sponsor guide - Great Falls Balloon Festival

sponsor guide
22nd annual celebration | august 15–17, 2014 | lewiston/auburn, maine | www.greatfallsballoonfestival.org
the festival–by the numbers
33
125,000
171,000
7,500
18
32
47
10
Local non-profit groups
that benefited from the festival
Gross dollar amount raised
by participating non-profit groups
Hot air balloons that visited the festival,
including two special shapes
Area businesses that showed
their support for the festival
Numbers are based on 2013 festival data.
Estimated number of visitors to the festival
Number of Facebook users following
Great Falls Balloon Festival posts
Live stage acts including singers,
dancers, cheerleaders and more
Media partners that provided
advertising and coverage
2013 beneficiaries
Many non-profit organizations participate in the festival, giving their time and energy to raise
money for their cause. They are the foundation of the festival and their dedication is a tribute
to the volunteer spirit that lives within our community. Organizations participating in last
year’s festival include:
Lewiston High School Class of 2014
VFW Post 1603
Kora Shriners Crazy Cop Unit
Children’s Miracle Network – Walmart
Edward Little High School
Grandstand Club
Lewiston/Auburn Catholic Youth
Ministry
South Lewiston Little League
Edward Little High School Boys Hockey
St. Martin de Porres Residence Inc.
New Auburn Legion Post #153
Leavitt Football Boosters
Lewiston High School Swim Team
Lewiston/Auburn Rotary Club
St. Dominic Academy –
Mission to Mississippi
East Auburn Community Center
Calvary United Methodist Church
Lewiston High School Football Boosters
St. Dominic Academy Baseball
Andy Valley Gymnastics
Parents Association
Lewiston High School Softball
Liberty Festival
Lewiston High School Cheerleaders
Edward Little High School Field Hockey
Androscoggin Habitat for Humanity
KORA Cycle Corp
Rabboni Lodge #150
Lewiston High School Music Association
Demolay
Leavitt Little Girls Hockey
Twin City Titans
Lutheran Social Services
Boy Scouts
Army Cadets
2013 sponsors
The support of local businesses enables us to continue our mission of providing a venue
for local non-profits to raise the funds they need to continue their endeavors.
GOLDEN EAGLE
Sun Journal*
Twin City Times*
Turner Publishing*
Uncle Andy’s Digest*
City of Auburn
City of Lewiston
United Ambulance
WMTW-TV/HD, News 8
and WMTW.com*
DOUBLE EAGLE II
LocalEdge
Sun Press*
Down East Magazine*
Superior Energy Solutions
Gleason Media Services*
Blueberry Broadcasting*
*media partner
DOUBLE EAGLE
CMMC
Auburn Fireside Inn
Center Street Dental
Dunkin’ Donuts
Pepsi
ROSIE O’GRADY
Proctor & Gamble
Ness Oil
Positive 89.3FM*
Residential Mortgage Services, Inc.
Liberty Mutual Insurance
Downeast Machine and Engineering
ServPro
Lepage Bakeries
Debbie Bodwell & Mike Hamlyn
H&D Title and Closing Services LLC
JCW NAPA Auto Parts
Mechanics Savings Bank
Gritty McDuff’s
Northeast Charter and Tour
BALLOON SPONSORS
Ramada Inn/Fusion
Payroll Management
Formed Fiber Technologies
Sam’s Italian Foods, Inc.
Pat’s Pizza
Connectivity Point
Ness Oil
Down East Magazine*
Clover Health Care
Nessit
Advanced Orthotic
Prosthetic Services, Inc.
New England Ford
Sea40
Blais Flower and Garden Center
FRIENDS OF THE FESTIVAL
Redlon & Johnson
CONTRIBUTORS
OF GOODS & SERVICES
PamCo
Chapman Golf Carts
Auburn Concrete
AAA Fire
Fox Ridge Golf Course
L/A Airport
Poland Spring Bottling
Androscoggin County
Chamber of Commerce
JobsInME.com*
Maine State Chamber of Commerce*
Maine Trailer, Inc.
