’S MOST ENGAGING AND POPULAR
VIDEO FEATURE. EVERY WEEK, TWO USER SUBMITTED VIDEOS BATTLE
AGAINST EACH OTHER FOR VOTES. EACH WINNER RECEIVES A PRIZE
FROM THE PRESENTING SPONSOR. THE PEOPLE’S COURT HAS BEEN
REVEALING UNKNOWN TALENT ALL OVER THE COUNTRY SINCE ITS
INCEPTION.
SPONSORSHIP INCLUDES:
BRANDING IN “THE PEOPLE’S COURT” TITLE
PRODUCT IMAGES AND LINKS WITHIN EACH POST
EXCLUSIVE 980X100 BANNER ABOVE THE VIDEO PLAYER
EACH BATTLE IS SHARED ACROSS ALL SOCIAL MEDIA, TAGGING THE SPONSOR
MINIMUM 1 MONTH COMMITMENT
DELIVERS 100K IMPRESSIONS/MONTH
2500-5000 VOTES PER MONTH
750+ FACEBOOK LIKES
CONTACT [email protected] FOR PRICING AND AVAILABILITY
CONTENT SPONSORSHIP
BET YOU CAN’T
ORIGINALLY DESIGNED FOR RESORTS, “BET YOU CAN’T” IS A VIDEO SERIES
THAT DOCUMENTS THE PROCESS OF A RIDER LEARNING A NEW TRICK ALL THE BAILS, FALLS, HOMEYS CALLING HIM OUT, AND EVENTUAL
LANDING OF THE TRICK. RUNNING FOR THREE SEASONS NOW, BET YOU
CAN’T HAS BECOME A REGULAR FEATURE ALL SEASON LONG COMING
FROM RESORTS AND RIDERS ALL OVER THE COUNTRY. “BET YOU CAN’T” IS
A UNIQUE WAY TO HIGHLIGHT THE PARKS AND LEVEL OF RIDING AT ANY
RESORT.
EACH EPISODE IS FEATURED IN HOMEPAGE VIDEO PLAYER
AVAILABLE IN A 4 EPISODE PACKAGE
ALSO AVAILABLE TO BRANDS & TEAM RIDERS
EPISODES ARE PRODUCED BY THE SPONSOR
INCLUDES ROTATING BANNER IN SIDEBAR
LOGOS IN “BET YOU CAN’T” PRE-ROLL
TRICK QUESTIONS
A NEW VIDEO SERIES FOR 2013-2014. FILMED AND EDITED BY THE ONE AND
ONLY SCOTTY ARNOLD. IN EACH EDIT, SCOTTY ASKS THE RIDER 5
QUESTIONS AND ALSO LAYS DOWN TRICK 5 TRICKS ALL OVER THE
MOUNTAIN.
EACH EPISODE IS 100% PRODUCED BY YOBEAT
FEATURED IN HOMEPAGE VIDEO PLAYER WITH 340X360 BANNER NEXT TO IT
AVAILABLE TO BRANDS & TEAM RIDERS
EACH EPISODE FOCUSES ON ONE TEAM RIDER
INCLUDES ROTATING BANNER IN SIDEBAR
LOGOS IN “TRICK QUESTIONS” PRE-ROLL
CONTACT [email protected] FOR PRICING AND AVAILABILITY
CONTENT SPONSORSHIP
INSULT TO INJURY
NEW FOR 2013-2014, “INSULT TO INJURY” IS A VIDEO BATTLE FOCUSED ON
USER SUBMITTED CRASH CLIPS. SAME LAYOUT AS PEOPLE’S COURT AND
FIRING SQUAD. BOTH VIDEOS LIVE IN A FULL SCREEN VIDEO PLAYER.
EACH WINNER RECEIVES A PRIZE FROM THE PRESENTING SPONSOR
3 MONTH MINIMUM COMMITMENT
INCLUDES ROTATING BANNER IN SIDEBAR
LOGOS IN “INSULT TO INJURY” TITLE
EXCLUSIVE 980X100 BANNER ABOVE THE VIDEO PLAYER
PRODUCT IMAGES AND EDITORIAL WITHIN EACH BATTLE
CONTACT [email protected] FOR PRICING AND AVAILABILITY
FEATURED GIVEAWAYS
OUR FEATURED GIVEAWAYS ARE PERFECT FOR BUILDING HYPE AROUND A
SPECIFIC PRODUCT. WE CAN CUSTOMIZE THE FORMAT OF EACH
GIVEAWAY TO EITHER DRIVE TRAFFIC TO YOUR SITE, A KEY RETAILER, OR
HOST IT EXCLUSIVELY ON SOCIAL MEDIA TO INCREASE YOUR FOLLOWING.
