2016 OSCPA Marketing Kit
Transcription
2016 OSCPA Marketing Kit
THE OHIO SOCIETY OF CPAs get & Connected grow your business 2016 ADVERTISE | S PONS OR | E X HI BI T |1 The Ohio Society of CPAs 2016 Marketing Kit The Ohio Society of CPAs is a leading partner and influential voice for a thriving business environment. We empower Ohio’s 30,000 CPAs and thousands of financial professionals to drive value as trusted business advisors by advancing advocacy and education programs that strengthen Ohio’s tax and business climate and make our state a friendlier place to live and do business. 22 || OSCPA OSCPA 2016 2016 Marketing Marketing Kit Kit “Growth is never by mere chance; it is a result of forces working together.” – James Cash Penney, Founder of JCPenney Connect with Ohio’s decision makers OSCPA has the audience & reach you want As the statewide professional association for Ohio’s accounting and financial professionals, OSCPA can help you maximize brand awareness and reach your target audience. Our members include controllers, owners, CFOs, CEOs, administrators and other key decision-makers who are critical to the purchasing decision. Our conferences, seminars, networking events and award-winning publications represent an exceptional opportunity for you to maximize exposure for your brand and generate business-building connections. About our members • 60% Male • 40% Female • 37% Work in Business & Industry • 43% Work in Public Accounting • 1% Work in Education • 1% Work in Government • 18% Students & Emerging Professionals About our reach • More than 20,000 receive our bi-monthly magazine, CPA Voice • 17,000 receive our weekly e-newsletter, CPA Takeaways • 13,408 unique visitors to our website each month • 1,930 attend one or more of our major accounting shows • 270 attend our Mega Tax Conference |3 Advertise Nov./Dec. 2015 CPA VOICE CPA Voice │ OSCPA’s flagship news publication Valuable resource covering the latest news and trends impacting CPAs and Ohio businesses The Ohio Society of Certified Public Accountants 12 TECHNOLOGY & ETHICS: A MOVING TARGET 2 6 16 • 6 bi-monthly issues sent to every member • Informational sections align with major areas of focus: tax, accounting and auditing, public practice and business and industry Closing the The talent Talentpool Poolgap Gap Beware this bankruptcypitfall pitfall bankruptcy Ten ways to network effectively 25 Leave Leave aa lasting lasting legacy legacy CPA Voice Ad Sizes and Dimensions Full Page ½ pg. (Vert.) 3.25’’ x 9.75’’ Business Card (Hz.) 3.5'' x 2'' 8.375” x 11” with .125” bleed 7.125” x 9.75” w/o bleed ½ pg. (Hz.) 7.125’’ x 4.75’’ ¼ pg. (Vert.) 3.45'' x 4.75'' CPA Voice Ad Specs and Rates Four-Color Ad Sizes Investment $2,750 Full page (IBC) $2,550 Full page $2,300 ½ page $1,450 ¼ page (Vertical only) $1,050 Business Card (Horizontal only) (Horizontal only) $ 300 Inside Front Cover Available for ¼ or ½ page, plus 15% 150–Words $175 for OSCPA Members $250 for Nonmembers Investment listed is per issue of CPA Voice. 4 | OSCPA 2016 Marketing Kit A completed and signed insertion order must be received before your advertisement will be placed. Design assistance for your advertisement is available for an additional fee. (Time and materials plus 15%) Your advertisement must be received in the appropriate format for placement. Mechanical specifications are listed below. The advertisement must be received via email or on CD/DVD. Advertisements are subject to The Ohio Society of CPAs’ editorial and legal review and must be consistent with OSCPA’s policies. Refer to the Terms & Agreement on the back of the Advertising Insertion Order. Design Specifications Full page (OBC) Classified ad Advertising Requirements Deadlines Space reservations and artwork are due the 15th of the month prior to publication. Should the 15th fall on a weekend, due date is the Friday prior. Classified ads are due the 21st of the month prior to the issue. Should the 21st fall on a weekend, due date is the Friday prior. Graphics files are accepted in four-color high-resolution (300 DPI) PDF, TIFF, EPS or JPEG formats. Ads may be sent via email to: [email protected] Bleeds Available at no additional cost in full-page sizes only. Allow a minimum of 1/8’’ trim at top, bottom and outer edges. Positions Advertisers who wish to reserve a specific position within the magazine — for example, in the front news section — can do so for an additional 15%. Production/Revisions CPA Voice charges advertisers to produce or alter ads for design, type, artwork, copywriting, photography, reductions, enlargements, reverses, alterations, etc. Cancellations Ads canceled after space reservation deadlines will be billed at 100%. Advertise Accounting Show Program Guides Given to every attendee at all major shows, serving as their navigational