Supply and Demand - Interim Hospitality Consultants

Transcription

SUPPLY AND DEMAND ANALYSIS, USVI
The objectives of the supply and demand analysis are to:
1.
Identify those hotels that constitute direct competition to the proposed hotel.
2.
Estimate the occupancy levels, average room rates, and market mixes of the
competitive hotels.
3.
Project growth rates for each identifiable market segment.
4.
Determine the existing relationship of supply to demand for the competitive
hotels and to project these relationships for the first five years of operation.
In addition, this section represents a review of both existing and proposed lodging
facilities in the competitive market area.
Charlotte Amalie, Saint Thomas, United States Virgin Islands
Page E-1
Competitive Market Survey
There are 11 hotels in greater Saint Thomas, Virgin Islands reporting their hotel data
to Smith Travel Research. Interim Hospitality Consultants selected four upscale to luxury
class resort hotels as an indication of Potential Market Demand for Saint Thomas all based
on the excellent demand generator of this Caribbean island.
Hotel
Island
Primary Competition:
Ritz-Carlton St Thomas
Secret Harbour
Marriott
Westin
Secondary Competition:
Autograph Collection
Caneel Bay*
Gallows Point*
St Thomas
St. Thomas
St. Thomas
St. John
Scrub
St. John
St. John
Country
Date
Opened
#
of
Rooms
USVI
USVI
USVI
USVI
1996
1967
1973
1986
180
70
478
96
$459-$549
$350-$725
$439-$509
$435-$629
British VI
USVI
USVI
2010
N/A
N/A
59
166
$469-$669
$779-$1,279
$345-$695
60
Room
Rate
May 2015
*Do not report to Smith Travel Research
Hotels Under Construction, Announced or Rumored
The Field Research for this project revealed the following hotels under construction,
announced, or rumored within the Competitive Market Set that would compete with the
proposed hotel.
Under Construction
A 250-room Margaritaville Resort by Wydham Hotels Vacation Time Share is under
development on the east end of St. Thomas.
Announced
A 150-room Embassy Suites by Hilton Hotels has been announced at the Mahogany
Run Golf Course on the north side of St. Thomas.
Rumored
A 50-room luxury hotel is rumored to be developed on Water Island in St. Thomas.
Page E-2
Smith Travel Research, Inc.
Smith Travel Research, Inc. (STR) is an American company based in Hendersonville,
Tennessee, that tracks supply and demand data for the hotel industry and provides market
share analysis for all major hotel chains and brands in the United States, Canada, Mexico and
the Caribbean. STR is associated with STR Global. RRC Associates. STR Analytics and
HotelNewsNow.com.
The hotel markets served are worldwide with more than 150 employees. Offices are
located in:
• Hendersonville (Nashville), Tennessee
• Rocky River (Cleveland), Ohio
• Boulder, Colorado
History
STR was founded in 1985 by Randy and Carolyn Smith in Lancaster, Pennsylvania.
The Smiths built the company with a focus on providing overall performance data and trends
to the hotel industry. In the beginning, they developed a database with names, addresses and
phone numbers of established hotel companies in the United States to create the Census
Database. Randy Smith was contacted by Holiday Inn multiple times and urged to create a
market share report. By 1988, the company launched the first Smith Travel
Accommodations Report (STAR), a monthly report that includes data from hotels and
measures each property's market share performance against a self-selected competitive set.
STAR currently tracks nearly 40,000 properties.
STR Family of Companies
STR Global
In 2008, STR combined its operations outside North America with Deloitte to form
STR Global. STR continues serving the North American markets, while STR Global caters
to a global audience.
STR Global has its main office in London, with regional offices in Italy, Singapore,
Tokyo, Jakarta, Sydney and Beijing.
Page E-7
HotelNewsNow.com
STR launched HotelNewsNow.com in 2008. HotelNewsNow.com provides the global
hotel industry with news coverage and hotel analysis that leverages its first access to data
from the STR family of companies. This division comprises a multimedia website and
collection of e-newsletters, including the Daily Update, Hotel Investment Barometer and
Product Showcase.
HotelNewsNow.com also hosts The Baird/STR Hotel Stock Index, a co-branded index
created by Robert W. Baird & Co. and STR. The Index tracks the stock price movements
associated with U.S. focused and domestically-based hotel companies. HotelNewsNow.com
is based in Rocky River, Ohio.
RRC Associates
STR acquired RRC Associates in 2008. RRC is a consulting firm that provides
market research, strategic analysis, community and land use planning services. RRC
specializes in the collection and analysis of customer feedback via web, internet, mail or
phone surveys. In addition, RRC operates the Boulder Focus Center, a qualitative research
facility designed for state of the art research including surveys and focus groups. RRC
Associates is based in Boulder, Colorado.
STR Analytics
STR Analytics utilizes the STR database and cross-references it with other data to
provide objective trend-based analysis and empirical data about the lodging industry. STR
Analytics is based in Boulder, Colorado.
Trend Report
One of the more requested reports by hotel developers, investors and the financial
community of the Hotel Industry is the STR Trend Report. This is because it is pure
uncorrupted data.
Example: The night desk clerk at a hotel posts the room rate and appropriate taxes to
each guest room folio. The total of the room revenue and number of occupied rooms is
transmitted each day at 4:00 A.M. to the appropriate franchise corporate office, such as:
• Hilton Hotels to Memphis, Tennessee
• Holiday Inn to Atlanta Georgia, etc.
Each morning the franchise company knows how many hotel rooms were rented
(occupancy) and the total of room revenue of each of their hotels – worldwide.
Page E-8
Every franchise hotel company, and many independent hotels, provide their room data
to STR each day of the week,
STR then produces Occupancy and Daily Average Rates data of various hotel
segments and locations worldwide.
Developers, consultants, financial executives and the general public can order a STR
Trend Report of a specific set of hotels in specific locations. A report for the Competitive
Market Set of Hotels ordered by Interim Hospitality Consultants follows.
Glossary
Terms used in the various Smith Travel Research reports of importance in this Study
are defined as follows.
•
Occ (Occupancy) Rooms sold divided by rooms available. Occupancy is always
displayed as a percentage of rooms occupied.
•
ADR (Average Daily Rate) Room revenue divided by rooms sold, displayed as
the average rental rate for a single room.
•
RevPAR (Revenue Per Available Room) Room revenue divided by rooms
available.
See Tab 10 of the STR Report for additional definitions.
Page E-9
Smith Travel Research — Competitive Market Set
The following hotels were combined to report their historical Occupancy and Average
Daily Rate from January 2009 through December 2004.
City
Date
Opened
Charlotte Amalie, STT
St Thomas, STT
St Thomas, STT
Christiansted, STC
Scrub, British, VI
Great Cruz Bay, STJ
Cruz Bay, STJ
Kingshill, STC
Jan 1929
May 1981
Jun 1973
Jan 1996
Jan 1967
Jun 1969
Jan 1946
Feb 2010
Jan 1986
Jan 1956
Jan 1986
Hotel
Bluebeard`s Castle Resort
The Green Iguana Hotel
Marriott Frenchman`s Reef & Morning Star Beach Resort
Secret Harbour Beach Resort
Bolongo Bay Beach Resort
The Buccaneer
Autograph Collection Scrub Island Resort
Westin St John Resort & Villas
Caneel Bay Resort
Renaissance St Croix Carambola Beach Resort & Spa
Number
of Rooms
170
9
468
180
70
74
138
59
96
166
151
Total Rooms: 1,591
Source: Smith Travel Research, Hendersonville, Tennessee
Note: Room counts in the Smith Travel Research Occupancy Data may vary from the room count reported
by individual hotels due to usage of the rooms by the hotel management.
Competitive Market Set
Saint Thomas, Virgin Islands
2009
2010
Month
Occupancy
ADR
RevPAR
Month
Occupancy
ADR
RevPAR
Jan
63.6
379.94
241.78
Jan
72.2
385.04
278.02
Feb
78.3
410.06
320.96
Feb
82.8
398.37
330.04
Mar
77.4
389.91
301.86
Mar
82.8
426.12
352.95
Apr
73.1
332.57
242.96
Apr
71.8
343.16
246.50
May
75.2
252.77
190.11
May
66.9
262.79
175.92
Jun
77.8
233.74
181.87
Jun
79.0
251.19
198.43
Jul
79.9
221.74
177.25
Jul
80.4
234.03
188.13
Aug
65.2
194.16
126.66
Aug
59.8
205.16
122.64
Sep
45.2
158.71
71.77
Sep
40.7
150.06
61.05
Oct
59.4
171.79
102.06
Oct
47.0
172.40
80.95
Nov
65.4
252.21
164.99
Nov
55.2
257.89
142.36
Dec
63.7
410.39
261.38
Dec
60.8
453.89
276.08
Page E-10
2011
2012
Month
Occupancy
ADR
RevPAR
Month
Occupancy
ADR
RevPAR
Jan
69.8
370.66
258.79
Jan
70.4
388.68
273.79
Feb
76.0
418.27
318.00
Feb
79.3
424.87
337.12
Mar
78.2
396.09
309.90
Mar
80.5
429.10
345.23
Apr
65.3
320.43
209.35
Apr
74.2
350.57
260.22
May
47.9
288.29
138.10
May
66.7
273.91
182.80
Jun
52.8
273.31
144.39
Jun
73.5
262.53
192.99
Jul
59.7
252.52
150.87
Jul
73.0
256.18
187.00
Aug
46.9
227.25
106.63
Aug
60.4
230.16
138.92
Sep
32.0
180.08
57.70
Sep
40.9
181.96
74.48
Oct
45.9
190.41
87.37
Oct
49.7
188.75
93.86
Nov
61.5
249.13
153.14
Nov
61.8
264.60
163.48
Dec
69.8
434.34
303.05
Dec
73.9
393.16
290.49
2013
2014
Month
Occupancy
ADR
RevPAR
Month
Occupancy
ADR
RevPAR
Jan
72.8
393.81
286.89
Jan
69.2
412.55
285.30
Feb
82.5
431.66
356.20
Feb
76.7
446.24
342.41
Mar
82.8
437.80
362.35
Mar
75.6
430.61
325.54
Apr
69.6
328.25
228.33
Apr
70.1
346.58
242.95
May
64.9
276.40
179.34
May
68.4
275.52
188.55
Jun
65.0
277.06
180.11
Jun
68.1
274.77
187.15
Jul
68.6
263.67
181.00
Jul
72.0
268.07
193.04
Aug
58.0
225.36
130.82
Aug
58.9
221.00
130.26
Sep
39.2
184.81
72.51
Sep
43.0
174.67
75.19
Oct
42.9
187.14
80.36
Oct
55.7
196.36
109.42
Nov
59.6
269.57
160.74
Nov
66.9
279.65
187.11
Dec
61.6
431.14
265.68
Dec
74.2
447.84
332.29
Page E-11
Market Trend
Year
Occupancy
Average
Daily Rate
2009
68.9
290.02
2010
66.5
306.12
A
2011
59.0
316.96
2012
67.3
316.60
B
2013
64.3
324.42
2014
66.9
326.83
A
US Recession of 2008-2010 was late in arriving.
