Spring 2009

Building
Excellence
Spring 2009
®
The official magazine of the Canadian Manufactured Housing Institute
Rules of
the Road
STATE of
the ART
New
factories
open
PLUS:
Web Marketing
Look for the Label
MHC Mailbox
Builder Directory
Framing station
Multifunction bridge
Introducing the WEK 120 Combi Wall System
2 jobs = 1 machine
The WEK 120 offers a powerful solution in a compact footprint.
This highly flexible machine produces single-sided framework
with sheathing. The framework is positioned, clamped and
fastened automatically by the well proven Weinmann stop
alignment system.
Homag Head office
5090 Edwards Blvd
Mississauga, ON L5T 2W3
Tel. (905)670-1700
Fax: (905)670-4155
www.homag-canada.ca
[email protected]
After the sheathing is manually positioned, the
CNC driven multi-function bridge drives across
the element and fastens the sheathing. An
optional routing unit is available to rout out the
rough openings to complete the wall element.
Homag Quebec & Maritimes
160 rue Brunet
Mont St. Hilaire, QC J3G 4S9
Tel: (450)536-2525
Fax: (450)536-1095
Homag Western Canada
104-6330, 12th St. SE
branch office
Calgary, AB T2H 2X2
Vancouver, BC
Tel: (403) 271-9635
Tel: (778) 558-6703
Fax: (403) 271-9636
It’s
not
easy
being green
Nordic Engineered Wood was built on the
ideal of providing the best sustainable
wood solutions to the building industry
It means re-evaluating
accepted practices
It means establishing new ways
of responding to existing issues
our wood fibre. While it s not easy to process underutilized
fibre, Nordicc transforms treetips into the key comp
component of
its glued
ed laminated product line.
is fea
featured
in Nordic
ordic LamTM Beams,
Beams Columns
Columns, Tall Wall Studs
Studs, and our
latest innovation, the NI-90x I-Joist Series.
It means investing
in the future
In addition to our ongoing commitm
ment to sustainable fo
forestry,
Nordic continues to invest in advan
nced ma
anufacturing
processes to keep on the cutting e
edge of technology an
and
product
d td
development.
l
t
w w w. n o r d i c e w p . c o m
[email protected]
Spring 2009
Building Excellence
®
Canadian Manufactured Housing Institute
150 Laurier Avenue West, Suite 500
Ottawa, ON K1P 5J4
Tel: 613-563-3520
Fax: 613-232-8600
E-mail: [email protected]
Website: www.cmhi.ca
President
Peter Aitchison
Executive Director and CEO
Kathleen Maynard
Executive Assistant
Chad Ranger
Building Excellence® is published twice
a year for the Canadian Manufactured
Housing Institute by:
Naylor (Canada), Inc.
2 Bloor Street West, Suite 2001
Toronto, ON M4W 3E2
Tel: 416-961-1028
Toll Free: 1-800-461-4828
Fax: 416-924-4408
Website: www.naylor.com
Publisher
Bob Phillips
Editor
Robin Redfearn
The official magazine of the Canadian Manufactured Housing Institute
Contents
7
CMHI President’s Message
9
A Message from the CHBA
12
New Factories Open
18
Trends in Web Marketing
21
MHC Mailbox
23
Look for the Label
24
Rules of the Road
26
Builder Directory
30
Buyers’ Guide
Project Manager
Alana Place
Book Leader
Ralph Herzberg
Sales Representatives
Anook Commandeur, Brenda Ezinicki,
Brian Hoover, Wayne Jury,
Darryl Sawchuk and Blair Van Camp
Layout & Design
Cal Harding
Advertising Art
Allan S. Lorde
Research
Erin Sevitz
© 2009 Naylor (Canada), Inc. All
rights reserved. Contents may not
be reproduced, in whole or in part,
without the prior written consent of the
publisher.
Publications Mail Agreement No. 40064978
PUBLISHED FEBRUARY 2009/CMH-B0109/8194
Cover photos courtesy of Guildcrest Homes
©www.istockphoto.com / biffspandex
23
Building Excellence® Spring 2009 • 5
Triple M Housing has been a leader in System Built Housing
for over 25 years. In that time we have remained steadfast in
our commitment to building better homes for the better lives
of our customers.
Building a
better home
for you.
commitment to quality management and construction. In
2005 Triple M Housing was BuiltGreenTM
building practices and homes.
We understand the importance every family places on their
home, and we will always build homes that offer our customers
unrivaled quality and a Lifestyle of Health and Sustainability.
1-888-320-8589
www.triplemhousing.com
Join the long list of successful Triple M Housing
retailers. For information contact us at
1-888-320-8589.
Message from the President
CMHI 2008/2009
BOARD OF
DIRECTORS
President
Peter Aitchison
Triple M Housing, AB
Vice President
John Froese
Grandeur Housing, MB
Treasurer
David Poupore
Guildcrest Homes, ON
Past President
Frank O’Blenis
Supreme Homes, NB
Manufacturer Director
Don Darling
Prestige Homes, NB
Manufacturer Director
Peter McLaggan
Maple Leaf Homes, NB
Regional Director
Dale Ball
Brookswood Homes, BC
Regional Director
Vern Kuehn
Pleasant Homes, AB
Regional Director
Brad Dykeman
Parkbridge Lifestyle
Communities, ON
Regional Director
Doug McLean
Taymor Industries, ON
Supplier Director
Glen Sitek
G.E. Appliances, ON
Communicating Quality
T
he Canadian Manufactured
Housing Institute (CMHI)
continues to support the
development and revision of important Canadian Standards Association (CSA) standards that are
key to our sector of the industry.
These include CAN/CSA-A277,
Procedure for Factory Certification of Buildings; CAN/CSA-Z240
MH, Manufactured Homes; and
CSA-Z240.10.1, Site Preparation,
Foundation and Anchorage of Manufactured Homes.
Our efforts in this area rely on
staff and member representation and
participation on the CSA Technical
Committee on the Factory Certification of Buildings, the CSA Strategic
Steering Committee on Building
Products and Systems, as well as several code development committees.
It is good to see the progress we
have made during the last year, with
the publication of new editions of the
A277 and Z240.10.1 standards. We are
also looking forward to the release of
the updated Z240 MH standard, currently in the final stages of production.
It is good to see the progress the
industry has made over the years since
the previous editions of the standards
were published. Most, if not all, of the
changes we made to the standards
really reflect our industry’s progress—
the knowledge and information
we have gained, and the continual
improvements we have made.
As factory-based construction and
the buildings we produce become increasingly sophisticated, ensuring the
integrity of standards and certification
continues to be a very important part
of our business. Getting the message
out about standards and certification
continues to be very important as
well.