tool and guide for all event details. [ Program Guide ] !MPACT !MPACT OHIO [ Your Customers ] [ Your Organization ] [ Your Career ] ACCOUNTING SHOW Advertising rates: CLEVELAND Oct. 21-22, 2015 [ Your Customers ] Full page: Inside Front Cover or Outside Back Cover: $450 [ Your Organization ] [ Your Career ] OHIOCOLUMBUS ACCOUNTING SHOW Nov. 12-13, 2015 Half-Page Advertorial: $400 (250 words) Half-Page Advertisement: $350 ¼ Page: $250 Business Card Ad: $150 CPA Takeaways, Weekly Digital Newsletter │ $500/issue Highlights the latest accounting, legislative and business news impacting the industry • Offers access to more than 17,000 subscribers • Includes 250-word advertorial of company with logo and link to company website eVision, Quarterly Digital Newsletter | $300/issue This quarterly e-newsletter focuses on students and professionals younger than 35, or licensed for fewer than seven years • Features topics impacting the CPA profession, career development and networking events • Includes 250-word advertorial of company with logo and link to company website OSCPA Website, www.ohiocpa.com • Banner ad on OSCPA home page, above the digital fold | $750/month • Banner ad on OSCPA home page, below digital fold | $500/month • Ad off of OSCPA home page | $300/month • Ad on career center portal | visit ohiocpa.com/my-oscpa/career-center |5 Exhibit Opportunities Our accounting shows collectively draw thousands of qualified business prospects, offering opportunities for face-to-face interaction with engaged decision makers. Ohio Accounting Show: Enhanced Exhibitor DaytonCincinnatiClevelandColumbus May 18-19 $1,350 • • • • • • • Sept. 20-21 $1,350 Oct. 19-20 $1,500 Nov. 9-10 $1,350 Skirted table, two chairs Two booth staff passes per day (includes breakfast, lunch and snacks) Logo on game piece Logo on brochure, if registered at least 15 weeks prior to the show Name with 50-word marketing description in program guide Pre-show registration list (excel format) Post-show list of attendees in digital format for one-time, follow-up mailing Ohio Accounting Show: Basic Exhibitor DaytonCincinnatiClevelandColumbus May 18-19 $1,000 • • • • • Sept. 20-21 $1,000 Oct. 19-20 $1,250 Skirted table, two chairs Two booth staff passes per day (includes breakfast, lunch and snacks) Logo on game piece Company name listed in brochure, if registered at least 15 weeks prior to the show Company name listed in program guide Conference Exhibitor $400 / $750 Mega Tax Exhibitor opportunities at statewide conferences covering a variety of topics and niche markets • • • • Skirted table, two chairs Company name on all marketing materials (varies with event) Pre-show registration list (excel format) Post-show list of attendees in digital format for one-time, follow-up mailing 66 || OSCAP OSCPA 2016 2016 Marketing Marketing Kit Kit Nov. 9-10 $1,000 OSCPA hosts a variety of unique programs and events designed to let our members learn and connect with peers and other members of the business community. These events offer you the opportunity to build brand awareness and recognition with leaders in Ohio’s accounting and business community. • Enhance credibility, build trust and establish rapport with customers and prospects by getting involved and being seen as leaders in Ohio’s accounting and business community • Leverage lead generation. Our attendees need your products and know clients and companies who could also benefit from your services • Maximize your exposure by taking advantage of speaking, presenting and networking opportunities • Expand your reach through events in which we partner with other associations • Garner high-level visibility among C-Suite individuals at our Business Excellence Symposium • Connect with and market to your target audience “We really enjoyed the show. We felt that the show not only enabled us to make great connections with the attendees, but also facilitated the start of valuable relationships with other exhibitors.” – Arnet Technologies || 77 Sponsorships Grow Brand Recognition │ Accounting Shows All sponsor levels include benefits of general show sponsor, plus listed additional benefits General Show Sponsor │ $500 • • • • • • • Additional booth staff pass with sponsor recognition Logo on brochure as sponsor, if registered at least 15 weeks prior to the show Sponsor recognition on all pre-show marketing material: website, e-blasts, postcards Logo listed on all sponsor recognition pieces at the show Business card size ad in the program guide Opportunity to put trinket or promotional piece in bags Logo as sponsor on OSCPA slideshow, played on screens throughout facility Charging Station Sponsor │ $550 • • • • • Slide dedicated to charging station sponsor on OSCPA slideshow at registration Recognition of sponsorship at exhibit table (if applicable) Sponsor