Northwest Business Survey - Central New Mexico Community College

Transcription

Submitted by
Kayleigh Carabajal, Title III Activity Director, Institutional Planning and Research
Acknowledgments
Carol Perez, Institutional Planning and Research
Darcy Buland, Institutional Planning and Research
Duplicating and Postal Center Staff
Marcia Best, Graphic Designer
North West Side Communities Business Survey
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Table of Contents
SUMMARY OF RESULTS ......................................................................................5
I.
INTRODUCTION ............................................................................................... 8
Objectives .........................................................................................................8
Methodology...................................................................................................... 8
Format of this Report ......................................................................................... 9
List of Tables ...................................................................................................10
II. EXPERIENCE WITH AND INTEREST IN TVI .................................................. 11
Familiarity and Experience with TVI ................................................................. 11
Awareness of TVI’s Rio Rancho Campus and TVI Programs ...........................12
III. BUSINESS TRAINING NEEDS AND PREFERENCES ...................................13
Most Important Employee Competencies/Skills/Attributes ...............................13
Staff Training and Professional Development ..................................................15
Businesses’ Preferences for Training Times ....................................................16
Businesses’ Experiences with TVI Students.....................................................16
Education/Training Required for Entry-Level Employees ..................................17
Expected Growth of Workforce Size ................................................................18
IV. PRIORITIES FOR TVI PROGRAMS AND SERVICES .....................................19
Programs/Courses of Interest to Businesses ...................................................19
Businesses’ Priority Levels for Types of Courses Offered in the First Phase ....20
Additional Suggestions for TVI as it Expands on the West Side .......................21
V. PREFERRED LOCATION(S) FOR TVI CAMPUS............................................24
APPENDIX A:DEMOGRAPHIC CHARACTERISTICS ..........................................26
Demographic Characteristics of Businesses ...................................................27
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SUMMARY OF RESULTS
This report summarizes the results of surveys and interviews conducted with over 100
business leaders to determine how Albuquerque Technical Vocational Institute (hereafter
referred to as TVI) can best serve the educational needs of the Northwest Side communities. At the direction of the President of TVI, Michael J. Glennon, the Office of Institutional
Planning and Research undertook the project with the following objectives:
·
to assess the experience with, and interest in TVI among businesses,
·
to assess the interest, if any, in having TVI expand its presence in the Northwest
Side area,
·
to learn from business leaders their preferred locations for such a facility,
·
to assess the awareness of the current TVI Rio Rancho Campus among area
business leaders,
·
to identify skills, knowledge, competencies and attributes individuals need to be
successfully hired by business leaders in the Northwest Side communities,
·
to identify interest levels of business leaders in specific types of campus courses,
programs and schedules that could be offered by TVI in response to educational
needs of the Northwest Side communities, and
·
to determine anticipated growth of businesses in the Northwest Side communities.
This survey report is one of four quadrant studies undertaken by TVI. Each quadrant
approximates the geographic areas served by TVI’s four campuses.
The key findings of this study are listed below:
Experience with and Interest in TVI
Northwest Side area businesses are familiar with TVI and anticipate an ongoing,
positive relationship with the community college in the future.
·
Two-thirds indicate that TVI’s job-related courses and programs have been responsive to the educational and training needs of their industry.
·
Two-fifths of businesses report some form of direct involvement with TVI; over onethird of business respondents are current or former students.
·
Three-fifths of the respondents are aware of TVI’s Rio Rancho campus, and almost
three-fourths are familiar with TVI’s courses or programs.
·
Businesses show a very strong interest in using TVI to meet their training needs in
the future (see section on training below).
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Businesses see many benefits to having TVI establish a larger campus located directly in the Northwest Side communities, and express a strong interest in the expansion.
·
Convenient location is considered the biggest benefit to having a community college in the area, which business leaders see as resolving many time and access
barriers for employees.
