madame figaro - Mercury

NEWS PLATFORM
MULTI-DEVICES & PLURI-THEMATIC
THE 4TH SECTION
EXPERT FIGARO
LEADER OF ONLINE
PRESS WEBSITE
10 M OF VIEWS
THE 4TH SECTION
LUXURY AND PLEASURE
OF FIGARO
3rd PRESS SITE
ONLINE ON MOBILE
1.6 M of Views
1st PRESS SITE
ONLINE ON iPad
PARIS CHIC
MEET THE INTERNATIONAL SHOPPERS
1.2 M VIEWS
The brand Figaro gathers
11 millions individuals
Every month
AN ENGAGED COMMUNITY
780000 fans
530 000 followers
1,5 M actif members
8 millions of viewed videos
LEADER IN
QUALITY PAPERS
318 506 cop.
OJD PV en DFP 2012/2013 ; Médiamétrie // NetRatings Sept.2013 – Mobile Sept13 –Panel iPad T3 2013
A GLOBALE NEWS OFFER « QUADRUPLE PLAY »
IDENTIFIED SUPPORT FUNCTIONS
LEFIGARO.FR
TELLS
THE NEWS
LEFIGARO.TV
ANIMATES
THE NEWS
LE QUOTIDIEN
ANALYSES
THE NEWS
LE MAGAZINE
CREATES
THE NEWS
MADAME FIGARO
WOMEN INFLUENCIAL LABEL
I-MAD
a unique and interactive digital experience
100 000 downloads
LE NET PLUS UTLRA
1,7 million views
MOBILE
the appli Fashion météo
50 000 downloads
LEADERSHIP
N°1 in circulation
434 335 copies
The brand Madame Figaro gathers
36 million individuals
Every month
BDD QUALIFIED
680 000@ qualified
800 000 abos newsletter
MADAME COMMUNITY
100 000 fans
180 000 followers
POCKET
monthly
new
RDV Madfor
MAD EVENT
well-known labels
Sources : OJD-DFP PV 2012-2013 / Nielsen Netratings sept 2013 / téléchargements : source éditeur / ONE 2012-2013 indicateur brand 30j
MADAME FIGARO POCKET
CHIC & STYLES
A MORE PREMIUM MONTHLY BOOK
A NEW MADFOR BOOK
PEOPLE, CULTURE, MUST-HAVE MODE, TV SERIES, DECO IDEAS, GEEK …
24P COMPLETELY MAD
AN EXCLUSIVE COVER
RECRUITING
YOUNG READERS
56% 25-49 YEARS
51% CSP+
43% ILE DE FRANCE
PRINTED ON NON-GLOSSY PAPER
FASCINATED READERS
The pocket has a REAL PERSONALITY
DEEPLY ROOTED IN ITS TIME
92%
93%
Give IDEAS of PRODUCTS TO BUY
89%
90% Feminine readers
SATISFIED of MADFOR
Panel Figaro – sept 2013 - 94% lectrices et 61% internautes
LEFIGARO.FR/MADAME
INNOVATIVE & CREATIVE
NEW
PARADES’
SECTION
NEW
VIDEO PROGRAMS
More than 1 MILLION Page
impression
DURING
FASHION WEEK
IN PARIS
Parades
The Fashion Week Minute
Making of
Tuto beauty
Business Meeting
NEW WEBSITE
Juin 2014
At Internet du 26/02 au 6/03/2013 – rubrique défilés lefigaro.fr/madame
THE APPLI MADAME FIGARO
AN ENRICHED APPLICATION
50 000
DOWNLOADS
46% OF WOMEN 25-49 YEARS
54% OF WOMEN CSP+
43% ILE DE FRANCE
AWARD OF THE BEST
MOBILE APPLI
SECTION: INFORMATION
OCTOBER 2013
AN EXCLUSIVE SERVICE :
THE FASHION METEO
téléchargements source éditeur / profil : panel Figaro – septembre 2013
I-MAD
EXPERIENCE – THE CREATIVE LABO OF MADAME FIGARO
AN APPLICATION LINKED TO THE Ipad
TECHNOLOGY
# Every month, a 100% digital edition « hot couture »
# Enriched and exclusive contents :
videos, photos and special sound effects
# Interactivity and experience
100 000
DOWNLOADS
53% WOMEN 25-49 YEARS
62% WOMEN CSP+
46% ILE DE FRANCE
téléchargements source éditeur / profil : panel Figaro – septembre 2013
MADAME FIGARO
A POWERFUL PREMIUM MAGAZINE FOR WOMEN
1,4 million
readers
+2%
621 000
Premium readers