recognition at charging station Sole company logo visible at charging station Booth near charging station if desired and if applicable Grand Prize Sponsor │ $750 • • • • Slide dedicated to grand prize sponsor on OSCPA slideshow at registration Recognition of sponsorship at exhibit table (if applicable) Sponsor recognition given with any mention of grand prize Company recognition given when grand prize awarded Lanyard Sponsor│ $700 • Slide dedicated to lanyard sponsor on OSCPA slideshow at registration • Recognition of sponsorship at exhibit table (if applicable) • Sole company logo on lanyard, available at registration (OSCPA will order) Snack Sponsor $750 │ Lunch Sponsor $1,250 • Slide dedicated to snack and lunch sponsor on OSCPA slideshow at registration • Recognition of sponsorship at exhibit table (if applicable) • Company logo and thank you in visible location during lunch or snack (OSCPA will create) • Booth near snack or lunch station if desired and if applicable Attendee Bag Sponsor │ $1,000 • Slide dedicated to bag sponsor on OSCPA slideshow at registration • Recognition of sponsorship at exhibit table (if applicable) • Sole company logo on attendee bags, available at registration (OSCPA will order) 8 | OSCPA 2016 Marketing Kit Be a Subject Matter Expert Track Sponsorships Position yourself as a thought leader and topic expert by presenting timely and relevent knowledge to attendees. Topics must be educational, qualify for Continuing Professional Education and approved by our professional development team. Individual Track Sponsor │ $1,000 • Ability to provide educational content and speakers for one session of a track • Sponsor recognition with track on all show promotional material • Sponsor recognition on all pre-show marketing material: website, e-blasts, postcards • Sponsor recognition on daily agenda posted outside of room • Opportunity to put a trinket or promotional material in attendee bags • Opportunity to place marketing material inside session room for all sessions held that day • Promotional slide can be placed at the end of presentation • 0% off exhibit packages to be vendor at the show Session Sponsor │ $500/track • Sponsor recognition with track on all show promotional material • Sponsor recognition on all pre-show marketing material: website, e-blasts, postcards • Sponsor recognition on daily agenda posted outside of room • Opportunity to put a trinket or promotional material in attendee bags • Opportunity to place marketing material inside session room for all sessions held that day • Promotional slide can be placed at the end of presentation • 0% off exhibit packages to be vendor at the show Webinar Sponsor │ $2,000 Position your company as a subject matter expert by providing a speaker and educational content through a live webinar. Webinars can be done from the comfort of your own office via our software. • Sponsorship recognition and co-branding on all marketing material: e-blasts, website and e-news mentions • Webinar is marketed through various OSCPA channels, including at least one e-blast • Because of sponsorship, members can attend the webinar at no cost • No other company will be showcased as sponsor during presentation, or on marketing pieces Topic must qualify for CPE credit. Company must provide 30-day advance notice of date. Webinars are offered on any weekday with the exception of holidays and at the availability of OSCPA moderator. |9 Networking Mix and Mingle: Networking events and other opportunities Women’s Initiatives Events │ $400 Focus on societal and professional trends unique to women in the profession • Logo and company promotion on all event marketing material and on-site at event • Opportunity to network with event attendees • Speaking/presenting option available (additional $600) Networking and YCPA Events │ $350 Focuses on students and professionals younger than 35, or licensed for fewer than seven years • Logo and company promotion on all event marketing material and on-site at event • Opportunity to network with event attendees • Speaking/presenting option available ($1,000) Blue Jackets Networking Sponsorship │ $750 Presenting Sponsor $500 General Sponsor • Logo on e-blasts sent to members promoting event (minimum 2) • Mention in CPA Takeaways articles both pre and post event, sent to 17,000 subscribers • Mention in eVision articles both pre and post event (YCPA e-newsletter) • Logo on ad in CPA Voice, OSCPA publication, sent out to 21,000 members and associates (presenting sponsor only) • Two tickets to event for opportunity to network with attendees • On-site: logo on signage at food and beverage table (presenting only) • On site: company listing on signage at food and beverage table • Opportunity to bring promotional material to set out for attendees • Exposure to other