This issue of Building Excellence
includes an overview of the standards
related to the factory certification of
buildings. I encourage you to share
this information within your company, with your business associates,
and with the building officials in your
area. It is important to keep learning,
and to keep sharing technical information with our colleagues and partners in the industry. It is important to
keep everyone in the loop regarding
changes and new developments.
I look forward to continuing to
work with you all in the coming year.
If you’re looking for information, or if
you have information to share, contact
the CMHI office. Working together,
we’ll keep improving our products
and processes. We’ll keep improving
our businesses, and our industry as a
whole.
All the best for 2009!
Peter Aitchison
CMHI President 2008-2009
Peter Aitchison has worked in the
homebuilding industry for more than
40 years. For the past 24 years,
he has been Senior Manager of
Engineering, Product Development,
Design and Quality Control for one of
the largest producers of homes and
buildings in Canada, Triple M Housing
Ltd. in Lethbridge, Alberta. He has
extensive knowledge of the industry in
Canada, the U.S. and other countries,
and experience in a wide range of
markets has provided him with the
opportunity to innovate and share
information with industry colleagues in
a range of jurisdictions.
A CMHI member for 40 years, Peter
is committed to technical excellence
and continuous improvement in the
quality and sustainability of Canadian
housing. He has served as Chair of the
Canadian Standards’ Association (CSA)
Technical Committee on the Factory
Certification of Buildings since 2000,
and as a Committee Member since
1980. He has been a member of the
Standing Committee on Housing and
Small Buildings and related National
Building Code Task Groups since 2001.
He has been an R-2000 builder, and
a Built Green™ demonstration home
builder. A member of the Canadian
Home Builders’ Association’s National
Technical Research Committee
for more than 10 years, Peter was
honoured in 2007 with CHBA’s national
William M. McCance award, presented
annually to an individual to recognize
contributions to the Canadian housing
industry in the technical area.
Building Excellence® Spring 2009 • 7
MAPLE LEAF HOMES
Maple Leaf Homes is located in Fredericton, New Brunswick, and ships manufactured homes to
the four Atlantic Provinces, Central Canada, the Eastern United States and Western Canada. We are
also a supplier of modular industrial housing units to major mining operations in Nunavut (Baker’s
Lake) and Nunavik (Ungava Bay). We market our homes through more than 30 independent retailers
who directly assist homebuyers in the homebuying process.
Maple Leaf Homes offers a full range of sizes and custom designs for bungalow, split-entry,
Cape Cod, and two-storey homes to individual homeowners. For the changing needs of an aging
population, Maple Leaf Homes is a major supplier to developers of multi-unit lodging such as
duplexes, multi-storey apartment buildings and condominiums.
We are able to offer cost savings through volume purchasing of such items as brand name appliances,
bathroom fixtures, carpets and flooring, designer cabinets, energy efficiency components and
insulation – just to name a few. We provide custom designs and specifications, in-plant quality
control, and accurate scheduling – with no weather delays and no cost overruns. Quality is
maintained throughout the construction process with a system of sign-off procedures and on-line
inspector monitoring to ensure that the finished home meets the customer’s requirements.
Maple Leaf Homes • P.O. Box 27, Fredericton, New Brunswick E3B 4Y2
Tel (506) 459-1335 • Fax: (506) 450-3016
www.mapleleafhomes.ca
A Message from the Canadian Home Builders’ Association
Getting the story straight
M
uch of the current media coverage of our Canadian housing
markets is based on uninformed
opinion, unrepresentative and anecdotal
stories, and erroneous assumptions that
events moving U.S. markets have relevance in Canada. Such coverage has been
consistently inaccurate and unnecessarily
alarmist. A few commentators have drawn
a parallel between the Canadian housing
situation and the extreme difficulties in
the housing market in the United States.
There is absolutely no merit in drawing
such a parallel.
In order to provide solid, reliable and
relevant information on Canadian housing
markets, the Canadian Home Builders’ Association (CHBA) has developed the Canadian
Housing Industry Update. Based on the most
current statistics and analysis from authoritative sources, the report provides comprehensive and detailed information in two key
areas — the significant differences between
the Canadian and U.S. housing markets, and
detailed analysis of Canadian housing market
performance and trends.
If you haven’t had the opportunity to do
so, I encourage you to read this report. Share
it with your colleagues, your elected representatives, and when communicating with
local media. It is important that we make
every effort to ensure that industry members,
politicians, consumers and the media have an
accurate view of housing market conditions
across Canada.
The housing market is cyclical. Following a very weak period during the 1990s, the
housing sector in Canada has been extremely
strong for the past several years. As with all
cycles, this very strong housing performance
had to moderate. New housing activity in
Canada over the next several years will be
returning to levels more consistent with the
underlying level of housing requirements.
Housing markets in Canada are currently
adjusting to changing conditions — as they
continually do. Over the next few years,
home builders will be building fewer new
homes than was the case in the recent past;
however, the expected levels of demand for
new housing are still healthy. There will be
some price moderation in some markets, but
there is nothing to suggest that housing markets in Canada are vulnerable to the oversupplies and plunging prices that characterize
many markets in the United States. We are a
different country with a different housing system. We did not experience the same housing
conditions that occurred in the United States
— and there is no reason to expect that we
are in for the serious pain they are currently
suffering. The moderation of house prices in
Canada improves housing affordability and
creates opportunities for first-time homebuyers. They can take more time to assess
their situation and look for a home that both
serves their needs and meets their budgets.
Other homeowners have little to fear from
the change in the market. For those selling a
home and buying another, the moderation
of housing prices should be relative — there
should be no significant gain or loss from the
easing of house prices. For those who have
owned a home for some period, their equity
will be substantial — given the rising prices
of the past few years. For those who purchased
their home recently, there should be few
worries about a modest temporary reduction
in value — a home is an investment for the
family, not a short-term commodity stock.
Real estate values will come back — they
always do.
John Hrynkow
CHBA President 2008
John Hrynkow has been involved in the
housing industry for 30 years. After
purchasing his first new home in the late
1970s, he began working in the home
building industry, starting his career with two
well-respected home builders in Alberta,
Nu-West and Reid-Built Homes. With his
well-rounded background in homebuilding
senior management, he incorporated his
own housing operation, Park Royal Homes,
in 1989.
Today, John is the General Manager
and owner of Park Royal Homes, and puts
his emphasis on customer service and
satisfaction.
Park Royal Homes builds singlefamily homes in the Edmonton region,
and is recognized as an industry leader in
customer care. His company has won the
coveted Customer Choice Award 12 times.
John attributes his company’s success to
delivering on its commitment to provide the
best homebuyer experience available.
