Consumer Survey Results - Wicker Park Bucktown Chamber of

Consumer Survey Results To identify those businesses currently patronized by WPB’s residents and visitors, potential recruitment targets, and logical market positioning, a consumer survey instrument was developed in tandem with WPBCC’s staff and Board. This web-­‐based survey was pre-­‐tested and incorporated comments and points of clarification provided by the staff and Board. Distribution of the survey link began on March 1, 2012. The WPBCC Board and staff, the WPB SSA #33 Commission, the local Aldermanic offices, and WPB resident groups circulated the survey link via electronic and social media. Responses were accepted through May 31, 2012. The following survey summary documents both the final results by survey question and makes observations about the responses to each question. Overall survey response rates are shown by question below. The three final questions asked for additional comments, and optional email contact information and interest in subscribing to WPBCC’s e-­‐newsletter. Respondents were not required to answer all questions on the survey instrument. Overall 88.1% of respondents completed all of the survey’s questions about their shopping and dining activities. The previous 17 similar surveys conducted by BDI had an 88.6% completion rate. Table 7: Survey Response Rate WPB Consumer Survey Response Rates By Question Response Rate Question Percentage Question Percentage 1 99.6% 11 84.3% 2 100.0% 12 81.5% 3 89.8% 13 81.9% 4 89.8% 14 85.6% 5 88.2% 15 85.6% 6 85.6% 16 85.6% 7 85.6% 17 85.6% 8 84.3% 18 89.8% 9 85.6% 19 89.8% 10 84.3% 20 99.6% 34 Wicker Park Bucktown Market Assessment Survey Methodology Given WPB’s 16,269 households (based upon the household number in the Core Market census tracts noted in the Demographics section), the survey sample of 508 respondents is 99% accurate within + or – 4.18%. A comparison of the respondents by age to the age breakdown in is shown below: Table 8: Survey Responses Compared with WPB Core Population Age 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 or older Survey Responses 41.80% 28.60% 16.30% 7.50% 1.20% 0.00% Wicker Park Bucktown Core Population 14.30% 12.80% 14.40% 15.00% 6.80% 5.30% Survey respondents are generally younger than WPB’s Core population as a whole as shown in Table XX. Nearly 42% of respondents were under 35. While a much greater percentage than that of the neighborhoods’ Core population, this group and the 35-­‐54 age groups represent higher spending populations. In addition, these groups are active users of WPB’s businesses, both format and independent retailers. This report section is organized by survey question. For each question, a table detailing all responses to that question is provided. Additional figures or charts analyzing that question’s responses are included. Observations about the responses, based upon the survey’s analysis, are noted with each question. Where appropriate, recommendations specific to improving WPB’s businesses are also included. The results of Questions 22 and 23 (Respondent Willingness to Participate and Comment on Survey Issues or Results and Respondent Interest in the WPBCC E-­‐
Newsletter) include respondent personal contact information and have been provided to WPBCC staff under separate cover. Wicker Park Bucktown Market Assessment 35 The survey results document the responses for the full survey sample and any response variation between the full sample and one (1) sub-­‐group, WPB Residents. This Residents sub-­‐group includes 330 responses, or N=330. Differences in how the full sample and the Residents sub-­‐group responded to certain survey questions are highlighted in the Observation section specific to each question. (If responses for the full sample and the Residents sub-­‐group were similar for any question, the Resident sub-­‐group percentages are not presented.) In calculating percentages in those questions about respondents’ satisfaction or inclination to spend, the ‘I don’t know’ responses have been removed from totals before rankings were created. Making this adjustment removes any potential misinterpretation resulting from a very high ‘I don’t know’ response that could reduce a favorable response percentage when compared with other items with a smaller number of ‘I don’t know’ responses. 