associations outside of OSCPA Live Video Webcasts │$400/Webcast • Features a series of interesting topics relevant to industry professionals • Offers exposure via webcast during certain live events, conferences and seminars • Airs company’s 30-second promotion On-Demand Learning │ $250/Course • • • • Features nearly 120 programs providing high-quality, up-to-date education online Offers courses on tax, accounting and auditing, technology and professional development Presents logo and :15 second commercial in front of today’s leading-edge CPAs More than 120 programs offered/year covering tax, accounting and auditing, technology and professional development topics 10 | OSCPA 2016 Marketing Kit Building Foundations Business Excellence Symposium May 11 │ LACENTRE │ Cleveland, Ohio Build a foundation for success for your organization by attending the second annual OSCPA Business Excellence Symposium. We assemble a lineup of experts to share their knowledge on the foundational elements needed to achieve business excellence. The event is designed to give Ohio business professionals a chance to network, grow and share their business expertise. This event is open to professionals outside of the accounting industry. Lunch Sponsor │ $5,000 • • • • • • • • Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage Exhibit table with sponsor signage at the event Company representative will have opportunity for small introduction on stage Four tickets to the event and four passes to private meet and greet of main talent Pre-show registration list to identify target audiences Post-show follow-up mailing list (digital excel file) Quarter page ad in event program guide (given to every attendee) Opportunity to run ad within OSCPA slideshow, played at registration Speaker Sponsor (4 available) │ $5,000 • • • • • • • • Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage Introduction of speaker during event Exhibit table with sponsor signage Two tickets to the event and two passes to private meet and greet of main talent Pre-show registration list to identify target audiences Post-show follow-up mailing list (digital excel file) Quarter page ad in event program guide (given to every attendee) Opportunity to run ad within OSCPA slideshow, played at registration Head Shot/Step & Repeat Sponsor │ $3,500 • • • • • • • Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage Name/logo on step and repeat screen during photo opportunity with main talent Exhibit table next to step and repeat with sponsor signage Two tickets to the event and two passes to private meet and greet of main talent Pre-show registration list to identify target audiences Post-show follow-up mailing list (digital excel file) Quarter page ad in event program guide (given to every attendee) Break Sponsor (2 available) │ $2,500 • • • • • • • Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage Exhibit table with sponsor signage Two tickets to the event and two passes to private meet and greet of main talent Pre-show registration list to identify target audiences Post-show follow-up mailing list (digital excel file) Business card size ad in event program guide (given to every attendee) Opportunity to run ad within OSCPA slideshow, played at registration CONTINUED on page 12 Show Exhibitor (10 available) │ $1,500 • Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage • Exhibit table • Two tickets to the event | 11 CONTINUED from page 11 • • • • Pre-show registration list to identify target audiences Post-show follow-up mailing list (digital excel file) 50-word marketing description in event program guide (given to every attendee) Logo listed as sponsor during OSCPA slideshow, played at registration Webcast Sponsor (3 available) │ $1,000 • • • • • Voice over with logo on lower thirds of our webcast Pre-produced video to play during breaks Preshow registration list of webcast attendees Post-show follow-up mailing list of webcast attendees (digital excel file) Logo listed as sponsor during OSCPA slideshow Business Partner Package │ $1,200 • • • • Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage Six chairs (table) as designated sponsor table during event program Pre-show registration list to identify target audiences Business name listed during OSCPA slideshow, played at registration The Ohio Society of CPAs Valued Partners We truly value all of our advertisers, exhibitors and sponsors and consider you as partners in our commitment to help serve our members and the Ohio business community. We hope you find that the opportunities OSCPA provides offer you access to a viable customer base and an advocate for your services. To our partners who are highly involved and engaged with our membership, we would like to extend extra support to help you reach your target audience. Gold Sponsor of