Bild 1 - Grensekomiteen Hedmark – Dalarna

Destination Dalarna
Dalarna
Same size as Belgium
276.000 inhabitants
Industry:
Tourism
Steel
Paper
Mining
Clusters:
Destination Dalarna
Tripple Steelix
High Voltage Valley
ITS Dalarna
Byggdialog
3:a
1000 companies
5 miljarder turnover
6 + 6 miljoner over night stays
5.000 jobs
Forecast to year 2020
9 727 500 000 SEK investment
35 050 beds
2 839 403 guest nights
2 160 492 389 SEK turnover
= 2 206 new jobs
Vision
Dalarna is nothern Europes leading
and most exciting tourism
destination
Vision - Goal
Goal
Dalarna is nothern Europes leading and
most exciting tourism destination
3 million overnight stays
5 % growth
11% i market share
STRATEGIC AREAS
Vision and goals
Sales and distribution on one
site of all tourist products in
Dalarna
ACTION PLAN
www.visitdalarna.
se
B2B partnership
Germany,
Netherlands
Geographic
Partnership - Visit
Sweden
Strategic measurement and
statistics on tourism in Dalarna
Visit Swedens
analisys network
Product development and
packaging
Living lab processe
World class
seminars
Kurbits – business
development
www.export.se
Besöksnäringscollege
Coordinating
competence
Business development and
competence to export
Trends & Forecasts
Visit Sweden
analisys networkrk
Denmark
Norway
B2B
Netherlands
X
B2C
X
X
X
Active Family
X
X
X
Whops
Seasons
X
W
S
Germany
X
Russia
X
X
X
S
S
W
Living lab
1 Process for product
development
A groupe of companies develop
together
Modell taken from the
University in Karlsrühe
Pilots:
Sundborn
Lugnet Falun
Husbyringen
Mora
Rättvik
Älvdalen
Living lab
1 Process for thematic product
development
World Class seminare
Certificate them selfs
Criterion for minium level
Säfsen
Falun
Rättvik
Sälen
Idre
1 distribution and sales platform
5 language versions
495 lodging units
906 private cottages
Sales prognosis 2013
35 miljoner - accommodation
50 miljoner - tickets
Transport
Avesta
Hedemora
Visit Södra
Dalarna
Visit Dalarna AB
Siljan
Webb start up March 2011
Kund
Sälen
Idre
DMO
Region Dalarna
Företag
Export & Internat.sales
Visit Sweden
1 Partnerskap with Visit
Sweden
Market groups
B2B + B2C sales in different
campaigns
NORWAY
NETHERLANDS
Visit Swedens
offices on the
choosen
markets
DESTINA
TION
COMPAN
IES
1 Sales person established
1 Pr person established
200 companies participated in
export knowledge seminares
DENMARK
1 new working process
GERMANY
RUSSIA
BIG
COMPAN
IES
Kurbits - a business
development programme
taylor made for the tourist
industry:
Kurbits Basic
Steps for deepen:
Kurbits Export
Kurbits Design
Kurbits Financing
•
Jan Ola Bergström
CEO
•
Falu Fängelse Youth Hostel
Effects:
New employment
Price adjustment
Investment
Communication
Product development
+27%
+40%
+33%
+35%
+25%
1 College within the tourism
industy
First in Sweden
550 employees participate
100 programmes
1500 courses
Skills - Knowledge
On request,
Located close to,
when it suites
the companies
Campus Sälen
Forecasts & Statistics
9 727 500 000 SEK investment
35 050 beds
2 839 403 guest nights
2 160 492 389 SEK turnover
= 2 206 new jobs
Trends
1 Network on national level
regions + Kairos Future
2 Newsletters per year
Following trends within:
Authenticity
Simplicity
Health and wellbeing
Time is money
New media habits
Accesability
Innovation
Sustainability
Fjällpaketet Public proactive measures
Coordination group
Process manager
Process manager
Process manager
Housing and service
Destination Dalarna
Travel center Mora
Operation &
maintenance of
streets etc.
Investments,
steamlining, key
projects
Environment
Visit Dalarna
Travel center
Borlänge
Signposting
County transport
plan
Competence supply
Travel and tourism
College of Dalarna
Travel center
Falun
Test arena E16
Local infrastructure
Kurbits
Airports
Railway
Water, drainage,
electricity and heating
Export maturity
Environmental testing
Lokalt
Regionalt
Nationellt
Research agenda
1 Agenda for research and
innovation for Sweden
TJÄNSTEINNOVATION, TJÄNSTEDESIGNOCH
ANVÄNDARDRIVEN INNOVATION
KUND- OCH MARKNADSFOKUS
BRANSCHSTATISTIK OCH UNDERSÖKNINGAR
UNIKA PRODUKTER/TJÄNSTER
SAMVERKAN OFFENTLIGT, PRIVAT OCH MED ANDRA
BRANSCHER
DIGITALISERING
HÅLLBAR TURISM OCH TILLGÄNGLIGHET
Thematic seminare Feb 2012
input to strategi for National
Innovation
Cooperation: organisation +
regions
7 Prioritized areas
Ready March 2013