- Malaysia Major Events

Malaysia Major Events
Malaysia Major Events (MME) is a division of Malaysia Convention & Exhibition Bureau (MyCEB),
an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC). MME was established
under the Government’s Economic Transformation Programme (ETP) to identify, promote, facilitate
as well as support viable international events to be staged in Malaysia. With its main objective to
enhance Malaysia’s economic growth and profile, MME is also tasked to identify and support major
event bids for sports, arts, lifestyles and entertainment events and provide assistance to homegrown and home-hosted events in order to further strengthen Malaysia’s global appeal as the
venue of choice for major events in the region. MME also acts as a conduit between the public and
private sectors in ensuring seamless processes are achieved through synergistic relationships with
diverse event stakeholders in staging successful events in Malaysia.
Malaysia Major Events also supports through the promotion of these major events to the regional
and global markets. Through these promotional efforts, the numbers of attendees have gradually
increased annually since our inception. Our achievements thus far;
2012
2013
19 Events
60,700 foreign
attendees
RM373 million
in Tourism
Receipts
25 Events
97,211 foreign
attendees
RM476 million
in Tourism
Receipts
2014
47 Events
110,899 foreign
attendees
RM898 million
in Tourism
Receipts
INDUSTRY STATISTICS
Ultimate Sports City 2014 Final Rankings:
Rank 1 – Amsterdam
Rank 3 – Baku
Rank 6 – Calgary
Rank 11 – Dubai
Rank 15 – Kuala Lumpur
Rank 25 – Singapore
Source: THE SPORTBUSINESS’ ULTIMATE SPORTS CITIES
AWARDS 2014
1
Last Updated: 5th May 2016
2015
42 Events
67,620 foreign
attendees
RM 446 million
In Tourism
Receipts
2012
EVENTS SUPPORTED 2012
Major Event
ATTENDANCE (2012)
Event Type
No. of
Event
Days
No of Tourists
Int
Dom
SPORTS
Feb 27 –
Mar 4
June 10
Nov 8 - 11
BMW Malaysian Open (WTA Tour)
Major Sports
7
1,000
3,500
Autbbacs Super GT 2012 Series
World Cup Asia (Paintball) 2012
Major Sports
Niche Sports
2
4
5,000
3,000
30,000
5,000
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
1
7,000
15,000
7
4,000
15,000
1
4,000
11,000
4
2,000
1,000
7
2,000
15,000
1
2,445
800
1
6,000
15,000
ARTS, LIFESTYLE & ENTERTAINMENT
Mar 17
Future Music Festival Asia 2012
Jun 19-24
Shrek the Musical
July 14
MTV World Stage
Aug 5
9 Asia Pacific Harmonica Festival 2012
Sep 2123
Dec 11
4 Melaka Art & Performance Festival
2012
2012 Super Asia Showcase
Dec 15
KL Indian Music Festival 2012
2013
EVENTS SUPPORTED 2013
th
th
Major Event
TARGET (2013)
Event Type
No. of
Event
Days
No of Tourists
Int
Dom
SPORTS
Feb 2528
Aug 17 18
Nov1-2
Nov 14-17
Dec 2-6
BMW Malaysian Open (WTA Tour)
Major Sports
3
2,725
7,064
Viper Challenge 2013
Niche Sports
2
990
5,010
Niche Sports
2
1,500
2,509
Niche Sports
Niche Sports
4
5
3,020
4,700
4,230
5,730
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
1
15,150
50,350
7
932
1,000
1
3,560
10,000
1
3,460
5,482
1
5,282
14,700
th
6 Royal Kedah World MuayThai
Challenge
World Cup Asia Langkawi 2013
Kids Golf World Championship 2013
ARTS, LIFESTYLE & ENTERTAINMENT
Mar 15-16
Future Music Festival Asia 2013
Jun 24-26
Borneo World Music Expo 2013
July 20
S.H.E 2Gether 4Ever World Tour 2013
Aug 17
Good Vibes
Aug 19
Linkin Park “Living Things” World Tour
