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MARCH 2011
PRIZEGIVING
IN SOUTH
AFRICA
EDITORIAL
W
e have just concluded
our first convention since
the creation of the Corporate
Social Responsibility Directorate
in May 2009. I hope that this
event has been a valuable and
enjoyable opportunity for all
members of the CSR network
to meet and dialogue.
252 educators benefiting from
the “Valued in Schools” programme
received their certificates at a
qualifications ceremony organised
on 12 February 2011 in Bethlehem,
a town in the Free State province
in South Africa.
> Read more
> Read more
DIVERSITY
SOCIAL RESPONSIBILITY
THE OSCAR
the ISO 26 000 standard was
ultimately approved by the
International Standards Organisation
goes to Renault-Sofasa and its
employees, for their assistance
to Colombia’s homeless!
> Read more
> Read more
> Read more
Women@Renault
has 1000 members
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EDITORIAL
We have just concluded our first convention since
the creation of the Corporate Social Responsibility
Directorate in May 2009. I hope that this event
has been a valuable and enjoyable opportunity for
all members of the CSR network to meet and dialogue.
Personally, I will remember the extraordinary bubbling
flow of ideas and original initiatives which I discovered
at this event for some time to come and I hope that
this positive energy will continue and carry us through
2011.
As you know, the Renault Group’s new Strategic Plan
marks an important stage in the Executive Board’s
wish to integrate CSR into the company’s key processes and thereby affirm its desire to achieve very
tangible progress, particularly with regard to setting
up a Group KPI* with three components:
1. reduction of our carbon footprint,
2. promotion of diversity (more women and more
internationals in our workforce and in management),
3. implementation of innovative community projects
offering mobility solutions to help lift people out of
poverty.
9 March 2011: first meeting of CSR network currently consisting of 56 members
at the General Secretariat convention.
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So much tangible proof which is testament
to the Group’s desire to take positive action
on behalf of mankind and the environment,
with concern for a fairer distribution of the
benefits of progress and the creation of value
for society.
We all know that the Group’s commitment
to CSR is not limited to this indicator, but it
does reveal the strategic importance which
the company ascribes to CSR, since the KPI*
completes the corporate governance and
management system put in place since 2009
to ensure optimal cross-functional integration, across divisions and across countries,
of social, community and environmental
issues.
LAURENCE DORS
Renault Group Corporate General Secretary
“Corporate social responsibility is a crucial
element in Renault’s value creation chain.
Not only is it essential for nurturing brand
image, but also – and more importantly –
it lends substance to the company. Because
CSR activities are part of Renault’s DNA and
are an expression of its capacity to innovate
and engage with the world.
Now, we must anchor CSR in a system which
enables us to share best practice, verify what
it means for Renault and finally ensure that it
is valued by the majority. Inside and outside
the Company!”
It just remains for me to thank you all for your
personal involvement, which lays the foundation for the future success of CSR.
Claire Martin,
Director of Corporate Social Responsibility
& of the Renault Foundation
*Key Performance Indicators.
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ACTUS
With concrete initiatives and targeted communication, CSR is being promoted
on numerous fronts. Explore the latest projects by topic.
STAKEHOLDER DIALOGUE
SAFETY
Social responsibility • Renault at the cutting edge of
sustainable development in France • Douai (France): teachers
at school • Bulgarian students chatting
Mobilisation - mobilising Argentinian secondary school students
• The fire brigade around an electric vehicle • An area of
strategic expertise • A priority in Morocco • “Safe Road, Safe
Kids”, Support in Korea • The virtues of creativity • Free driving
courses in Poland
EDUCATION
Take a college student by the hand • Defend equal
opportunities • Introduction of the 4th Renault HEC
Polytechnique (business studies polytechnic) promotion •
Prize-giving in South Africa
DIVERSITY
PHILANTHROPY
The Renault Group consolidates its activities • Come and help
homeless Colombians • Confront natural disasters in Brazil •
RRG supports the “Planète Urgence” programme in Haiti • Take
part in the “Students Challenge” • An even stronger commitment
Women@Renault take flight • Introduction of young people in
Sandouville • Assisting young disabled people • A crèche at
the “Technocentre”
SUSTAINABLE MOBILITY
“Environmental education for all” in Argentina • Encouraging
mobility for socially isolated individuals
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STAKEHOLDER DIALOGUE
RENAULT AT THE CUTTING EDGE OF
SUSTAINABLE DEVELOPMENT IN FRANCE
Each year, the Observatory on Sustainable Development publicly discloses
the figures on how French companies
are seen in their commitment to sustainable development. The Observatory is IFOP’s effort to identify and rank
those companies that have not only
shown real and marked commitment to
sustainable development, but also put
together strategies which the general
public can clearly grasp.
This year, the brands which the French
associated most with sustainable development were: EDF (scoring 80%, compared to the average, across all sectors, of
41%), SNCF (70%), La Poste (61%), Ikea
(61%), Renault (60%), Yves Rocher (58%),
Danone (58%) and Carrefour (56%).