Hannaford
Sam’s Italian Foods, Inc.
Hammond Tractor
media coverage
Being the largest in New England, the balloon festival has drawn attention from television,
radio, print and online media. The following is a sampling of various media outlets in which
the festival has been featured.
PRINT
Lewiston Auburn Magazine
Maine Publicity Bureau
Maine Invites You
Portland Press Herald Vacationland
Maine Times Summer Guide
Boston Globe
New England Vacations
Yankee Magazine
Boston Herald
New England Summer Guide
Portsmouth Herald Ports of Call
Hartford Courant
New England Travel
New York Times
New England Vacations
Montreal Gazette Maine Calendar
La Presse New England Vacations
Down East Magazine
Twin City Times
Uncle Andy’s Digest
The Independent
Lakes Region Weekly
Activity Maine Magazine
RADIO
99.9 The Wolf (WTHT FM Portland)
107.5 Frank FM
106.7 The Bone
WJBQ Portland
WABK Gardiner
WBLM FM Portland
WCYY FM Portland
WLAM AM Auburn
WPOR FM Portland
WXGL/WCME FM Brunswick
WEZR Lewiston
WOXO Norway/Rumford
WTME Rumford/South Paris
WRBC Lewiston
Maine Public Radio
Providence Journal
Harpswell Anchor
Village Soup Times
Village Soup Citizen
Turner Publishing, Inc.
ASSOCIATED PRESS
Sun Journal
The Forecaster
Bangor Daily News
Kennebec Journal/
Waterville Sentinel
Biddeford-Saco Courier
Journal Tribune
Rumford Times
York County Coast Star
Times Record
Foster’s Daily Democrat
TELEVISION
WGME TV 13 Portland, Maine
CBS Affiliate
WMTW TV Auburn/Portland, Maine
ABC Affiliate
WCSH TV Portland, Maine
NBC Affiliate
WPXT TV Portland, Maine - The CW
NECN New England Cable News
ONLINE
journeyPOD.com
economic impact
Looking back on the 21 year history of the festival, it is estimated that visitors have spent
almost $21 million in the Lewiston/Auburn community, in addition to the money spent at
the festival.
65%
Rest of
Androscoggin
County
of spectators spent money in the
Lewiston/Auburn area because of the festival
63
%
Lewiston/Auburn
65
of dollars spent in the community
came from outside L/A
$21–$50
37%
$1–$20
37%
50%
Rest of Maine
26%
of spectators were from outside L/A
%
25%
Out-of-State
12%
Attendance
This summary was compiled from surveys completed during the 2012 festival. Total amounts spent
outside the festival are based on an estimated attendance of 100,000 people throughout the weekend.
$0
5%
$51–$100
8%
Average Amount
Spent per Person
sponsorship levels
REDUCED
FESTIVAL SPONSOR
FESTIVAL SPONSOR
FESTIVAL SPONSOR
FESTIVAL SPONSOR
FESTIVAL SPONSOR
Golden Eagle
Double Eagle II
Double Eagle
Rosie O’Grady
Friend of the Festival
The North American Eagle is
synonymous with strength,
courage and the power of
flight. The Sumerians chose the
eagle as their emblem of power
and this is the same distinction
was bestowed by imperial
Rome many centuries later.
In the early morning hours
on August 12, 1978, three
adventurous pilots set out
to do what no one else in
history had ever been able
to accomplish—fly across the
Atlantic in a hot air balloon.
They launched their balloon,
Double Eagle II, from Presque
Isle, Maine, and flew into
aviation history.
Two pilots—Maxie Anderson
and Ben Abruzzo—made an
unsuccessful attempt to cross
the Atlantic in their balloon,
Double Eagle.
Joe Kittenger Jr., left Caribou,
Maine, in September 1984,
in Rosie O’Grady’s Balloon
of Peace. He remained aloft
more than 83 hours, covering
a distance of 3,543 miles before
landing near Montenotte, Italy.
The Great Falls Balloon
Festival is a celebration of our
community and a monumental
group effort.
