Taste. Pure. Love.

®
Taste. Pure. Love.™
20 years.
And we’re just getting started.
In 1995, Joar Opheim introduced odor-free and taste-free fish oil to the United States. And with
it this promise—that the power of omega-3s, made accessible to all, could change the world.
Today, from sunrise in Norway to nightfall in California, in 35 countries on 6 continents, people
aren’t just talking about the power of omega-3s, they’re living it.
And we’re just getting started.
Family owned, Nordic Naturals has a broad, 150-year perspective. As we imagine a healthier
future, we are guided by our “true north”—reverence for our rich traditions and heritage,
coupled with deep respect for the latest research and technological advances.
This keeps us mindful of our impact on people and the planet, while inspiring us to innovate,
to push boundaries, and to always do what’s right at any cost.
Our commitment? To make the world’s safest, most effective omega oils.
Our goal? Generations of healthier, happier people around the world.
Our time frame? As long as it takes.
Vision Driven and Family Owned
Harnessing heart and soul to make the world a healthier place
Nordic Naturals was born in Arctic Norway where
founder Joar Opheim grew up, and where fish oil
is a part of everyday life.
“Growing up, I never knew anyone who didn’t
take fish oil to stay healthy,” Joar recalls.
JOAR OPHEIM, CEO & Founder
When he came to the U.S. to complete his MBA
in the 1980s, he was astonished that he could
not find the quality fish oil he had become
accustomed to. Because he relied on fish oil to
manage his old gymnastic injuries, he found
himself bringing bottles from Norway—filling his
suitcase on trips back and forth.
He began to realize that not only in the United States, but also all around the globe, there was a
lack of high-quality fish oil. As a result, his personal mission emerged: He would bring the benefits
and long-standing Norwegian tradition of high-quality omega-3s to the world.
Thanks to his vision, Nordic Naturals begins our
manufacturing with the end in mind, carefully managing
every step of the process in order to offer the highestquality fish oil on the planet.
Joar has helped to shape standards for an industry that
had few guidelines in place. Today, Nordic Naturals is the
#1 fish oil in the United States and a global leader in the
omega-3 marketplace.
“In order to continue to bring our vision to fruition,
Nordic Naturals will remain family owned,” Joar states.
“The past 20 years has required deeply committed work
from myself, my family, and our dedicated employees, and
there is still more to do.”
ANDERS & INGRID OPHEIM
The next generation of Nordic Naturals
Celebrating 20 Years of Excellence
1995
He knew it was possible
Nordic Naturals is founded.
Joar (pronounced yoo-ahr)
brings odor-free and taste-free
fish oil to market in the U.S.
1996
Retailers are unconvinced
Initial launch into natural
products industry is
unsuccessful. Despite superior
purity and freshness, retailers
respond, “Fish oil is fish oil.”
Hello Medical Professionals!
Excellent patient results save
the company as sales to
professional channel grow rapidly.
NORDIC NATURALS
FIRST HEADQUARTERS
1999
Reaching the next
generation
We launch Children’s DHA™,
the first all-natural, flavored,
chewable omega-3 soft gel
product for children.
2000
Retailers warm up to
Nordic Naturals
Encouraged by a sales rep
in the health food industry,
we decide to give retail sales
another try. This time,
they’re convinced!
2001
Bottom line:
It has to taste good
We receive patents on our
proprietary flavoring
process that utilizes fruit
essences to give our oils
a light, clean, fruity flavor.
2002
We hit our stride
Nordic Naturals is incorporated.
We are adding products to
our portfolio and growing
in all channels.
2003
We’re #1!
We are thrilled to learn we’re
the #1-selling fish oil brand in
the U.S. in the Natural
Products Industry.
Time to tackle global
omega-3 deficiency
We begin exporting to
Canada, the United
Kingdom, and Singapore.
2004
We rate with researchers
Our reputation for pure,
high-quality products
extends into the scientific
community. Researchers
begin to request them for
their scientific studies.
2005
Norway gives us a nod
The Norwegian magazine
Mat og Helse (Food & Health)
ranks us #1 out of the top 10
fish oil brands in the
Norwegian market.
2008
Tackling vitamin D deficiency
In recognition of the worldwide
epidemic of vitamin D deficiency,
Nordic Naturals starts adding
vitamin D to omega oils.
2009
2006
Athletes need omega-3s, too
Joar’s kids need multivitamins Ultimate Omega® is the first
We introduce Nordic Berries™, fish oil to be Certified for
our first non-omega product— Sport by NSF International.
children’s multivitamins.
2010
We bring bottling,
Offering the power
encapsulation in house
of synergy
We acquire our bottling and
We begin creating formulas
encapsulation plant—all part
that combine omega oils
of our 100% boat-to-bottle
with nutrients.
management strategy.
2007
Kudos to Prenatal DHA
The American Pregnancy
Association names Prenatal
DHA its “Official Omega-3.”
It’s official—We’re GREEN!
The Monterey Bay Area Green
Business Program certifies us as
a “Green Business.”
What’s good for us is good
for our pets
We introduce the Nordic Pet®
Collection for dogs and cats.
2011
It’s almost like being
in Norway
Styled after a traditional
Norwegian fishing village,
our new headquarters is LEED
Gold-Certified for innovation in
environmental design.
2012
Marine stewardship
acknowledged
Our processing plant in Arctic
Norway is Chain of Custody
certified by the Marine
Stewardship Council.
2013
Green manufacturing plant
opens in Arctic Norway
Our state-of-the-art, green
manufacturing plant makes its
own fuel! We sell the excess
to our neighbors.
2014
We’re blushing!
Our awards for taste,
product quality, and
brand excellence top 50.
Everything you ever
wanted to know…
We maintain our position as
a research leader with 30+
published studies on our
products and 30+ in progress.
APA adopts Baby’s DHA
Baby’s DHA becomes the official
“Baby’s Omega-3” of the
American Pregnancy Association.
2015
Nordic Naturals says “Thank You!”
We celebrate with all who have
played a part in our success,
imagining what we can achieve
together in the next 20 years.
We help ensure testing accuracy
Nordic Naturals unveils groundbreaking
True Anisidine Value test that ensures accurate
freshness testing of flavored omega oils.
Everywhere you go, there we are
Our global distribution increases to six
continents and 35 international markets.
NORDIC NATURALS
HEADQUARTERS
GREEN MANUFACTURING
PLANT IN ARCTIC NORWAY
™
For 20 years, we’ve been dedicated to making the best fish oil on the planet.
Our motivation? The heartfelt belief that a single nutrient can change
lives. Our love for what we do—and the people we do it for—drives us to
do it right at any cost. That means products that are outrageously fresh,
obsessively tested, and passionately perfected. Products that taste so pure,
you’ll love them. Taste. Pure. Love.™
800.662.2544 | nordicnaturals.com
MKT-NL136_0215
Taste. Pure. Love.™