Opportunities - Tally Top Pet

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Be The Solution, Inc.
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Spay & Neuter
Today
2016 Sponsorship & Marketing
Opportunities
“An ounce of prevention is worth more than
a pound of cure.”
- Benjamin Franklin
Our Mission
We work passionately to end pet overpopulation and euthanasia in
our community by promoting and facilitating affordable spay and
neuter surgeries. Established in 2007, Be the
Solution is dedicated to preventing the cycle of suffering
for unwanted pets living in
shelters and on the street.
Thousands of dogs and cats in the Tallahassee-area are euthanized
annually. There are simply not enough homes for unwanted animals
and their litters. Be The Solution helps prevent unwanted litters from
the beginning by offering financial assistance to Tallahassee-area
residents for spay and neuter surgeries.
Spaying and neutering pets is vital
to ending pet overpopulation in
our community. Unwanted pets often end up in the shelter and face
the possibility of euthanization or
live a dangerous life on the streets
where disease and early death is
common.
Seeing the Impact
Consider these sobering statistics:
Community Need
Be the Solution had a record-breaking year in 2015 with
3,407 spay and neuter surgeries completed. This resulted in our
total number of animals fixed to over 15,000. More importantly,
Animal Shelter intakes decreased dramatically over the past
several years. In 2014, the shelter’s pet intake number was
5,994 — a decrease of nearly 5,000 animals since 2009.
Euthanasia rates have decreased as well and are about 40% of
shelter intakes.
Shelter Intakes vs. Euthanasia
• One female cat and her offspring can theoretically produce
420,000 cats in seven years • One female dog and her offspring can theoretically produce
67,000 dogs in six years
• The average cost of spaying
or neutering a pet is less than
the cost of raising a litter of
puppies or kittens taxpayers approximately $100
to capture, house, feed, and
eventually euthanize every
homeless animal.
8,922
7,453
2012
2000
0
2009
2010
Animals Brought into the Shelter
2013
2014
1,672
2011
5,382
5,994
* The statistics above were reported by
SnapUS.org
2,483
4,191
4000
3,925
4,981
6000
5,958
8000
3,311
10000
8,369
9,490
12000
10,450
• On average, it costs U.S.
2015
Animals Euthanized
It Takes a Village
Providing low-cost and no-cost spay and neuter vouchers takes a community-wide effort. Through a growing network
of volunteers, veterinarians and donors across our community, we are able to fund this vital service.
Who Funds the Surgeries?
Local Veterinarians
Be the Solution
Our Clients
The Tallahassee community is fortunate to have a number of talented and
caring veterinarians. Be the Solution
has partnered with several of these
generous individuals who donate the
bulk of the surgery cost. Each month,
they spend their time, staff time and
resources to provide spay and neuter
surgeries for a fraction of what they
normally charge because they, too,
are committed to ending pet overpopulation. Without their help, our
program would not be possible.
The next largest portion of the cost is
paid by Be the Solution. As a 501(c)3,
we rely on a number of fundraising
efforts and volunteers in order to
cover the costs and keep the program
going. We raise the bulk of our funds
through our signature event, Tally Top
Pet. Since it’s inception in 2011, it has
become a beloved community contest
that has captured the heart and support of Tallahassee. Our other funding
avenues include “The Fix” Thrift Shop,
grants and community donors.
Each time we issue a voucher, Be the
Solution takes the time to explain the
costs that are shared to provide this
valuable service. For those clients
who receive public assistance such as
Food Stamps, Medicaid or Disability,
they have a $5.00 copay as their
contribution towards the cost of the
surgery for their pet. For clients who
are not on any form of public assistance,
their co-pay is $30.00 per cat and
$40.00 per dog. Not surprisingly some
of our clients have turned into donors
once they are on their feet again.
Together, We’re Making a Difference
Since 2007, our combined efforts have resulted in seeing more than 15,000 animals fixed, keeping countless more
out of our shelter and off the streets.
BTS Spay and Neuter
3500
3,209
3,407
2,851
3000
2500
2000
1,793
1500
994
1000
500
0
540
2007
704
717
2008
2009
2010
845
2011
2012
2013
2014
2015
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of
Meet Rudyduke
Our 2015 Tally Top Pet
TA
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P E T P H O T O CO N
Be The Solution, Inc.
TE
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Spay & Neuter
Today
Tally Top Pet 2016
Tally Top Pet is Be The Solution’s signature event. Tally
Top Pet receives the most media coverage and the highest
percentage of public and community support of all our
activities and is our largest fundraising venue.
The Tally Top Pet Photo contest is held annually by Be The Solution,
Inc. Members of our community enter a photo of their pet in the
contest along with a story, so that others can vote. The cost of
entering the contest is $10 and each vote is free. Tally Top Pet raised
over $40,000 in 2015 and all proceeds provide financial assistance
to area pet owners who cannot afford the cost of the spay or neuter
surgery! The pet photo contest runs for two weeks with prizes for
winners and the opportunity to ride on the Be The Solution float
in the Springtime Tallahassee Parade. The pet with the most votes
earns the distinguished title as Tallahassee’s Top Pet! This program’s
success is a direct result of our citizens that join the contest and our
incredible sponsors. Learn more at TallyTopPet.com!