As a long-time industry volunteer,
John has been involved at all levels of the
Canadian Home Builders’ Association. He is
a Past President of the CHBA – Edmonton
Region and of CHBA – Alberta. He was a
Director of the Alberta New Home Warranty
Program for 10 years, and held the position
of Board Chairman for 2000 and 2001.
At the national level, John served as Chair
of the former CHBA Sales and Marketing
Committee for two years and continues to
be an active participant in the CHBA National
Marketing Committee. He was appointed to
the CHBA Executive Board in 2006.
Building Excellence® Spring 2009 • 9
For more than 27 years, Friendship Homes of Minnesota has been a proven
leader in the manufactured housing industry, providing quality homes for
today’s family.
What makes our homes different? What makes them stand out? It’s our
understanding of what our customers need, appreciate and demand in new
home construction. It’s our experience to understand what a family’s needs
are, and, the experience to build an energy-efficient home that exceeds every
expectation in absolute value.
Take a close look at our attention to detail, take the time to visit one of our
home design centers and you will have no doubt that a Friendship Home
is the very best value in new home construction today. We have designed
homes for families just starting out and for those winding down.
Friendship Homes has provided thousands of families with the comfort, security and a general well-being that only a
quality-built home can offer. As a leader in innovation and superior construction techniques, Friendship Homes continues
to transform the systems-built housing industry into the best value in American home ownership.
You can customize your home with gorgeous, long-lasting name brand carpets and roll goods and durable, color-coordinated
countertops and laminate, ceramic edged or incredible solid surfaces. You can also choose from custom-built pantries,
linen cabinets, and entertainment centers. In addition, make the exterior of your home one of a kind, with our wide array
of eye-catching siding and shutter colors. We also offer four colors of trusted Owens Corning shingles. A Friendship Home
is truly a unique reflection of you!
We take pride in our homes and are proud to be the largest systems-built manufacturer in Minnesota.
CANADA MORTGAGE AND HOUSING CORPORATION
A Healthier Environment Begins At Home.
(Actually, At Home In 12 Locations Across Canada.)
Introducing EQuilibrium™ - a powerful
new national sustainable housing
demonstration initiative led by Canada
Mortgage and Housing Corporation
(CMHC), giving Canadians housing
options that are designed to be healthy,
energy-efficient, environmentally friendly,
resource-efficient and produce as much
energy as they consume on an annual basis.
EQuilibrium™ brings together the private
and public sectors to design and build the
next generation of sustainable housing in
Canada that balances our housing needs
with those of our environment.
It’s about building the kind of home
you’d like to live in. For the kind of
world you’d like to live in.
We look forward to seeing you at the
CMHI Annual General Meeting February 26, 2009 in Quebec City
To learn more about EQuilibrium™ and the 12 demonstration homes
across Canada, visit www.cmhc.ca and keyword search for EQuilibrium.
STATE of
the ART:
New Factories Open for Business
By Lucie Grys
A
s consumers become more educated about the integrity of prefabricated building techniques,
demand continues to grow in the marketplace. That solid demand is backing multi-million-dollar
investments in new building factories. Two new factories will be open for business in 2009,
which is great news for builders, developers, suppliers, transporters and homebuyers in both western and
eastern Canada. At the time of publication, both factories are still being equipped, but the proponents
continue to work with their existing builder and developer partners, and with a view to future increased
capacity, are building new alliances.
Photo courtesy of Triple M Housing
The new Triple M Housing plant in Lethbridge, Alberta, covers approximately 160,000 square feet and
houses up to 30 workstations.
12 • Building Excellence® Spring 2009
“Designing and
building a large-scale
construction factory
is an engineering
and logistics feat.”
Inside the factory at
Guildcrest Homes in
Morewood, Ontario.
Photo courtesy
Guildcrest Homes
In Makinsons,
Newfoundland, Builders
Edge Manufacturing
has begun production in
their new plant.
Photo courtesy
of Builders Edge
Manufacturing
For Peter Aitchison, President of the Canadian Manufactured Housing Institute (CMHI) and Senior Manager of Design
and Engineering at Triple M Housing, state-of-the-art efficiency was a top priority in the design of the company’s new factory
in Lethbridge, Alberta. Aitchison notes that the new, 160,000-sq.-ft. facility is intended to expedite the building process with
full automation and specialized configuration of 20 to 30 workstations. Currently, the company builds approximately 1,000
units each year. “We will increase production over the long term,” he says.
“The new plant will control where and how things are done,” Aitchison says. “Everything that happens in the factory
— from the storage of large amounts of lumber, sheathing, insulation, windows and other materials, to how the homes are
structured and assembled — has been rigorously scrutinized, and the space and layout designed accordingly. We’ve tightened
the entire process,” he says. At the same time, the new facility and the company’s expanded capacity will increase employment opportunities in Lethbridge.
Builders Edge Manufacturing, a Newfoundland-based company, is also in the process of opening a building factory. When
Elmo Russell, Dieter Staubitzer and Greg Hussey approached Sheldon Colbourne to help build the company and the plant,
he readily accepted the challenge that lay ahead.
Building Excellence® Spring 2009 • 13
With a crew of 18 full-time people dedicated to the construction process at present,
Colbourne plans to grow the plant to 50
to 60 employees over time. “Right now,
eight people are dedicated to floor and wall
systems and 10 people are working on the
process for the modular systems,” he says.
Two additional employees — a foreman
and a safety officer — round out the current team. Colbourne is partnering with
apprenticeship programs to improve the
skills of general labourers in the building
industry.
Located outside of St. John’s, in a small
town called Makinsons, the new plant will be
20,000 square feet, housing approximately 10
workstations. “Over the past few years, there
has been a real decrease in skilled labour in
Newfoundland. Everyone was moving west
to fill the demand for workers in Alberta,”
notes Colbourne. He says that not only will
the new factory offer local employment and
training opportunities in the industry, it will
help stem the tide of people looking outside
their home province for employment and
growth opportunities.
Wall Panel Opportunities
Come In Many Sizes.
Whatever your opportunity, we can custom-build the equipment that will help
you meet it. Whether it’s a 16’ sheathing station or a 70’ squaring table like the
one we recently shipped to a Canadian plant. Custom equipment to fit your
circumstance provides manufacturing efficiencies to make your products competitive. In tight markets where you need to look at everything, the answers will
be in the small details that add up to controlling your costs.