36 Wicker Park Bucktown Market Assessment Question 1: Wicker Park and Bucktown include several distinct business districts. How often do you visit each district? This question details the respondents’ shopping frequency for WPB commercial areas. Table 9: Full Sample Responses Answer Options
Armitage Avenue Corridor
Ashland Avenue Corridor
Damen Avenue Corridor
Division Street Corridor
Elston Avenue Corridor
Milwaukee/North/Damen Intersection
Polish Triangle Area
Western Avenue Corridor
Daily
36
38
78
65
18
106
48
36
A few
times
each week
38
48
105
88
36
126
39
61
W eekly
Monthly
59
71
147
115
80
129
63
70
129
114
101
128
132
89
96
114
A few
times each
Never
year
165
57
133
69
50
11
75
17
137
59
44
8
118
106
133
70
answered question
skipped question
Response
Count
484
473
492
488
462
502
470
484
506
2
Wicker Park Bucktown Market Assessment 37 Figure 2: Full Sample Rankings Response Summary 100% 90% 80% 70% 60% 50% 40% 67.07% 30% 20% 27.48% 33.19% Never 71.91% At Least Monthly 54.92% 29.00% 31.91% 34.50% At Least Weekly 10% 0% 38 Wicker Park Bucktown Market Assessment Figure 3: Purchase at Least Weekly (Full Sample Compared to Residents) At Least Weekly: Full Sample versus Residents Milwaukee/North/Damen Damen Avenue Division Street Western Avenue Ashland Avenue At Least Weekly Residents At Least Weekly Full Sample Polish Triangle Area Elston Avenue Armitage Avenue 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% Observations •
•
•
Resident results mirror those of the Full Sample, with the exception of more frequent visits to the Polish Triangle area. Weekly purchasing is very strong for the three primary commercial districts. This reflects multiple purchase types in all areas. Wicker Park Bucktown Market Assessment 39 Question 2: When deciding whether to shop or dine in Wicker Park Bucktown, how important are these factors to you? Figure 4 on the following page shows the overall rankings for the factors listed as answer options. These overall rankings combine the Very Important and Somewhat Important responses for each decision factor. Table 10: Full Sample Answer Options
Local ownership of businesses
Reputation for unique or cutting edge
merchandise
Acceptance of diverse lifestyles
Availability of dining options
Availability of retail options
Proximity to services
Quality of goods and services
Easy to get there
Good value for the dollar
40 Wicker Park Bucktown Market Assessment Very
Important
Somewhat
Important
Somewhat
Unimportant
Very
Unimportant
No
Opinion
Response
Count
213
223
50
13
7
506
149
240
76
26
11
502
161
307
212
245
384
337
290
176
163
216
185
108
136
166
103
22
58
46
7
19
31
44
17
8
4
12
6
16
8
5
2
7
3
11
2
answered question
skipped question
501
504
504
500
506
502
500
508
0
Figure 4: Important Decision Factors Ranking Important Decision Factors Quality of goods and services 97.23% Easy to get there 94.22% Availability of dining ophons 93.25% Good value for the dollar 91.20% Local ownership of businesses 86.17% Proximity to services 86.00% Availability of retail ophons 84.92% Reputahon for unique or cuing edge merchandise 77.49% Acceptance of diverse lifestyles 0.00% 67.27% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% Observations •
•
Quality, value, and convenience are decision drivers for survey respondents. Resident decision factors again mirror the full sample, with local business ownership slightly more important to residents (at 88%). Wicker Park Bucktown Market Assessment 41 Question 3: When shopping in Wicker Park Bucktown, how often do you: Table 11: Full Sample Answer Options