Live in Malaysia 2013
2
Sept 6-7
We Love Asia
Oct 31
One Republic 2013
Nov 4-8
Richard Clayderman 2013
Nov 23
Wicked Festival
Nov 23-24
Urbanscapes
Dec 5-8
Penang Island Jazz Festival
2014
EVENTS SUPPORTED 2014
Major Event
SPORTS
April 13
2
6,120
23,880
1
3,700
2,000
5
3,230
6,550
1
2,750
8,586
1
4,020
3,000
4
2,280
4,800
TARGET (2014)
Event Type
No. of
Event
Days
Major Sports
Major Sports
1
10
Niche Sports
2
Major Sports
Major Sports
Niche Sports
Niche Sports
Niche Sports
Niche Sports
Niche Sports
1
2
2
2
3
4
2
Major Sports
Major Sports
2
2
Lee Kwang Soo Fan Meeting in
Malaysia
Arts, Lifestyle &
Entertainment
1
Jan 24-25
Tropfest SEA
2
Feb 15
Mar 15-16
Temptation Reloaded – Shah Rukh Khan
Live in Malaysia 2014
IL Divo A Musical Affair
April 1527
Apr 26
Jersey Boys-The Story of Frankie Valli
and The Four Seasons
AR Rahman : Infinite Love Malaysia
May 20
Jeff Dunham Live in Malaysia
May 24
2NE1 ‘All or Nothing’ World Tour
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
May 1-10
May 3-4
Sept 27
Oct 10-11
Oct 10-12
Nov 1-2
Nov 6-9
Nov 14-17
Nov 14-15
Dec 18-20
Dec 19-21
Ironman 70.3- Putrajaya
IFMA – Muaythai World Championships
2014
XTERRA World Tour Championship Race
(Malaysia)
Asia Pacific Ironman Langkawi
WWE Live in Malaysia 2014
Asian Gaelic Games 2014
Viper Challenge 2014
Paintball World Cup Asia Langkawi 2014
World Cup Asia Langkawi 2013
7th Royal Kedah World Muaythai
Challenge
FISE Malaysia 2014
International Motorcycle Festival
(Malaysia) 2014
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
No of Tourists
Int
Dom
2,400
1,200
5,000
6,000
1,000
4,000
3,600
5,000
1,200
25,000
1,880
1,000
4,500
3,020
4,230
5,854
9,000
ARTS, LIFESTYLE & ENTERTAINMENT
Jan 4
3
5,000
1
2
14
1
1
1
10,000
15,150
50,350
1,000
7,000
2,000
20,000
3,000
22,000
1,250
2,250
500
2,500
th
May 31
June 1617
st
st
1 -31
Aug
August 810
th
9 Aug
Aug 17-20
Aug 23
th
29 Aug
Aug 29 –
1 Sept
th
5 Sept
th
6 Sept
th
12ve-13
Sept
rd
23 Sept
th
24 Sept
th
4 Oct
th
11 Oct
22
nd
Oct
st
1 Nov
th
th
Alan & Hacken 10 Anniversary World
Tour Live 2014
Borneo World Music Expo (BWME) 2014
Georgetown Festival
Asia Pacific Dance Explosion 2014
CNBLue Can’t Stop in KL
Kaya Yanar – Around the World Asian
Tour
Good Vibes Festival
Chilam Crazy Hours World Tour Live in
Malaysia 2014
Summernats Malaysia
David Blaine Asia Tour 2014 Live in
Malaysia
Wang Lee Hom Greatest Hits Live in
Malaysia 2014
South Indian International Movie Awards
(SIIMA)
John Legend Live in KL
Electric Pet Shop Boys Live in KL 2014
Kollywood Flames – Vikram Star Musical
Night
Harlem Yu ( I wanna give you) World
Tour 2014 in Penang
Mariah Carey Live in Malaysia
2014 Retrofest Asia
7 -9
Nov
28 Novrd
3 Jan
th
29-30
Nov
th
5-7 Dec
Malaysia Urban Retreat Festival 2014
(MURFEST)
Sesame Street Live – Elmo Makes Music
Dec 4-7th
Penang Island Jazz Festival 2014
The Maze Challenge Asia 2014
KL Kids Festival
th
6 Dec
th
8-12 Dec
Dec 1821st
th
20 Dec
4
Urbanscapes
Kids Golf World Championships 2014
(KGWC)
Mamma Mia The Musical
Stefanie Sun Kepler World Tour in
Malaysia 2014
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
1
2
1,500
7,500
600
900
30days
3
1
4
1
214,000
600
5,500
500
3,000
2,500
7,500
1
4
9,000
2,500
1
7,500
5,000
1
15,000
2
16,300
1
3,155
1
4,565
1
7,200
1
6,000
1
9,000
1
8,800
2
3,250
5
30,000
2
5,000
2
4
2,400
12,000
1,500
1
4,000
15,000
4
4,450