As regards the French public opinion on
how committed companies are to sustainable development, 67% feel that, when
companies take action to limit their ecological footprint, the aim is primarily communication-related. However, despite
what they see as a decline in interest on
the topic of sustainable development,
the awareness of how important this social issue is remains, as does the French
people’s desire to take action at the individual level, as responsible citizens. The
majority of the French – a figure that is
rising – feel that progress in the field of
sustainable development can be achieved
only through individual and local action.
More and more frequently, when they see
companies boasting claims on sustainable
development, they demand proof to substantiate this.
Would you like to inform us of a public
survey carried out in your country?
Wait no longer! Send in your report and we
will publish it in the next CSR Newsletter.
SOCIAL RESPONSIBILITY
Under preparation for more than five
years, the ISO 26 000 standard on corporate social responsibility (CSR) was
ultimately approved by the International
Standards Organisation (ISO) in October
2010. Adopted via global consensus –
500 experts in the 92 countries involved
in the negotiations – its legitimacy cannot be challenged.
ISO 26 000 offers the first internationallevel definition and set of principles on
corporate social responsibility. As a reference standard on the topic, it will allow all
stakeholders to build from a harmonised
approach to corporate social responsibility.
The standard can serve as a guide to all
types of organisations: companies, local
authorities, associations, etc., regardless
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of their size or location. It invites organisations to set out their CSR standards within
their realm of influence and does the same
with respect to their stakeholder community. ISO 26 000 then proposes that the approach be woven in to seven key aspects:
• corporate governance,
• human rights,
• labour relations and working conditions,
• the environment,
• best business practice,
• consumer issues,
• corporate commitment.
These issues are then expressed with respect to areas of action, in which suggestions are offered as to what the companies
may do. Guidelines are also included in the
standard, so that organisations may take
the standard on board more easily.
ISO 26 000 is not a certifiable standard and
is not intended for regulatory or contractual use. In other words, an organisation
cannot claim to be certified ISO 26 000, as
the standard is a guide on practice and a
voluntary approach to be carried out in the
field of corporate social responsibility.
Wednesday 8 December: a group of 20 teachers and guidance counsellors tour the plant during “Teachers’
Month”, organised in conjunction with ARIA (regional association for the automotive industry).
DOUAI (FRANCE): TEACHERS AT SCHOOL
As part of the “Teachers’ Month” Operation organised by the Northern France
Automotive Industry’s Regional Association (ARIA), the Renault Douai plant
opened its doors to nearly 50 teachers
and guidance counsellors for two sessions, on 30 November and 8 December.
The idea was to inform and engage in discussion on the topic of human resources
in the automobile industry (recruitment,
continuing education, range of professions), in order to better identify the job
opportunities available to future graduates. Following a formal presentation in
the auditorium, the teachers toured each
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production department. They also heard
from four Renault workers active “in the
field” (a stamping machine operator, a bodywork production UET supervisor, a derivative series OPS assembly line worker
and an MPM Senior Instructor), and thus
caught a glimpse of the development opportunities available to plant workers. The
half-day session ended with a discussion
with Alain Duval, site HR Manager.
BULGARIAN STUDENTS CHATTING
“How can the Renault, Nissan and Dacia
brands strengthen customer empathy
through digital communication?”. This
was the topic suggested to Bulgarian
students for the fifth year of the Master
Initiative.
For five years now, Renault-Nissan Bulgaria has been conducting dialogue with
young Bulgarians, asking them to contribute to debate within the subsidiary on
social and environmental responsibility.
This dialogue forum with young Bulgarian
“stakeholders” in higher education has
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a clear focus on innovation. In previous
years, students were asked to put their
knowledge into practice using concrete
scenarios such as the impact of electric
vehicles and new technologies on society.
This year, the competition is focusing on
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digital technologies to improve customer
relations.
To take part in the competition, participants must set up a team of two or three
people and register on a dedicated website: www.imam-idea.com
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TAKE A COLLEGE STUDENT BY THE HAND
Once again, this newsletter pays
credit to a number of activities
undertaken to promote education.
By developing innovative teaching
programmes and by supporting
educational activities, we remind
ourselves and others that, for
Renault, this is an opportunity
to demonstrate its willingness to
engage with the world and its wish
to contribute in a tangible way
– with the help of its employees
– to the development of skills for
tomorrow, giving young people
a taste for a career in “mobility”.
This is an undertaking which
facilitates access to employment
for those people who are fortunate
enough to take part in these
programmes and for Renault it
represents an opportunity to play
a real role in shaping our society.
The mentors working for the “A Future
Together” Foundation met for the second time, on 25th January, at the Technocentre. Since the start of the 20092010 Academic Year, the Foundation
has granted young upper secondary
students merit-based scholarships and
mentor support, from current and former
Renault employees – including some
commended by the Ordre national du
mérite medal.
The Human Resources Department in
France signed a mentoring agreement in
March 2009 with the non-profit organi-
sation, “Un avenir ensemble” (A Future
Together), which aims to increase the likelihood of success for high-achieving students from low-income backgrounds.
The Foundation has helped 518 young
people to date, thirteen of whom – seven
young ladies and six young men – were
mentored by as many Renault employees,
who will accompany them until they enter
the workplace.