·
Over four-fifths indicate that they, someone in their household, or one of their employees would take courses if TVI established a larger campus in the Northwest
Side communities area.
Business Training Needs and Preferences
Area businesses agree that basic skills such as reading, writing and computational
skills, are critical for the success of current employees, but they note a variety of character
qualities and attributes which are also crucial, such as reliability, work attitudes, work ethic,
, responsibility, and punctuality.
Area businesses perceive a change in the skills required for successful employees in
the future with a higher emphasis on computer and job-related technology skills, and oral
and written communication skills. Most businesses agree that critical thinking skills, problem- solving skills, and the ability to satisfy customers will be increasingly crucial for the
success of employees within the next five years. While attributes such as work ethic and
attitude will continue to be critical for future employees, businesses add that initiative and
creative thinking will also be necessary.
Three-fifths of the businesses currently offer some sort of staff training or professional
development opportunities, and more than one-third also provide assistance for the training. One-fourth of the businesses require a degree or certificate for their entry-level employees; over one-half pay entry level employees with a degree or certificate more than
new hires without a degree or certificate.
A majority of businesses are interested in using TVI to meet their training needs in the
future, though just over one-tenth are using them currently.
Businesses are optimistic concerning the future growth of their business. Two-thirds
expect to experience large (28%) or small (40%) growth in the next five years; almost threefourths of those believe the growth will result in a need to hire additional employees from
Albuquerque.
Priorities for TVI Programs and Courses
Programs and courses of interest to businesses, in rank order of importance, include:
· Workforce/workplace skills,
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· Technologies related programs,
· Trades, vocational, occupational training,
· Business programs,
· Classes for transfer into a 4-year institution,
· Health programs, and
· High school equivalency classes, and ESL courses.
A majority of businesses believe workforce/workplace skills preparation (e.g. communication skills, teamwork) (68%) and/or technologies (68%), trades or vocational training
(62%) should be considered a “high priority” as TVI enters the first phase of expansion in
the Northwest Side area. And, over half consider business programs (60%), preparatory
work for college programs (58%), and GED classes (52%) to be “high” priorities.
Asked (unaided) for further suggestions for TVI as it prepares for expansion, local
businesses primarily suggest increasing (or maintaining) the current programs offered at
TVI, developing new programs as demanded by changing technology, scheduling short
classes and evening classes, and increasing efforts to publicize its offerings throughout the
area.
Preferred Location(s) for TVI Northwest Side Campus
Asked for suggestions for a preferred location for an expanded TVI facility on the
Northwest Side two-thirds of local businesses indicated the east half of the city of Rio
Rancho (38% - Block B) or the west half of the city of Rio Rancho (30% - Block E). Fewer
respondents preferred Paradise Hills (14% - Block B), however, many indicated that economics of the project should dictate the location.
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INTRODUCTION
Objectives
Albuquerque Technical Vocational Institute undertook this research with several purposes in mind:
·
to assess the experience with, and interest in TVI among businesses,
·
to assess the interest, if any, in having TVI expand its presence in the Northwest
Side area,
·
to learn from business leaders their preferred locations for such a facility,
·
to assess the awareness of the current TVI Rio Rancho Campus among area
business leaders,
·
to identify skills, knowledge, competencies and attributes individuals need to be
successfully hired by business leaders in the Northwest Side communities,
·
to identify interest levels of business leaders in specific types of campus courses,
programs and schedules that could be offered by TVI in response to educational
needs of the Northwest Side communities, and
·
to determine anticipated growth of businesses in the Northwest Side communities.
Methodology
A. Survey Design
The Title III Activity Director, based on input from an internal cross-representational
group, designed the survey instrument. Representatives on the team included the Associate Vice-President for Instruction, the Montoya campus Leadership Team, the Rio Rancho
campus Director, and the South Valley campus Director. The survey focused on experience
with and awareness of TVI as well as providing a forum for leaders to suggest potential
sites and types of programming.