1,500
1
8,500
7,000
2015
EVENTS SUPPORTED 2015
Major Event
Event Type
No.of Event
Days
ARTS, LIFESTYLE & ENTERTAINMENT
rd
3 Jan
th
9-11
Jan
th
th
16 -18
Jan
th
20 Jan
st
28-1
Feb
st
30-1
Feb
th
14 Feb
th
2-8 Mar
th
8 Mar
th
8 Mar
th
19-25
Mar
th
3-28
June
th
10-11
Apr
th
19 Apr
nd
2
May
rd
3 May
th
16-19
May
st
30-31
May
th
5-7
June
th
19 July
th
th
24 -25
July
th
27 Julynd
2 Aug
th
30 Aug
5
Bastille Live in KL
SICA Star Awards Night 2015
SCORE FitMOB: Largest Zumba®
Fitness Class 2015
Leo Sayer Concert
Tropfest South East Asia
World Curry Festival 2015
Slash ft.Kennedy & The
Conspirators
BMW Malaysia Open (Women
Tennis Association 2015)
My Music Festival
MISO Korean Musical in Malaysia
Thriller Live
Illuminate 2015
Russell Peters Almost Famous
World Tour 215
The Script
D.Imman Live in Malaysia
Backstreet Boys in A World Like
This Tour
th
8 OMC Asia Cup Open
Live Spectacle Naruto
International Indian Film Awards
2015 (IIFA Awards 2015)
Malaysia International Finger
Style Guitar Festival
BIGBANG 2015 World Tour in
Malaysia
LOL Fest 2015
ILM Arts Festival
Int
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
TARGET (2015)
No of
Tourist
Dom
1
145
1,375
3
2,155
4,972
3
1
3,045
5
1,582
8,857
3
700
10,000
1
2,640
3,686
7
3,451
10,496
1
971
2,283
7
5,270
18,914
86
6,351
11,796
2
2,632
13,689
1
1,512
3,586
1
518
1,376
1
1,450
3,359
4
5,714
2,399
2
3,652
4,290
1
3
11,025
1
2
7
1
2,836
9,652
th
th
4 -13
Sept
th
12 Sept
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
9
2,169
8,040
1
100
7,445
1
1,265
10,259
1
4,814
13,354
Ironman 70.3 Putrajaya
International Taekwondo Festival
Malaysia 2015
XTerra Asian Tour Championship
2015 KL International Wushu
Open Tournament
Bloodrunner 2015
th
IFMAR 1/5 Largescale Touring
Car World Championship
th
37 WAF World Arm-Wrestling
Championship
Paintball World Cup 2015
Major Sports
Major Sports
1
3
883
1,389
Niche Sports
Major Sports
3
4
323
500
720
1,600
Major Sports
Niche Sports
1
10
943
1,859
Major Sports
9
5,050
Niche Sports
4
1,219
Asia Pacific Ironman Langkawi
FIM Asia Supermoto
Championship 2015
th
8 Royal Cup World Muay Thai
Championship
FISE World Series
Major Sports
Major Sports
1
2
6,000
6,000
Niche Sports
2
10,000
Niche Sports
3
26,000
Event Type
No.of Event
Days
TARGET (2016)
Expected No of
Tourist
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Major Sports
1
10,000
1
1,200
2
3,150
Arts, Lifestyle &
Entertainment
Major Sports
1
800
7
6,020
Saturday Night Fever
Jodi No 1 Season Grand Finale
th
Electric Run
th
Jon Bon Jovi “Because We Can:
The Tour”
MURFEST 2015
12 Sept
19 Sept
th
th
13 -15
Nov
th
12 Dec
th
19 Dec
SPORTS
th
5 Apr
th
10-12
Apr
rd
1-3 May
th
th
24 -27
July
st
31 July
th
30 Aug
-
th
25 4
Oct
th
29 Oct st
1 Nov
th
14 Nov
st
nd
21 - 22
Nov
th th
4 -5
Dec
th
th
18 -20
Dec
2016
Retrofest Asia 2015
A-Lin Sonar World Tour Live in
Malaysia 2015
EVENTS SUPPORTED 2016*
Major Event
3
8000
1
10,000
6,600
1,307
ARTS, LIFESTYLE & ENTERTAINMENT
th
13 Feb
Anirudh Live In Malaysia 2016
13 Feb
5 Divo Concert
th
st
20 – 21
Feb
th
27 Feb
th
28 Feb
th
– 6 Mar
6
KL Saracens International 10s
Rugby
Miri Country Music Festival 2016
Perfect 2016 World Team Table
Tennis Championship (WTTC)
th
5 Mar
th
6 Mar
Kubultra 2016
Powerman Asian Championship
Malaysia
Richard Marx The Solo Tour
th
9 Mar
th
EXO Planet #2 – The EXO’luXion
th
Magical Ice Festival: Disney’s