For a few months now, 13 employees have
regularly gone out in the field to meet with
their young “wards”, outside working hours
to give advice about educational pathways
or putting together a career plan. “The idea
is to boost their chances of academic success, up to their first job, both by helping
them identify and bring out their individual
qualities, as well as by facilitating contact
with the working world”, explained François Foix, formerly with the HR department
at Renault and now retired and co-initiator
of the project within the Group.
Low income is, as this implies, one of the
selection criteria set out by the Foundation
and the Ministry of National Education, in
the application review process. However,
in order for secondary school students to
Nadine Leclair : VEHICLE ENGINEERING DEVELOPMENT
Director and sponsor of “Un avenir ensemble”.
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be able to benefit from the programme,
they must also show academic achievement and motivation.
Farah, Anaïs, Christophe and Oni are just
some of the students participating and,
while they have very different aspirations,
they all display the same steely determination to find their place in society. And
the mentor’s role – much like that of the
Foundation itself – is to help them do so,
through individual and financial support,
though never trying to stand in for the family or faculty.
All of the institutions which Renault has
involved in the project are located near
Renault engineering sites in France, STA
manufacturing sites in Ruitz or the MCA in
Maubeuge. “We maintain close ties with the
French education system, whether through
cooperation on the educational curricula
themselves, or by instituting educational
initiatives under the mentoring programme,
as with “Un avenir ensemble”, explained
Ferdi Gruel, in charge of Youth Policy at the
Human Resources Department in France.
“And in the case in hand, the issue of em-
ployee and Renault network involvement
with the communities in which the manufacturer operates, plays a major role”.
Many stepping stones lie ahead, both for
the students and their mentors, the first
being the Baccalaureate, followed by the
preliminary application process to the
students’ selected higher education programmes – the first key step to their future
entry into the working world.
4TH GRADUATING CLASS FOR THE RENAULT
POLYTECHNIQUE HEC CHAIR
The new students at the Renault Polytechnique HEC “Multicultural Management and Corporate Performance” Programme will arrive at Renault France in
early April, where they will spend their
first month of field studies. Afterwards,
they will head out for three months, either to Chennai or Nissan Japan.
This year, 18 students divided into 6 teams
of three person (comprising a Polytech-
nique student, an HEC student and a
student from the Indian Institute of Management in Ahmedabad or the Keio University) will put their heads together on the
following topics:
France-Japan:
• marginal profit, comparing Renault and
Nissan,
• using the Internet for post-sales activities at Renault and Nissan.
France-India:
• Trends on the Indian market and
consumer behaviours in emerging cities,
• What does the term “safe vehicle” imply?
Differences in perception between France
and India,
• Back-profits from Alliance synergies at
an International Research & Development
Centre,
• Attrition in India, Retention Policy at
Renault Nissan Technical Center India
(RNTCI).
In keeping with tradition, Carlos Ghosn will
award the Chair Prize to the best threeperson team in October this year.
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DEFEND EQUAL OPPORTUNITIES
On 25th January Renault’s After-Sales
Department signed a partnership agreement for 2011-2013 “Une Grande Ecole :
pourquoi pas moi?” a programme developed by ESSEC.
Introduction Days, held at the various sites.
They will put together company tours for
them and take part in conferences to talk
about the diverse range of job opportunities available in after-sales. Fifteen sum-
Instituted in 2002, the programme was
developed to help young people from
under-privileged socio-cultural environments, in particular through the excellence
programmes offered in higher education.
ESSEC students tutor selected secondary
school students, accompanying them in
their personal and academic development
during the last three years of upper secondary school.
Renault’s After-Sales Department (DAV)
became involved in the programme in order to raise awareness of the corporate
world for secondary students in the Val
d’Oise department, where DAV has a large
spare parts warehouse.
Now, both employees and the Director of
the DAV, Jacques DANIEL, will be able to
play host to secondary school students for
mer jobs will also be offered each year at
Ile-de-France sites. Lastly, mentoring programmes will be set up to work with selected students into their higher education
years.
JACQUES DANIEL,
After-Sales Director, Renault
“Thierry SIBIEUDE, Professor
& Director of the Institute
for Innovation and Social
Entrepreneurship at ESSEC,
and I are very proud that the
employees at Renault’s AfterSales Department, will be able
to bring this diversity-driving
project alive.
I am confident that this will
be a valuable opportunity
for everyone to interact and
learn more”.
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in the province of Gauteng which targets
young girls more specifically and aims to
encourage their educational success and
promotion in South African society.
In 10 years, 3500 students have benefited from these programmes, as have
423,000 pupils in 1605 schools. 85%
of “valued citizens” students pass their
school leaving certificate while the South
African national average is 60.7%!
PRIZE-GIVING IN SOUTH AFRICA
252 educators benefiting from the “Valued in Schools” programme received
their certificates at a qualifications ceremony organised on 12 February 2011 in
Bethlehem, a town in the Free State province in South Africa.