B. Target Population
The study included a random sample of business leaders located in any of the Northwest Side communities. This area was defined as west of the Rio Grande river and north of
Interstate Highway 40 (I40). The area is generally comprised of the following communities:
· Paradise Hills
· Rio Rancho
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· Corrales
· Taylor Ranch
· Bernalillo
Surveys were mailed to a select group of business owners and leaders. One fourth of
the respondents returned mailed surveys; the remaining respondents were interviewed by
telephone. Inherent within this type of sampling technique is the possibility of sampling
bias. In addition, in any telephone survey, there are some respondents who will refuse to
take part. A lower response rate among certain types of individuals can result in a sample
wherein certain types of individuals are over-represented or under-represented. The potential for sampling bias increases as the response rate decreases. Therefore, to best respond to the above-stated research objectives, and to minimize sampling bias, the target
response goal for the business leader survey was 100. The total number of respondents to
the survey was 110.
C. The Interviewing Process
The sample was generated randomly from an American List Council database. AN
Institutional Planning and Research staff member completed the survey interviews. Interviews were conducted between November 30, 1999 and February 29, 2000.
Format of the Report
This report summarizes results from both the mailed surveys and the telephone interviews of businesses of the Northwest Side communities – Rio Rancho area; table headings indicate which survey results are being summarized. The second section of the report
reviews respondents’ experience with and general interest in TVI; the third section explores
the specific training needs and preferences of local businesses; the fourth section examines businesses’ specific interests and priorities for TVI programs; and section five reviews the preferred locations for the new TVI campus. Appendix A reviews demographic
characteristics of the businesses surveyed.
Cross-tabulations and means comparisons were used to determine statistically significant differences (based on a 95% confidence interval) among demographic subgroups
of businesses (workforce size: 1-49 employees vs. 50+ employees). Where statistically
significant differences occur, they are indicated in the report with an arrow “ ”.
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LIST OF TABLES
Table
Number
Title
Page
Number
1
2
3
Familiarity and Experience with TVI
Likelihood of Attending TVI
Experience in Hiring TVI Students among
Northwest Side Businesses
Most Important Employee Skills/Attributes
Individuals Need to be Successfully
Employed by Your Company
Skills/Attributes Individuals are Most
Commonly Lacking When Applying for
Employment
Individuals Will need to be Successfully
Employed by Your Company in the Future
Staff Training and Professional
Development
Preferred Times for Employees to Be
Involved in Training
Businesses’ Experiences with TVI Students
Education/Training Required for Entry Level
Employees
Expected Growth of Business in Next 5
Years
Sources From Which Businesses Will
Obtain Additional Employees Due to
Anticipated Growth
Priority Levels for Types of Courses to be
Offered in the First Phase
Additional Suggestions for TVI
Preferred Locations for Northwest Side
Campus
Figure 1 – Map of Preferred Locations
Demographic Characteristics
Demographic Characteristics – Businesses
9
10
10
4
5
6
7
8
9
10
11
12
13
14
15
A-1
A-2
10
11
12
12
13
13
14
15
15
16
17
20
21
23
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EXPERIENCE WITH AND INTEREST IN TVI
Familiarity and Experience with TVI (See Tables 1-3)
Direct Experience with TVI
Overall familiarity with TVI is quite high among business leaders. Two-fifths (40%) of
the Northwest Side area business leaders report being directly involved with TVI; more
than one-third are former students (35%.) Three-fifths (60%) have no direct experience with
TVI.
Awareness of TVI’s Rio Rancho Campus and Programs
Three-fifths (61%) of the businesses surveyed are generally aware of the TVI Campus
located in Rio Rancho, and almost three-fourths (71%) are familiar with TVI’s courses or
programs.
Table 1
Familiarity and Experience with TVI
(N=110)*
Direct Experience with TVI
Type of Direct Experience with TVI:
Former student
Attended Advisory board meeting or community group
meeting
Used TVI’s facilities (library, computer labs, etc.)