$10,000
Its recognition in modern times
came with its designation in
as the emblem for the new
democracy, the United States
of America.
This rich history makes the
spectacular Golden Eagle
a fitting choice to recognize
the contributions of our
largest sponsors.
$5,000
After 137 hours in flight,
they landed at Misery, France,
successfully completing their
historic voyage.
This sponsorship honors the
single most significant event
in ballooning.
$2,500
Departing Marshfield,
Massachusetts, in September
of 1977, the duo landed in
Iceland, 66 hours later.
This sponsorship honors
two of the greatest names
in ballooning.
$1,000
The Balloon of Peace stood
approximately ten stories high
and carried an open fiberglass
gondola, which was to be
used as a boat in the event
of a water landing.
The transatlantic solo
flight broke several world
distance records and was
an outstanding success.
$250
The festival relies solely on the
generosity of its sponsors and
contributions of all sizes are
greatly appreciated.
Our Friend of the Festival level
is at a new, lower donation
amount for 2014.
sponsorship levels
NEW!
NEW!
BALLOON SPONSOR
BALLOON SPONSOR
SPECIAL EVENT SPONSOR
SPECIAL EVENT SPONSOR
Special Shape Sponsor
Balloon Sponsor
Moonglow Sponsor
Parade Sponsor
One of the most anticipated events
of the festival is the launching of the
special shape balloons.
The Great Falls Balloon Festival has
grown into one of the better known
medium-sized balloon festivals in
the United States, launching dozens
of hot air balloons during its six
launch windows.
Following the evening launch,
our pilots return to the field,
inflate their balloons and put
on a spectacular light show at
ground level. This exciting event is
accompanied by live entertainment
on the main stage.
Featuring dozens of local groups
including scout troops, monster
trucks, dancers and many of our
balloon pilots, the festival parade
draws spectators to the downtown
and onto the field for daytime
entertainment.
This year’s Moonglow is planned
for Friday night with a rain date set
for Saturday.
The parade route begins at the
Auburn Public Library, heading
down Court Street, over Longley
Bridge and onto Lincoln Street.
$10,000
During our 21-year history, we’ve
been host to a number of these fun,
crowd-pleasing balloons, including:
Patriot (the space shuttle), America
One (the American flag), Bud E.
Beaver, Sushi the Fish, Whooty the
Owl, Lilly and Joey (the Little Bees),
the Flying Purple People Eater,
Waddles the SnoBird and Claw’D the
Crazy Crab, just to name a few!
Each special shape balloon carries
a sponsor banner.
Special shape balloons inflate
and stay at the field for the evening
launch, maximizing your sponsor
banner exposure.
$650
It is through the generosity of
businesses and individuals that we
are able to accommodate these
majestic flyers.
Each balloon carries a sponsor
banner.
Balloon sponsorships are our most
popular sponsorship level and
sell out quickly.
$750
The Moonglow Sponsor level
is a new addition for 2014
and will be feautured in online
and print advertising.
$500
The Parade Sponsor level is new
for 2014 and our sponsor will have
their sponsor banner featured
on a parade vehicle.
sponsor benefits
festival sponsor
Balloon sponsor
ne w !
special event sponsor
golden
eagle
douBle
eagle ii
douBle
eagle
rosie
o’gradY
of
friend the
festival
special
shape
Balloon
sponsor
moonglow
sponsor
parade
sponsor
$10,000
$5,000
$2,500
$1,000
$250
$1,500
$650
$750
$500
Balloon rides
4 tickets
4 tickets
2 tickets
2 tickets
2 tickets
2 tickets
2 tickets
Parking passes
4 passes
4 passes
2 passes
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vip access
2 passes
Banner placement
Main stage*
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Main entrance
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Balloon basket
Parade vehicle
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online advertising
ne w !
ne w !
Website (Sponsor Page)
Website (Homepage Feature)
Facebook
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(with logo)
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(with logo)
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(with logo)
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(individual post)
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(individual post)
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(individual post)
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(with logo)
(with logo)
(with logo)
(with logo)
(individual post)
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print advertising
Poster
Brochure
Program
Program pull-out
(with logo)
(with logo)
(with logo)
(with logo)
(with logo)
miscellaneous
Complimentary trade table*
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*cash sponsors
benefit details
Balloon Rides
Banners
Online Marketing
Print Marketing
The best way to experience the festival
is in the basket of a hot air balloon.