Quickly enter a store, make a purchase, and end your shopping trip
Visit multiple businesses with a plan to purchase specific items as quickly as
possible
Leisurely shop and dine for less that 2 hours
Leisurely shop and dine for more than 2 hours
Visit the Wicker Park Bucktown business districts with guests from another
community
42 Wicker Park Bucktown Market Assessment Never
5.76%
Monthly
25.72%
At Least
W eekly
38.14%
7.74%
6.28%
14.25%
31.19%
41.26%
32.29%
25.44%
25.56%
14.25%
4.69%
32.37%
10.27%
Figure 5: Shopping Behaviors Shopping Behaviors Visit the Wicker Park Bucktown business districts with guests from another community Leisurely shop and dine for more than 2 hours Leisurely shop and dine for less that 2 hours Visit mulhple businesses with a plan to purchase specific items as quickly as possible Quickly enter a store, make a purchase, and end your shopping trip 0.00% At Least Weekly 10.00% 20.00% Monthly Never 30.00% 40.00% 50.00% Observations •
•
Residents and visitors are frequently coming to WPB and staying. These are particularly strong results when compared with BDI’s nearly 20 similar surveys. A likely objective is increasing the number of two hour plus visits. Wicker Park Bucktown Market Assessment 43 Question 4: In an average month, how many times do you eat out in these commercial areas? This question describes respondent dining frequency for Wicker/Park Bucktown and surrounding neighborhoods. Oak Park was included, based upon comments in project interviews. The rankings for those that dine in a particular area are shown in Figure 6. Table 12: Full Sample Answer Options
Clybourn Corridor
Logan Square
West Town
Andersonville
Wicker Park/Bucktown
Lincoln Square
Roscoe Village
Chicago (Loop/Michigan Avenue)
Wrigleyville/Lakeview
West Randolph Street area
South Loop
Lincoln Park
Oak Park
Other (please specify)
Daily
2
4
4
2
36
2
2
24
3
4
4
6
2
A few
times per
week
9
28
23
3
113
7
5
57
4
4
4
7
1
W eekly
3 or fewer
times
Never
13
52
55
9
187
10
12
63
23
17
10
28
4
199
248
245
176
108
233
183
218
211
217
124
224
63
222
118
118
255
10
191
244
91
206
207
304
184
373
answered question
skipped question
44 Wicker Park Bucktown Market Assessment Response
Count
445
450
445
445
454
443
446
453
447
449
446
449
443
44
456
52
Figure 6: Dining Out At Least Weekly Dining Out: At Least Weekly Wicker Park/Bucktown Downtown Chicago (Loop/Michicago Avenue) Logan Square West Town Lincoln Park Wrigleyville/Lakeview West Randolph Street area Clybourn Corridor Lincoln Square Roscoe Village South Loop Andersonville Downtown Oak Park 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Observations •
•
•
Business attraction opportunities exist among desired restaurants in some of those neighborhoods that are frequented less. Significant mentions as Other Locations included Humboldt Park, Pilsen, Bridgeport, and Ukrainian Village. Nearby neighborhoods are attracting respondents regularly. Wicker Park Bucktown Market Assessment 45 Question 5: Rate your overall satisfaction with these factors as they apply to Wicker Park and Bucktown: This question allowed respondents to rank each of these factors. The responses displayed in the red and green represent satisfaction factors primarily controlled by the WPBCC and WPB SSA #33. The purple bars are factors controlled by WPB’s businesses. The blue bars for parking and traffic flow. Parking and traffic flow results include all ratings of average or better, given costs associated to maintain both at above average levels. The remaining factors include rankings of Above Average or Better. Figure 7: Full Sample Sahsfachon Factors Cultural/Entertainment Offerings Quality of goods available Amrachveness Variety of goods available Bicycle access Special events Merchandise displays Parking convenience (Average and Above) Traffic flow (Average and Above) Value of available goods Environmental or Sustainability Awareness Store hours Friendliness/Helpfulness of Employees Green Space/Parks Family Friendliness Cleanliness of streets and sidewalks General safety Pedestrian safety 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 46 Wicker Park Bucktown Market Assessment Observations •