B
Lower occupancy April-December due to tropical weather.
RevPAR
199.91
203.66
186.93
213.21
208.51
218.52
Page E-12
Trend Report
Saint Thomas, United States Virgin Islands Market Set
Year
Occupancy
ADR
RevPAR
2009
2010
2011
2012
2013
2014
68.5
67.4
60.6
67.6
64.6
67.7
278.00
289.43
299.64
302.44
310.26
310.87
190.54
195.03
181.51
204.52
200.34
210.61
350.0
300.0
250.0
200.0
150.0
100.0
50.0
0.0
2009
2010
2011
2012
2013
2014
United Kingdom
Blue Fin Building
110 Southwark Street
London SE1 0TA
Phone: +44 (0)20 7922 1930
Fax: +44 (0)20 7922 1931
www.strglobal.com
United States
735 East Main Street
Hendersonville
TN 37075
Phone: +1 (615) 824 8664
Fax: +1 (615) 824 3848
www.str.com
Charlotte Amalie, STT Area Selected Properties
January 2009 to December 2014
Job Number: 694134_SADIM
Currency: USD - US Dollar
Tab
Table of Contents
1
Data by Measure
2
Percent Change by Measure
3
Percent Change by Year
4
Twelve Month Moving Average
5
Twelve Month Moving Average with Percent Change
6
Day of Week Analysis
7
Raw Data
8
Classic
9
Response Report
10
Help
11
Terms and Conditions
12
Staff: KD
Created: July 20, 2015
Tab 2 - Data by Measure
Job Number: 694134_SADIM Staff: KD Created: July 20, 2015
Occupancy (%)
2009
2010
2011
2012
2013
2014
Avg
January
63.6
72.2
69.8
70.4
72.8
69.2
69.7
February
78.3
82.8
76.0
79.3
82.5
76.7
79.3
March
77.4
82.8
78.2
80.5
82.8
75.6
79.6
April
73.1
71.8
65.3
74.2
69.6
70.1
70.7
May
75.2
66.9
47.9
66.7
64.9
68.4
64.9
June
77.8
79.0
52.8
73.5
65.0
68.1
69.4
July
79.9
80.4
59.7
73.0
68.6
72.0
72.3
August
65.2
59.8
46.9
60.4
58.0
58.9
58.2
September
45.2
40.7
32.0
40.9
39.2
43.0
40.1
October
59.4
47.0
45.9
49.7
42.9
55.7
49.9
November
65.4
55.2
61.5
61.8
59.6
66.9
61.7
December
63.7
60.8
69.8
73.9
61.6
74.2
67.3
Total Year
68.9
66.5
59.0
67.3
64.3
66.9
65.4
Dec YTD
68.9
66.5
59.0
67.3
64.3
66.9
65.4
January
379.94
385.04
370.66
388.68
393.81
412.55
388.56
February
410.06
398.37
418.27
424.87
431.66
446.24
421.19
March
389.91
426.12
396.09
429.10
437.80
430.61
418.54
April
332.57
343.16
320.43
350.57
328.25
346.58
337.18
May
252.77
262.79
288.29
273.91
276.40
275.52
270.42
June
233.74
251.19
273.31
262.53
277.06
274.77
260.63
July
221.74
234.03
252.52
256.18
263.67
268.07
248.31
August
194.16
205.16
227.25
230.16
225.36
221.00
216.47
September
158.71
150.06
180.08
181.96
184.81
174.67
170.73
October
171.79
172.40
190.41
188.75
187.14
196.36
184.11
November
252.21
257.89
249.13
264.60
269.57
279.65
262.23
December
410.39
453.89
434.34
393.16
431.14
447.84
427.90
Total Year
290.02
306.12
316.96
316.60
324.42
326.83
313.20
Dec YTD
290.02
306.12
316.96
316.60
324.42
326.83
313.20
January
241.78
278.02
258.79
273.79
286.89
285.30
270.81
February
320.96
330.04
318.00
337.12
356.20
342.41
334.06
March
301.86
352.95
309.90
345.23
362.35
325.54
333.13
April
242.96
246.50
209.35
260.22
228.33
242.95
238.30
May
190.11
175.92
138.10
182.80
179.34
188.55
175.60
June
181.87
198.43
144.39
192.99
180.11
187.15
180.75
July
177.25
188.13
150.87
187.00
181.00
193.04
179.42
August
126.66
122.64
106.63
138.92
130.82
130.26
125.92
September
71.77
61.05
57.70
74.48
72.51
75.19
68.54
October
102.06
80.95
87.37
93.86
80.36
109.42
91.84
November
164.99
142.36
153.14
163.48
160.74
187.11
161.71
December
261.38
276.08
303.05
290.49
265.68
332.29
287.92
Total Year
199.91
203.66
186.93
213.21
208.51
218.52
204.98
Dec YTD
199.91
203.66
186.93
213.21
208.51
218.52
204.98
January
50,716
50,716
52,328
51,863
51,739
51,739
51,517
February
45,808
47,264
47,264
46,844
46,732
44,604
46,419
March
50,716
52,328
52,266
51,708
51,739
49,383
51,357
April
49,080
50,640
50,580
50,040
50,070
47,790
49,700
May
50,716
52,328
52,266
51,832
51,739
49,383
51,377
June
49,080
50,640
50,580
50,160
50,070
47,790
49,720
July
50,716
52,328
52,266
51,832
51,739
49,383
51,377
August
50,716
52,328
52,266
51,832
51,739
49,383
51,377
September
44,100
50,640
45,600
45,180
45,090
42,780
45,565
October
45,570
52,328
52,266
46,686
46,593
44,206
47,942
November
49,080
50,640
50,580
50,160
50,070
47,760
49,715
December
50,716
52,328
52,328
51,832
51,739
49,352
51,383
Total Year
587,014
614,508
610,590
599,969
599,059
573,553
597,449
Dec YTD
587,014
614,508
610,590
599,969
599,059
573,553
597,449
January
32,274
36,620
36,534
36,533
37,691
35,780
35,905
February
35,854
39,157
35,933
37,169
38,563
34,225
36,817
March
39,264
43,343
40,894
41,601
42,823
37,333
40,876
April
35,856
36,375
33,046
37,144
34,828
33,501
35,125
May
38,144
35,030
25,036
34,592
33,570
33,795
33,361
June
38,188
40,005
26,722
36,874
32,549
32,550
34,481
July
40,540
42,064
31,226
37,836
35,518
35,562
37,124
August
33,086
31,280
24,524
31,285
30,033
29,106
29,886
September
19,944
20,603
14,609
18,494
17,692
18,415
18,293
October
27,073
24,571
23,981
23,215
20,009
24,635
23,914
November
32,107
27,953
31,092
30,991
29,855
31,955
30,659
December
32,301
31,829
36,511
38,296
31,883
36,618
34,573
Total Year
404,628
408,831
360,109
404,030
385,012
383,475
391,014
Dec YTD
404,628
408,831
360,109
404,030
385,012
383,475
391,014
ADR ($)
2009
2010
2011
2012
2013
2014
Avg
RevPAR ($)
2009
2010
2011
2012
2013
2014
Avg
Supply
2009
2010
2011
2012
2013
2014
Avg
Demand
2009
2010
2011
2012
2013
2014
Avg
Revenue ($)
January
February
March
April
May
June
July
August
September
October
November
December
Total Year
Dec YTD
2009
12,262,223
14,702,557
15,309,276
11,924,507
9,641,717
8,925,935
8,989,208
6,423,897
3,165,161
4,650,955
8,097,732
13,256,004
117,349,171
117,349,171
2010
14,100,233
15,599,042
18,469,236
12,482,632
9,205,407
10,048,667
9,844,318
6,417,488
3,091,703
4,235,959
7,208,931
14,446,800
125,150,416
125,150,416
2011
13,541,724
15,029,741
16,197,365
10,588,993
7,217,737
7,303,491
7,885,316
5,573,052
2,630,934
4,566,331
7,745,980
15,858,188
114,138,853
114,138,853
2012
14,199,622
15,791,996
17,851,350
13,021,473
9,475,035
9,680,257
9,692,825
7,200,637
3,365,125
4,381,813
8,200,163
15,056,538
127,916,834
127,916,834
2013
14,843,377
16,646,068
18,747,609
11,432,355
9,278,649
9,017,960
9,364,989
6,768,306
3,269,657
3,744,399
8,048,062
13,746,142
124,907,573
124,907,573
2014
14,760,987
15,272,713
16,075,975
11,610,700
9,311,259
8,943,766
9,533,012
6,432,490
3,216,465
4,837,233
8,936,308
16,399,137
125,330,045
125,330,045
Avg
13,951,361
15,507,019
17,108,469
11,843,444
9,021,634
8,986,679
9,218,278
6,469,312
3,123,174
4,402,782
8,039,529
14,793,802
122,465,482
122,465,482
STR’s Trend Report is a publication of STR, Inc. and is intended solely for use by paid subscribers. Reproduction or distribution of the Trend Report, in whole or part, without written permission of STR is prohibited and subject to legal action. Site licenses are available.
Ownership, distribution and use of the Trend Report and its contents are subject to the terms set forth in the contract you have entered into with STR. Source 2015 STR, Inc.