Any of these machines can be built to provide the custom details that fit your plant:
đ Wall Framers
- Telescoping arms for
variable wall height
- No “step over”
mechanisms to trip
workers
- Pop up skate conveyors
for easy wall transfer
đ Combination Tables – frame,
square & sheath on one
table
- Telescoping arms for
variable wall height
- 2x4 or 2x6 wall capability
- Manual or optional
powered tool bridge drive
đ Single or Dual Tool Beam
Sheathing Bridges
- 2x4 or 2x6 capability
- Staple or nail options,
optional edge stitcher
- Manual or optional
powered tool bridge
drive
đ New - Component Nailer
- Touch screen with
picture menu of
component
- Single foot pedal
operation
- Coiled nails or stick
options
Squaring Table
Produces 70' of wall.
You need to see this to believe it!
(We’re building a custom 95' table)
70'
An
Company
Wall Framing Made Simple
For Information
866.726.7587 or www.panplus.com
•
14 Building
413264_panels.indd
1
Excellence® Spring 2009
12/18/08 6:59:32 PM
Colbourne is grateful for the guidance
and assistance of others in the industry as he
works through the challenges of starting a new
building factory. He particularly thanks CMHI
member Guildcrest Homes for the advice they
have given him over the past year.
Builders Edge opened in April 2008, and
Colbourne and his staff spent the next several months training and building test modules. With a sales office and art studio project
among the first projects under their belts, the
company was primed to get up and running
on a larger scale of production.
“The start-up is huge,” notes Colbourne.
“Even though we are relatively small at
only 20,000 square feet, there is still a lot
of equipment and processes that need to be
put into place.”
“Right now we are utilizing overhead
cranes in our operation; other automated
equipment will be purchased at a later date
when we are in full operation. Our intent
is to upgrade and purchase more advanced
equipment as needed in order to keep up
with the company’s demands as we grow,”
notes Colbourne. Additional framing tables
and cut-station saws, for example, will also be
installed down the road.
At the time of publication, Colbourne
has one station going full-speed, building
wall and floor sections that are sold to
builders and developers. “We are now on
our 39th project,” says Colbourne, “and so
far, everything is going very well.”
Danny Hansen, President of hsbCAD
North America/Woodsoft Solutions has
been in the industry for more than 20 years,
working with companies like Builders Edge to
create customized design and manufacturing
software solutions for the wood construction
industry. When a company wanting to build
a new factory comes to him, Hansen says “the
first step is to fully understand their vision, so
we can tailor our solutions to them. Then we
work out the concept, and the final stages are
training and implementation.”
Hansen says he has seen great
improvements in the industry, even over just
the past decade. “The wood construction
industry is evolving like no other industry
toward automation,” he says.
Designing and building a large-scale
construction factory is an engineering and
logistics feat, says Aitchison. “With every
stage in the building process being carefully considered, improving a plant’s overall
success and safety are always top of mind.” ■
406819_Nutech.indd 1
C R E AT I N G
...H OMES
11/3/08 9:39:43 AM
OF
D ISTINCTION
Lewiston
New Richmond
Shediac
Manchester
Rockland
Augusta
Matane
Hanover
Sussex
We are recognized as one of the leading "Precision
Constructed" home builders in Canada. For over 10
years Supreme Homes has been creating dream
homes. Let us create yours.
W W W. S U P R E M E H O M E S . C A
383339_Supreme.indd 1
Building Excellence® Spring
•AM15
7/2/08 2009
4:00:33
Trends
in
Web Marketing
Tried, Tested and New
By Kelly Kubrick
So where does
this leave you?
Essentially, the
message is that
there’s no shortage
of tactics in web
marketing available
to you, but you
should have an
opinion about which
ones might be
appropriate for your
own company’s
strategy.
n fall 2008, at the joint semi-annual meeting of the Canadian Manufactured
I
Housing Institute and the Manufactured Housing Association of Atlantic Canada
in Nova Scotia, Kelly Kubrick of Online Authority presented attendees with an
overview of recent trends in web marketing. Kelly reviewed a variety of tactics, and
categorized them as “old news” (offering declining value), those whose value hasn’t
changed, and those considered “hot” (you might get burned using them).
Old news
Old news tactics are those that have been around some years now. They may be showing
their age, and are generally receiving fewer marketing dollars than in the past. To begin, marketers appear to be shifting “offline” advertising (print advertising, outbound telemarketing and
rented mailing lists) dollars toward online (search engine optimization, pay-per-click advertising, etc.) dollars, because the online offers a far more measurable spend.
However, within the world of online marketing, there is movement away from designing
complicated home pages, measuring gross traffic (vs. net leads), static micro-sites and live chat
as a customer service channel. Again, the driver appears to be accountability — ensuring that
the dollars spent deliver the most value. Finally, offering a website and e-mail newsletters is
certainly old news — any company that hasn’t invested in at least the former might as well be
trying to market itself using an unlisted phone number.
What hasn’t changed?
Other tactics have proven their value within the online marketing toolkit. Home builders
should ensure they provide customer testimonials, pricing information and multiple product
search criteria on their websites. As an example of the latter, Kelly suggested visiting http://
www.vacationhomes.com to see all the different ways visitors might choose to search for a
property they might be interested in.
In addition, Kelly recommended testing of the length of any “Request for information” forms
you offer on your website — until you objectively test which elements do or do not depress
response, you shouldn’t make assumptions about which fields should stay or go.
Finally, Kelly advocated strongly that home builders should allow prospects to communicate
with them based on their channel of choice — if they first contact you by phone, you likely will
need to continue communicating them via that channel. Alternatively, if you can convince
your clientele to initiate contact with you via less expensive channels, you should reap financial
benefits later. Wondering how? Here’s a quick question — in your marketing materials, which
gets the larger font? Is it your telephone number or your website? What does that tell you?
18 • Building Excellence® Spring 2009
What’s hot now
These tactics are experimental and too new to have established themselves as keepers in the web marketing toolbox. However, for those
willing, there are several emerging online tactics you might consider trying in 2009. Some examples:
• Targeting display messaging by demographic segment
• Geo-targeted pay-per-click (PPC) advertising
• Multivariate (MVT) testing
• Interactive micro-sites
Targeted messaging
Geo-targeted pay-per-click
Below is a visual display image used on the
homepage of http://www.wilshire-homes.com to
help the visitor grasp how this builder can solve
living arrangement concerns. This is an excellent
example of sidestepping home building jargon
by offering the consumers’ perspective first:
Below is an example screenshot from a Google AdWords Pay-Per-Click (PPC)
account. Pay-per-click refers to the process of purchasing positioning on search engines
such as Google, Yahoo! or MSN. In particular, the screenshot shows how this media buy
can be targeted to ensure that the advertisement is only shown to search engine users
connected to a computer within 35 kilometres of Oak Island, Nova Scotia. Using this
technology, home builders can ensure that their advertising dollars are not wasted on
those people who are outside the targeted geographic range.
