California Educational Technology Professionals Association

California Educational Technology
Professionals Association
Strategic Plan 2015
Table of Contents
Item
Page #
How the Plan Was Developed
3
Participation in the Process
4
The Environmental Scan
5
SWOT Analysis Results
6
Needs Assessment
7
Mission Statement
8
Vision Statement
9
Purpose
10
Core Values
11
Goal Statements
12
Goal and Objective Summary
13
Strategic Action Plan-Goal #1
14
Strategic Action Plan-Goal #2
16
Strategic Action Plan-Goal #3
19
Strategic Action Plan-Goal #4
24
March 13, 2015
2
How the Plan was Developed
Agree on a strategic
planning process.
Carry out an
environmental scan.
Identify key issues,
questions, and choices to
be addressed as part of the
strategic planning effort.
Define or review the
organization’s values,
mission and shared vision.
Develop an action plan
that addresses goals, and
specifies objectives and
work plans on an annual
basis.
Agree upon key strategies
to reach the goals and
address key needs
identified through the
environmental scan.
Develop a series of goals or
organizational status
statements which describe
the organization and how
it addresses goals and
need.
Develop a shared vision for
the organization.
Finalize a written strategic
plan that summarizes the
results and decisions of the
strategic planning process.
Build in procedures and
evaluations for monitoring
and modifying strategies
based on changes in the
external environment or
organization.
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3
Participation in the Process
Peter Skibitzki – President
CETPA Board Of Directors
Steve Thornton – Past President
Aaron Barnett – President Elect
Julie Judd – Treasurer
Stephen Carr – Director at Large
Max Eissler – Director at Large
Brianne Ford – Director at Large
Rolland Kornblau – Director at Large
Tim Landeck – Director at Large
Lorrie Owens – Director at Large
Phil Scrivano – Director at Large
March 13, 2015
Andrea Bennett – Executive Director
4
CETPA’s 2015 Mission Statement
To lead, develop and support
educational technologists and
organizations to foster student
success.
Developed at the San Diego Board Meeting, January 16, 2015
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5
CETPA’s 2015 Vision Statement
Shaping the future of education
through technology.
Re-adopted at the San Diego Board Meeting, January 16, 2015
March 13, 2015
6
CETPA’s 2015 Purpose
CETPA is the recognized authority
supporting educational
technologists.
Adopted at the San Diego Board Meeting, January 16, 2015
March 13, 2015
7
CETPA’s 2015 Core Values
• Leadership – We believe that technology leadership is essential.
• Advocacy – We believe advocacy facilitates and accelerates change.
• Learning – We believe technology can enhance learning. Learning is on-going and lasts a lifetime.
• Community – We believe a strong community enables the abilities of all of its members. There exists
in our community the talent to solve any problem.
Developed at the San Diego Board Meeting, January 16, 2015
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8
CETPA’s 2015 Goal Statements
Goal 1
Goal 2
Goal 3
Goal 4
• CETPA will develop the professional capacity of its members.
• CETPA will be a recognized resource and authority in instructional,
operational and administrative technologies.
• CETPA’s network of professionals and the membership experience
will be engaging, rewarding and invaluable.
• CETPA will be organizationally and financially strong and be able to
seize opportunities to create value for our members and institutions.
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9
Objectives
 CETPA will create identifiable, CETPA-branded professional development strands at
the annual conferences for ACSA, COSN, CUE and CASBO.
 In order to continue the integrity, quality and relevance of the program, the CTO
Steering Committee will evaluate the results of the doctoral study and report both
findings and resulting changes in procedure and/or curriculum to the CETPA Board
of Directors.
 In order to establish and nurture our relationships with other organizations, the
CETPA Board of Directors will develop a framework to assign Board members, the
Executive Director, and/or active members to be liaisons to other organizations.
 In order to increase relationships with governmental agencies and other influential
groups, CETPA will establish regular scheduled meetings with those organizations to
increase partnerships, improve name recognition and foster relationships by April
2015 and ongoing.
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10
Objectives
 In order to be a recognized resource and authority in instructional, operational and
administrative technologies, CETPA will increase efforts to provide organizational
stances or position papers enhancing legislative advocacy.
 To better serve underrepresented organizations, CETPA’s membership experience
team, through direct outreach and Regional Groups, will increase the number of
California Districts with CETPA members in overall membership by 5% by December
2015.
 CETPA will create a sustainable, effective framework for delivering regional
professional development and apply the model to complete a successful pilot event
at the conclusion of 2015.
 CETPA will create a sustainable, effective framework for delivering regional
professional development and apply the model to complete a successful pilot event
at the conclusion of 2015.
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11
Objectives
 In order to enhance CETPA’s outreach and value, the Board will recruit three
technology leaders from California post-secondary institutions to serve on a Special
Interest Group (SIG) whose charge will be to advise the Board and develop
programming for, communications with and feedback from the post-secondary
educational technology community.
 An evaluation and comparison of current member needs and systems will be
completed in order to develop a plan to improve member services using a robust
system or set of systems.
 CETPA will develop an organizational growth plan to address a growing
membership.
 CETPA will develop a financial growth plan to address revenue opportunities.
 In order to determine the feasibility of acquiring a permanent address for CETPA,
the Executive Director will perform research in both Northern and Southern
California on the leasing or purchasing of office space.
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12
Objectives
 In order to properly plan for CETPA’s growth, the team will evaluate the current
projects and events, organizational operations, and upcoming projects to
determine staffing needs.
 In order to validate CETPA’s voting practices, research will be conducted regarding
an official voting system.
 In order to continue to reflect the organization’s growth and changing
membership, a plan will be developed to evaluate the logo, letterhead and other
marketing materials.
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13