Tab 3 - Percent Change from Previous Year - Detail by Measure
Occupancy
2010
2011
2012
2013
2014
Avg
January
13.5
-3.3
0.9
3.4
-5.1
1.9
February
5.8
-8.2
4.4
4.0
-7.0
-0.2
March
7.0
-5.5
2.8
2.9
-8.7
-0.3
April
-1.7
-9.0
13.6
-6.3
0.8
-0.5
May
-11.0
-28.4
39.3
-2.8
5.5
0.5
June
1.5
-33.1
39.1
-11.6
4.8
0.2
July
0.6
-25.7
22.2
-6.0
4.9
-0.8
August
-8.4
-21.5
28.6
-3.8
1.5
-0.7
September
-10.0
-21.3
27.8
-4.1
9.7
0.4
October
-21.0
-2.3
8.4
-13.6
29.8
0.3
November
-15.6
11.4
0.5
-3.5
12.2
1.0
December
-4.5
14.7
5.9
-16.6
20.4
4.0
Total Year
-3.5
-11.4
14.2
-4.6
4.0
-0.2
Dec YTD
-3.5
-11.4
14.2
-4.6
4.0
-0.2
January
1.3
-3.7
4.9
1.3
4.8
1.7
February
-2.9
5.0
1.6
1.6
3.4
1.7
March
9.3
-7.0
8.3
2.0
-1.6
2.2
April
3.2
-6.6
9.4
-6.4
5.6
1.0
May
4.0
9.7
-5.0
0.9
-0.3
1.9
June
7.5
8.8
-3.9
5.5
-0.8
3.4
July
5.5
7.9
1.4
2.9
1.7
3.9
August
5.7
10.8
1.3
-2.1
-1.9
2.7
September
-5.4
20.0
1.0
1.6
-5.5
2.3
October
0.4
10.5
-0.9
-0.9
4.9
2.8
November
2.3
-3.4
6.2
1.9
3.7
2.1
December
10.6
-4.3
-9.5
9.7
3.9
2.1
Total Year
5.6
3.5
-0.1
2.5
0.7
2.4
Dec YTD
5.6
3.5
-0.1
2.5
0.7
2.4
January
15.0
-6.9
5.8
4.8
-0.6
3.6
February
2.8
-3.6
6.0
5.7
-3.9
1.4
March
16.9
-12.2
11.4
5.0
-10.2
2.2
April
1.5
-15.1
24.3
-12.3
6.4
1.0
May
-7.5
-21.5
32.4
-1.9
5.1
1.3
June
9.1
-27.2
33.7
-6.7
3.9
2.6
July
6.1
-19.8
24.0
-3.2
6.7
2.7
August
-3.2
-13.1
30.3
-5.8
-0.4
1.6
September
-14.9
-5.5
29.1
-2.6
3.7
1.9
October
-20.7
7.9
7.4
-14.4
36.2
3.3
November
-13.7
7.6
6.7
-1.7
16.4
3.1
December
5.6
9.8
-4.1
-8.5
25.1
5.6
Total Year
1.9
-8.2
14.1
-2.2
4.8
2.1
Dec YTD
1.9
-8.2
14.1
-2.2
4.8
2.1
January
0.0
3.2
-0.9
-0.2
0.0
0.4
February
3.2
0.0
-0.9
-0.2
-4.6
-0.5
March
3.2
-0.1
-1.1
0.1
-4.6
-0.5
April
3.2
-0.1
-1.1
0.1
-4.6
-0.5
May
3.2
-0.1
-0.8
-0.2
-4.6
-0.5
June
3.2
-0.1
-0.8
-0.2
-4.6
-0.5
July
3.2
-0.1
-0.8
-0.2
-4.6
-0.5
August
3.2
-0.1
-0.8
-0.2
-4.6
-0.5
September
14.8
-10.0
-0.9
-0.2
-5.1
-0.3
October
14.8
-0.1
-10.7
-0.2
-5.1
-0.3
November
3.2
-0.1
-0.8
-0.2
-4.6
-0.5
December
3.2
0.0
-0.9
-0.2
-4.6
-0.5
Total Year
4.7
-0.6
-1.7
-0.2
-4.3
-0.4
Dec YTD
4.7
-0.6
-1.7
-0.2
-4.3
-0.4
January
13.5
-0.2
-0.0
3.2
-5.1
2.3
February
9.2
-8.2
3.4
3.8
-11.2
-0.6
March
10.4
-5.7
1.7
2.9
-12.8
-0.7
April
1.4
-9.2
12.4
-6.2
-3.8
-1.1
May
-8.2
-28.5
38.2
-3.0
0.7
-0.2
June
4.8
-33.2
38.0
-11.7
0.0
-0.4
July
3.8
-25.8
21.2
-6.1
0.1
-1.4
August
-5.5
-21.6
27.6
-4.0
-3.1
-1.3
September
3.3
-29.1
26.6
-4.3
4.1
0.1
October
-9.2
-2.4
-3.2
-13.8
23.1
-1.1
November
-12.9
11.2
-0.3
-3.7
7.0
0.3
December
-1.5
14.7
4.9
-16.7
14.9
3.2
Total Year
1.0
-11.9
12.2
-4.7
-0.4
-0.8
Dec YTD
1.0
-11.9
12.2
-4.7
-0.4
-0.8
January
15.0
-4.0
4.9
4.5
-0.6
4.0
February
6.1
-3.6
5.1
5.4
-8.3
0.9
March
20.6
-12.3
10.2
5.0
-14.3
1.9
April
4.7
-15.2
23.0
-12.2
1.6
0.4
May
-4.5
-21.6
31.3
-2.1
0.4
0.7
June
12.6
-27.3
32.5
-6.8
-0.8
2.0
July
9.5
-19.9
22.9
-3.4
1.8
2.2
August
-0.1
-13.2
29.2
-6.0
-5.0
1.0
September
-2.3
-14.9
27.9
-2.8
-1.6
1.2
October
-8.9
7.8
-4.0
-14.5
29.2
1.9
November
-11.0
7.4
5.9
-1.9
11.0
2.3
December
9.0
9.8
-5.1
-8.7
19.3
4.9
Total Year
6.6
-8.8
12.1
-2.4
0.3
1.6
Dec YTD
6.6
-8.8
12.1
-2.4
0.3
1.6
ADR
2010
2011
2012
2013
2014
Avg
RevPAR
2010
2011
2012
2013
2014
Avg
Supply
2010
2011
2012
2013
2014
Avg
Demand
2010
2011
2012
2013
2014
Avg
Revenue
2010
2011
2012
2013
2014
Avg
Tab 4 - Percent Change from Previous Year - Detail by Year
Jan 10
Occ
ADR
RevPAR
Supply
Demand
Revenue
13.5
1.3
15.0
0.0
13.5
15.0
Jan 11
Occ
ADR
RevPAR
Supply
Demand
Revenue
-3.3
-3.7
-6.9
3.2
-0.2
-4.0
Jan 12
Occ
ADR
RevPAR
Supply
Demand
Revenue
0.9
4.9
5.8
-0.9
-0.0
4.9
Jan 13
Occ
ADR
RevPAR
Supply
Demand
Revenue
3.4
1.3
4.8
-0.2
3.2
4.5
Jan 14
Occ
ADR
RevPAR
Supply
Demand
Revenue
-5.1
4.8
-0.6
0.0
-5.1
-0.6
Feb 10
5.8
-2.9
2.8
3.2
9.2
6.1
Feb 11
-8.2
5.0
-3.6
0.0
-8.2
-3.6
Feb 12
4.4
1.6
6.0
-0.9
3.4
5.1
Feb 13
4.0
1.6
5.7
-0.2
3.8
5.4
Feb 14
-7.0
3.4
-3.9
-4.6
-11.2
-8.3
Mar 10
7.0
9.3
16.9
3.2
10.4
20.6
Mar 11
-5.5
-7.0
-12.2
-0.1
-5.7
-12.3
Mar 12
2.8
8.3
11.4
-1.1
1.7
10.2
Mar 13
2.9
2.0
5.0
0.1
2.9
5.0
Mar 14
-8.7
-1.6
-10.2
-4.6
-12.8
-14.3
Apr 10
-1.7
3.2
1.5
3.2
1.4
4.7
Apr 11
-9.0
-6.6
-15.1
-0.1
-9.2
-15.2
Apr 12
13.6
9.4
24.3
-1.1
12.4
23.0
Apr 13
-6.3
-6.4
-12.3
0.1
-6.2
-12.2
Apr 14
0.8
5.6
6.4
-4.6
-3.8
1.6
May 10
-11.0
4.0
-7.5
3.2
-8.2
-4.5
May 11
-28.4
9.7
-21.5
-0.1
-28.5
-21.6
May 12
39.3
-5.0
32.4
-0.8
38.2
31.3
May 13
-2.8
0.9
-1.9
-0.2
-3.0
-2.1
May 14
5.5
-0.3
5.1
-4.6
0.7
0.4
Jun 10
1.5
7.5
9.1
3.2
4.8
12.6
Jun 11
-33.1
8.8
-27.2
-0.1
-33.2
-27.3
Jun 12
39.1
-3.9
33.7
-0.8
38.0
32.5
Jun 13
-11.6
5.5
-6.7
-0.2
-11.7
-6.8
Jun 14
4.8
-0.8
3.9
-4.6
0.0
-0.8
Jul 10
0.6
5.5
6.1
3.2
3.8
9.5
Jul 11
-25.7
7.9
-19.8
-0.1
-25.8
-19.9
Jul 12
22.2
1.4
24.0
-0.8
21.2
22.9
Jul 13
-6.0
2.9
-3.2
-0.2
-6.1
-3.4
Jul 14
4.9
1.7
6.7
-4.6
0.1
1.8
Aug 10
-8.4
5.7
-3.2
3.2
-5.5
-0.1
Aug 11
-21.5
10.8
-13.1
-0.1
-21.6
-13.2
Aug 12
28.6
1.3
30.3
-0.8
27.6
29.2
Aug 13
-3.8
-2.1
-5.8
-0.2
-4.0
-6.0
Aug 14
1.5
-1.9
-0.4
-4.6
-3.1
-5.0
Sep 10
-10.0
-5.4
-14.9
14.8
3.3
-2.3
Sep 11
-21.3
20.0
-5.5
-10.0
-29.1
-14.9
Sep 12
27.8
1.0
29.1
-0.9
26.6
27.9
Sep 13
-4.1
1.6
-2.6
-0.2
-4.3
-2.8
Sep 14
9.7
-5.5
3.7
-5.1
4.1
-1.6
Oct 10
-21.0
0.4
-20.7
14.8
-9.2
-8.9
Oct 11
-2.3
10.5
7.9
-0.1
-2.4
7.8
Oct 12
8.4
-0.9
7.4
-10.7
-3.2
-4.0
Oct 13
-13.6
-0.9
-14.4
-0.2
-13.8
-14.5
Oct 14
29.8
4.9
36.2
-5.1
23.1
29.2
Nov 10
-15.6
2.3
-13.7
3.2
-12.9
-11.0
Nov 11
11.4
-3.4
7.6
-0.1
11.2
7.4
Nov 12
0.5
6.2
6.7
-0.8
-0.3
5.9
Nov 13
-3.5
1.9
-1.7
-0.2
-3.7
-1.9
Nov 14
12.2
3.7
16.4
-4.6
7.0
11.0
Dec 10
-4.5
10.6
5.6
3.2
-1.5
9.0
Dec 11
14.7
-4.3
9.8
0.0
14.7
9.8
Dec 12
5.9
-9.5
-4.1
-0.9
4.9
-5.1
Dec 13
-16.6
9.7
-8.5
-0.2
-16.7
-8.7
Dec 14
20.4
3.9
25.1
-4.6
14.9
19.3
Total Year
-3.5
5.6
1.9
4.7
1.0
6.6
Total Year
-11.4
3.5
-8.2
-0.6
-11.9
-8.8
Total Year
14.2
-0.1
14.1
-1.7
12.2
12.1
Total Year
-4.6
2.5
-2.2
-0.2
-4.7
-2.4
Total Year
4.0
0.7
4.8
-4.3
-0.4
0.3
Dec YTD
-3.5
5.6
1.9
4.7
1.0
6.6
Dec YTD
-11.4
3.5
-8.2
-0.6
-11.9
-8.8
Dec YTD
14.2
-0.1
14.1
-1.7
12.2
12.1
Dec YTD
-4.6
2.5
-2.2
-0.2
-4.7
-2.4
Dec YTD
4.0
0.7
4.8
-4.3
-0.4
0.3
Tab 5 - Twelve Month Moving Average
Occupancy (%)
2010
2011
2012
2013
2014
January
69.7
66.3
59.0
67.5
64.0
February
70.1
65.8
59.3
67.8
63.5
March
70.6
65.4
59.4
68.0
62.8
April
70.5
64.9
60.2
67.6
62.8
May
69.7
63.3
61.8
67.4
63.1
June
69.9
61.1
63.5
66.7
63.3
July
69.9
59.4
64.6
66.4
63.6
August
69.4
58.3
65.8
66.2
63.7
September
68.8
57.8
66.5
66.0
64.1
October
67.6
57.7
67.0
65.5
65.1
November
66.8
58.2
67.0
65.3
65.8
December
66.5
59.0
67.3
64.3
66.9
2010
2011
2012
2013
2014
January
291.43
304.82
318.78
317.29
325.83
February
291.27
305.84
319.80
318.30
325.93
March
296.01
302.06
323.75
319.54
323.57
April
296.97
299.84