Screenshot from
http://www.wilshire-homes.com homepage,
September 2008
Screenshot from Google AdWords, September 2008
Multivariate testing
Multivariate testing refers to a concept where by a marketer can identify several elements on a web page that they are not sure about, and
test response against each. To illustrate, below are two versions of the same home page from http://www.zip.ca, a Canadian DVD-by-mail rental
service. On the left, the home page is designed around the release of “The Dark Knight” with no mention of pricing. On the right, the home page
is designed around an image of a happy family, with pricing and a “quick start” free trial form to fill in.
Screenshots from http://www.zip.ca homepage, September 2008
Which appeals to you? Why? Here’s the trick — both of the above home pages exist simultaneously. In other words, during this
multivariate test, the website presents alternate versions of the same page, and records response so that marketers can determine which
approach drives the most response. No heart-stopping redesign project here, but rather an objective analysis of what works, or doesn’t, on
your home page. Imagine the number of things you might consider testing on your own site.
Building Excellence® Spring 2009 • 19
Interactive
micro-sites
TO
SHIPPINGRE IN
E
ANYWH ERICA
NORTH AM
Also from Wilshire Homes is an interactive micro-site found at http://www.builtaroundyou.com. When the site launches,
you’ll be greeted by Sheila, who will proceed
to ask you about your housing interests. However, instead of filling out a survey, Sheila
asks you a series of questions, verbally. As
you respond, by clicking or filling in fields, a
personalized housing report is created, which
you can elect to receive by e-mail, print, or
send to Wilshire Homes to request follow up.
Or you can choose to do nothing with it at
all. Try it, and imagine how it might appeal
to younger generations unwilling to visit a
sales centre.
Regardless of the surface,
the improvements
you can make are limitless!
• Ease of Installation
- Do it yourself
• Lightweight
• Durable
• Realistic Look
• Cost Effective
515 - 36 Avenue SE Calgary
(403) 258-1902
Len Smith (403) 850-8936
Tony Smith (403) 479-6678
www.micasastone.com
408571_MI.indd 1
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Manufacturing of MDF & PVC Doors & Components
Epic
E
i IIndustries
d t i manufactures a variety of door styles and colors that are
designed to complement any decor. If you don’t see what you want, we will work with
you to ensure all your needs are met.
Visit our website to see the various colors & styles that we have to offer.
www.epicdoors.ca
Epic Industries Inc.
5-1157 12th Street, Kamloops, BC V2B 7L2
Tel: 250-554-1539 Fax: 250-554-3809
[email protected]
409938_EpicIndustriesInc.indd 1
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Screenshot from
http://www.builtaroundyou.com,
September 2008
So where does this leave you? Essentially,
the message is that there’s no shortage of tactics in web marketing available to you, but
you should have an opinion about which
ones might be appropriate for your own company’s strategy.
A final thought — it’s five years from
now, and Internet advertising now outpaces
traditional channels. How will you acquire
customers? Furthermore, young Canadians
7:41:34 PM know the Internet better than you. How will
you retain their business?
Best of luck in 2009!
■
Kelly Kubrick is President of the Internet
marketing consulting firm Online Authority
and the former Director of E-Commerce at
Time Warner in New York.
Insuring manufactured homes for over 50 years.
To learn more about the insurance services for
manufactured homes, please visit our website at:
www.avivacanada.com
®
20 • Building
Excellence
Spring 2009
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MHC Mailbox
Are you keeping up-to-date?
By Bob Richards
R.J. (Bob) Richards, MHC
I
f you’re an active Manufactured Housing Consultant (MHC)®, you will fully
understand this topic. You know that
today’s housing market — indeed the world
— has changed greatly in the past few years.
If you are a successful MHC, you know that
one of your greatest strengths has been to
keep informed and up-to-date on the everchanging housing market trends, consumer
demographics and market conditions. As I
write this article, the global economy doesn’t
look all that good. However, I am encouraged
by the fact that I have lived through and survived a few recessions. I have also witnessed
first-hand that even in a slow economy, there
are always opportunities waiting to be found.
It is during economic times like these that
your selling skills and knowledge will be put
to the test.
Along with the financial environment,
the lending environment has been changing
frequently, with banks modifying downpayment requirements, amortization periods,
interest rates, and employment history
requirements. Are you up-to-date on your
lender’s latest requirements?
Your customers are changing their shopping and buying habits at record speed. Are
you changing fast enough to meet their
needs and desires? What are the trends in
your area?
Almost all housing purchasers start their
purchasing process on the Internet. How is
your website working for you? Are you up to
date on collecting the data on the number of
visitors that come to your website? Are you
asking your walk-in customers how they heard
Even in a slow economy,
there are always
opportunities waiting to
be found.
about you? Are you asking them for feedback
on whether your website provided them with
the information they were looking for or not,
and what they would like changed?
Do you use all the features on your cell
phone? Do you use customer tracking and
project management software to make sure
nothing falls through the cracks? Can you
afford to miss those extra sales?
Homebuyers are very knowledgeable.
They conduct research on the Internet
before they even contact you. Are you doing
the same? Most suppliers provide a wealth
of information on their websites. Have you
accessed all the product knowledge that is
available to you?
You need to be up-to-date on the latest
technical changes — national, provincial
and municipal building codes, as well as
applicable Canadian Standards Association (CSA) standards. Codes and standards
are always being updated and you must be
informed. The by-laws and zoning regulations in your market area are changing
as well, and you need to know what these
changes are. Your products are being
updated and improved continuously — you
must be also.
Today’s homebuyers are looking for
“green” homes built with environmentally
friendly materials, and energy-efficient
appliances. Are you able to advise your
customers on how to make wise choices —
options that will fit their needs and financial requirements?
If you have answered “no” to many of
these questions, you have some work to
do if your business is going to thrive in
uncertain economic times. The Canadian
Manufactured Housing Institute (CMHI)
has updated the introductory Manufactured
Housing Consultant (MHC)® course, and it
is available for delivery in your area. Contact
CMHI at [email protected] or 613-563-3520 to
find out about courses in your region and
keep up-to-date!
■
Bob Richards is President of the Home
Centre group of companies, the largest
retailer of manufactured housing in
southwestern Nova Scotia.