•
•
•
The cleanliness and safety factors will need to become a priority for action. Left unaddressed, these two sets of issues will undermine long-­‐term business growth and tenant attraction and detract from WPB’s image. Residents are more negative about store hours and more satisfied with parking and traffic flow than the full sample. Merchants need to address service issues, including staffing and store hours. Identifying those hours that serve their customer base and maximize profits should be emphasized. This presents an opportunity for the WPBCC’s educational efforts. Consumer factors also ranked in the Business Survey are compared in those survey results. Wicker Park Bucktown Market Assessment 47 Question 6: When is it convenient for you to shop? (Mark all that apply.) Table 13: Convenient Shopping Times Comparing Residents and Full Sample Answer Options
Weekday Early Morning (7AM - 10 AM)
Weekday Daytime (10AM - 5PM)
Weekday Early Evening (5PM - 7PM)
Weekday Late Evening (After 7PM)
Saturday
Sunday
Residents
13.1%
27.4%
59.1%
57.3%
86.9%
81.4%
Full
Sample
12.90%
26.20%
58.20%
56.80%
84.60%
79.50%
Observations •
•
•
48 Residents are shopping more in all time slots, particularly Saturdays. These responses should be considered with the store hours ranking. Late evening shopping may represent an opportunity for additional sales. Wicker Park Bucktown Market Assessment Question 7: In an average month, how many times do you make a purchase in these commercial areas? Figure 8: Purchases by Commercial Areas (% of ‘Never’ Responses Displayed) Purchase At Least Weekly Wicker Park/Bucktown The Internet Downtown Chicago (Loop/Michigan Avenue) West Town Clybourn Corridor Logan Square Lincoln Park Wrigleyville/Lakeview Roscoe Village Lincoln Square West Randolph Street Downtown Oak Park Andersonville 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Observations •
•
Not surprisingly, given WPB’s demographics, internet purchases rated high. WPB’s results, at 73%, are very strong and indicate respondent affinity to buying in WPB. The resident sub-­‐group displays a similar result. Wicker Park Bucktown Market Assessment 49 Question 8: How would the addition of these stores affect the amount of money that you spend in Wicker Park and Bucktown? Table 14: Full Sample Answer Options
Live Theater
Specialty Grocer
Art Gallery
Home Accessories
Furniture
Shoes
Pharmacy/Drug Store
Fine Jewelry
Women's Apparel
Men's Apparel
Children's Apparel
Pet Supplies
Art/Craft Supplies
Gift Shop/Greeting Cards
Hardware
Make-up/Cosmetics
Gardening Supplies
Florist
Sporting Goods
Fine Wine & Spirits
Auto Service
Book Store
Specialty Prepared Foods
Music/Entertainment Venues
Other (please specify)
I would
spend a lot
more
60
104
20
50
18
43
32
7
42
40
24
33
53
30
45
24
50
24
20
57
7
65
84
91
I would
spend a
little more
199
200
87
192
115
161
127
58
143
133
75
103
169
172
185
104
173
115
139
187
77
210
199
191
No
change
I do not
know
Response
Count
153
111
290
174
274
211
253
340
224
229
303
271
186
205
182
277
185
273
246
170
316
140
126
132
10
9
22
6
12
5
9
16
9
18
20
13
12
11
10
14
15
9
13
9
19
8
13
10
422
424
419
422
419
420
421
421
418
420
422
420
420
418
422
419
423
421
418
423
419
423
422
424
28
answered question
skipped question
50 Wicker Park Bucktown Market Assessment 428
80
Figure 9: Would Spend More Would Spend More: Top Ten Specialty Grocer Specialty Prepared Foods Music/Entertainment Venues Book Store Live Theater Fine Wine & Spirits Home Accessories Hardware Art/Crao Supplies Gardening Supplies 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Observations •
•
•
•