326.77
317.45
325.20
May
298.16
302.42
324.46
317.77
325.09
June
299.55
305.80
322.09
319.55
324.89
July
300.51
309.51
321.27
320.58
325.31
August
301.80
312.98
319.90
320.51
325.21
September
301.14
316.99
318.64
320.91
324.44
October
301.96
318.46
318.79
321.91
323.36
November
302.86
317.16
320.00
322.46
323.91
December
306.12
316.96
316.60
324.42
326.83
2010
2011
2012
2013
2014
January
203.04
202.22
188.15
214.32
208.37
February
204.06
201.30
189.53
215.79
206.81
March
208.86
197.63
192.42
217.27
203.14
April
209.25
194.57
196.59
214.61
204.22
May
207.95
191.37
200.44
214.32
205.09
June
209.29
186.93
204.49
213.24
205.76
July
210.16
183.77
207.61
212.73
206.88
August
209.58
182.41
210.44
212.04
207.14
September
207.19
183.16
211.80
211.91
207.87
October
204.22
183.72
213.46
210.88
210.62
November
202.25
184.62
214.36
210.66
213.00
December
203.66
186.93
213.21
208.51
218.52
2010
2011
2012
2013
2014
January
587,014
616,120
610,125
599,845
599,059
February
588,470
616,120
609,705
599,733
596,931
March
590,082
616,058
609,147
599,764
594,575
April
591,642
615,998
608,607
599,794
592,295
May
593,254
615,936
608,173
599,701
589,939
June
594,814
615,876
607,753
599,611
587,659
July
596,426
615,814
607,319
599,518
585,303
August
598,038
615,752
606,885
599,425
582,947
September
604,578
610,712
606,465
599,335
580,637
October
611,336
610,650
600,885
599,242
578,250
November
612,896
610,590
600,465
599,152
575,940
December
614,508
610,590
599,969
599,059
573,553
January
408,975
408,745
360,107
405,189
383,101
February
412,278
405,521
361,343
406,583
378,763
March
416,356
403,072
362,051
407,804
373,274
April
416,876
399,743
366,148
405,488
371,947
May
413,762
389,749
375,705
404,465
372,172
June
415,579
376,467
385,856
400,140
372,173
July
417,103
365,629
392,465
397,822
372,218
August
415,298
358,873
399,227
396,570
371,291
September
415,958
352,879
403,112
395,768
372,014
October
413,456
352,289
402,346
392,561
376,640
November
409,302
355,427
402,245
391,425
378,740
December
408,831
360,109
404,030
385,012
383,475
January
119,187,182
124,591,907
114,796,750
128,560,589
124,825,183
February
120,083,667
124,022,606
115,559,006
129,414,662
123,451,828
March
123,243,626
121,750,735
117,212,991
130,310,920
120,780,194
April
123,801,751
119,857,096
119,645,471
128,721,803
120,958,538
May
123,365,441
117,869,427
121,902,769
128,525,416
120,991,149
June
124,488,174
115,124,251
124,279,535
127,863,119
120,916,955
July
125,343,283
113,165,249
126,087,044
127,535,283
121,084,977
August
125,336,874
112,320,813
127,714,629
127,102,953
120,749,162
September
125,263,416
111,860,044
128,448,819
127,007,485
120,695,970
October
124,848,420
112,190,416
128,264,301
126,370,070
121,788,804
November
123,959,620
112,727,465
128,718,485
126,217,969
122,677,050
December
125,150,416
114,138,853
127,916,834
124,907,573
125,330,045
ADR ($)
RevPAR ($)
Supply
Demand
2010
2011
2012
2013
2014
Revenue ($)
2010
2011
2012
2013
2014
High value is boxed.
Low value is boxed and italicized.
Tab 6 - Twelve Month Moving Average with Percent Change
Date
Jan 10
Feb 10
Mar 10
Apr 10
May 10
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
Jan 13
Feb 13
Mar 13
Occupancy
This Year
69.7
70.1
70.6
70.5
69.7
69.9
69.9
69.4
68.8
67.6
66.8
66.5
66.3
65.8
65.4
64.9
63.3
61.1
59.4
58.3
57.8
57.7
58.2
59.0
59.0
59.3
59.4
60.2
61.8
63.5
64.6
65.8
66.5
67.0
67.0
67.3
67.5
67.8
68.0
ADR
% Chg
-3.5
-4.8
-6.1
-7.3
-7.9
-9.3
-12.5
-15.1
-16.1
-16.0
-14.7
-12.8
-11.4
-11.0
-10.0
-9.2
-7.3
-2.4
3.9
8.8
12.9
15.0
16.1
15.1
14.2
14.4
14.4
14.4
This Year
291.43
291.27
296.01
296.97
298.16
299.55
300.51
301.80
301.14
301.96
302.86
306.12
304.82
305.84
302.06
299.84
302.42
305.80
309.51
312.98
316.99
318.46
317.16
316.96
318.78
319.80
323.75
326.77
324.46
322.09
321.27
319.90
318.64
318.79
320.00
316.60
317.29
318.30
319.54
RevPar
% Chg
5.6
4.6
5.0
2.0
1.0
1.4
2.1
3.0
3.7
5.3
5.5
4.7
3.5
4.6
4.6
7.2
9.0
7.3
5.3
3.8
2.2
0.5
0.1
0.9
-0.1
-0.5
-0.5
-1.3
This Year
203.04
204.06
208.86
209.25
207.95
209.29
210.16
209.58
207.19
204.22
202.25
203.66
202.22
201.30
197.63
194.57
191.37
186.93
183.77
182.41
183.16
183.72
184.62
186.93
188.15
189.53
192.42
196.59
200.44
204.49
207.61
210.44
211.80
213.46
214.36
213.21
214.32
215.79
217.27
Supply
% Chg
1.9
-0.4
-1.4
-5.4
-7.0
-8.0
-10.7
-12.6
-13.0
-11.6
-10.0
-8.7
-8.2
-7.0
-5.8
-2.6
1.0
4.7
9.4
13.0
15.4
15.6
16.2
16.1
14.1
13.9
13.9
12.9
This Year
587,014
588,470
590,082
591,642
593,254
594,814
596,426
598,038
604,578
611,336
612,896
614,508
616,120
616,120
616,058
615,998
615,936
615,876
615,814
615,752
610,712
610,650
610,590
610,590
610,125
609,705
609,147
608,607
608,173
607,753
607,319
606,885
606,465
600,885
600,465
599,969
599,845
599,733
599,764
Demand
% Chg
4.7
5.0
4.7
4.4
4.1
3.8
3.5
3.3
3.0
1.0
-0.1
-0.4
-0.6
-1.0
-1.0
-1.1
-1.2
-1.3
-1.3
-1.4
-1.4
-0.7
-1.6
-1.7
-1.7
-1.7
-1.6
-1.5
This Year
408,975
412,278
416,356
416,876
413,762
415,579
417,103
415,298
415,958
413,456
409,302
408,831
408,745
405,521
403,072
399,743
389,749
376,467
365,629
358,873
352,879
352,289
355,427
360,109
360,107
361,343
362,051
366,148
375,705
385,856
392,465
399,227
403,112
402,346
402,245
404,030
405,189
406,583
407,804
Revenue
% Chg
1.0
-0.1
-1.6
-3.2
-4.1
-5.8
-9.4
-12.3
-13.6
-15.2
-14.8
-13.2
-11.9
-11.9
-10.9
-10.2
-8.4
-3.6
2.5
7.3
11.2
14.2
14.2
13.2
12.2
12.5
12.5
12.6
This Year
119,187,182
120,083,667
123,243,626
123,801,751
123,365,441
124,488,174
125,343,283
125,336,874
125,263,416
124,848,420
123,959,620
125,150,416
124,591,907
124,022,606
121,750,735
119,857,096
117,869,427
115,124,251
113,165,249
112,320,813
111,860,044
112,190,416
112,727,465
114,138,853
114,796,750
115,559,006
117,212,991
119,645,471
121,902,769
124,279,535
126,087,044
127,714,629
128,448,819
128,264,301
128,718,485
127,916,834
128,560,589
129,414,662
130,310,920
% Chg
6.6
4.5
3.3
-1.2
-3.2
-4.5
-7.5
-9.7
-10.4
-10.7
-10.1
-9.1
-8.8
-7.9
-6.8
-3.7
-0.2
3.4
8.0
11.4
13.7
14.8
14.3
14.2
12.1
12.0
12.0
11.2
Tab 6 - Twelve Month Moving Average with Percent Change
Date
Apr 13
May 13
Jun 13
Jul 13
Aug 13
Sep 13
Oct 13
Nov 13
Dec 13
Jan 14
Feb 14
Mar 14
Apr 14
May 14
Jun 14
Jul 14
Aug 14
Sep 14
Oct 14
Nov 14
Dec 14
Occupancy
This Year
67.6
67.4
66.7
66.4
66.2
66.0
65.5
65.3
64.3
64.0
63.5
62.8
62.8
63.1
63.3
63.6
63.7
64.1
65.1
65.8
66.9
% Chg
12.4
9.2
5.1
2.7
0.6
-0.7
-2.2
-2.5
-4.6
-5.3
-6.4
-7.7
-7.1
-6.5
-5.1
-4.2
-3.7
-3.0
-0.6
0.7
4.0
ADR
This Year
317.45
317.77
319.55
320.58
320.51
320.91
321.91
322.46
324.42
325.83
325.93
323.57
325.20
325.09
324.89
325.31
325.21
324.44
323.36
323.91
326.83
RevPar
% Chg
-2.9
-2.1
-0.8
-0.2
0.2
0.7
1.0
0.8
2.5
2.7
2.4
1.3
2.4
2.3
1.7
1.5
1.5
1.1
0.4
0.4
0.7
This Year
214.61