Please send your ideas
or questions to:
MHC Mailbox
CMHI, 150 Laurier Avenue West
Suite 500
Ottawa, ON K1P 5J4
E-mail: [email protected]
Building Excellence® Spring 2009 • 21
Auto Feed Screw
Driving Systems
• Fast, saves time and money
• Tough, durable and reliable
• Trouble Free, simple to use
• Multi-Purpose, countless
applications
The Professional Way To Drive Screws!
www.muro.com [email protected] 1-800-665-6876
409695_Muro.indd 1
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Phone: (780) 967-4555
Fax: (780) 967-3588
Kynard Fiberglass
offers you the best
quality in bathing fixture
products. We present a
large selection of styles
and sizes in showers,
tubs and combination
units for all budgets…
from standard models
to the most luxurious of
bath fixtures.
Everything you need to ensure that
your clients are happy.
www.kynardfiberglass.com
•
22 Building
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Excellence® Spring 2009
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7/3/08 2:21:43 PM
Look for the Label
STANDARDS
R
egardless of how or where a home is constructed, the municipality in
which the home will be located has a mandate to confirm that the
home is built to local requirements. When a building has been constructed in a factory, the certification label showing CSA (Canadian Standards Association) standard compliance is the building inspector’s assurance
that factory-completed and concealed areas meet applicable requirements.
All new certified factory-constructed buildings must be labelled before
they leave the factory. The label plays a key role in the municipal building
inspection. It clearly signifies to the inspector that the home is built in accordance with the appropriate code and standards, and that only the work done
on-site requires inspection.
A certification label is affixed permanently to the home, often on the
electrical panel. Homes built to the CAN/CSA-Z240 MH standard carry a
specific label; all other factory-constructed buildings use a CAN/CSA-A277
label. Manufacturers obtain the labels from a testing and certification agency
that carries out inspections in the factory. A special label has been developed
for members of the Canadian Manufactured Housing Institute.
A Specification Name Plate, also sometimes referred to as a data sheet,
accompanies the label. It lists the manufacturer, and the model and serial
number of the building, along with the label number. It includes information
on the factory-installed appliances and on aspects of construction such as
insulation specifications, and snow load and wind pressure capacity.
The construction specifications detailed on the name plate are particularly helpful in the event that a home is moved from one jurisdiction to
another. While the model National Building Code of Canada states that
it is not intended that local jurisdictions apply the provisions of the current model NBC when an existing home built to a previous code is relocated; a comparison of the specifications can help local officials determine if
upgrading is required to meet geographic requirements.
■
There are three CSA standards that apply to factory-constructed buildings in Canada. These standards are referenced
in the model National Building Code of Canada; and in most
provincial/territorial/municipal codes (CAN/CSA-Z240 MH is
not applied in Alberta and Québec).
CAN/CSA-A277, Procedure for Factory Certification of
Buildings defines the quality-control procedures and staff that
a plant must have in place to ensure that the buildings it produces are built in accordance with relevant standards and codes.
The A277 standard involves both the plant and the buildings
produced in it, addressing “total quality” throughout the manufacturing process. The A277 standard covers the certification
of “manufactured homes,” and “modular” and “panelized” buildings. It provides for the certification and auditing of the plant
quality program, and in-plant inspection and certification of the
product built. The standard does not cover portions of structures
or services that are not factory-installed, the transport or installation of the building, or any work conducted at the site.
CAN/CSA-Z240 MH, Manufactured Homes, sets out
requirements for the construction of single-storey, manufactured
homes specifically, including structural, plumbing, electrical
and heating service. These requirements mirror or exceed the
requirements of the model National Building Code of Canada.
CAN/CSA-Z240.10.1, Site Preparation, Foundation and
Anchorage of Manufactured Homes, details the construction
of a surface-mount foundation and the installation of a singlestorey manufactured home. The standard is applicable to any
home that incorporates an integrated frame providing sufficient
rigidity to protect the home from damage due to minor movements in the foundation.
DEFINITIONS
A manufactured home is a transportable, single- or multiplesection, one-storey home. It is virtually complete when it leaves
the factory, and is typically built with an integrated frame that
allows it to be placed on a surface-mount foundation.
A modular building is transported to the site in two or more
enclosed sections, for residential or commercial use. Modular
buildings may be more than one storey in height and are placed
on full-perimeter foundations.
A panelized building is comprised of wall, floor and/or roof
panels that are either “closed” (e.g. complete with windows,
doors and exterior cladding) or “open” (e.g. with studs and plates
nailed together and sheathing attached to one side) and transported to the building site for assembly.
Building Excellence® Spring 2009 • 23
Rules of the Road
By Lucie Grys
Photo courtesy Guildcrest Homes
Manufactured buildings:
Not your typical cargo
G
erald Disher and his brother, Raymond, are the owners of
Disher Homes, a manufactured housing retail company that
transports its own products. “It’s certainly not like moving your
typical cargo,” jokes Gerald, who says that key to the successful transport
of buildings is careful design, engineering and planning upfront.
Disher Homes has delivered homes built by New Brunswick-based Maple Leaf
Homes since 1988, and Gerald has witnessed first-hand how the factory construction process has become mainstream. “We’ve really broadened our market over the
years — we deliver all types of homes, from single-section to Cape Cods and twostorey homes,” he says. “At least 25 percent of the housing starts in New Brunswick
are modular, and that really speaks to the diversity of products out there.” Gerald
has also developed a keen understanding of the broad range of transport regulations
24 • Building Excellence® Spring 2009
Bracing, flags, signs, flashing lights, pilot and escort
cars, and careful route planning are among the safety
measures taken to ensure a building’s safe delivery.
company outsources the transportation of its
buildings to independent transporters. “Alberta’s topography allows for the safe transport of
wider loads — up to 24 feet or more on major
highways,” he says. “This can provide us with
more leeway — more choices — when it
comes to design and engineering.”
In British Columbia, where manufactured
housing is very popular, mountainous and
winding roads, snow sheds, tunnels, bridges
and overpasses can pose a significant challenge when transporting cargo as large as a
home. But Spurgeon McLean, a transporter
who has been in the industry for more than
30 years, says that “accidents are a rare occurrence.” As the Logistics Coordinator of Home
Deliveries at McConchie Trucking Ltd. in
New Brunswick, he says he has observed
strong and consistent upward momentum
in the manufactured building industry, with
building deliveries growing steadily.
“It’s still very seldom that these loads
are involved in accidents, because transporters exercise so much caution,” he says.
Bracing, flags, signs, flashing lights, pilot and
escort cars, and careful route planning are
among the safety measures taken to ensure
a building’s safe delivery. McLean notes that
McConchie Trucking also provides a full orientation and training program for its drivers.
With experience hauling homes
throughout Canada — from New Brunswick
to the western provinces, Newfoundland and
Labrador, and New Hampshire and Vermont
— Spurgeon knows the requirements of each
region well. “The industry is working with
the government to create consistency in the
regulations among different jurisdictions,” he
says.