No Direct Experience with TVI
1%
60%
Awareness of TVI’s Rio Rancho Campus
Aware of Rio Rancho TVI Campus (%Yes)
Not aware of Rio Rancho TVI Campus
61%
39%
Awareness of TVI’s Programs
Aware of TVI’s Programs(%Yes)
Not aware of TVI’s Programs
71%
29%
35%
4%
*Percentages in this table are based on actual number of respondents.
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Business leaders indicate a very strong interest in their employees or a member of
their household attending TVI. For example, over two-thirds report that they, someone in
their household, or one of their employees would take a class at TVI, if TVI established a
larger campus located directly in the Northwest Side area.
Businesses with larger workforces (50 or more employees) are less apt than those
with small workforces (<50 employees) to have hired TVI students.
Table 2
Likelihood that they, someone in their household, or one of
their employees will attend TVI a larger campus is
established and located in the Northwest Side communities
Would attend
Would not attend
(N=106)*
82%
18%
*Percentages in this table are based on actual number of respondents.
Experience in Hiring TVI Students
One-fifth of the business representatives report that they have had experience with
hiring TVI students. (See following section on training for further description of their experiences.)
Table 3
Experience in Hiring TVI Students among Northwest Side Business
(N=105)*
Direct Experience in Hiring TVI Students
Have hired TVI students
Have not hired TVI students
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40%
60%
BUSINESS TRAINING NEEDS AND PREFERENCES
Most Important Employee Skills and Attributes (See Table 4-6)
Respondents were asked to rate the level of importance of a list of skills, knowledge,
competencies, or attributes individuals needed to be successfully employed by their company.
Skills – Current
Businesses note that that the most important skills for the success of their current
employees are basic skills (89%), such as reading, writing, and computational skills; while
over three-fourths indicate the importance of job-related technology/equipment skills (78%),
computer skills (77%), and overall preparation for the specific job (67%). Also crucial are
transferable skills such as time management skills (76%), organizational skills (73%), and
the ability to acquire, manage, and evaluate information (69%).
Attributes - Current
Clearly, businesses indicate that employees’ attributes contribute most to their current
successful employment. Almost all businesses rate such qualities as reliability (99%),
attitude (98%), attendance and punctuality (93%), quality of work (92%), and work ethic
(92%) as having high importance.
Skills/Competencies/Knowledge/Attributes Individuals Appear to be Lacking
in the Job Application Process
Respondents were also asked to identify skills individuals appeared to be lacking
when they applied for employment. While work ethic, attitude, and reliability appear to have
a large impact in the hiring process, job-related technology skills, computer skills, oral
communication skills, and knowledge of the industry also impacted the success of job
applicants.
Skills/Competencies/Knowledge/Attributes Needed for Employee Success in
the Future
A slightly different picture emerges as area businesses predict the skills needed for
successful employees in the future. While area businesses indicate a continued need for
attributes such as work ethic and attitude, significant differences in level of importance are
noted for the following; an increased importance for computer skills, job-related technology
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skills, and communication skills, both oral and written. In addition, problem-solving, critical
thinking and creative thinking skills will be crucial. Businesses foresee that employees in
the future will require a larger number of skills in order to be successful.
Table 4
1
2
3
4
5
6
7
8
Individuals Need to be Successfully
Currently
Reliability
Attitude
Attendance/Punctuality
Quality of Work
Work Ethic
Basic Skills
Ability to Satisfy Customers
Willingness to Accept Responsibility
1
2
3
4
5
6
7
8
Skills/Competencies Individuals Are Most
Commonly Lacking When Applying for
Employment
Work Ethic
Job-Related Technical Skills
Attitude
Reliability
Computer Skills
Oral Communication Skills
Initiative
Knowledge of Industry
Table 5
Table 6
1
2
3
4
5
6
7
8
Individuals Will Need to be Successfully
In The Future
Work Ethic
Attitude
Computer Skills
Job-Related Technology Skills
Initiative
Oral and Written Communication Skills
Ability to Satisfy Customers
*Problem-Solving Skills, Critical
Thinking Skills and Creative Thinking
* Three skills received equal ratings
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Staff Training and Professional Development (See Table 7)
Just over three-fifths (67%) of the respondents report that their company provides
professional development or staff training programs for their employees. Among companies which do provide training programs, more than one-third (34%) also provide at least
some assistance to the employee to meet training costs.