214.32
213.24
212.73
212.04
211.91
210.88
210.66
208.51
208.37
206.81
203.14
204.22
205.09
205.76
206.88
207.14
207.87
210.62
213.00
218.52
% Chg
9.2
6.9
4.3
2.5
0.8
0.1
-1.2
-1.7
-2.2
-2.8
-4.2
-6.5
-4.8
-4.3
-3.5
-2.8
-2.3
-1.9
-0.1
1.1
4.8
Supply
This Year
599,794
599,701
599,611
599,518
599,425
599,335
599,242
599,152
599,059
599,059
596,931
594,575
592,295
589,939
587,659
585,303
582,947
580,637
578,250
575,940
573,553
Demand
% Chg
-1.4
-1.4
-1.3
-1.3
-1.2
-1.2
-0.3
-0.2
-0.2
-0.1
-0.5
-0.9
-1.3
-1.6
-2.0
-2.4
-2.7
-3.1
-3.5
-3.9
-4.3
This Year
405,488
404,465
400,140
397,822
396,570
395,768
392,561
391,425
385,012
383,101
378,763
373,274
371,947
372,172
372,173
372,218
371,291
372,014
376,640
378,740
383,475
Revenue
% Chg
10.7
7.7
3.7
1.4
-0.7
-1.8
-2.4
-2.7
-4.7
-5.5
-6.8
-8.5
-8.3
-8.0
-7.0
-6.4
-6.4
-6.0
-4.1
-3.2
-0.4
This Year
128,721,803
128,525,416
127,863,119
127,535,283
127,102,953
127,007,485
126,370,070
126,217,969
124,907,573
124,825,183
123,451,828
120,780,194
120,958,538
120,991,149
120,916,955
121,084,977
120,749,162
120,695,970
121,788,804
122,677,050
125,330,045
% Chg
7.6
5.4
2.9
1.1
-0.5
-1.1
-1.5
-1.9
-2.4
-2.9
-4.6
-7.3
-6.0
-5.9
-5.4
-5.1
-5.0
-5.0
-3.6
-2.8
0.3
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in the contract you have entered into with STR. Source 2015 STR, Inc.
Tab 7 - Day of Week Analysis
Occupancy (%)
Jan - 14
Feb - 14
Mar - 14
Apr - 14
May - 14
Jun - 14
Jul - 14
Aug - 14
Sep - 14
Oct - 14
Nov - 14
Dec - 14
Total Year
Three Year Occupancy (%)
Sun
68.8
74.5
75.1
68.2
66.6
63.2
68.0
56.0
38.1
51.6
61.3
74.7
64.2
Mon
64.2
72.7
72.5
67.8
61.0
64.4
71.3
57.2
41.7
51.6
63.7
71.4
63.5
Tue
66.4
72.5
75.0
67.7
63.0
65.4
70.1
56.9
41.2
54.5
61.2
69.9
63.9
Wed
67.3
75.2
76.8
67.9
68.2
67.9
72.5
57.7
45.1
53.0
66.4
72.2
66.2
Thu
71.1
80.3
76.6
73.7
72.0
71.8
74.1
60.8
47.4
58.5
74.2
76.1
69.9
Fri
73.1
81.8
76.0
72.7
73.1
73.3
74.6
62.6
46.4
59.4
72.3
78.6
70.4
Sat
72.3
80.2
77.6
73.9
72.1
72.9
73.3
60.9
42.1
60.7
69.9
78.9
69.9
Total Month
69.2
76.7
75.6
70.1
68.4
68.1
72.0
58.9
43.0
55.7
66.9
74.2
66.9
Sun
401.60
439.50
414.77
336.59
274.32
273.40
262.69
218.61
175.55
196.91
272.82
456.92
323.75
Mon
378.89
456.72
477.81
349.08
285.76
272.86
257.98
223.66
179.46
191.24
267.16
470.40
334.62
Tue
374.69
424.31
410.22
333.05
254.75
265.79
265.73
226.24
180.15
194.06
278.48
462.03
318.48
Wed
441.45
426.80
425.64
342.68
250.83
271.99
268.09
231.67
175.56
197.95
278.02
495.00
332.61
Thu
424.14
443.89
421.19
358.17
274.85
280.13
267.63
212.39
168.90
195.17
285.67
377.00
319.00
Fri
431.45
469.19
442.06
355.98
290.93
284.22
283.82
220.40
169.29
197.41
293.71
406.81
330.53
Sat
415.84
460.03
419.97
352.66
287.72
274.22
270.18
216.69
172.67
200.69
280.07
453.25
328.71
Total Month
412.55
446.24
430.61
346.58
275.52
274.77
268.07
221.00
174.67
196.36
279.65
447.84
326.83
Sun
276.18
327.41
311.43
229.55
182.67
172.66
178.74
122.32
66.97
101.53
167.31
341.27
207.74
Mon
243.08
331.89
346.60
236.80
174.21
175.69
183.98
127.88
74.88
98.65
170.23
335.80
212.64
Tue
248.87
307.63
307.55
225.51
160.44
173.89
186.30
128.70
74.30
105.67
170.48
322.93
203.37
Wed
297.29
320.78
326.70
232.58
171.08
184.65
194.37
133.67
79.18
104.94
184.57
357.26
220.23
Thu
301.44
356.57
322.61
263.90
198.00
201.24
198.23
129.07
80.03
114.15
211.85
286.77
223.13
Fri
315.19
383.69
336.17
258.71
212.74
208.39
211.63
137.92
78.54
117.21
212.30
319.64
232.62
Sat
300.52
368.88
325.87
260.57
207.56
200.00
198.09
131.90
72.70
121.82
195.80
357.57
229.82
Total Month
285.30
342.41
325.54
242.95
188.55
187.15
193.04
130.26
75.19
109.42
187.11
332.29
218.52
ADR
Jan - 14
Feb - 14
Mar - 14
Apr - 14
May - 14
Jun - 14
Jul - 14
Aug - 14
Sep - 14
Oct - 14
Nov - 14
Dec - 14
Total Year
Sun
65.4
62.4
64.2
64.0
Mon
62.8
60.5
63.5
62.3
Tue
61.8
59.3
63.9
61.6
Wed
67.1
63.2
66.2
65.5
Thu
71.1
68.0
69.9
69.7
Fri
71.8
68.4
70.4
70.2
Sat
71.6
68.2
69.9
69.9
Total Year
67.3
64.3
66.9
66.1
Sun
309.53
325.70
323.75
319.41
Mon
338.83
320.29
334.62
331.40
Tue
315.53
339.77
318.48
324.51
Wed
308.26
316.34
332.61
318.96
Thu
317.86
322.65
319.00
319.81
Fri
313.14
323.71
330.53
322.27
Sat
314.25
323.31
328.71
321.93
Total Year
316.60
324.42
326.83
322.51
Sun
202.47
203.13
207.74
204.39
Mon
212.92
193.65
212.64
206.36
Tue
195.01
201.46
203.37
199.91
Wed
206.70
199.99
220.23
208.89
Thu
225.91
219.50
223.13
222.84
Fri
224.70
221.55
232.62
226.19
Sat
224.89
220.36
229.82
224.95
Total Year
213.21
208.51
218.52
213.34
Three Year ADR
RevPAR
Jan - 14
Feb - 14
Mar - 14
Apr - 14
May - 14
Jun - 14
Jul - 14
Aug - 14
Sep - 14
Oct - 14
Nov - 14
Dec - 14
Total Year
Jan 12 - Dec 12
Jan 13 - Dec 13
Jan 14 - Dec 14
Total 3 Yr
Jan 12 - Dec 12
Jan 13 - Dec 13
Jan 14 - Dec 14
Total 3 Yr
Three Year RevPAR
Jan 12 - Dec 12
Jan 13 - Dec 13
Jan 14 - Dec 14
Total 3 Yr
Tab 8 - Raw Data
Date
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
Mar 10
Apr 10
May 10
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
Jan 13
Occupancy
This
Year
% Chg
63.6
78.3
77.4
73.1
75.2
77.8
79.9
65.2
45.2
59.4
65.4
63.7
72.2
13.5
82.8
5.8
82.8
7.0
71.8
-1.7
66.9
-11.0
79.0
1.5
80.4
0.6
59.8
-8.4
40.7
-10.0
47.0
-21.0
55.2
-15.6
60.8
-4.5
69.8
-3.3
76.0
-8.2
78.2
-5.5
65.3
-9.0
47.9
-28.4
52.8
-33.1
59.7
-25.7
46.9
-21.5
32.0
-21.3
45.9
-2.3
61.5
11.4
69.8
14.7
70.4
0.9
79.3
4.4
80.5
2.8
74.2
13.6
66.7
39.3
73.5
39.1
73.0
22.2
60.4
28.6
40.9
27.8
49.7
8.4
61.8
0.5
73.9
5.9
72.8
3.4
ADR
This
Year
% Chg
379.94
410.06
389.91
332.57
252.77
233.74
221.74
194.16
158.71
171.79
252.21
410.39
385.04
1.3
398.37
-2.9
426.12
9.3
343.16
3.2
262.79
4.0
251.19
7.5
234.03
5.5
205.16
5.7
150.06
-5.4
172.40
0.4
257.89
2.3
453.89
10.6
370.66
-3.7
418.27
5.0
396.09
-7.0
320.43
-6.6
288.29
9.7
273.31
8.8
252.52
7.9
227.25
10.8
180.08
20.0
190.41
10.5
249.13
-3.4
434.34
-4.3
388.68
4.9
424.87
1.6
429.10
8.3
350.57
9.4
273.91
-5.0
262.53
-3.9
256.18
1.4
230.16
1.3
181.96
1.0
188.75
-0.9
264.60
6.2
393.16
-9.5
393.81
1.3
RevPar
This
Year
% Chg
241.78
320.96
301.86
242.96
190.11
181.87
177.25
126.66
71.77
102.06
164.99
261.38
278.02
15.0
330.04
2.8
352.95
16.9
246.50
1.5
175.92
-7.5
198.43
9.1
188.13
6.1
122.64
-3.2
61.05
-14.9
80.95
-20.7
142.36
-13.7
276.08
5.6
258.79
-6.9
318.00
-3.6
309.90
-12.2
209.35
-15.1
138.10
-21.5
144.39
-27.2
150.87
-19.8
106.63
-13.1
57.70
-5.5
87.37
7.9
153.14
7.6
303.05
9.8
273.79
5.8
337.12
6.0
345.23
11.4
260.22
24.3
182.80
32.4
192.99
33.7
187.00
24.0
138.92
30.3
74.48
29.1
93.86
7.4
163.48
6.7
290.49
-4.1
286.89
4.8
Supply
This Year
50,716
45,808
50,716
49,080
50,716
49,080
50,716
50,716
44,100
45,570
49,080
50,716
50,716
47,264
52,328
50,640
52,328
50,640
52,328
52,328
50,640
52,328
50,640
52,328
52,328
47,264
52,266
50,580