“This will help cut some of the red tape
that nobody needs,” adds Peter Aitchison.
It just doesn’t make sense to have so many
different requirements in areas where the
geographic and road conditions are the
same. It adds to the builder’s workload, the
transporter’s workload, and the government
staff’s workload. And all that adds to the cost
of providing a new home for the consumer. ■
Give Them What They Really Want …
Better Indoor Air Quality
and requirements in the Atlantic Provinces
and the northeastern United States. “In
New Brunswick for example,” he notes, “we
are limited to a maximum width of 16 feet at
the base of the load, whereas in Nova Scotia,
you can have an 18-foot width at the base.”
Holiday restrictions, night-time limitations
and requirements for escort cars, for example,
also differ across various jurisdictions.
Canadian Manufactured Housing Institute (CMHI) President Peter Aitchison, who
is Senior Manager, Design and Engineering
at Triple M Housing in Lethbridge, Alberta,
has seen freight costs increase considerably
due to fluctuations in fuel prices. Aitchison’s
There’s no better way to improve home sales than by giving
home buyers what they really want....like better indoor air
quality for their family. Make the move to high quality
Fantech ventilation products today.
Superior products. Superior performance. We guarantee it!
•
•
•
•
Heat Recovery Ventilators
Whole House HEPA Filtration
Premium Bath Exhaust Fans
Ventilation for the Laundry
www.fantech.net
50 Kanalflakt Way • Bouctouche, NB • Canada E4S 3M5 • (T) 800.565.3548 • (F) 877.747.8116 • [email protected]
413450_Fantech.indd 1
Building Excellence® Spring
2009 •
25 PM
12/19/08
12:11:32
BUILDER DI
Members of the Canadian Manufactured
BarrCana Homes
P.O. Box 4580
Barrhead, AB T7N 1A4
Tel: 780-305-0505
Fax: 780-305-0506
www.barrcanahomes.ca
Friendship Homes of Minnesota Inc.
815 Budd Road
Montevideo, MN 56265 USA
Tel: 320-269-6495
Fax: 320-269-7115
www.friendshiphomesmn.com
Grandeur Housing Ltd.
P.O. Box 2260
Winkler, MB R6W 4B9
Tel: 204-325-9558
Fax: 204-325-5048
www.grandeurhousing.com
®
Guildcrest Homes
Fuqua Homes Inc.
Freeport Industries
Head Office, Parksville
1365 Springhill Road
Parksville, BC V9P 2T2
Tel: 250-954-2300
Fax: 250-954-2390
Westbank
3522-B Red Cloud Way
Westbank, BC V4T 2G9
Tel: 250- 07-3950
Fax: 250-707-3951
www.freeportindustries.ca
20495 Murray Road
Ben, OR 97701 USA
Tel: 541-382-4252
or
2405 Industrial Drive
Boonville, MO 65233 USA
Tel: 660-882-3411
www.fuquahomes.com
20 Mill Street
Morewood, ON K0A 2R0
Tel: 613-448-2349
or 1-800-249-1432
Fax: 613-448-3464
www.guildcrest.com
Hospitality Homes Ltd.
110 First Plymouth Rd.
Woodstock, NB E7M 4M2
Tel: 888-544-3100
or 506-325-2643
Fax: 506-328-6845
www.hospitalityhomes.ca
26 • Building Excellence® Spring 2009
RECTORY
Housing Institute
Prestige Homes
Kent Homes
28, chemin du Couvent
Bouctouche, NB E4S 3B9
Tel : 506-743-2481
Fax : 506-743-2660
www.kenthomes.com
14 Industrial Drive
Sussex, NB E4E 2R8
Tel: 506-433-9130
Fax: 506-433-9141
www.prestigehomes.ca
Supreme Homes
2650 Main Street
P.O. Box 4029 Station B
Tracadie-Sheila, NB E1X 1G4
Tel: 506-395-6997
Fax: 506-395-7622
www.supremehomes.ca
Pro-Fab Homes
Liberty Homes Inc.
P.O. Box 35
Goshen, IN 46527-0035 USA
Tel: 574-533-0431
Fax: 574-533-0438
www.libertyhomesinc.com
395, Route 112
Vallée-Jonction, QC G0S 3J0
Tel: 418-253-5166
Fax: 418-253-5300
www.profab.ca
Maple Leaf Homes Inc
Royal Homes Limited
P.O. Box 27
Fredericton, NB E3B 4Y2
Tel: 506-459-1335
Fax: 506-450-3016
www.mapleleafhomes.ca
P.O. Box 370, 213 Arthur Street
Wingham, ON N0G 2W0
Tel: 1-800-265-3083
or 519-357-2606
www.royalhomes.com
Triple M Housing Limited
185 Stubb Ross Rd.
Lethbridge, AB T1K 7N3
Tel: 403-320-8588
Fax: 403-320-6925
www.triplemhousing.com
Building Excellence® Spring 2009 • 27
Bigfoot Systems® Footing Forms are
not only used as pier footings for
construction tubes, they also act as
an anchor to prevent uplift in areas
subject to high-velocity winds.
P
R
EV
T
Build it with Bigfoot.
E N T S U PL
IF
Some Bigfoot uses
Decks, Porches, Sunrooms, Cottages,
Single Storey Buildings, Mobile Homes,
Carports, Fences, Bridges and more.
UPS shipping
available
1-800-934-0393
www.bigfootsystems.com
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PROFORM
CONCRETE SERVICES INC
6/17/08 8:53:43 AM
RED DEER
ROB JONES
SALES & MARKETING MANAGER
5301 - 43 Street
Red Deer, Alberta
Canada T4N 1C8
E-mail: [email protected]
Use the #1 Modular Building Mover
in the Industry: AeroGo Air Casters
Easily float your product through
assembly on a cushion of air
•
•
•
•
Low profile, yet lifts 500 lbs. to over 5,000 tons
Omnidirectional or straight line movement
Ultra-low friction reduces fatigue & injury
All you need is smooth floors & compressed air
Tel: (403) 343-8000
Fax: (403) 343-8056
Cell: (403) 872-3434
1 (888) 432-4087
388444_Proform.indd 1
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Insulation
Blowing and
Spray-on Equipment
Truck Mount &
In Plant Models
• Fiberglass • Cellulose • Rockwool
• Gas • Diesel • Electric
Star Machine
Innovative Load Moving Solutions…Since 1967
206-575-3344 www.aerogo.com
•
28 Building
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2/11/08 8:18:25
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1
TOLL FREE: 877-782-7883
www.starmachinelimited.com
2/4/09 5:49:05 PM
To apply for membership, simply fill out this form and send by fax or mail to
the Canadian Manufactured Housing Institute, 150 Laurier Avenue West, Suite 500, Ottawa, ON, Canada, K1P 5J4
• Fax: 613-232-8600 • Tel: 613-563-3520 • E-mail: [email protected] •
Company Name ______________________________________________________________________________________
Contact Person _______________________________________________________________________________________
Mailing Address ______________________________________________________________________________________
Telephone _________________________________________Fax ______________________________________________
E-mail_____________________________________________Website___________________________________________
a
c
.