Renault is the founding partner of the Valued Citizens Initiative NGO and its Valued in Schools programme approved by
Print 
the South African state education system
since 2001. The programme’s objective is
to give children a real sense of citizenship
in a country with one of the highest crime
rates in the world, where 31% of murder
suspects are less than 19 years old, and
33% of children have been victims or witnesses of domestic violence.
In 2010, Renault initiated the launch of a
second programme known as “Inspire”
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Since 2009,
15,000 young
women have
benefitted
from the “Inspire”
programme.
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operates a community network via a
Web 2.0 platform.
By topping the symbolic mark of 1000 members on 18 February, the network has established itself in just eight months as the
biggest Web 2.0 community at Renault.
It hosts several local networks, including
one for the sales function in France and
two others in Romania and Brazil. And
while the majority of members are still executives and women, 19% are supervisory
and technical staff (ETAM), 6% are men
and 12% are non-French residents.
Launched on
24 June 2010,
the women@
renault network
reached the
1000 member
mark on
18 February.
WOMEN@RENAULT TAKE FLIGHT
With its Women@Renault plan, Renault
is aiming to develop female talents and
attract more women to the company,
to ensure the diversity that is key to its
performance. To rally employees around
the goal of hiring more women, Renault
Network members benefit from special
training, notably on leadership. Creativity
forums are organized regularly to gather
ideas from members, as was the case at
the latest meeting in January focusing on
the topic of modernity and the automobile.
The network also organises face-toface activities, including conferences by
outstanding women serving as role models and debates at women’s lunches in
the presence of 20 top women managers
from the Renault Group.
In 2011 the network plans to continue its
international development, with the imminent launch of local networks in Spain,
Turkey and Argentina. Others are also
under consideration in Morocco, Colombia and South Korea. This is an ideal way
to further the cause of gender diversity at
Renault – the key objective of the network.
Odile Desforges, SVP Engineering and
Quality, and leader of the Women@Renault
plan: “This network should be the catalyst
that enables women to achieve the position they deserve and allows the company
to benefit from all their talents. Through the
debates it encourages, the network should
also enable each woman, wherever she
comes from and whatever her job, to feel
stronger and more confident about her career at Renault and the way she balances
her personal and professional life.”
Véronique Lorre, 30, is the 1000th member
of the Women@Renault network. She became a member thanks to the Rallye des
Gazelles, in which Renault supports four
employee teams. “I have always been a
fan of the Gazelles race. As a communiRead more >>
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cation correspondent at the department
that prepares the vehicles for the rally, I
followed the whole operation. That’s when
I found out about the Women@Renault
network dedicated to women. The way it
was presented to me stirred my curiosity
and made me want to sign up.”
* Employés Techniciens et Agents de Maîtrise.
INTRODUCTION OF YOUNG PEOPLE
IN SANDOUVILLE
Renault Sandouville has joined a project
in which employees pass on their expertise to young people (Carrefour Solidaire
vers la Professionnalisation), set up by
the Union of Metallurgy Industries and
Trades (UIMM) in the Le Havre region.
The scheme allows 10 young people
looking for work to discover the realities of company life and draw up plans
for their professional future. Ten Renault
employees tutored the young people for
7 days. They showed them the wide variety of professions within the plant, and
The ten young beneficiaries of the “Carrefour solidaire vers la professionnalisation” programme
and their Renault tutors, on completion of their placement on 10 December 2010.
put them in actual work situations, thus
helping build their confidence in their
ability to find work in a company.
“I didn’t know about the profession. Thanks
to Didier, I can now see that logistics ap-
peals to me. It’s the sort of work that suits
me. You have to have good people skills, a
rigorous approach and be well organised.
It’s made me decide to start studying
again”. Like the ten other young people
who have signed up to a local Contrat
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d’insertion dans la vie sociale (CIVIS - a
scheme to get young people into employment), Kamardine is discovering the world
of work and corporate life at Renault. The
day starts at 6:45 AM. Given no special
treatment, Kamardine will shadow his tutor in all of his daily tasks.
the added bonus, for those who get one,
of the Professionalisation Certificate, a
passport to success which certifies their
ability to join a company and comply with
its rules and regulations.
Witness accounts taken from: Paris-Normandie.
For Rémy, a new door is also being opened: “I’m surprised by the diversity of professions at Renault and the importance of
chemistry”.
Christelle Minel, responsible for checking
vehicle paint quality, guided him around
the plant. Rémy has learnt a lot and above
all he has his confidence back. “It’s important to give young people a helping hand
and to pass our know-how on to them. The
company has trained us so that we can
support them as effectively as possible.
The tutors are all volunteers”.
In becoming an associate member of
ARPEJEH*, Renault is helping young
people find out about the wide variety
of automotive jobs available, providing
them with a network of special contacts
and promoting their integration into the
company through an enhanced placement offer.
The ten beneficiaries of the scheme now
see their future in a different light. They
have good tools for perfecting their career
plans and discovering new leads in terms
of the direction they want to take. And with
The low qualification levels of young disabled people mean that they require special support, from the fourth year of secondary education onwards and through
higher education.