All balloon rides are free-flying and go
where the wind takes them. Each flight
ends with a champagne toast.
With an estimated 100,000 visitors
throughout festival weekend, banner
placement provides continual exposure.
Banners are placed in various locations
based on level of sponsorship:
POSTER
Five-hundred posters are distributed to
sponsors, businesses and information
centers throughout the state.
Parking Passes
Golden Eagle and Double Eagle II
cash sponsors: main stage*
WEBSITE
In 2012, our site was given a new look
and improved navigation and content.
All marketing materials point visitors
to the site for up-to-date information
on festival happenings.
Parking is available in several
downtown garages and lots.
As a thank you to our sponsors,
we reserve some of the closer parking
areas for your convenience when
visiting the festival.
Special Shape sponsors:
balloon basket & parade vehicle**
*to be provided by sponsor
** to be provided by the festival
Balloon sponsors: balloon basket**
All other sponsors: main entrance*
Golden Eagle and Double Eagle II
sponsor logos will be featured on the
homepage slideshow in the week’s
leading up to festival weekend.
FACEBOOK
With 7,500 followers, our Facebook
page has become one of our most
effective marketing outlets. Golden
Eagle and Double Eagle II sponsors
will have their logo featured in the
weeks leading up to the festival.
All other levels will be included
with the sponsor’s name.
BROCHURE
With basic festival information, as well
as a sponsor list, 2,000 brochures are
printed and distributed each year.
PROGRAM
This full-color insert gives a detailed
look at the festival including a schedule
of events, festival map, and photos.
Thirty-four thousand copies are
published and distributed with the
Sunday Sun Journal the weekend prior
to the festival.
sponsorship commitment
Yes!
You can count on our support for the 22nd annual Great Falls Balloon Festival.
Please complete and mail the form below, or click here to commit online: WWW.GREATFALLSBALLOONFESTIVAL.ORG/SPONSORTODAY
SPONSORSHIP LEVEL
 Golden Eagle . . . . . . . . . . . . . . $10,000
SPONSOR INFORMATION
BUSINESS/ORGANIZATION NAME (as it should appear on our marketing materials and banners)
 Double Eagle II . . . . . . . . . . . . . $5,000
CONTACT NAME
 Double Eagle . . . . . . . . . . . . . . . $2,500
 Rosie O’Grady . . . . . . . . . . . . . . $1,000
 Friend of the Festival . . . . . . . . . . $250
 Special Shape Sponsor . . . . . . $1,500
 Balloon Sponsor . . . . . . . . . . . . . . $650
 Moonglow Sponsor . . . . . . . . . . . $750
 Parade Sponsor . . . . . . . . . . . . . . . $500
BUSINESS/ORGANIZATION MAILING ADDRESS
CITY/STATE/ZIP
PHONE
EMAIL ADDRESS
PAYMENT
 Check enclosed ( please make checks payable to Great Falls Balloon Festival)
 Bill me
Please send completed form and payment to: Great Falls Balloon Festival, Attn: Treasurer, P.O. Box 1238, Auburn, ME 04211
board of directors
The festival board is made up of volunteers from our community who work
from October to August planning a great weekend (and hoping for great weather).
Kelly MacKinnon
Harold Brooks
Jenn Reeder
Mickey Reeder
PRESIDENT
LOGISTICS
BALLOONING, PARADE
Nick Knowlton
ENTERTAINMENT
Troy Mills
BALLOONMEISTER
Mell Hamlyn
Geoff Ness
Steve Brochu
TREASURER
WEBMASTER
Morgan Hamlyn
Christina Noonan
SECRETARY
MARKETING AND MEDIA
CRAFT & TRADE
MEMBER ATLARGE
thank you
[email protected] | www.greatfallsballoonfestival.org