The Ohio Society of CPAs – For marketing spend of $15,500 and above • Recognition as a gold sponsor at any events attended • Gold sponsor logo provided for use on any marketing material • Opportunity to host a networking event/learning lab at your facility, OSCPA will market • E-blast sent out by OSCPA on behalf of your company to target market • Gold sponsorship recognition on thank you ad in Nov./Dec. CPA Voice Silver Sponsor of The Ohio Society of CPAs– For marketing spend of $10,000 - $14,999 • Recognition as a silver sponsor at any events attended • Silver sponsor logo provided for use on any marketing material • Opportunity to send staff to two network events of your choice • Featured partner in two issues of CPA Takeaways e-newsletter • Silver sponsorship recognition on thank you ad in Nov./Dec. CPA Voice Bronze Sponsor of The Ohio Society of CPAs – For marketing spend of $3,500 - $9,999 • Recognition as a bronze sponsor at any events attended • Bronze sponsor logo provided for use on any marketing material • Opportunity to send staff to a networking event of your choice • Featured partner in an issue of CPA Takeaways e-newsletter • Bronze sponsorship recognition on thank you ad in Nov./Dec. CPA Voice 12 | OSCPA 2016 Marketing Kit EXHIBITING, ADVERTISING & SPONSORING TERMS & AGREEMENT 1. General The following rules and regulations are the terms of agreement (this “Agreement”) between the Exhibitor/Advertiser/Sponsor (hereinafter referred to as the “Company” or the “undersigned”) on behalf of itself, its employees, and agents, and The Ohio Society of CPAs (OSCPA). 2. Placements Every effort will be made to assign Company to one of its preferred placements; however, OSCPA reserves the right to make the final placement or change the placement after the acceptance of the reservation application, as determined in OSCPA’s sole discretion. 3. Payments and Cancellations Any offered discounts apply only to timely payments. Exhibiting (A) Payment in full for exhibit space is due within 30 days after the reservation application has been submitted or Company risks forfeiting requested space. (B) Should Company cancel its reservation, the following will apply: (1) If Company cancels before 60 days prior to the event date; it will receive a refund less a $300.00 administration fee, which will be mailed approximately 30 days after the event. (2) No refunds will be issued if Company cancels within 60 days of the event. (C) Form of Cancellation; Rights. No cancellation will be acknowledged unless received by OSCPA in writing. The date when the notice of cancellation is received will be the date of cancellation. Upon notification of cancellation, OSCPA has the right to resell the space vacated. Advertising (A) Company agrees to remit payment in full as follows: (a) within 30 days of the mailing date for the publication “CPA Voice”; (b) prior to any electronic advertisements being sent; and (c) prior to any website advertisements being uploaded. (B) Notifications in writing of CPA Voice space cancellations must be received by the Space Closing Deadline (defined below) to avoid a cancellation fee. If ad space is cancelled after the Space Closing Deadline, Company will remain responsible for the scheduled advertising charges regardless of whether the ad runs or not. Charges for Cover advertisements for the publication “CPA Voice” are non-refundable even if cancelled, regardless of when cancelled. (C) Form of Cancellation; Rights. For electronic and Web advertising, there is no refund after the signed Agreement is received by OSCPA. 4. Submission and Conditions Exhibiting (A) Exhibiting Standards: OSCPA has the right to prohibit any exhibit or part of an exhibit, which in its sole discretion is not suitable to, or in keeping with, the character or purpose of the event or which fails to adhere to industry standards. Company agrees to distribute sales and marketing materials only within the area of its’ assigned booth space. (B) Exhibitor Kit: Approximately 60 days or 30 days prior to the event, OSCPA will provide paid Exhibitors an Exhibitor Kit containing general and technical information regarding the event, the event facilities, pertinent information, instructions, and rates regarding the services provided by OSCPA or its independent contractors. (C) Shipping/Handling and Receipt of Freight: The drayage company/show decorator appointed by OSCPA for the receipt of the exhibit materials and delivery of these materials to the exhibit space will be designated in the Exhibitor Kit and, unless otherwise determined by OSCPA, will be the only company handling freight. (D) Safety (1) Standards. All display material used for decoration must be flame proof. All electrical equipment, including signs and lights, shall be in good operable condition and be able