Frozen
Ironman 70.3 Putrajaya
Songkrun Water Run & Music
Festival 2016
Urbanscapes
12 Mar
26 –
th
27 Mar
rd
3 April
rd
3 Apr
rd
23 Apr
th
30 Apr
th
7 May
Electric Run 2016
th
AR Rahman Live In Concert
st
Gimme Gimme ABBA: Royal
Charity Gala Outdoor Concert
Little Mix Live in Kuala Lumpur
14 May
21 May
st
21 May
th
th
28 -29
May
nd
th
2 –5
June
nd th
2 -5
June
th
5 June
th
th
13 -17
July
th
25 July
th
30 –
st
31 July
th
12 –
th
13 Aug
th
13 Aug
rd
3 Sep
th
12 Nov
7
Amei Live In Malaysia
Dr Bubble with Milkshake
Potted Potter – A Harry Potter
Parody by West End London
Shrek – The Musical
Gabriel Iglesias: Breaks Even
World Tour 2016
Let It Be Musical – A Celebration
of the Music of the Beatles
Selena Gomez Live In Kuala
Lumpur
Nancy Ajram
Good Vibes Festival
Challenge Iskandar Puteri 2016
Battle of the Reds
Ironman Malaysia, Langkawi
Major Sports
Major Sports
1
1
1,000
6,200
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Major Sports
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Major Sports
1
2,500
1
9,600
2
50,000
1
1
6,000
7,100
1
16,500
1
13,000
1
2,500
1
16,500
1
458
1
2,700
2
4
800
4
1
5
20,100
1
10,000
2
2
12,000
1
6,400
1
1
8,000
BIDS WON IN 2011 – 2015
Date of
Event
BIDS WON
Major Event
TARGET
Event Type
No. of
Event
Days
No of Tourists
Int
Dom
3
1,000
3,000
5
3,000
3,150
2
8,000
80,000
10,000
SPORTS
Apr 27 –
28 2012
May 19–
26 2013
Aug 9 -10
2013
2014
May 2014
Oct 2015
20142016
20142016
2016
2019
XTERRA Malaysia World Tour
Championship Race
Major Sports
Sudirman Cup 2013
Major Sports
Barcelona Asia Tour 2013
Major Sports
WWE Live in Malaysia 2014
MuayThai World Championship
Major Sports
Major Sports
Arts, Lifestyle &
Entertainment
Major Sports
2
7
Major Sports
4
2,000
1,000
Major Sports
7
4,000
1,000
Major Sports
7
1,400
2,000
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
Arts, Lifestyle &
Entertainment
4
2,280
4,800
2
6,000
14,000
7
1,200
2,000
1
4,000
21,000
1
800
2,000
6
5,000
10,000
1
1,500
6,500
2
2,250
7,750
1
500
4,500
1
1,250
3,750
8
1,600
1,800
3
5,200
9,200
th
37 WAF World Arm-Wrestling
Championship
Ironman 70.3 Putrajaya & Ironman
Langkawi
FISE World Series (Extreme Sports)
World Table Tennis World
Championship
2019 IWWF Waterski World
Championship
15,000
9
20,000
5,050
1
11,6000
ARTS, LIFESTYLE & ENTERTAINMENT
Dec 2012
Jennifer Lopez Live
Jan 2013
July 2013
27 Golden Disk Awards 2013
Australasian Debating
Championship
Aug 2013
Metallica Live in KL
Aug 2013
Sept
2013
George Benson Live in KL
Nov 2013
Jan 2014
Jan 2014
th
Asia Harley Days
Alicia Keys Set The World On Fire
Tour
Tropfest SEA
Lee Kwang Soo Fan Meeting In
Malaysia
2015
Jeff Dunham Live in KL
World Universities Debating
Championship
2015
8 OMC Asia Cup Open
2015
International Indian Film
Awards 2015
(IIFA Awards 2015)
2014
8
th
2
Arts, Lifestyle &
Entertainment
11,025
YEAR OF FESTIVALS 2015
The Malaysia Year of Festivals 2015 campaign leverages on smart
partnerships in line with the National Blue Ocean Strategy that
nurtures stakeholders engagement, support and participation. The
symbiosis enables Malaysia's tourism efforts to be competitive and
to remain one of the prime contributors to the socio-economic
development of the nation. Stakeholders and industry players
should be united and Malaysians should come forward in the spirit
of unity during Malaysia Year of Festivals 2015.