ASSISTING YOUNG DISABLED PEOPLE
Symbolically signed on World Disability
Day organised by the UN on 3 December
2010, this partnership will strengthen the
numerous long-standing initiatives undertaken by Renault to support its disabled
employees.
By way of example, on 19 April Renault
SAS (France) renewed its Disability Agreement (2010-2012) for the fifth consecutive
time with the aim of providing daily support for the professional and personal lives
of disabled employees through financial
assistance, adjusted working hours, ergonomic adaptation of workstations, etc.
* The association ARPEJEH (Accompagner la
Réalisation des Projets d’Etudes de Jeunes Elèves
et Etudiants Handicapés), set up to improve and
promote the training and qualification of disabled
pupils and students, is a non-profit making organisation.
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A CRÈCHE AT THE “TECHNOCENTRE”
“Bébés à bord”, or Babies On Board, is
the first day-care nursery set up by Renault for its Technocentre employees in
Guyancourt. It was officially inaugurated
on 3 March 2011 in the presence of Marie-Anne Montchamp, Secretary of State
to the Minister for Solidarity and Social
Cohesion, and François Deligné, Mayor
of Guyancourt.
Babilou, the leading French provider of
company day-care nurseries and partner
of Renault for this project, is responsible
for its management and structure in compliance with Renault’s values, particularly
in terms of respect for the environment
and social responsibility. These concerns
In February 2010, the Ile-de France Operational Plants Division (DEOIF) announced
the creation of two future day-care nurseries near the Technocentre in order to facilitate a healthy work-life balance for its employees. The first of them - with a capacity
of around 60 children - opened its doors
on 3 January in a building renovated in accordance with high environmental quality
(HQE) standards. “This is a big moment for
Renault and for the Technocentre,” said
Bernard Ollivier, the former Director of the
Ile-de-France Operational Plants, who has
supported the project from its inception.
Print 
have been fully met in terms of building
construction, the educational nature of the
project and the diversity of personnel employed by the nursery (junior-senior mix).
These priorities will also be adhered to
for the second nursery which will open its
doors in January 2012.
“I was really impressed by the willingness of all those involved to reconcile the importance of
putting children first and the need for good quality of life at work,” said Marie-Anne Montchamp,
following a visit to the nursery.
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SUSTAINABLE MOBILITY
“ENVIRONMENTAL EDUCATION FOR ALL”
IN ARGENTINA
The Educación Ambiental Para Todos
programme (“Environmental Education
For All”) aims to raise environmental
awareness among teenagers through
entertaining educational activities.
11 to 15-year-old pupils learn with their
teachers about environmentally-friendly
actions they can take through small, easily
manageable projects. 6000 young people
from Córdoba and Buenos Aires took part
in the 2010 programme. Classes of pupils
registered on the programme were encouraged to produce an environmental awareness-raising video (using equipment provided by the Foundation) to present in the
competition organised at the end of 2010.
Productions promoting the use of alternative energies and waste reprocessing were
of particular interest to the jury. The prizewinners and their teachers were awarded a
digital camera, the class received a rucksack and camping kit, and the schools they
belonged to were given a computer.
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ENCOURAGING MOBILITY FOR SOCIALLY
ISOLATED INDIVIDUALS
Through the corporate portal set up to
collect sponsorship applications*, the
selection committee has chosen to back
the association “Ecomobilité 57” based
in the Moselle region (France).
The project, supported by a donation of
30,000 euros, is based both on providing
on-demand transport services for inhabitants without a driving licence, and on a
“socially-priced” car leasing service where
rates are adapted to the low incomes of
vulnerable populations with a driving licence.
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Renault’s support will facilitate the return to
work and social and professional integration of the people lucky enough to benefit
from the scheme. This project was selected for the innovative nature of the association’s philosophy. It is fully in line with the
founding principles of the Group’s business
approach and is a highly practical illustration of Renault’s desire to encourage access to sustainable mobility for all
* For more details, click here
http://www.renault.com/fr/groupe/developpement-durable/responsabilite-socialede-l-entreprise/pages/mecenat-rse.aspx
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concluded at the end of 2010, having
raised awareness among 10,000 children from the cities of Córdoba and Buenos Aires. Competition winners received a
bicycle and safety kit (helmet, knee pads
and elbow pads), and the school they
belonged to and the teachers who delivered the programme were each awarded a
computer. Before the competition started,
the Renault Foundation provided teachers
with a teaching kit containing teaching
notes and exercise and games books for
students.
MOBILISATION - MOBILISING ARGENTINIAN
SECONDARY SCHOOL STUDENTS
The Movete Seguro (“Move Safely”)
competition invites schoolchildren to
think about the risks they encounter
each day on the road and the precautions they can take to limit them.
THE FIRE BRIGADE AROUND
AN ELECTRIC VEHICLE
On 11 February 2011, the Corporate Social Responsibility Department (DRSE)
organised a meeting between traffic
accident operations managers in the
Fire and Emergency Services of the department of Yvelines (SDIS 78) and the
engineers, architects and designers of
electric vehicles.
What were the aims of this meeting? For
engineers to learn about the impact of
structural design choices on the techniques used to extricate people from vehicles, and at the same time, for the emergency services to see how some of their
cutting techniques could be adopted when
working on electric vehicles.