We hereby apply for membership in the Canadian Manufactured Housing Institute (CMHI) under the membership category checked:
MEMBERSHIP CATEGORIES (CHECK ONE)
Manufacturer—Persons, firms or corporations engaged in building manufactured
or modular homes certified to CSA A277 and/or CSA Z240 standards, as well as
those engaged in building panellized and pre-engineered or packaged structures.
i
h
Supplier—Supplier of components, goods or services to the manufactured
housing industry.
(CHECK ONE)
National
Regional
Retailer/Builder or Community Owner/Manager—Persons, firms or corporations
engaged in the sale of factory-built housing or the management of manufactured
home communities.
National
Regional
Affiliate (non-voting)—Government organization, industry association, codes or
standards agency, or other parties having an interest in the industry.
National
Regional
m
c
.
w
Contact the CMHI office for information on membership criteria and fees.
Please provide a brief profile of your firm, which will be used to introduce your company’s products and services to the membership.
w
COMPANY PROFILE
Date of Incorporation/Registration: ________________________________________________________________________
Management Structure: _________________________________________________________________________________
Background and Product Description: ______________________________________________________________________
w
___________________________________________________________________________________________________
CMHI CODE OF ETHICS
We undertake to, as a condition of membership:
• Adhere to applicable building codes and standards for the construction of homes in the factory and
onsite as a minimum standard.
• Avoid all conduct or practices that would discredit or do injury to the Institute, its members or its
customers.
• Adhere to those business practices that provide the public with a clear and definite
understanding of the products, services and warranties being offered by the member and the
obligations of each to the other; and to conduct all dealings on the basis of trust, value and service.
• Operate so as to extend the effectiveness of the Institute by exchanging information, experience
and research in order to provide better housing to our customers.
These responsibilities are freely and solemnly assumed and form part of an obligation as members of the
Canadian Manufactured Housing Institute.
I have read and agree to abide by the Code of Ethics of CMHI as listed above.
Signature of Applicant
Date
APPLICATION FOR MEMBERSHIP
www.cmhi.ca
Buyers’ Guide
3D DESIGN SOFTWARE
WoodSoft Solutions
www.hsbcad.com .......................Inside Back Cover
AIR CASTER MOVING SYSTEMS
AeroGo inc
www.aerogo.com ............................................... 28
AUTO FEED SCREW GUNS
Muro North America, Inc.
www.muro.com ................................................. 22
AUTOMATED WALL PRODUCTION
Panels Plus
www.panplus.com ............................................. 14
BATHROOM ACCESSORIES
Kynard Fiberglass Ltd
www.kynardfiberglass.com ................................ 22
BATHROOM FIXTURES
Moen Inc.
www.moen.com ....................... Outside Back Cover
BUILDERS
Triple M Housing Ltd.
www.triplemhousing.com .................................... 6
BUILDING PRODUCTS
Nordic Engineered Wood
www.nordicewp.com ........................................... 4
CONCRETE PRODUCTS
Proform Concrete Services Inc.
www.proformconcrete.com ................................ 28
DOORS
Epic Industries Inc.
www.epicdoors.ca ............................................. 20
FOUNDATION SYSTEMS
Bigfoot Systems, Inc
www.bigfootsystems.com .................................. 28
INDOOR AIR QUALITY
Airia Group of Companies
www.lifebreath.com ........................................... 15
CoOTJEFSJOHFRVJQNFOU?
CoOTJEFSCMBSL.
tRPPGFloorTSVTT1resses
tMulti-HeadTSVTT1rFTTFT
tModularTSVTT1resses
tSIVUUMF1resses
t+BDL1resses
tH.DChorESQMJDFST
tFloorTSVTTMBDIJOFT
tEleDUSJDHorizPOUBMSUBDLers
tEleDUSJD1eaLVQSUBDLers
t1PTUCPMVNOMBDIJOFT
tCoOveyPSSystems
tCustPNMBDIJOFry
INSULATION
Star Machine Limited
www.starmachinelimited.com ............................ 28
Twin Maple
www.twinmaplemarketing.com .......................... 30
INSURANCE
Elite Insurance Company
www.avivacanada.com ...................................... 20
MANUFACTURERS
Clark Industries
www.clark-ind.com ............................................ 30
Friendship Homes of Minnesota, Inc.
www.friendshiphomesmn.com ........................... 10
Maple Leaf Homes
www.mapleleafhomes.ca ..................................... 8
Supreme Homes
www.supremehomes.ca..................................... 15
METAL ROOF & WALL SYSTEMS
T.S. Metals Ltd.
www.tsmetals.com ............................................ 30
MOVING & SPOTTING EQUIPMENT
Tink Inc.
www.tinkinc.com ....................... Inside Front Cover
POWER PUSHERS
Power Pusher Canada
www.pushorpull.com ......................................... 22
SAWS
Homag Canada Inc.
www.homag-canada.ca ....................................... 3
STONE MANUFACTURERS & WHOLESALERS
Mi Casa Stone Products
www.micasastone.ca ......................................... 20
TRUSS MANUFACTURERS
Alpine Systems Group
www.alpinesys.com ..................................... 16, 17
VENTILATION
Energy Saving Products Ltd.
www.hi-velocity.com .......................................... 28
Fantech Limited
www.fantech.ca ................................................. 25
WOOD PRODUCTS
Nordic Engineered Wood
www.nordicewp.com ........................................... 4
Call us toll free at: 417.235.7182, or visit us on the web at www.clark-ind.com
408655_Clark.indd 1
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®
ENVIROBOARD
B:,#*""(())&(*
83J,#*))((**((*
www.tsmetals.com
•
®
30 Building1 Excellence
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7/29/08 12:33:23
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11/18/08 10:35:50 PM
STRIKING STYLE HAS FOUND ITS MODERN SIDE.
It’s hard to know what will grab your attention first. For some, it may be Moen’s use of clean geometric
lines. For others, it could be that the M-PACT® common valve system makes it easy for consumers to change
out faucet styles, whenever they like. Regardless, there’s one thing everyone will agree on. Quality never
looked better. The Level™ faucet from Moen. Designed for life. Yours.
1-800-465-6130 • moen.ca
Common valve system
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