52,266
50,580
52,266
52,266
45,600
52,266
50,580
52,328
51,863
46,844
51,708
50,040
51,832
50,160
51,832
51,832
45,180
46,686
50,160
51,832
51,739
Demand
% Chg
0.0
3.2
3.2
3.2
3.2
3.2
3.2
3.2
14.8
14.8
3.2
3.2
3.2
0.0
-0.1
-0.1
-0.1
-0.1
-0.1
-0.1
-10.0
-0.1
-0.1
0.0
-0.9
-0.9
-1.1
-1.1
-0.8
-0.8
-0.8
-0.8
-0.9
-10.7
-0.8
-0.9
-0.2
This Year
32,274
35,854
39,264
35,856
38,144
38,188
40,540
33,086
19,944
27,073
32,107
32,301
36,620
39,157
43,343
36,375
35,030
40,005
42,064
31,280
20,603
24,571
27,953
31,829
36,534
35,933
40,894
33,046
25,036
26,722
31,226
24,524
14,609
23,981
31,092
36,511
36,533
37,169
41,601
37,144
34,592
36,874
37,836
31,285
18,494
23,215
30,991
38,296
37,691
Revenue
% Chg
13.5
9.2
10.4
1.4
-8.2
4.8
3.8
-5.5
3.3
-9.2
-12.9
-1.5
-0.2
-8.2
-5.7
-9.2
-28.5
-33.2
-25.8
-21.6
-29.1
-2.4
11.2
14.7
-0.0
3.4
1.7
12.4
38.2
38.0
21.2
27.6
26.6
-3.2
-0.3
4.9
3.2
This Year
12,262,223
14,702,557
15,309,276
11,924,507
9,641,717
8,925,935
8,989,208
6,423,897
3,165,161
4,650,955
8,097,732
13,256,004
14,100,233
15,599,042
18,469,236
12,482,632
9,205,407
10,048,667
9,844,318
6,417,488
3,091,703
4,235,959
7,208,931
14,446,800
13,541,724
15,029,741
16,197,365
10,588,993
7,217,737
7,303,491
7,885,316
5,573,052
2,630,934
4,566,331
7,745,980
15,858,188
14,199,622
15,791,996
17,851,350
13,021,473
9,475,035
9,680,257
9,692,825
7,200,637
3,365,125
4,381,813
8,200,163
15,056,538
14,843,377
% Chg Census Props
10
10
10
10
10
10
10
10
9
9
10
10
15.0
10
6.1
11
20.6
11
4.7
11
-4.5
11
12.6
11
9.5
11
-0.1
11
-2.3
11
-8.9
11
-11.0
11
9.0
11
-4.0
11
-3.6
11
-12.3
11
-15.2
11
-21.6
11
-27.3
11
-19.9
11
-13.2
11
-14.9
10
7.8
11
7.4
11
9.8
11
4.9
11
5.1
11
10.2
11
23.0
11
31.3
11
32.5
11
22.9
11
29.2
11
27.9
10
-4.0
10
5.9
11
-5.1
11
4.5
11
Census & Sample %
% Rooms STAR
Census Rooms
Participants
1,636
89.1
1,636
79.9
1,636
79.9
1,636
79.9
1,636
79.9
1,636
79.9
1,636
79.9
1,636
79.9
1,470
77.6
1,470
77.6
1,636
79.9
1,636
79.9
1,636
79.9
1,688
77.4
1,688
77.4
1,688
77.4
1,688
77.4
1,688
68.2
1,688
68.2
1,688
77.4
1,688
77.4
1,688
77.4
1,688
77.4
1,688
77.4
1,688
89.4
1,688
89.4
1,686
89.4
1,686
89.4
1,686
89.4
1,686
89.4
1,686
89.4
1,686
89.4
1,520
88.2
1,686
89.4
1,686
89.4
1,688
89.4
1,673
89.3
1,673
89.3
1,668
89.3
1,668
89.3
1,672
89.3
1,672
89.3
1,672
89.3
1,672
89.3
1,506
88.1
1,506
88.1
1,672
89.3
1,672
89.3
1,669
89.3
Exchange Rate
Per USD
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
Tab 8 - Raw Data
Date
Feb 13
Mar 13
Apr 13
May 13
Jun 13
Jul 13
Aug 13
Sep 13
Oct 13
Nov 13
Dec 13
Jan 14
Feb 14
Mar 14
Apr 14
May 14
Jun 14
Jul 14
Aug 14
Sep 14
Oct 14
Nov 14
Dec 14
Occupancy
This
Year
% Chg
82.5
4.0
82.8
2.9
69.6
-6.3
64.9
-2.8
65.0
-11.6
68.6
-6.0
58.0
-3.8
39.2
-4.1
42.9
-13.6
59.6
-3.5
61.6
-16.6
69.2
-5.1
76.7
-7.0
75.6
-8.7
70.1
0.8
68.4
5.5
68.1
4.8
72.0
4.9
58.9
1.5
43.0
9.7
55.7
29.8
66.9
12.2
74.2
20.4
ADR
This
Year
% Chg
431.66
1.6
437.80
2.0
328.25
-6.4
276.40
0.9
277.06
5.5
263.67
2.9
225.36
-2.1
184.81
1.6
187.14
-0.9
269.57
1.9
431.14
9.7
412.55
4.8
446.24
3.4
430.61
-1.6
346.58
5.6
275.52
-0.3
274.77
-0.8
268.07
1.7
221.00
-1.9
174.67
-5.5
196.36
4.9
279.65
3.7
447.84
3.9
RevPar
This
Year
% Chg
356.20
5.7
362.35
5.0
228.33
-12.3
179.34
-1.9
180.11
-6.7
181.00
-3.2
130.82
-5.8
72.51
-2.6
80.36
-14.4
160.74
-1.7
265.68
-8.5
285.30
-0.6
342.41
-3.9
325.54
-10.2
242.95
6.4
188.55
5.1
187.15
3.9
193.04
6.7
130.26
-0.4
75.19
3.7
109.42
36.2
187.11
16.4
332.29
25.1
Supply
This Year
46,732
51,739
50,070
51,739
50,070
51,739
51,739
45,090
46,593
50,070
51,739
51,739
44,604
49,383
47,790
49,383
47,790
49,383
49,383
42,780
44,206
47,760
49,352
Demand
% Chg
-0.2
0.1
0.1
-0.2
-0.2
-0.2
-0.2
-0.2
-0.2
-0.2
-0.2
0.0
-4.6
-4.6
-4.6
-4.6
-4.6
-4.6
-4.6
-5.1
-5.1
-4.6
-4.6
This Year
38,563
42,823
34,828
33,570
32,549
35,518
30,033
17,692
20,009
29,855
31,883
35,780
34,225
37,333
33,501
33,795
32,550
35,562
29,106
18,415
24,635
31,955
36,618
% Chg
3.8
2.9
-6.2
-3.0
-11.7
-6.1
-4.0
-4.3
-13.8
-3.7
-16.7
-5.1
-11.2
-12.8
-3.8
0.7
0.0
0.1
-3.1
4.1
23.1
7.0
14.9
Revenue
This Year
16,646,068
18,747,609
11,432,355
9,278,649
9,017,960
9,364,989
6,768,306
3,269,657
3,744,399
8,048,062
13,746,142
14,760,987
15,272,713
16,075,975
11,610,700
9,311,259
8,943,766
9,533,012
6,432,490
3,216,465
4,837,233
8,936,308
16,399,137
% Chg Census Props
5.4
11
5.0
11
-12.2
11
-2.1
11
-6.8
11
-3.4
11
-6.0
11
-2.8
10
-14.5
10
-1.9
11
-8.7
11
-0.6
11
-8.3
11
-14.3
11
1.6
11
0.4
11
-0.8
11
1.8
11
-5.0
11
-1.6
10
29.2
10
11.0
11
19.3
11
Census & Sample %
% Rooms STAR
Census Rooms
Participants
1,669
89.3
1,669
89.3
1,669
99.5
1,669
99.5
1,669
99.5
1,669
99.5
1,669
99.5
1,503
99.4
1,503
99.4
1,669
100.0
1,669
99.5
1,669
100.0
1,593
100.0
1,593
100.0
1,593
100.0
1,593
100.0
1,593
100.0
1,593
100.0
1,593
100.0
1,426
100.0
1,426
88.1
1,592
89.3
1,592
89.3
Exchange Rate
Per USD
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
STR’s Trend Report is a publication of STR, Inc. and is intended solely for use by paid subscribers. Reproduction or distribution of the Trend Report, in whole or part, without written permission of STR is prohibited and subject
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Tab 9 - Classic
Date
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Dec YTD 2009
Total 2009
Jan 10
Feb 10
Mar 10
Apr 10
May 10
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Dec YTD 2010
Total 2010
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Dec YTD 2011
Total 2011
Jan 12
Feb 12
Mar 12
Apr 12
Occupancy
ADR
RevPar
This Year % Chg This Year % Chg This Year % Chg
63.6
379.94
241.78
78.3
410.06
320.96
77.4
389.91
301.86
73.1
332.57
242.96
75.2
252.77
190.11
77.8
233.74
181.87
79.9
221.74
177.25
65.2
194.16
126.66
45.2
158.71
71.77
59.4
171.79
102.06
65.4
252.21
164.99
63.7
410.39
261.38
68.9
290.02
199.91
68.9
290.02
199.91
72.2
13.5
385.04
1.3
278.02
15.0
82.8
5.8
398.37
-2.9
330.04
2.8
82.8
7.0
426.12
9.3
352.95
16.9
71.8
-1.7
343.16
3.2
246.50
1.5
66.9
-11.0
262.79
4.0
175.92
-7.5
79.0
1.5
251.19
7.5
198.43
9.1
80.4
0.6
234.03
5.5
188.13
6.1
59.8
-8.4
205.16
5.7
122.64
-3.2
40.7
-10.0
150.06
-5.4
61.05
-14.9
47.0
-21.0
172.40
0.4
80.95
-20.7
55.2
-15.6
257.89
2.3
142.36
-13.7
60.8
-4.5
453.89
10.6
276.08
5.6
66.5
-3.5
306.12
5.6
203.66
1.9
66.5
-3.5
306.12
5.6
203.66
1.9
69.8
-3.3
370.66
-3.7
258.79
-6.9
76.0
-8.2
418.27
5.0
318.00
-3.6
78.2
-5.5
396.09
-7.0
309.90
-12.2
65.3
-9.0
320.43
-6.6
209.35
-15.1
47.9
-28.4
288.29
9.7
138.10
-21.5
52.8
-33.1
273.31
8.8
144.39
-27.2
59.7
-25.7
252.52
7.9
150.87
-19.8
46.9
-21.5
227.25
10.8
106.63
-13.1
32.0
-21.3
180.08
20.0
57.70
-5.5
45.9
-2.3
190.41
10.5
87.37
7.9
61.5
11.4
249.13
-3.4
153.14
7.6
69.8
14.7
434.34
-4.3
303.05
9.8