Exploratory work was conducted on two internal combustion engined vehicles which
were cut up during the meeting by firefighters. Further tests on Fluence ZE and
Kangoo ZE will be necessary to confirm
whether the extrication techniques usually
employed will still work on these two vehi-
In conjunction with road safety and prevention lessons, the programme encourages
students to take part in a drawing competition. The fourth year of the programme
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AN AREA OF STRATEGIC EXPERTISE
In order to guarantee its competitiveness, Renault Group must ensure
that it develops and strengthens not
only the skills of its employees, but also
certain areas of expertise judged to be
of strategic importance. The company
began structuring its fields of expertise
late in 2009. To date, 50 priority areas
have been identified, one of which is
road safety.
cles or whether they will need to be adapted. These written-off and therefore nonsaleable vehicles were provided to the
firefighters free of charge by Renault.
This is a really useful way of making the
most of a vehicle with no market value,
while at the same time allowing Renault
to improve accident victim safety by facilitating the intervention of emergency services.
Chosen for his
professional
experience and accomplishments,
Jean-Yves Le Coz
was
appointed
Expert Leader for
the “road safety”
strategic area of
expertise on 1st
January 2011.
A medical doctor specialised in functional rehabilitation, but also an engineer and
director of the LAB* from 1991 to 2004,
Jean-Yves Le Coz was previously head of
the sustainable mobility and road safety
unit within the Corporate Social Responsibility Department.
He is now responsible for structuring this
strategic area of Renault’s CSR activity
both within the Group, and externally with
public and private partners.
*LAB: The Laboratory of Accident research, Biomechanics and human behaviour was created by Renault and PSA
Peugeot Citroën in 1969, as an economic
interest group (EIG).
A PRIORITY IN MOROCCO
With 32 million inhabitants and 2.5 million vehicles on its roads, more than
4000 traffic accident deaths occur in
the country each year.
Present in Morocco for more than 80 years,
the Renault Group currently employs almost 3500 people and is developing a
large-scale project with the Tangiers plant
which should be operational in early 2012.
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As proof of its commitment to social issues, Renault is investing in an area that is
a priority for both the Moroccan Kingdom
and the Group, namely road safety. JeanYves Le Coz, the Group’s Road Safety
Expert Leader, attended Morocco’s latest
National Road Safety Day.
“SAFE ROAD, SAFE KIDS”, SUPPORT IN KOREA
Through the relevance of its educational
content available to teachers, children
and their parents, the “Safe Road, Safe
Kids” site has become THE benchmark
site on child road safety in Korea over
the last few years.
Launched jointly by Renault Samsung
Motors and Safe Kids Korea in 2004, the
site www.saferoad-safekids.com is an
integral part of the road safety education
programme developed by the Korean authorities to reduce road accidents invol-
A series of speeches and talks to various
internal and external stakeholders was organised:
• a meeting with journalists at the Casablanca Road Safety show, with mobile
medical services, the Ministry of Health,
emergency services and the National Traffic Accident Prevention Committee,
• lectures to 1 200 students in several
large schools in Casablanca, Rabat and
Tangiers,
• in-house talks to 320 employees of Renault Morocco, Somaca and RTM.
These speeches and talks will help to ensure greater visibility of the corporate social responsibility initiatives undertaken by
Renault.
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chance to rework their posters with professionals from the advertising industry,
in addition to receiving a financial prize
and being interviewed on their poster for
television, with broadcasts starting in September.
ving primary school children. Since its
launch, the site has attracted more than
250,000 visitors a year. This success is largely explained by the wealth of interactive
and downloadable content, and its irreplaceable mascot Coco!
“This programme is a perfect concrete
example of RSM’s commitment to social
responsibility, and we plan to further enhance the online mechanism so that everyone can easily appropriate the information provided to raise awareness of road
safety”, said Kyo-Hyun LEE, Director of
Communication at Renault Samsung Motors.
FREE DRIVING COURSES IN POLAND
As part of the European Safe Driving
Standards project jointly funded by the
European Union, Renault Driving School
is organising advanced driving courses.
1200 people benefit from free road safety training courses.
THE VIRTUES OF CREATIVITY
Each year since 2003, Renault has held
a poster contest for lower secondary
school students: “Tes Idées à l’Affiche”
(Say it with a Poster)
Working alone or in small groups, and with
the help of their technology or graphic arts
teachers, the young teens produce a visual
aid illustrating a form of good road behaviour – or, decrying risky behaviour.
The 2011 contest winners will be given the
Skid control and rapid steering wheel handling are just some of the many practical
exercises that trainees undertake during
the day. And they can only go home after
taking a test to check their newly acquired
knowledge. There is no doubt that the programme is highly pertinent.
“The aim of these training courses is to
improve the overall driving technique of
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trainees by raising awareness, firstly of the
risks and mistakes made, and secondly, by
helping them to develop good reflexes and
a responsible attitude on the road” says
Zbigniew Weseli, Director of Renault Driving School.