MARKETING AND BRANDING
Having been in operations for over 4 years and with the new name as well as new logo; Malaysia
Major Events has sought to leverage its awareness in the industry by increasing various marketing
activities. Marketing Materials with a new branding concept are being progressively developed to instil
brand resonance and create a name within the international events arena. In an effort to reach
industry players and stakeholders on Malaysia Major Events’ progress and updates, a new website
was established in isolation with MyCEB. Malaysia Major Events will also organize biannual Major
Events Symposium to bring all key industrial players under one roof to discuss current issues. To
further leverage its exposure and value add proposition to supported events, an advertising and
promotional plan is underway focusing primarily in print and online medium.
TRADESHOWS
Malaysia Major Events has identified the following tradeshows that will potentially create leads in
hosting major events right here in Malaysia. These tradeshows also provide the opportunity to market
Malaysia in these regions. These tradeshows include:
ACTIVITY
MIDEM 2014
International Live
Music Conference
South by Southwest
SPORTEL
IF FORUM
Polstar! LIVE 2015
The Sport Business
Summit
Music Conference
(ILMC)
South by Southwest
(SXSW)
9
CATEGORY
DATES
LOCATION
Arts, Lifestyle and
Entertainment
Arts, Lifestyle and
Entertainment
Arts, Lifestyle and
Entertainment
Sports
Arts, Lifestyle and
Entertainment
Arts, Lifestyle and
Entertainment
Sports
1- 4 February 2014
Cannes, France
7- 9 March 2014
London
11- 16 March 2014
Austin, TX
7- 10 October 2014
3- 5 November 2014
Monaco
Laussane, Switzerland
19- 21 February 2015
Nashville, TN
4-5 March 2015
New York
Arts, Lifestyle and
Entertainment
Arts, Lifestyle and
Entertainment
5- 8 March 2015
London, UK
8 -17 March 2014
Austin, USA
SportAccord
Convention
Sports
19- 24 April 2015
Sochi, Russia
All That Matters
Arts, Lifestyle and
Entertainment
Arts, Lifestyle and
Entertainment
Arts, Lifestyle and
Entertainment
Sports
20- 23 May 2015
Singapore
26- 30 May 2015
Singapore
21- 25 October 2015
Budapest, Hungary
19- 20 November 2015
Paris, France
Music Matters
WOMEX
City Events 2015
TRACKING MECHANISM
Malaysia Major Events has also put in place a tracking mechanism to monitor spectatorship and
evaluate an events’ viability. All event organizers requesting to withhold tax from the Ministry of
Finance are required to provide input into the tracking mechanism before they receive a refund. This
allows easier tracking of revenue generated to the country.
INDUSTRY EDUCATION PROGRAMME
We provide our partners and stakeholders an added advantage in the industry through the various
educational programmes enlisted in Malaysia Major Events. The first essential tool is educating our
partners and stakeholders in the bidding process done via the Bid Workshop conducted, followed by
workshops on sponsorship strategies, international marketing approaches, case study evaluation and
analysis, and incorporation to the local industry.
MARKETING PARTNERSHIP PROGRAMME
Malaysia Major Events have also launched the Marketing Partnership Programme (MPP), a platform
to facilitate event industry with marketing partners with the single focus of increasing international
attendance. The aim is provide attendees with attractive options and attractions to make a trip to
Malaysia thus attending the events supported.