Businesses with larger workforces (50 or more employees) are more apt than
those with small workforces (<50 employees) to provide staff training or professional
development.
Just over one-tenth (11%) have used TVI courses/programs or the Workforce Training
Center to meet their company’s staff training needs. However, almost three-fifths of the
respondents (58%) say they are very likely or somewhat likely to use TVI courses/programs or the Workforce Training Center to meet their training needs sometime in the
future.
Larger businesses (>50 employees) are more apt than smaller ones (<50 employees) to report that they will be very likely to use TVI courses/programs to meet their training
needs sometime in the future.
Table 7
Staff Training and Professional Development
Company Has Used TVI Courses/Programs or the
Workforce Training Center to meet Training Needs
Very Likely or Somewhat Likely to Use TVI
Courses/Programs or the Workforce Training Center to
meet their Training Needs Sometime in the Future
Company Provides Professional Development or Staff
Training Program for Employees
(N=99)*
11%
58%
67%
* Percentages in this table are based on actual number of respondents.
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Businesses’ Preferences for Training Times (See Table 8)
Respondents were asked their preferred time frames for having those needs met. As
noted in the table below, respondents are more likely to prefer that training sessions occur
in the evening (72) than during the day (23%) or on the weekends (6%).
Table 8
Preferred Times for Employees to Be Involved in Training
Best Time Frame
Monday – Thursday after 5 pm
Monday – Friday (8am – 5pm)
Saturday and Weekend Classes
(N=103)*
72%
23%
6%
* Percentages in this table are based on actual number of respondents. Column may
not equal 100% due to rounding.
Businesses’ Experiences with TVI Students (See Table 9)
As noted previously, two-fifths of the businesses have had experience with hiring TVI
students; these respondents were asked specific questions about those experiences.
Over one-half of the businesses with experience hiring TVI students express satisfaction
with the students’ performances in terms of technical skills and knowledge (55.2% satisfied/very satisfied), work quality (53%), and attitudes about work (55%).
Slightly less than less than half (46%) also said the TVI students they hired met their
company’s needs without additional training.
Table 9
Businesses’ Experiences with TVI Students
(Among Businesses Which Have Hired TVI Students)
Businesses
(N=38)*
Percent Satisfied/Very Satisfied with TVI Students’
Performance in…
Technical Skills and Knowledge
55%
Work Quality
53%
Work Attitude
55%
TVI students Met Company’s Needs Without Additional
Training
(% Yes)
46%
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Those who reported that the TVI students they hired required additional training were
asked what types of training their company had to provide. Thirty of the thirty-eight reported that they had to provide additional orientation to the job, train them in job-specific
tasks, and/or familiarize the employee with internal policies and procedures. Others indicated additional computer skills training and trouble-shooting.
Education/Training Required for Entry-Level Employees (See Table 10)
One-fourth of the businesses in the Northwest Side area require some sort of degree
or certificate for entry-level employees. The types of education or training they require
include a 4-year degree (4%), 2-year associate of arts degree (8%), and a certificate
(12%).
Further, over one-half of businesses (52%) pay entry level employees with a degree or
certificate more than entry level new hires without a degree or certificate (48%).
Table 10
Education/Training Required for Entry Level Employees
Education Requirements for Entry Level Employees:
Certificate
2-Year Associate of Arts Degree
4-Year Degree
No Degree or Certificate Required (In-House Training Only)
Level of Pay Rate for Entry Level Employees with a
Degree or Certificate:
Level of Pay Rate Higher (%Yes)
Level of Pay Rate Higher (%No)
(N=104)
12%
8%
4%
77%
52%
48%
* Percentages in this table are based on actual number of respondents. Column may
not equal 100% due to rounding.