Respondents ranked two categories among the top ten, hardware and books, which are challenging recruitment targets. While hardware stores are now shrinking in square footage, the inventory investment required is a serious barrier to market entry into any location. All parts of retail book industry (publishing, distribution, and sales) are in the midst of a major industry transition Resident categories were fundamentally the same—arts and crafts and gardening were reversed from the full sample. Live theater represents an opportunity for integration into WPB’s overall arts and cultural offerings. As the detail in Questions 10 and 13 indicate, there are broad recruitment options and targets within each category. Wicker Park Bucktown Market Assessment 51 Question 9: In the last month, what items have you purchased elsewhere that you wish you could have bought in Wicker Park Bucktown? This question provides information that will be used in encouraging existing and potential businesses to tailor their offerings to the items most desired by survey respondents. There were over 500 individual responses that will be provided to Chamber staff. Table 15: Purchases Made Items Purchased Apparel-­‐All Types Groceries Specialty or Organic Groceries Art and Craft Supplies Books and Music Hardware Electronics/Computers Shoes Sports Equipment Pet Supplies Cosmetics Theater and Music Events Garden Supplies Wine/Liquor Auto-­‐Related Household Supplies Home Brewing Supplies Bikes and Repairs 48 40 30 26 24 24 21 21 20 19 15 12 10 9 8 7 6 4 52 Wicker Park Bucktown Market Assessment Observations •
The respondents have a highly concentrated set of purchases, reflecting their purchase preferences. Wicker Park Bucktown Market Assessment 53 Question 10: In the past month, what Non-­‐Wicker Park Bucktown stores did you patronize that you believe would be good additions to the Wicker Park Bucktown business districts? This question provides a list of potential recruitment targets. Table XX listed those stores named most often by survey respondents. These responses also reflect internet shopping. The second table is the complete list of stores cited by respondents. There are some out of state stores noted within that list. Table 16: Most Responses Store Trader Joe's Whole Foods Market Sephora/Ulta Ace Hardware/True Value Hardware Binny's Beverage Depot/Foremost Petco/PetSmart Anthropologie Bleeding Heart Bakery/Floriole Dick Blick/Utrecht Walgreen's/CVS Stores Patronized # Responses Store 63 Mariano's Fresh Market 39 JoAnn's Fabrics/Michael's 13 Target 12 Book Cellar, Lincoln Square 12 Pastoral 11 Barnes & Noble 11 Fleet Feet 11 Gap 10 Stanley's Fruit and Vegetables 10 Online 54 Wicker Park Bucktown Market Assessment # Responses 9 8 8 7 7 6 6 6 6 6 Table 17: Remaining Stores List Suggested Stores Illinois Bone and Joint Clinic Nicole Miller Radio Shack Insomnia Store nine west Rebecca Taylor Intelligentsia Coffee Noble Grape REI freshii J Crew Nordstrom Right Start Carter's Fruit Stand Jewel Nordstrom Rack Rotofugi Designer Toys Arcade CarX Gene's Sausage Shop Joong Boo Korean Market Old Town Oil Running Away Multisport Argo Tea Catherines Plus Size Clothes Gethsemane Knockbox, West Town Omaha Steaks Sahar Market II Armitage Produce CD One Price Cleaners go karts la Colombe Coffee Orange Beautiful Card Shop Athleta Clarks Shoes Grand Gardens Loft Paper Source Soccer Shop Specialty Soccer Shop Barker & Meowsky Coldwater Creek H&M Logan Hardware Patagonia Sports Authority Barnes & Noble Comfort Shoes Haberdash Lori's Shoe Boutique Paulina Market Sports Wear Barneys Half Priced Books Lowe's Peet's Coffee Sur La Table Bazzar Container Store Dick's Sporting Goods Hallmark Mac Cosmetics Pink Berry The Spice House Big Liquor Store Dill Pickle Co-­‐op, Logan Square Hancock Fabrics Macy's Plants The Vic Bloomingdales Dirk's Fish Market Hanig Marshall's Play It Again Sports Theater Wit/Stage 773 Blue Mercury Dominicks Douglas Allergy Relief harvest time Maternity Store Potash Grocery Threads Hazel MaxMara Pottery Barn Title Nine Ace Motorcycle Butcher and Larder Akira Buy Buy Baby Flight 001 Formula Fitness Club Aldi Calumet Photo Francesca's Apothecary Carson Pirie Scott Apple Store Brew and Grow Wicker Park Bucktown Market Assessment 55 Brew Camp, Lakeview DSW Hideout Michael Kors Powell's Books, Portland, OR TJ Maxx Brimfield Ducati Home Depot Mitsuwa Provenance Tony's Burton Snowboarding Store eclecticity Home Goods Movie Theater Pumpkin Moon, Oak Park Firestone Ikea New York and Co. Observations •