DESTINATION CREDENTIALS
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Location
Value
Strong Track Record
Rankings
Safety, Stability & Security
Government Support
Social and Tour Programmes
Ease of Communication/Language
Venue
1. Location
a. Malaysia is strategically located between two giant economies (China and India) and sits
right in the middle of Asia where over 55% of the world’s population reside.
b. Various affordable travel options are available in and around Kuala Lumpur: rail, monorail
and taxi.
c. Airport distance from Kuala Lumpur International Airport (KLIA) to the city centre:
• By train: 28 minutes
• By car: 40 minutes
2. Value
th
th
a. 8 Least Expensive City in the world and 5 in Asia Pacific (2014 TripAdvisor TripIndex
Best Value International City)
th
b. 10 Lonely Planet’s Best in Travel 2014. Malaysia, the only Asian country to have made
the list in Lonely Planet’s Best in Travel 2014 (Lonely Planet Guide)
th
c. 12 Most Price Competitive Country (2014 IMD World Competitiveness Yearbook)
3. Strong track record
a. Malaysia has an impeccable track record for hosting some of the world’s major
international events:
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F1
Moto GP
Future Music Festival Asia
MTV World Stage
Golden Disk Award – K-Pop
DreamWorks’s “Shrek The Musical”
4. Rankings
a. Malaysia, Best Family Tourist Destination in the world (Lonely Planet Magazine India
Travel Awards 2014 in Mumbai)
rd
b. Malaysia ranks 3 in 2014 Global Retirement Index, the best place to retire in Asia
(American publication International Living)
th
c. 4 most attractive shopping destination (CNN Travel 2014)
th
d. Kuala Lumpur, ranks 5 globally for Cheapest First Class Hotel in The World
(TripAdvisor's Tripindex Room Service 2014)
th
e. 8 Most Visited Country in the world according to Global Destination Cities Index in 2015
(Mastercard Index)
f. World Competitiveness Index 2014 by World Economic Forum rank 20
g. Worldwide Cost Of Living 2014 by Mercer rank 111.
h. Skytrax Awards 2015:
th
i.
World's Best Low-Cost Airports : No 6
rd
ii.
World's Best Airports Serving 40-50 Million Passengers : 3 place
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5. Safety, Stability & Security
a. “Malaysia lies in the fusion of it all, into a country that is one of the safest, most stable
and easiest to manage in South East Asia.” (Lonely Planet Guide)
b. Malaysia Major Events provides a range of services to support event organisers e.g. bid
support, site inspections, product and service selection, planning advisory services, event
promotion, itinerary development, government liaison and on-site support
6. Social & Tour Programmes
a.
Malaysia hosts a colourful blend of cultures which is reflected through its diversity
of food, architecture and lifestyle - "Malaysia, Truly Asia"
b.
A cultural showcase of everything “Asian”: colorful and festive with gracious
hospitality
c.
Malaysia offers an extensive and affordable choice of exotic, beautiful and exciting
experiences within one destination
Lush tropical rainforests, idyllic island resorts, abundant wildlife and historic towns
d.
7. Ease of Communication/ Language
a. Malaysia has a multi-lingual population – most can speak at least 3 languages
including the national language; Bahasa Melayu, Mandarin and Tamil.
b.
English is widely spoken (English Proficiency Index Country Rankings: Malaysia
ranks No 2 among non-native speaking Asian countries/Highly Proficient, English
Proficiency Index, 2015).
8. Venue
Malaysia offers a host of venue options where the capacity ranges from 1,000 pax to 87,000
pax.
Below are such examples:
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THE KUALA LUMPUR PERFORMING
ARTS CENTRE (KLPAC)
Kuala Lumpur, Malaysia
Capacity: 2,000 pax
KUALA LUMPUR CONVENTION
CENTRE Kuala Lumpur, Malaysia
Capacity: 3,000 pax
ARENA OF STARS, GENTING
HIGHLANDS
Pahang, Malaysia
Capacity: 6,000 pax
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STADIUM PUTRA BUKIT JALIL
Selangor, Malaysia
Capacity: 15,700 pax
STADIUM NASIONAL BUKIT JALIL
Selangor, Malaysia
Capacity: 87,000 pax
For more information, log on to Malaysia Major Events website – www.mymajorevents.com.my and
follow us on https://www.facebook.com/MalaysiaMajorEvents and twitter @MyMajorEvents
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