For a life gone digital™

For a life gone digital™
CNET Content Syndication Guide
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CNET helps users make sense of the CE World
With more than 100 years of combined
editorial expertise, the CNET team is
dedicated to providing consumers with
the most accurate, timely, and
unbiased information about the hottest
tech products on the market.
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What is CNET?
• We are unbiased experts dedicated to giving users
the information they need to make smart purchasing decisions.
• We review thousands of CE products using strict testing protocols.
• We produce thousands of product-related, help & how-to, and tech
news videos, generating over 10 million streams a month.
• We serve over 35 global markets in 18 languages.
CNET is the largest tech media brand in the world.
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CNET Content Available for Syndication
- Reviews (“Good, Bad, Bottom Line” & Long Form)
- Shopping Services
- Videos (“First Looks,” “Help & How To”, & Video Feeds)
- Buying Guides
- Widgets
- Downloads
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Reviews
REVIEWS DRIVE USAGE
- 91% of US adults regularly or occasionally seek
advice about products or services.
(BIGresearch: www.bigresearch.com)
- 71% of online shoppers read reviews.
63% of consumers indicate
they are more likely to purchase
from a site if it has product
ratings and reviews.
(CompUSA, iPerceptions:
www.compusa.com, www.iperceptions.com)
(Forrester Research: www.forrester.com)
- Ratings and Reviews are the second most important site feature behind search.
(JupiterResearch: www.jupiterresearch.com)
- 39% of those who bought from sites with reviews cite the reviews as the primary factor
influencing the purchase decision. Among first-time buyers on review-equipped sites, 42%
said they were the primary factor. (Foresee: www.foreseeresults.com)
- Reviews not only help conversions but also drive traffic.
(MarketingSherpa: www.marketingsherpa.com)
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Capsule Reviews – “Good, Bad, Bottom Line”
Feature:
- CNET Editor’s star rating
- Product photo
- Basic specs
- “Good, Bad, Bottom Line” summary
Available via XML feed or API access
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Reviews – Long Form
Feature:
- CNET Editor’s rating
- Product photo
- Basic specs
-“Good, Bad, Bottom Line”
- The full multi-paragraph editors’ review.
Available via XML feed or API access
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CNET Shopping Services
CNET can power your site’s CE shopping service.
By posting CNET’s fully vetted merchants on your site,
you get paid every time a user clicks on a merchant link.
- The CNET Shopping Services feed contains links to CNET
vetted merchants w/ updated product pricing information.
- Content available by accessing CNET’s API
- Can be used in conjunction with CNET Reviews
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CNET Videos
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First Look Videos
- Videos are delivered as Flash files via
Media RSS feed or by granting
access to our API.
- The videos can be featured in your
own player
- First Look videos typically run from 60
to 240 seconds each.
- View videos at: http://cnettv.cnet.com
(under the “Product Videos” tab)
Straight from the CNET editors’ mouths, First Look videos provide a brief
overview of a product and our editors’ initial opinions on it -- giving consumers a
clearer picture of the product they’re shopping for.
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Help & How-To Videos
- These videos, found on
http://cnettv.cnet.com, and can be
used for your own commercial or
marketing use.
- Videos are delivered as MPEG4
Flash video files via FTP, API or
DVD.
CNET offers hundreds of handy “help and how to” videos for users trying to
make sense of their CE products. Generally our videos center around
networking, computer optimization, tips and tricks, digital photography tips,
online/computer security, home theater, and digital music.
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“Best of CNET” Video Feed
CNET provides a Media RSS feed of “The Best of CNET Video” featuring CE
reviews, tech news and trends currently available on http://cnettv.com for use
within your own site’s video player.
- This feed contains between 10-20
videos/week, pre-programmed by
CNET.
- Videos typically run from 30 to
300 seconds each and are
delivered as Flash video.
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CNET Video Widget
Don’t have your own video player? Get the code to embed CNET’s free video
widget on your site from http://www.cnet.com/widgets
- A flash-based video player that
automatically pushes 5 daily clips from
CNETTV’s current video library
- Topics range from tech news & trends,
to help & how-to, to product reviews
- Available at no cost to partner
- May include ads sold by CNET
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Additional CNET Content
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CNET Buying Guides
CNET produces several
Buying Guides for integration
onto your site.
These multi-page in-depth guides
provide users with the
knowledge they need to make
smart purchasing decisions.
CNET Buying Guides Available for License:
TVs
Surround Sound
Laptops
Desktops
Printers
Monitors
Wi-Fi
Camorders
Digital Cameras
MP3 Players
Headphones
GPS Systems
Dishwashers
Washers
Dryers
Microwaves
Refrigerators
Stoves
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CNET Widgets
CNET offers a wide-array of free widgets to augment content on your site.
From our video widget to our shopping tools, you can easily connect your
audience with CNET’s editorial expertise within your own environment.
We offer the following widgets
(available at http://www.cnet.com/widgets):
“Best of CNET” video widget: a flash-based
video player that automatically pushes 5 clips
a day from CNET TV’s current video library.
Product Finder widget: to help users pick
the right CE product for their lifestyle.
CNET Reviews widget: summarizes CNET
editors’ take on a product.
Downloads widget: offers safe, secure, and spyware free free-to-try legal downloads
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Downloads
Based on ratings, reviews and most popular lists, CNET Downloads is the trusted,
safe, and secure resource for software, music, games and video downloads.
- We provide can partners with XML feeds of our most
popular downloads across several categories. Partners
will surface a list of the downloads which will link
directly to CNET Downloads.
- Visit http://download.cnet.com to view our download
catalog.
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For a life gone digital™
For more information and pricing, please
contact:
Sasha Zullo
Director, Business Development, CNET
[email protected]
415.344.2587
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