to pass the inspection of the local fire prevention bureau (or similarly designated section of the local Division of Fire) pursuant to its local fire code. Company agrees to be knowledgeable of, and adhere to ordinances and regulations pertaining to, health, fire prevention, and public safety while participating in the event (2) Exceptions. The use of flammable materials necessary to the purpose of the exhibit where no other alternative can be used must first be brought to the attention of OSCPA, in writing, not less than 90 days before the event. OSCPA may permit or reject the use of such materials in its sole discretion. (E) Security/Liability Insurance (1) No OSCPA Liability. (a) Loss or Damage. Company understands that participation in the event is at the sole risk of Company, and OSCPA shall in no manner be responsible for loss, damage, theft, or injury that may occur to Company, its property, or its employees, from any cause whatsoever, prior, during, or subsequent to the event, except as may be caused solely and directly by the gross negligence, recklessness, or intentional misconduct of OSCPA. (b) Rescheduled Event. OSCPA shall have no liability whatsoever to Company if the event is postponed or otherwise rescheduled; provided, however, if the event is rescheduled to a date Company cannot attend, then the payments received for reserved exhibit space will be returned upon request of Company so long as the request is made in accordance with Section 3 of this Agreement. In no event will any other expense be reimbursed to Company. (2) Company’s Liability Insurance. Company agrees to maintain such insurance that will fully protect OSCPA from any and all claims of any nature whatsoever, including claims under any Workers’ Compensation laws, and for personal injury, including death, which may arise in connection with the installation, operation, or dismantling of Company’s exhibit display. (3) Damage Responsibility; Indemnification. Damage to inadequately packed property is Company’s sole responsibility. Damage to the event facilities caused by Company shall be replaced or repaired by Company. Company further agrees to indemnify, save, and hold harmless OSCPA and the event facilities’ owner/operator/manager from any loss, liability, and/or damages, and costs (including reasonable attorneys’ fees), whatsoever caused to OSCPA and/or the event facilities, directly or indirectly, resulting from Company’s acts or omissions, use of any of the event facilities, and including without limitation its negligent, reckless, or intentionally wrongful acts, or those of its employees and agents (F) Admission OSCPA shall have sole discretion over the admission and/or removal of persons visiting or exhibiting at the event. (G) Confidentiality and One Time License Terms for Company The third-party information (“Attendee List”) that Company may receive following the event is owned by OSCPA and may not be used by anyone other than OSCPA without OSCPA’s written permission. Accordingly, OSCPA is granting Company a LIMITED NONEXCLUSIVE ONE-TIME LICENSE FOR THE USE OF THE ATTENDEE LIST FOR A SINGLE MAILING. OSCPA will provide Company with the Attendee List in digital format to facilitate a single mailing. Additional mailings of material, including the same material, require additional requests and approvals, which approval will be made in OSCPA’s sole discretion. The Attendee List must be kept confidential at all times and the information provided is not to be stored, data-based, or copied. Company’s acceptance and use of the Attendee List will serve as Company’s agreement to use the Attendee list in accordance with these terms. “Seed” names are included in the Attendee List to audit its usage. Advertising Company agrees to forward all materials to OSCPA in accordance with OSCPA’s current copy policy, deadline schedule, and current rates, as stated in the CPA Voice and Electronic Advertising rate information/OSCPA Marketing Kit. As used herein, “Space Closing Deadline” means the insertion order deadline and is (a) the 15th day of the month prior to the issue of the publication “CPA Voice” (should the 15th fall on a weekend, due date is the Friday prior to the 15th); (b) two weeks prior to any electronic advertisements being sent; and (c) two weeks prior to any website advertisements being uploaded. Company also agrees to ensure materials supplied meet specifications as outlined in the mechanical specifications; otherwise, production charges will apply. Any changes or revisions to materials are also subject to production charges. Materials received after the Space Closing Deadline will not be included in the publication or electronic venue. All advertisements are subject to OSCPA’s editorial and legal review, and must be consistent with OSCPA’s bylaws, regulations, and