59.0
-11.4
316.96
3.5
186.93
-8.2
59.0
-11.4
316.96
3.5
186.93
-8.2
70.4
0.9
388.68
4.9
273.79
5.8
79.3
4.4
424.87
1.6
337.12
6.0
80.5
2.8
429.10
8.3
345.23
11.4
74.2
13.6
350.57
9.4
260.22
24.3
Supply
This Year
50,716
45,808
50,716
49,080
50,716
49,080
50,716
50,716
44,100
45,570
49,080
50,716
587,014
587,014
50,716
47,264
52,328
50,640
52,328
50,640
52,328
52,328
50,640
52,328
50,640
52,328
614,508
614,508
52,328
47,264
52,266
50,580
52,266
50,580
52,266
52,266
45,600
52,266
50,580
52,328
610,590
610,590
51,863
46,844
51,708
50,040
Demand
% Chg
0.0
3.2
3.2
3.2
3.2
3.2
3.2
3.2
14.8
14.8
3.2
3.2
4.7
4.7
3.2
0.0
-0.1
-0.1
-0.1
-0.1
-0.1
-0.1
-10.0
-0.1
-0.1
0.0
-0.6
-0.6
-0.9
-0.9
-1.1
-1.1
This Year
32,274
35,854
39,264
35,856
38,144
38,188
40,540
33,086
19,944
27,073
32,107
32,301
404,628
404,628
36,620
39,157
43,343
36,375
35,030
40,005
42,064
31,280
20,603
24,571
27,953
31,829
408,831
408,831
36,534
35,933
40,894
33,046
25,036
26,722
31,226
24,524
14,609
23,981
31,092
36,511
360,109
360,109
36,533
37,169
41,601
37,144
Revenue
% Chg
13.5
9.2
10.4
1.4
-8.2
4.8
3.8
-5.5
3.3
-9.2
-12.9
-1.5
1.0
1.0
-0.2
-8.2
-5.7
-9.2
-28.5
-33.2
-25.8
-21.6
-29.1
-2.4
11.2
14.7
-11.9
-11.9
-0.0
3.4
1.7
12.4
This Year
12,262,223
14,702,557
15,309,276
11,924,507
9,641,717
8,925,935
8,989,208
6,423,897
3,165,161
4,650,955
8,097,732
13,256,004
117,349,171
117,349,171
14,100,233
15,599,042
18,469,236
12,482,632
9,205,407
10,048,667
9,844,318
6,417,488
3,091,703
4,235,959
7,208,931
14,446,800
125,150,416
125,150,416
13,541,724
15,029,741
16,197,365
10,588,993
7,217,737
7,303,491
7,885,316
5,573,052
2,630,934
4,566,331
7,745,980
15,858,188
114,138,853
114,138,853
14,199,622
15,791,996
17,851,350
13,021,473
% Chg Census Props
10
10
10
10
10
10
10
10
9
9
10
10
15.0
6.1
20.6
4.7
-4.5
12.6
9.5
-0.1
-2.3
-8.9
-11.0
9.0
6.6
6.6
-4.0
-3.6
-12.3
-15.2
-21.6
-27.3
-19.9
-13.2
-14.9
7.8
7.4
9.8
-8.8
-8.8
4.9
5.1
10.2
23.0
Census & Sample %
% Rooms STAR
Census Rooms
Participants
1,636
89.1
1,636
79.9
1,636
79.9
1,636
79.9
1,636
79.9
1,636
79.9
1,636
79.9
1,636
79.9
1,470
77.6
1,470
77.6
1,636
79.9
1,636
79.9
10
11
11
11
11
11
11
11
11
11
11
11
1,636
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
79.9
77.4
77.4
77.4
77.4
68.2
68.2
77.4
77.4
77.4
77.4
77.4
11
11
11
11
11
11
11
11
10
11
11
11
1,688
1,688
1,686
1,686
1,686
1,686
1,686
1,686
1,520
1,686
1,686
1,688
89.4
89.4
89.4
89.4
89.4
89.4
89.4
89.4
88.2
89.4
89.4
89.4
11
11
11
11
1,673
1,673
1,668
1,668
89.3
89.3
89.3
89.3
Tab 9 - Classic
Date
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
Dec YTD 2012
Total 2012
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
Jul 13
Aug 13
Sep 13
Oct 13
Nov 13
Dec 13
Dec YTD 2013
Total 2013
Jan 14
Feb 14
Mar 14
Apr 14
May 14
Jun 14
Jul 14
Aug 14
Sep 14
Oct 14
Nov 14
Dec 14
Dec YTD 2014
Total 2014
Occupancy
ADR
RevPar
This Year % Chg This Year % Chg This Year % Chg
66.7
39.3
273.91
-5.0
182.80
32.4
73.5
39.1
262.53
-3.9
192.99
33.7
73.0
22.2
256.18
1.4
187.00
24.0
60.4
28.6
230.16
1.3
138.92
30.3
40.9
27.8
181.96
1.0
74.48
29.1
49.7
8.4
188.75
-0.9
93.86
7.4
61.8
0.5
264.60
6.2
163.48
6.7
73.9
5.9
393.16
-9.5
290.49
-4.1
67.3
14.2
316.60
-0.1
213.21
14.1
67.3
14.2
316.60
-0.1
213.21
14.1
72.8
3.4
393.81
1.3
286.89
4.8
82.5
4.0
431.66
1.6
356.20
5.7
82.8
2.9
437.80
2.0
362.35
5.0
69.6
-6.3
328.25
-6.4
228.33
-12.3
64.9
-2.8
276.40
0.9
179.34
-1.9
65.0
-11.6
277.06
5.5
180.11
-6.7
68.6
-6.0
263.67
2.9
181.00
-3.2
58.0
-3.8
225.36
-2.1
130.82
-5.8
39.2
-4.1
184.81
1.6
72.51
-2.6
42.9
-13.6
187.14
-0.9
80.36
-14.4
59.6
-3.5
269.57
1.9
160.74
-1.7
61.6
-16.6
431.14
9.7
265.68
-8.5
64.3
-4.6
324.42
2.5
208.51
-2.2
64.3
-4.6
324.42
2.5
208.51
-2.2
69.2
-5.1
412.55
4.8
285.30
-0.6
76.7
-7.0
446.24
3.4
342.41
-3.9
75.6
-8.7
430.61
-1.6
325.54
-10.2
70.1
0.8
346.58
5.6
242.95
6.4
68.4
5.5
275.52
-0.3
188.55
5.1
68.1
4.8
274.77
-0.8
187.15
3.9
72.0
4.9
268.07
1.7
193.04
6.7
58.9
1.5
221.00
-1.9
130.26
-0.4
43.0
9.7
174.67
-5.5
75.19
3.7
55.7
29.8
196.36
4.9
109.42
36.2
66.9
12.2
279.65
3.7
187.11
16.4
74.2
20.4
447.84
3.9
332.29
25.1
66.9
4.0
326.83
0.7
218.52
4.8
66.9
4.0
326.83
0.7
218.52
4.8
Supply
This Year
51,832
50,160
51,832
51,832
45,180
46,686
50,160
51,832
599,969
599,969
51,739
46,732
51,739
50,070
51,739
50,070
51,739
51,739
45,090
46,593
50,070
51,739
599,059
599,059
51,739
44,604
49,383
47,790
49,383
47,790
49,383
49,383
42,780
44,206
47,760
49,352
573,553
573,553
Demand
% Chg
-0.8
-0.8
-0.8
-0.8
-0.9
-10.7
-0.8
-0.9
-1.7
-1.7
-0.2
-0.2
0.1
0.1
-0.2
-0.2
-0.2
-0.2
-0.2
-0.2
-0.2
-0.2
-0.2
-0.2
0.0
-4.6
-4.6
-4.6
-4.6
-4.6
-4.6
-4.6
-5.1
-5.1
-4.6
-4.6
-4.3
-4.3
This Year
34,592
36,874
37,836
31,285
18,494
23,215
30,991
38,296
404,030
404,030
37,691
38,563
42,823
34,828
33,570
32,549
35,518
30,033
17,692
20,009
29,855
31,883
385,012
385,012
35,780
34,225
37,333
33,501
33,795
32,550
35,562
29,106
18,415
24,635
31,955
36,618
383,475
383,475
Revenue
% Chg
38.2
38.0
21.2
27.6
26.6
-3.2
-0.3
4.9
12.2
12.2
3.2
3.8
2.9
-6.2
-3.0
-11.7
-6.1
-4.0
-4.3
-13.8
-3.7
-16.7
-4.7
-4.7
-5.1
-11.2
-12.8
-3.8
0.7
0.0
0.1
-3.1
4.1
23.1
7.0
14.9
-0.4
-0.4
This Year
9,475,035
9,680,257
9,692,825
7,200,637
3,365,125
4,381,813
8,200,163
15,056,538
127,916,834
127,916,834
14,843,377
16,646,068
18,747,609
11,432,355
9,278,649
9,017,960
9,364,989
6,768,306
3,269,657
3,744,399
8,048,062
13,746,142
124,907,573
124,907,573
14,760,987
15,272,713
16,075,975
11,610,700
9,311,259
8,943,766
9,533,012
6,432,490
3,216,465
4,837,233
8,936,308
16,399,137
125,330,045
125,330,045
% Chg Census Props
31.3
11
32.5
11
22.9
11
29.2
11
27.9
10
-4.0
10
5.9
11
-5.1
11
12.1
12.1
4.5
11
5.4
11
5.0
11
-12.2
11
-2.1
11
-6.8
11
-3.4
11
-6.0
11
-2.8
10
-14.5
10
-1.9
11
-8.7
11
-2.4
-2.4
-0.6
11
-8.3
11
-14.3
11
1.6
11
0.4
11
-0.8
11
1.8
11
-5.0
11
-1.6
10
29.2
10
11.0
11
19.3
11
0.3
0.3
Census & Sample %
% Rooms STAR
Census Rooms
Participants
1,672
89.3
1,672
89.3
1,672
89.3
1,672
89.3
1,506
88.1
1,506
88.1
1,672
89.3
1,672
89.3
1,669
1,669
1,669
1,669
1,669
1,669
1,669
1,669
1,503
1,503
1,669
1,669
89.3
89.3
89.3
99.5
99.5
99.5
99.5
99.5
99.4
99.4
100.0
99.5
1,669
1,593
1,593
1,593
1,593
1,593
1,593
1,593
1,426
1,426
1,592
1,592
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
88.1
89.3
89.3
STR’s Trend Report is a publication of STR, Inc. and is intended solely for use by paid subscribers. Reproduction or distribution of the Trend Report, in whole or part, without written permission of STR is prohibited and
subject to legal action. Site licenses are available. Ownership, distribution and use of the Trend Report and its contents are subject to the terms set forth in the contract you have entered into with STR. Source 2015 STR,
Inc.