Businesses with larger workforces (50 or more employees) are more apt than
those with small workforces (<50 employees) to require a certificate or degree.
Expected Growth of Workforce Size (See Tables 11-13)
Area businesses are optimistic concerning future growth. Over two-thirds of the businesses in the Northwest Side communities expect to experience either small (40%) or
large (28%) growth within the next five years. Just one-third expect no change, and none
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anticipate a decline.
Further, almost three-fourths of the businesses anticipate that the growth their companies are likely to experience will result in the hiring of additional employees from AlbuquerExpected Growth of Business in Next 5 Years
Expected Growth
Large Growth
Small Growth
Remain the Same
Business Growth Will Result in Hiring Additional
Employees in Albuquerque
Will Result in Hiring Additional Employees (%Yes)
Will Not Result in Hiring Additional Employees
(N=106)
27%
40%
33%
72%
28%
que.
Table 11
Almost two-fifths of the businesses (37%) anticipate obtaining these employees
directly from educational institutions such as TVI and the University of New Mexico (UNM).
An additional two-fifths (42%) plan to hire entry-level employees and offer in-house training.
As was noted in the previous section (See Table 7) almost three-fifths of these businesses
Sources From Which Businesses Will Obtain Additional Employees Due to
Anticipated Growth
Hire and Offer In-House Training
Hire Directly From Educational Institutions such as TVI and
UNM
Hire Directly From High School
Hire From Outside the Albuquerque Area
(N=73)
42%
37%
20%
2%
are interested in using TVI’s programs and courses or the Workforce Training Center to
help meet some of these training needs.
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Table 12
PRIORITIES FOR TVI PROGRAMS AND SERVICES
Businesses’ Priority Levels for Types of Courses Offered in the First Phase (See
Table 13)
Approximately two-thirds of the businesses consider workforce/workplace skills
preparation (68%), technologies related programs (68%), trades or vocational/occupa-
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tional training (62%), to be a high priority for TVI in the first phase of expansion.
Priority Levels for Types of Courses Offered in the First Phase
(N=101)*
High
Priority
Workforce/workplace skills
preparation such as
communication skills, customer
satisfaction, teamwork, team
building, etc.
Technologies related programs
such as electronics, manufacturing,
and computer assisted drafting
Trades or vocational or
occupational training, such as
construction related,
environmental, culinary arts,
criminal justice, etc.
Business programs
Preparatory work for college
Classes which transfer into a 4year institution-general academics
GED classes (High School
equivalency)
Professional
Development/Personal
Enrichment/Community Services
such as workshops, seminars, arts
etc.
Health programs
English as a Second Language
(ESL)
Liberal arts courses, such as
English, Art, History
68%
68%
62%
Somewhat
High
Priority
14%
10%
5%
Average
Priority
14%
17%
26%
Somewhat
Low
Priority
1%
2%
2%
Low
Priority
3%
3%
5%
60%
58%
52%
10%
6%
10%
24%
24%
28%
5%
7%
2%
1%
5%
8%
52%
8%
30%
7%
5%
40%
17%
28%
2%
14%
39%
36%
7%
7%
39%
29%
5%
9%
10%
19%
27%
8%
42%
7%
15%
Business programs, classes for transferring into a 4-year institution, GED classes,
and preparatory work for college, and professional development courses are also considered at least somewhat high priorities by a majority of the businesses for the community
college to consider as it expands.
Table 13
* Percentages in this table are based on actual number of respondents. Row percentages may not total 100 due to rounding.
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Asked (unaided) for suggestions for specific programs to be offered by TVI on the
Northwest Side, respondents primarily suggested computer, business, and workplace/
workforce skills programs (see Appendix for complete list of suggested programs).