Like many of the stories shared
during Tally Top Pet, Rudyduke
is a rescue dog. When he joined
Rob and Angie Wyche’s family,
he was malnourished, deaf and
anxiety-ridden. He also had no
trust in people due to very little
positive human contact. None
of this dissuaded Rob, co-founder of VOCAL - the Voices of
Chance Animal League. He
removed his communication
barriers by teaching Rudyduke
sign language and while he was
at it, removed the critters living
in his coat to make him more
comfortable. In time, Rudyduke
learned to trust and felt and fell
in love.
Stories like these flood the Tally
Top Pet website along with
votes. From rescue dogs to
services dogs, shelter animals
to designer breeds, owners
of animals of all shapes and
sizes participate in Tally Top
Pet to celebrate their animal
companions and support a
cause they believe in.
Sponsoring Tally Top Pet is
Good for Your Business
The are many reasons why you should consider becoming a Be the Solution Sponsor.
Here’s a few more:
Reach Your Target Audience
Tally Top Pet participants range from Millennials to Boomers who all have one thing in common
- they love their pets! Participants are single or married and many have young families. Some
are retired and others are building their careers. All have discretionary incomes that they use in
part to support causes that resonate with their core value of making a difference.
Watch Your Impact Ripple
Not only do sponsors receive exposure in:
• Ads in publications that target households with a $100,000+ income (for Presenting and Top Dog Level Sponsors);
• Billboards that receive 1.5 million impressions (for Presenting Level Sponsors Only);
• Logo placement (linked to your website) on our sites BeTheSolution.us and TallyTopPet.com;
• Posters and flyers that blanket Tallahassee; and
• Exposure to our growing Facebook audience of more than 3,000 people
Your logo is also viewed by every person that posts their pet’s image on our site and the
thousands more that go to our site to vote. Sponsoring Tally Top Pet gives you the ultimate
exposure to the clients you’re seeking.
Partner with a Well-Respected Non Profit
Be the Solution is one of the most well-loved 501(c)3 non-profits in our community. We’ve built
relationships with pet-organizations across the Big Bend that range from the well-known Leon
County Humane Society to other less known, but impactful organizations such as the Pet Ad Litem
Program.
We are regularly on site at most pet-friendly events issuing spay and neuter vouchers and
chances are you’ve seen our BTS magnets on cars around town. Partnering with Be The Solution
means you are partnering with a brand that is trusted, established and respected. Join us by
sponsoring Tally Top Pet today.
Tally Top Pet Sponsorship Benefits
Presenting Top Dog
Sponsor Sponsor
$10,000
$5,000
Event Naming Rights
Organization Name included in Event
Ex: “Tally Top Pet Presented By ________”
BTS Vehicle Wrap
Logo prominently placed on the BTS Spay
and Neuter Commuter Van
Billboard and Media Advertisements
Name and/or logo included in on
billboards
Kick-Off Event Presentation
Deliver “Welcome Message” speaker at
Tally Top Pet kick-off event
Two Display/Vendor Tables
At Tally Top Pet kick-off event
Weekly Social Media Recognition
During Tally Top Pet contest
Springtime Tallahassee Float
Logo inclusion
Print Advertisements
Name and/or logo included in
advertisements the Tallahassee Democrat
and Tallahassee Magazine
Store Window Recognition
Name and logo posted for 12 months. The
shop is located in a high traffic plaza
BTS Website
Linked logo posted for 12 months
Flyers and Posters
Name and/or logo featured on flyers and
posters throughout the community
In-Store Materials Display
At “The Fix” Thrift Shop for 12 months
Recognition in BTS email newsletters
Tally Top Pet Website
Linked logo posted for 12 months
Event Signage
Logo featured on Tally Top Pet kick-off signs
One Display/Vendor Tables
At Tally Top Pet kick-off event
Springtime Tallahassee Float
Name inclusion
Monthly Social Media Recognition
During Tally Top Pet contest
City Kitty
Sponsor
$2,500
Spay &
Neuter
Sponsor
$1,000
No More
Strays
Sponsor
$500
Prevention
Sponsor
$250
Tally Top Pet Sponsorship Agreement
COMPANY NAME / PERSONAL NAME
CONTACT NAME:
ADDRESS:
CITY/STATE:
ZIP:
PHONE:
EMAIL:
Please select from the sponsorship levels below:
____ PRESENTING SPONSOR................ $10,000
PRINTED NAME
____ TOP DOG SPONSOR..................... $5,000
____ CITY KITTY SPONSOR..................... $2,500
____ SPAY AND NEUTER SPONSOR......... $1,000
SIGNATURE
____ NO MORE STRAYS.......................... $500
____ PREVENTION SPONSOR.................. $250
DATE
Please submit logo in .jpeg format to [email protected] by February 1, 2016.
Make checks payable to Be The Solution, Inc. and mail to
1400 Village Square Blvd., #3-306, Tallahassee, FL 32312.
Be The Solution, Inc. is a nonprofit 501(c)3 organization. ID# 208492640.
1400 Village Square Blvd., Suite 3-306
Tallahassee, Florida 32312
(850) 545-2043
www.BeTheSolution.us
[email protected]