LIVES ON THE HOMEPAGE FOR 5 DAYS IN MAIN PAGE ROTATOR WINDOW
PRODUCT IMAGES AND LINKS INCLUDED IN THE GIVEAWAY
$600 + PRODUCT
BOOK A MONTH OF GIVEAWAYS (4 TOTAL) AND RECEIVE A
SERIOUS DISCOUNT
CONTENT DISTRIBUTION
WE RECENTLY CREATED A NEW HOMEPAGE VIDEO PLAYER
EXCLUSIVELY FOR OUR ADVERTISERS. ONCE YOU BECOME AN
ADVERTISER ANY CONTENT YOU PRODUCE RECEIVES HIGH
VISIBILITY PLACEMENT IN THIS NEW HOMEPAGE PLAYER.
AND TO THE LEFT OF THE PLAYER IS A 340X360 BRANDING
OPPORTUNITY.
FOR MORE DRIVEN VIEWS, BOOK A SITE SKIN ON THE DAY OF
EACH RELEASE.
EVENT SPONSORSHIP
THE POWDER 8
AN ASPEN EXTREME INSPIRED POW CONTEST
HAPPENING IN MARCH EVERY YEAR AT TIMBERLINE SKI RESORT.
TEAMS OF TWO WILL RIDE DOWN, CRISS-CROSSING TURNS AND CREATING
AN 8 PATTERN AND THEN BE JUDGED ON THEIR STYLE, TECHNIQUE, CREATIVITY,
AND TEAM WORK. WE KNOW WHAT YOU’RE THINKING, WHAT IF THERE’S NO
POWDER?! WE’VE THOUGHT OF THAT TOO, AND WE’LL MAKE OUR OWN EAST
COAST POWDER IN THE FORM OF CORDUROY. SO STOP MAKING EXCUSES.
OUR PANEL OF JUDGES INCLUDING SUCH LEGENDS AS TIM WINDELL, SHANE
FLOOD, AND MAYBE EVEN DAVE SCHIFF ARE READY TO REWARD THE
TEAM THAT HARNESSES IT’S INNER TJ BURKE AND WOWS THEM WITH
THEIR SNOWBOARD ROUTINE. ONE TEAM WILL BE DECLARED THE
BEST SNOWBOARDERS ON THE MOUNTAIN, AND THERE MAY EVEN
BE PRIZES AND BEER AS WELL.
BRANDING ON ALL PROMOTION MATERIALS
PRIZES FOR THE WINNING TEAM
LOGOS ON ALL CONTENT CREATION
TAGS IN ALL SOCIAL MEDIA CONTENT
THE 2014 LEGENDARY MT.BAKER BANKED SLALOM
BE THE PRESENTING SPONSOR OF YOBEAT’S BANKED SLALOM COVERAGE
THE LBS IS ONE OF SNOWBOARDING’S MOST PRESTIGIOUS, RESPECTED,
COMUNAL EVENTS. EACH YEAR WE OFFER DAILY PHOTO GALLERIES, LIVE SOCIAL
MEDIA UPDATES EACH DAY, AND A FINAL VIDEO EDIT COVERING THE ENTIRE
EVENT.
“PRESENTED BY” BRANDING ON EACH DAYS PHOTO GALLERY AND THE FINAL
VIDEO EDIT.
BANNER ROTATION IN MARCH AND A FEATURED GIVEAWAY.
SEE AN EXAMPLE OF LAST YEARS VIDEO HERE,
HTTP://WWW.YOBEAT.COM/2013/02/12/ZUMIEZ-PRESENTS-THE-2013-BAKER-BANKED-SLALOM-VIDEO
CONTACT [email protected] FOR PRICING AND ADDED VALUE OPPORTUNITIES
CUSTOM MEDIA & ADDED VALUE
CUSTOM SPOTIFY PLAYLIST
CUSTOM INSTAGRAM DISPLAY
YOUR BRANDS LIVE INSTAGRAM FEED ON THE HOMEPAGE,
INCLUDES LIVE DISPLAYS OF YOUR TEAM RIDERS,
SPECIFIC HASH TAGS, TOP AND BOTTOM BRANDING,
CLICKS-THROUGH TO YOUR INSTAGRAM URL PAGE.
CONTACT [email protected] FOR PRICING
SPONSOR OUR “SOUNDTRACK OF THE WEEK”SPOTIFY PLAYLIST.
EVERY WEEK WE UPDATE THE SPOTIFY PLAYLIST TO DISPLAY THE
SOUNDTRACKOF A DIFFERENT SHRED FLICK. CUSTOM ART IS
INSERTED ABOVE AND BELOW THE PLAYER. YOU CAN ALSO THROW
IN A TEAM RIDERS FAVORITE PLAYLIST.
CONTACT [email protected] FOR PRICING
BECOME A YEAR ROUND ADVERTISER WITH YOBEAT AND WE CAN OFFER
ALL KINDS OF ADDED VALUE-- CONTENT SPONSORSHIP, FEATURED
GIVEAWAYS, HUMP DAY INTERVIEWS, PRODUCT REVIEWS, HEAVY PUSHES
DURING SALES SEASON, AND ANYTHING ELSE YOU CAN THINK OF.