policies. OSCPA reserves the right to reject advertising in its sole discretion and may cancel the advertising insertion without notice. OSCPA assumes no liability by reason of error or omission. Company assumes all liability for all advertisement content and responsibility for all claims arising against OSCPA resulting from such advertisements. Company agrees to indemnify, save, and hold harmless OSCPA from any loss, liability, and/or damages, and costs (including reasonable attorneys’ fees), whatsoever caused to OSCPA, directly or indirectly, resulting from Company’s acts or omissions, including without limitation its negligent, reckless, or intentionally wrongful acts, or those of its employees and agents. 5. General Governing Provisions. (A) Amendments to Rules and Regulations: Any and all matters not specifically covered in these rules and regulations or the Marketing Kit shall be determined in the sole discretion of OSCPA. (B) Collection Costs and Legal Fees: If OSCPA refers an account to an attorney for collection, or the actions arising under this Agreement result in the necessity for legal counsel involvement or litigation between the parties, Company agrees to pay all reasonable attorneys’ fees and other costs of collection to the extent permitted by applicable law. (C) Force Majeure: OSCPA shall have no liability for loss or damage suffered as a result of any delay or failure in performance under this Agreement resulting directly or indirectly from any cause beyond OSCPA’s control, including without limitation, acts of God, fire, accidents, explosions, earthquakes, floods, hurricanes, lightening, or acts of civil or military authority, acts of public enemy, terrorists, war, riots, civil disturbance, epidemic, or any law or regulation, which makes it impossible or impractical for OSCPA to perform under this Agreement. (D) Governing Law; Jurisdiction; and Venue: This Agreement shall be governed by and construed in accordance with the laws of the state of Ohio, excluding its conflict of laws rules. The courts of Franklin County, Ohio shall have exclusive jurisdiction over all matters arising out of or relating in any manner to this Agreement, and any action arising out of or relating in any manner to this Agreement, shall be brought and maintained in those courts. | 13 2016 OSCPA Exhibit/Sponsor/Advertise Insertion Order Form Payment is required within 30 days of reservation. Refer to pages 6-7 for exhibiting opportunities. Contact strategic relationships for appropriate Ohio Accounting Show floor plans and table/ booth information. See pages 8-12 for premiere sponsorship packages, which include exhibiting at these shows! Ohio Accounting Shows Total Accounting Show Investment: $______________ Dayton Accounting Show Cleveland Accounting Show May 18-19 Oct. 19-20 Enhanced Exhibitor: $1,350 / Basic Exhibitor: $1,000 Enhanced Exhibitor: $1,500 / Basic Exhibitor: $1,250 Cincinnati Accounting Show Sept.20 -21 Enhanced Exhibitor: $1,350 / Basic Exhibitor: $1,000 Columbus Accounting Show Nov. 9-10 Enhanced Exhibitor: $1,350 / Basic Exhibitor: $1,000 Specialized/Regional Conferences Contact strategic relationships upon registration for exact conference dates. Reservation fees are $400. Total Specialized/Regional Conferences Investment: Qty: _______ x $400 = $_______________ OCTOBER Health Care Conference (Columbus) MARCH Corporate CPA Conference (Columbus, Cleveland, Cincinnati, Toledo) JUNE Not-for-Profit Conference Akron CPE Day APRIL Employee Benefit Plan Audit Conference Cincinnati Spring CPE Day AUGUST Financial Planning & Financial Institutions Conference (Cleveland) NOVEMBER Oil & Gas and Manufacturing & Construction Conference Northeast Ohio State & Local Tax Conference MAY Cleveland Spring CPE Conference Columbus Spring CPE Conference SEPTEMBER Not-for-Profit Leadership Symposium Akron Fall CPE Day Lima Fall CPE Day DECEMBER Northwest Ohio CPE Day Northeast Ohio CPE Day Mega Tax Conference (Columbus) Exhibit at multiple Shows and Conferences and SAVE! 3 Events: 15% Savings 2 Events: 10% Savings 4+ Events: 20% Savings *Reservations must be made at the same time to receive all discounts. Only one discount per exhibitor. Sponsorship Opportunities Business Excellence Symposium Total Sponsorship Investment: $____________________ Lunch Sponsor Refer to pages 8-10 for sponsorship opportunities and ideas. Contact Strategic Relationships for more information or to recommend additional options. Show and Conference sponsorships start at $500. Head Shot/Step & Repeat Sponsor Speaker Sponsor Break sponsor Show exhibitor Webcast Sponsor Business Partner Package I would like to Sponsor:___________________________________ (item(s)) at ____________________________________________________ (event(s)) Webinar Sponsorship - $300 Webcast