Tab 10 - Response Report
STR
Code
109346
218665
109867
109372
109363
109347
109273
153212
108221
109320
108215
Name of Establishment
The Buccaneer
Caneel Bay Resort
City & State
St Thomas, STT
St Thomas, STT
Christiansted, STC
Scrub,
Great Cruz Bay, STJ
Cruz Bay, STJ
Kingshill, STC
Postal
Code
Country
00801
US Virgin Islands
00802
US Virgin Islands
00802
US Virgin Islands
00802
US Virgin Islands
00802
US Virgin Islands
00802
US Virgin Islands
00824-4536 US Virgin Islands
00830
British Virgin Islands
00831
US Virgin Islands
00831-0720 US Virgin Islands
00851
US Virgin Islands
Class
Upscale Class
Upscale Class
Luxury Class
Luxury Class
Upper Upscale Class
Upper Upscale Class
Luxury Class
Upper Upscale Class
Upper Upscale Class
Luxury Class
Upper Upscale Class
Total Properties:
2013
2014
2015
Open
Chg in
Date
Rooms
Rms
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D
Jan 1929
170
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
○
May 1981
9
○
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
Jan 1996
180
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Jan 1967
70
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
Jun 1973
478
○ ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Jun 1969
74
Y
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
Jan 1946
138
Y
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
Feb 2010
59
Y
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Jan 1986
96
Y
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Jan 1956
166
○ ○ ○ ○ ○ ○ ○ ○
○ ○ ○ ○ ○ ○ ○ ○ ○ ○
○ ○ ○ ○ ○ ○ ○ ○
Jan 1986
151
Y
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
11
1591
○ - Monthly data received by STR / STR Global
● - Monthly and daily data received by STR / STR Global
Blank - No data received by STR / STR Global
Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report.
STR’s Trend Report is a publication of STR, Inc. and is intended solely for use by paid subscribers. Reproduction or distribution of the Trend Report, in whole or part, without written permission of STR is prohibited and subject to legal action. Site licenses are available. Ownership, distribution and use of the Trend Report
and its contents are subject to the terms set forth in the contract you have entered into with STR. Source 2015 STR, Inc.
Demand Analysis
The management of the various competitive hotels revealed that room-night demand
within the competitive supply is currently generated by two major market segments:
commercial segment, 10.0%, and leisure travelers, 90.0%, on an annual basis.
Commercial Guest Demand
Commercial travelers, who are10.0% of the market, generally have strong demand for
rooms from mid-January to mid-June, and again from mid-September to mid-December.
The summer time of mid-June to mid-September has moderate demand, with the midDecember to mid-January period very low.
In the more commercially-oriented properties, the weekday market is strongest. This
is due to the strength of the commercial market during Monday through Thursday. When
extended-stay amenities are added to the guest rooms, the annual guest occupancy increases,
as various companies cut travel costs of their personnel. The commercial room demand in
the area is increasing, and hotels are changing their guestroom mix and adding facilities and
amenities to cater to this business. Commercial travelers are comprised of corporate
business, military and sales personnel. However, government employees are also included in
this group. The government business is primarily that of the Territory of the Virgin Islands
with a contribution by national government interests.
Projected Growth Rates
Commercial Room Night Demand
Year
Weekday
Weekend
Annual
2018, 2019
2020-2022
1%
1%
0
0
1%
1%
Source: Interim Hospitality Consultants
Leisure Demand
Leisure travelers represent 90.0% of demand for lodging accommodations in the
competitive market area. This segment is made up of vacationing families, followed by
individual senior citizens. The average length of stay was 6.8 days according to information
supplied by interviews with local hotels. The following are the projected growth rates for
leisure room-night demand for the years 2018 to 2022.
Page E-32
Projected Growth Rates
Leisure Room Night Demand
Year
Weekday
Weekend
Annual
2018, 2019
2020-2022
0%
0%
1%
1%
1%
1%
,
Proposed Hotel Base Year
As of the date of this Study, July 2015, it is understood that the property will open
in 2017 at the earliest. Therefore, the first full base year of the hotel will be 2018.
Base Year and Projected Market Demand,
Available Rooms and Occupancy
Year
Leisure
90.0%
Commercial
10.0%
Total
Guestroom
Nights
Occupied
100%
2018
197,297
21,922
2019
200,116
22,235
2020
203,490
22,610
2021
205,753
22,861
2022
208,571
23,175
219,219
222,351
226,100
228,614
231,746
Annual
Available
Rooms-A
Market Set
Occupancy-B
313,170
313,170
314,028
313,170
313,170
70.0%
71.0%
72.0%
73.0%
74.0%
Annual Available Rooms
Marriott Hotel
Ritz Carlton
478
180
Subtotal:
658
Projected Annual Growth Rate
Commercial Room Demand
Leisure Room Demand
Annual Total Projected Growth Rate
Subject: Curio Hotel
200
Total Rooms:
858
2018-2019
1.0%
1.0%
2.0%
2020-2022
1.0%
1.0%
2.0%
Page E-33
Summary
The 13 hotels of Greater St. Thomas reporting their hotel data to Smith Travel
Research exemplify upscale growth and stability. The hotels are:
Hotel
Number
of Rooms
City, Island
Luxury Hotels:
Caneel Bay Resort
The Buccaneer
Upper Upscale Hotels:
Upscale Hotels:
Cruz Bay, USVI
St. Thomas, USVI
Charlotte Amalie, USVI
Christiansted, USVI
166
180
70
138
Scrub, BVI
Kingshills, USVI
St. John, USVI
59
74
468
151
96
St. Thomas, USVI
170
9
Market Trend
Year
Occupancy
Average
Daily Rate
2009
68.9
290.02
2010
66.5
306.12
A
2011
59.0
316.96
2012
67.3
316.60
2013
64.3 B
324.42
2014
66.9
326.83
A
US Recession of 2008-2010 was late in arriving.
B
Lower occupancy April-December due to tropical weather
RevPAR
199.91
203.66
186.93
213.21
208.51
218.52
For the past six years, the Hotel Occupancy of Greater St. Thomas, USVI has averaged
a very stable rate of 65.4%. The Average Daily Rate has kept pace with inflation at 2.0%, to
reach a 2014 Average Daily Rate of $313.20.
Page E-52
Standard Historical Trends
Month
2015*
Occ
ADR
RevPAR
Occ
January
76.4
405.57
309.71
71.0
February
87.6
446.02
390.82
77.9
March
88.8
433.43
384.76
76.6
1st Qtr. Totals:
84.3
428.34
361.79
75.2
Increase:
12.1%
5.2%
11.9%
*January through March only
2014*
ADR
RevPAR
389.83
422.72
408.78
407.11
276.91
329.50
312.98
323.39
Property Occupancy
The Field Research for this Feasibility Study was fortunate to obtain a copy of the
Property Hotel Occupancy of January-July 2015 for the hotels of St. Thomas, USVI. The
data was provided by the United States Virgin Islands Hotel and Tourism Association.
Selected Hotel Projections for January-July 2015
Hotel
Ritz Carlton
Marriott, Frenchman’s Cove
Marriott, Frenchman’s Reef
Westin
Caneel Bay
Island
Rooms
Jan.
Feb.
Mar.
Apr.
St. Thomas
St. Thomas
St. Thomas
St. John
St. John
180
155
487
93
166
95%
100%
87%
95%
90%
98%
100%
90%
95%
90%
98%
100%
95%
95%
85%
95%
99%
90%
95%
85%
May
79%
99%
80%
93%
80%
Jun
July
85%
99%
70%
89%
75%
91%
100%
60%
95%
71%
Source: USVI Hotel Tourism Association
Page E-53

Supply and Demand - Interim Hospitality Consultants

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