Additional Suggestions for TVI as it Expands on the West Side (See
Table 14)
One-third of the businesses would like to see some changes made in existing programs and services prior to expansion. In general, they are seeking improvement in preparing students for the workforce as well as greater accessibility, especially in scheduling
options for students.
“Keep up with new careers related to eCommerce, technology and new
business practices “
“Training in marketing and other specific skills is lacking.”
“In programs, typing – computer skills – should be required.”
“Work more closely with the high schools. Work vocations into the high
schools.
“ Need to give students more help with registration and admissions. Its scary
for students.”
“Would like more science and lab classes offered on Saturday or after work
so our employees would be able to attend school.”
“Offer short courses.”
More than one-tenth of those making suggestions for TVI as it expands on the Northwest Side related to an increase in its current programs and services. Examples of the
types of increases are listed in the table below. Following are some typical comments:
“…Offer a wider variety of courses as you expand”
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“Build a whole campus on the West Side like TVI’s Main campus – you will fill
it three times over.”
“Expand near or in Rio Rancho as soon as possible!”
Nearly one-fifth recommend increasing advertising and marketing of the institution in
the West Side area:
“Publicity!!!”
“There are a lot of post-secondary institutions competing on the West Side
for students. Bring in electronics, computer classes and the call center. Stay
in touch with the needs of the local community.”
“Do what you are doing, only advertsie more the programs that are working.”
“Send out booklets and catalogs – advertise”
“Advertise especially to immigrants.”
Almost one-fifth of the businesses suggest that TVI should continue on its current
course:
“Absolutely the best use of tax dollars in the state.”
“Doing a good job – just expand.”
“Keep focus on local industry and technologies. But be very aware of the
booming communications industry (Internet).”
A number of respondents expressed concern about incorporating basic skills into
regular programs. They suggested teaching, and testing for, competencies in basic skills.
“Stress life skills and general skills as they are not being addressed anywhere else.”
“Teach life basics, basic financial skills…”computers and credit-for-dum22
mies.”
Additional Suggestions for TVI
(Open-Ended Responses)
(N=55)
Changes in Programs and Services
Concentrate on students acquiring basic skills
Better prepare students for workforce
More flexibility in scheduling/short courses etc.
More variety in courses
More affordable
Increase Advertising/Publicity
Maintain Current Programs/Services
Increase Programs and Services
More classes (general)
Increase numbers of evening classes
More specific types of courses (e.g. technology/ecommerce)
More collaboration with high schools
Increase Communication/Collaboration with Business and Industry
Increase Concentration on Students Acquiring Basic Skills
Increase Collaboration with Other Educational Institutions in
Northwest Side area
33%
16%
16%
13%
11%
7%
4%
“Concentrate on the basics!!!”
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Table 14
* Percentages in this table are based on actual number of respondents. Some respondents offered multiple suggestions.
PREFERRED LOCATION(S) FOR TVI
Business leaders were asked to indicate a preferred location for a TVI campus on the
Northwest Side. They were provided the opportunity to identify up to two sites where they
would recommend a local campus or center. They suggested a total of 181 possible sites.
To facilitate the clustering of these suggested sites, a Block method was used. This
method was developed in a previous study, Serving Educational Needs of the West Side
Communities – Rio Rancho Report (November, 1995). A grid created eight separate
Northwest Side/Rio Rancho geographic blocks. The grid and area descriptions are as
follows:
Block A: West half of the City of Rio Rancho
Block B: Black Ranch, Northwest mesa, Paradise Hills
Block C: Ladera, Westland North, Atrisco Park
Block D: Westland South, Bridge/Westgate, Rio Bravo, Gun Club
Block E: East half of City of Rio Rancho, including Corrales community
Block F: Seven Bar ranch, Taylor Ranch
Block G: Area east of and next to Rio Grande River, directly east of Ladera
Preferred Locations for TVI Northwest Side
Campus
Block E: East half of Rio Rancho
Block A: West half of City of Rio Rancho
Block B: Paradise Hills, Northwest Mesa
Block F: Seven Bar Ranch, Taylor Ranch
Block C: Ladera, Westland North, Atrisco Park
Block G: Area east of and next to River, directly east
of Ladera
Block D: Westland South, Bridge/Westgate, Rio
Bravo, Gun Club
Block H: Area east of Rio Bravo/Bridge/Westgate
(N=181)
38%
30%
14%
12%
6%
1%
0%
0%
As can be seen from Figure 1 (See Appendix, page 23), Blocks D, G, and H contain
very little Northwest Side area and, as a consequence, received few or no recommendations.