Sponsorship - $400 Specialized Conference/Regional CPE Conference Sponsorship - $500 Other:_____________________________________________________ SEND CONTRACT AND PAYMENT TO: Strategic Relationships, The Ohio Society of CPAs 535 Metro Place South, P.O. Box 1810, Dublin, OH 43017-7810 14 | OSCPA 2016 Marketing Kit Toll free: (800) 686-2727 | Fax: (614) 764-5880 [email protected] | www.ohiocpa.com/sales CPA Voice For CPA Voice pricing, please refer to pages 6-7 of the Marketing Kit. Billing Instructions Total CPA Voice Ad Investment: $_______________________ Business name____________________________________________________________ ISSUES Mar./Apr. May/June July/Aug. Billing address_____________________________________________________________ Sept./Oct. Nov./Dec. Jan./Feb. (2017) City / State / Zip____________________________________________________________ SIZE Full page Inside Back Cover (IBC) Full page Outside Back Cover (OBC) Full page 1/2 Horizontal 1/4 Vertical Business Card Horizontal Classified Ad* Member Inside Front Cover (IFC): 1/2 horizontal Phone___________________________________________________________________ Fax_____________________________________________________________________ 1/2 Vertical Website__________________________________________________________________ Nonmember Main Contact______________________________________________________________ 1/4 vertical Email___________________________________________________________________ **CPA Voice Insertion order and artwork are due the 15th of the month prior to the issue. Should the 15th fall on a weekend, due date is the Friday prior. *Classified ads are due the 21st of the month prior to the issue. Should the 21st fall on a weekend, due date is the Friday prior. Secondary Contact__________________________________________________________ Email___________________________________________________________________ Business name to be promoted_________________________________________________ Upon completing this form please email [email protected] a 55-word marketing description and your business logo. Accounting Show Program Guide Total Accounting Show Ad Investment: $_________________ Full Page $450 ½ Page $350 ¼ Page $250 Business Card $150 Accepted formats: .eps/.ai, .tif or high resolution (300 dpi) .jpeg format. Dayton Payment Cincinnati Check (payable to The Ohio Society of CPAs) Cleveland Columbus Invoice me Accounting Show Investment $______________ Type of credit card: Conference Investment $______________ Personal Sponsorship Investment Call for details ______________ Visa Product/Service Categories Mastercard (Please circle category below ) Career Development Potpourri Discover Acquisition Planning Cost Segregation Services AMEX Banking Document Management Tax & Accounting Research/Software Insurance Technology Benefit/Financial/ Investment Planning Business Payroll Services/Staffing Other: ____________________________________ CPA Voice Investment $______________ Program Guide Investment $______________ Web Investment $______________ e-News Investment $______________ Total Investment: $______________ Name on card_____________________________________________________________ Card #___________________________________________________________________ Digital Newsletters Total e-News Investment: $________________________ First-come, first-served with limit of one sponsorship per issue. Insertion includes 400-word educational advertorial, logo (min. 300 dpi - .jpg or .gif, RGB) and a link to your website. Expiration Date____________________________________________________________ Authorized Signature By signing below, the undersigned acknowledges and agrees to the terms of the Agreement, INCLUDING THE TERMS AND CONDITIONS ON THE REVERSE SIDE, on ___/___/_____. CPA Takeaways Week(s) Weekly: $500/each ___________________________________ Company Name ___________________________________________________________ eVision Month(s) Monthly: $300/each ___________________________________ Printed Name_____________________________________________________________ Signed by________________________________________________________________ Title____________________________________________________________________ Phone____________________________ Email__________________________________ “OSCPA & You – A Powerful, Professional Partnership. RCG is thrilled with our OSCPA experience. Their dedicated team works passionately to ensure that the shows and conferences provide valuable, affordable marketing and networking opportunities. Participate. You’ll be pleased.” Ron Antal, CPA, MST Managing Director, Research Credit Group THE OHIO SOCIETY OF CPAs 16 | OSCPA 2016 Marketing Kit 535 Metro Place South Dublin, Ohio 43017 Toll free: (800) 686-2727 Fax: (614) 764-5880 [email protected] www.ohiocpa.com