N°1 in affinity on all
high incomes’
targets
POCKET EFFECT
+24% on woman
15-24 years
LEADER OF HIGH END WOMEN MAGAZINE
434 335 copies every week
Source ONE 2012-2013, évolution vs 2012 / Premium 2013 / OJD DFP PV 2012-2013
THE NEWS PLEASURE OF THE
WEEK-END
LE FIGARO MAGAZINE
A BRAND PLATFORM
LEADER OF ONLINE PRESS WEBSITE
10 millions of Views
EVERY WEEK
426 004 cop // 1 932 000 readers
81 000
downloads
SPECIAL EDITION
COLLECTIONS
CULTURE,
HISTORY & TRAVEL
Sources : OJD-DFP PV 2012-203 / One 2012-2013 / Nielsen Netratings Septembre 2013 / téléchargements : source éditeur
A GLOBAL NEWS OFFER « QUADRUPLE PLAY »
IDENTIFIED SUPPORT FUNCTIONS
LEFIGARO.FR
TELLS
THE NEWS
LEFIGARO.TV
ANIMATES
THE NEWS
LE QUOTIDIEN
ANALYSES
THE NEWS
LE MAGAZINE
CREATES
THE NEWS
AUDIENCE RECORD AND QUALIFICATION
REFERENT ON KEY POPULATIONS
1,9 million
readers
857 000
Premium readers
MORE YOUTH
+7% for the -50 years
N°1 ON THE HIGH INCOME
MORE ACTIFS CSP+
+6% on men CSP+
Front cover on target
17% on Top5
21% on Top2
22% on Top1
Source ONE 2012-2013, évolution vs 2012 / Premium 2013, evol vs 2012
BRAND GOING MORE DIGITAL
EXTEND THE EXPERIENCE
New channel :LIFESTYLE
3,1 M views per month (+8% vs August 13)
Verticale
TOURISM – Le Figaro Magazine
Application FIGARO PLAY
More than 150 000 videos viewed
since March13
Sources : OJD-DFP PV 2012-203 / One 2012-2013 / Nielsen Netratings Septembre 2013 / téléchargements : source éditeur
Le Particulier
N°1 OF PATRIMONIALS
Date of creation: 1949
ALL THE LEGAL AND OPERATIONNAL INFORMATION
Frequency : Mensuel
Price: €3.90
Rate FCP 2013 : €35 000
Editor in chief : Patrick Lepetit
Le Particulier (40 journalists) develops each month a quality content to get the right information
to manage his patrimony & juridic information to defend private interests.
Le Particulier also publishes Le Particulier Immo, Le Particulier Pratique and some special issues
about income tax declaration, wealth tax, rental management...
Website: www.leparticulier.fr
A LEADING CIRCULATION
418 157 copies per month
incl. 96% subscriptions
U LECTORAT RÉSOLUMENT HAUT DE GAMME
READERS
1 664 000 readers
The Figaro brand
reaches
10.6 millions individuals
each month
Source : ONE 2012-2013
OJD DSH 2012-2013 / ONE 2012-2013
@Le_Particulier
Le Particulier
N°1 OF PATRIMONIALS
A COMPLETE MEDIA OFFER
Thanks to a complete editorial offer, Le Particulier provides legal & technical advices
in order to protect its readers’ rights & properties.
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Le Particulier Real-estate & Le Particulier Practical : 2 monthly distributed to over 40 000 copies
The investments letter: published every week
Special issues & thematic guides : income tax declaration, wealth tax, rent management...
The Tax guide : annual publishing
Application on iPad
Leparticulier.fr : multi services platform & advices dedicated to the wealth management
BRAND NEWS
JULY-AUGUST 2012 : New lay out
SOME KEY APPOINTMENTS :
2 Special issues
- September : Donation
- October : Managing the end of your career
@Le_Particulier