24
Table 15
25
While identifying recommended sites, most respondents indicated that a site anywhere within Blocks A, E, F, or B would be acceptable. Reviewing the map in Figure 1, the
largest concentration of preferred campus sites was clustered in Rio Rancho, west of
SR528 between Southern and Northern Blvds. Block F, north of Irving Blvd. and east of
Taylor Ranch also shows a high cluster of recommended sites.
APPENDIX:
DEMOGRAPHIC CHARACTERISTICS
Demographic Characteristics of Respondents (See Table A-1)
Ethnicity
Two-thirds (68%) of the residents identified their ethnic category as Caucasian, White,
Anglo; less than one-fifth (17%) referred to their ethnicity as Hispanic, Latino, or Chicano.
One-tenth (10%) identified their category as Multi-ethnic Other ethnic groupings are represented by just two or three percent of the sample.
(N=100)*
Ethnicity
Caucasian/White/Anglo
Hispanic/Latino/Chicano
Multi-Ethnic
Native American/American Indian
Black/African American
68%
17%
10%
3%
2%
Gender
Female
Male
53%
47%
Gender
Slightly more than one-half (53%) of the respondents are female, less than one-half
26
(47%) are male.
Table A-1
Demographic Characteristics of Businesses (See Table A-2)
Industry
Asked to identify the industry category which best described their business, three-fifths
named wholesale or retail trade (31%) or services (31%). Construction (11%) and Finance/Insurance/Real Estate (9%) are industries represented by approximately one-tenth
of the business respondents.
Businesses
Industry
Services
Wholesale or Retail Trade
Construction
Manufacturing
Finance, Insurance or Real Estate
Transportation, Communication, or Public Utility
Government
Mining
Engineering
Size of Workforce
1-49 employees
50 or more employees
(N=108)*
42%
22%
9%
10%
9%
5%
4%
1%
1%
(N=108)
90%
10%
Size of Workforce
Smaller businesses, with fewer than 50 employees, comprise four-fifths (90%) of the
sample.
27
Table A-2
Specific Program Suggestions to be Offered by TVI on the Northwest Side
(N=62)
Computer Courses (General)
6
Computer Courses (Specific)
Programming
2
Multi-media
2
ecommerce
2
Business Programs (General)
5
Business Programs (Specific)
Accounting
3
Small Business
2
Basic Management
1
Tax preparation
1
Workplace/workforce Skills (General)
4
Workplace/workforce Skills (Specific)
Time Management
2
Work Ethic/Honesty/Reliability
2
Technologies Programs (General)
5
Technologies Programs (Specific)
Electronics
3
Architectural Drafting
2
Trades Programs (Specific)
Automotive
2
Culinary Arts
1
Physical Fitness
1
Masonry
1
Carpentry
2
Furniture making
1
Landscaping
1
Communications Programs
Writing
2
Public Speaking
1
Life Skills Programs
3
GED Preparation
3
Transfer Courses
1
Psychology
1
Specific Program Suggestions for TVI to Offer on the Northwest Side
28 Respondents
(unaided)
offered the following
suggestions
North West
Side Communities
Business
Survey for programs to be offered
by TVI as it expands its presence in the Northwest Side communities.
29
30

Northwest Business Survey - Central New Mexico Community College

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