THE RENAULT DRIVING SCHOOL is the first Renault school in the world to offer
advanced driving courses. It caters for private customers, fleets and delivery vehicle drivers. The School has 50,000 m² available for driving exercises; it is a member
of the Road Safety Partnership and the Polish Automobile Association.
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THE RENAULT GROUP CONSOLIDATES
ITS ACTIVITIES
In response to requests for sponsorship
from volunteer groups, associations or
NGOs, Renault set up a system, last
september, to which all requests of this
kind* can be submitted for review.
Twenty requests have been received to
date. The Public Interest Project Selection Committee met last November and
selected three projects, consistent with the
Group’s core CSR principles. Beneficiaries
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will receive financial or material support
from Renault.
Two of the three projects selected were:
• Saksham, submitted by NGO Plan International is dedicated to improving the level of vocational training for young people
– and, in particular, young women – from
underprivileged areas of New Delhi (India).
Despite surging economic growth, unemployment in the younger generations remains high. While young people account
for 60% of the population, they do not
have access to professional qualification
programmes. This problem affects young
women more, as education and
access to jobs are often not
considered priorities for them by
their families, and can even be
disapproved.
The project Renault is supporting, with a e50,000 contribution, is aimed in particular at
identifying employers and developing partnerships with the private and public sectors to set
up training programmes that will
guarantee job outcomes for participating young people. Once
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trained, they will be better equipped to enter the workplace and provide for their own
needs, as well as those of their families.
• Thomas Veillon, a young man with a motor impairment, decided he would become
Web Design Champion, as determined by
a national-level competition (in Paris) and
an international one (Seoul), in 2011. The
e10,000 granted to him by Renault will help
him pay for a vehicle outfitted to accommodate his disability, as well as more advanced computer equipment:
www.thomasveillon.com
* For more details, click here:
http://www.renault.com/fr/groupe/developpement-durable/responsabilite-sociale-de-l-entreprise/pages/mecenat-rse.
aspx).
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PHILANTHROPY
and 31 January 2011 (deducted from their
marketing expenses), of organising a fundraising collection from employees and of
matching the amounts collected.
1,141,600,000 pesos, the equivalent of
€435,000, were raised through the initiative. On 22 February, a cheque was handed
over by Denis Barbier, Leader of the Americas Region, and Germán Camilo Calle Sánchez, Chief Executive Officer of RenaultSofasa, to the NGO Colombia Humanitaria
led by the First Lady of the country, María
Clemencia de Santos. A wonderful solidarity initiative undertaken by Renault-Sofasa
Denis Barbier,
Leader of the
Americas Region,
handing over
a cheque for
1,141,600,000
pesos to Maria
Clemencia de
Santos, First Lady
of Colombia.
for the Colombian population, and proof of
the company’s long-standing commitment
to the region (Renault-Sofasa has been
operational here since 1969).
RENAULT DO BRAZIL AND ITS EMPLOYEES
GOING INTO ACTION TO DEAL WITH
NATURAL DISASTERS
RENAULT COLOMBIA AND ITS EMPLOYEES
HELPING COLOMBIA’S HOMELESS
Renault-Sofasa recently launched a fundraising initiative to help the thousands
of Columbians made homeless by torrential rains in December 2010.
The figures are in, following the torrential rains that beat down on the mountains of Rio de Janeiro, Brazil, last January: over 800 died and nearly 14,000
are now homeless.
To deal with one of the most deadly natural
disasters in the country’s history, the federal government announced the immediate
The most violent rains in the history
of the country resulted in hundreds of
deaths and made the lives of thousands
of others extremely precarious. The initiative consisted of the subsidiary paying
210,248 pesos (the equivalent of €80) for
each vehicle sold between 17 December
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PHILANTHROPY
RRG SUPPORTS THE “PLANÈTE URGENCE”
PROGRAMME IN HAITI
On 12 January 2010, an earthquake hit
Haiti, dealing a devastating blow to the
capital as well as huge regions in the
south of the country. The bottom line:
300,000 killed, 300,000 injured and over
320,000 homes destroyed or extensively
damaged.
release of USD 60 million in relief funding,
as well as three days of national mourning.
The personnel at the Ayrton Senna/Renault do Brasil Complex also found their
way of expressing support to the Brazilian
people, holding a five-day campaign to
collect basic necessities. Literally tonnes
of clothing, food, water and hygiene products were donated. Three Master vehicles were also given to the Rio de Janeiro
and Sao Paulo fire brigades, in recognition
of the crucial part that mobility and emergency transport play in assisting victims.
The association “Planète Urgence” responded with the programme, “A Roof for
the Future” (Un toit, un avenir), designed
for families in distress living in La Montagne, a rural area particularly hard-hit by
the quake. The first stage of the 2-year
programme got off to a start in March 2010
and includes:
• emergency action, such as free seeds
and tools,
• action for housing: the aim is to build
50 homes (taking into account local seismic and cyclone risks) and to recondition
a further 150,
• economic revival action including agroforestry (seed bank creation, etc.), tree replanting, training,
• school tutoring and assistance to lo-
cal associations: “Planète Urgence” has
funded locally-based production and distribution of school kits and helped generate new activities such as plastic bottle
recycling and support for microcredit.
