Next Media deliverable template

WP1 EREADING / CREATING NEW MEDIA CONCEPTS FOR TABLETS
D 1.1.1.1D NORDIC EBOOK STORES
Nordic e-book stores
(part of the LOKDigi assessment)
Evaluation and trial of the new
concept and its usability
Authors:
Sami Pekkala (Aalto ARTS), Harri Heikkilä (Aalto ARTS)
Confidentiality:
Consortium
Date and status:
30.11.2013, version 1.0
This work was supported by TEKES as part of the next Media programme of TIVIT
(Finnish Strategic Centre for Science, Technology and Innovation in the field of ICT)
Phase 4 (1.1-31.12.2013)
Next Media - a Tivit Programme
Version history:
Version Date
State
(draft/ /update/ final)
1.0
30.11.2013
final
Author(s) OR
Editor/Contributors
Remarks
Sami Pekkala,
Harri Heikkilä
Participants
Name
Organisation
Responsible partner
Sami Pekkala
Aalto ARTS/MCRG
Responsible partner
Harri Heikkilä
Aalto ARTS/MCRG
Next Media
www.nextmedia.fi
www.tivit.fi
WP1 EREADING / CREATING NEW MEDIA CONCEPTS FOR TABLETS
D 1.1.1.1D NORDIC EBOOK STORES
1 (10)
Next Media - a Tivit Programme
Phase 4 (1.1-31.12.2013)
Johdon yhteenveto
English only.
WP1 EREADING / CREATING NEW MEDIA CONCEPTS FOR TABLETS
D 1.1.1.1D NORDIC EBOOK STORES
2 (10)
Next Media - a Tivit Programme
Phase 4 (1.1-31.12.2013)
Executive Summary
THIS MARKET SURVEY of children’s e-books in Nordic countries was made as a part of
the Lasten Oma Kirjakerho Digi -project with Sanoma Magazines (presented in another
deliverable 1.1.1.1C). This study was first part of the collaboration with LOKDigi in the
spring 2013. The survey contains the key characteristics of market leaders from Norway,
Sweden, Denmark and Finland. Also, the shopping experience was examined in each of the
online e-book stores.
Whenever a new product is prepared to be launched on the market, it is important to assess
the market in general and competitors dealing in the same trade. A broad overall picture can
be achieved quickly with a reasonable effort and it helps in the product planning process by
giving a clear summary of the markets for the non-initiated. Second part of the ebook store
study was to analyse the shopping process in each of the stores. This was done to pinpoint
deficiencies that could be avoided when starting a new ebook-selling platform. A fluid
shopping process of e-books in online stores converts site visits to revenue and better
customer satisfaction more effectively.
The trial, which is presented here, shows how the shopping processes were recorded and
analysed. Some key findings are highlighted and explained shortly. This can be seen as a list
of “best practices” for more straightforward shopping experience for customers. The
evaluation was done by Sami Pekkala and it was based on Harri Heikkilä’s earlier work on
the same subject. The overview of the market survey is also presented briefly in the
beginning.
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D 1.1.1.1D NORDIC EBOOK STORES
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Phase 4 (1.1-31.12.2013)
Trial Highlights
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D 1.1.1.1D NORDIC EBOOK STORES
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D 1.1.1.1D NORDIC EBOOK STORES
Phase 4 (1.1-31.12.2013)
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D 1.1.1.1D NORDIC EBOOK STORES
Phase 4 (1.1-31.12.2013)
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D 1.1.1.1D NORDIC EBOOK STORES
Phase 4 (1.1-31.12.2013)
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Next Media - a Tivit Programme
WP1 EREADING / CREATING NEW MEDIA CONCEPTS FOR TABLETS
D 1.1.1.1D NORDIC EBOOK STORES
Phase 4 (1.1-31.12.2013)
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Next Media - a Tivit Programme
WP1 EREADING / CREATING NEW MEDIA CONCEPTS FOR TABLETS
D 1.1.1.1D NORDIC EBOOK STORES
Phase 4 (1.1-31.12.2013)
9 (10)
Next Media - a Tivit Programme
WP1 EREADING / CREATING NEW MEDIA CONCEPTS FOR TABLETS
D 1.1.1.1D NORDIC EBOOK STORES
Phase 4 (1.1-31.12.2013)
10 (10)