To further the support which Renault and
RCI Banque are providing to three Haitian
humanitarian organisations and the local
Red Cross (7 19-seater mini-buses and
3 Renault Master ambulances were donated to them), Renault Retail Group is also
taking part in rebuilding Haiti, through the
Social and Humanitarian Assistance Fund.
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Social Relations Manager at RRG and
Head of the RRG Assistance Fund, JeanMarie Collin, mobilised E8,000 in emergency relief funding. “We had to take action quickly and the Fund Management
Commission – composed of elected worker representatives and members of Management – unanimously decided to support Planète Urgence’s action, to which
we are a long-standing partner. This is a
large sum compared to our average donation”, added J.M. Collin. The RRG Social
and Humanitarian Assistance Fund later
contributed an additional EUR 5,000 to
the project. RRG will have donated EUR
13,000 in total, helping 3 homes to be built.
Delivery of head
office response
to disease- and
cyclone-related
constraints in Haiti.
TAKE PART IN THE “STUDENTS CHALLENGE”
The 4th Students Challenge – An Environmentally-Responsible Student Race
– took place from 13 to 24 February.
Built from a number of sustainable development projects, the purpose of this
race – a “junior” Rallye des Gazelles of
sorts – is to unite young people around
major environmental and humanitarian issues. With 50% of the North African population dependent on income from agriculture, the issue of desertification is a major
challenge for most African countries.
Two former students of the Foundation were the
brilliant winners of the competition through the sale
of 386 palm trees, replanted in a Moroccan village.
To help fight soil erosion and help a Moroccan village revive its agriculture, race
participants dedicated a day to building a
palm grove and installing an irrigation system operating on solar power. This effort
was also part of the United Nations Programme for Replanting the Planet.
Sorbonne Fondation Renault MBA programme; and Said Ouanane, who graduated from ParisTech Fondation Renault with
a Master’s Degree in Transport and Sustainable Development. The two crisscrossed
Morocco in a 4L vehicle proudly displaying
Fondation Renault’s colours.
This year, two students from Fondation
Renault took part in the Students’ Challenge: Priya Rammohan, now in purchasing at Renault Printing, Publications and
Marketing, and alumnus of the Dauphine
To learn more and support Fondation
teams, visit the Facebook page:
http://www.facebook.com/pages/
One-Two-TREE/125967054132794
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AN EVEN STRONGER COMMITMENT
For 2010, the Renault Group spent
10.4 million euros in donations for
patronage and societal commitments.
Thanks to annual reporting carried
out by each Renault subsidiary company or establishment throughout the
world, we are able to follow your RSE
actions, your results and financial involvement even more carefully. It has
risen by 30% compared with 2009
which can be partially explained by
a better identification of expenditure
items. 79% of these expenses were
within the framework of the Group’s
4 top priority themes. The remaining
21% were earmarked for cultural,
humanitarian or sporting actions, depending on specific local needs. This
percentage complies with the RSE
Corporate commitments taken with
the Executive Board.
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Renault, in order to respond to requests for
sponsorship from volunteers, associations
or NGOs, put in place last September a programme to receive and process all requests of
this kind.
The presentation kit Sponsorship Policy
was designed to respond to needs of people
regularly contacted for such internal or external sponsorship requests, such as executive
assistants, personal assistants, members of
the RSE network or communication managers.
Information in this kit will allow you to steer
sponsorship requests to a single contact, to
know this new programme, and to find further
information about actions Renault has already
supported with this programme.
TO ACCESS THE SPONSORSHIP POLICY PRESENTATION KIT:
http://www.intra.renault.fr/corp/drse/fr/OutilsdecommunicationDRSE/KitsRSE/992195.html
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AND THE OSCAR GOES TO RENAULT-SOFASA AND ITS EMPLOYEES,
FOR THEIR ASSISTANCE TO COLOMBIA’S HOMELESS!
To help out the thousands
of people left homeless after
last December’s torrential rains,
Renault-Sofasa put together
a fund-raising initiative making
use of employee solidarity and
paying the equivalent of e80
for each vehicle sold.
Congratulations to everyone
for your action.
A 1.141600.000 pesos cheque (the equivalent of
435 KE) was given to ONG Colombia Humanitaria,
which is chaired by the country’s First Lady,
María Clemencia de Santos (second left),
last 22 February.
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Thanks to all those who contributed
to this issue.
If you want to have your action featured here,
just let us know.
COMING SOON
28 MARCH
Sustainable mobility Institute seminar
NEXT NEWSLETTER AT THE END JULY 2011
11 MAY
Road Safety decade of action;
renewal of the “10 de Conduite” partnership
initiative
CONTACT US
25 - 27 MAY
International final “Safety for All”
Marika Doulas
Responsable communication RSE
Corporate Social Responsibility Department
API: FR QLG V15 140
13-15, quai le Gallo - 92109 Boulogne-Billancourt
Tel: + 33 1 76 84 06 40
E-mail: [email protected]
5 JUNE
World environmental awareness day
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