Respondents are patronizing both format and independent retailers. These results are similar to those in previous surveys conducted by BDI. As examples, the top five retailers cited by Andersonville consumer survey respondents were: Whole Foods Market, Trader Joe’s, Target, Pottery Barn, and Nordstrom. In Shorewood, Wisconsin, an inner-­‐ring suburb at Milwaukee’s northern border, the retailers most recently patronized were Home Depot, Ace Hardware, Target, Barnes & Noble, and Pet Supplies Plus. 56 Wicker Park Bucktown Market Assessment Question 11: In an average week, how much do you estimate that your household spends on meals away from home (in full-­‐service restaurants, take-­‐out, drive-­‐thru, etc.)? This question quantifies the amount that could be spent by respondents on various dining options in WPB. For comparison purposes, similar data is presented for the Residents sub-­‐group. This data should be shared with WPB’s food and beverage community. Table 18: Comparison Spending on Dining Answer Options
Less than $25
$25 to $49.99
$50 to $74.99
$75 to $99.99
$100 to $199.99
Over $200
Residents
4.3%
18.7%
23.3%
22.1%
19.9%
11.7%
Full
Sample
5.3%
19.6%
22.7%
22.5%
19.1%
10.9%
Observations •
•
Residents generally spent slightly more in the higher dollar categories. Over 50% of both groups spend in excess of $75 per week on meals away from home. Wicker Park Bucktown Market Assessment 57 Question 12: How would the addition of these restaurants affect the amount you spend in Wicker Park Bucktown? This question provides information on the most desirable new restaurant categories. Table 19: Restaurant Categories Answer Option
White table cloth restaurant (Leisurely dining,
gourmet food, prices matching full service
level)
Casual dining (Family oriented menu with full
service)
Bar or Club (Limited food options with a focus
on entertainment or sports)
Counter service restaurant (Order at counter
and employee brings food to the table or for
carryout)
Quick service restaurant (Order and receive
food at counter, drive thru service)
58 Wicker Park Bucktown Market Assessment Response
Percentage
52.2%
69.9%
36.0%
64.4%
39.6%
Figure 10: Full Sample Would Spend More 80.0% 70.0% 60.0% 50.0% 40.0% 69.9% 30.0% 64.4% 52.2% 20.0% 39.6% 36.0% 10.0% 0.0% White table cloth restaurant Casual dining Bar or Club Counter service restaurant Quick service restaurant Observations •
•
•
Residents prefer to spend less in bars or clubs (34% versus 36% for the full sample). The diversity of restaurants patronized is reflected in this category diversity. The results for counter service and casual dining reflect the spending per week noted earlier. Wicker Park Bucktown Market Assessment 59 Question 13: In the past month, which Non-­‐Wicker Park Bucktown restaurants did you patronize that you believe would be good additions to the Wicker Park Bucktown business districts? This question provides tenant suggestions for multiple dining formats. The restaurants listed most often by survey respondents are in Table XX. In addition, many respondents suggested restaurant types or formats, and those are provided in Table XX. Finally, Table XX is a complete list of those restaurants patronized and listed by survey respondents (excluding the most patronized). Table 20: Most Responses Restaurants Patronized Restaurant Publican/Publican Quality Meats Panera Bread Epic Burger/Five Guys/Smashburger Haymarket Pub/Hop Leaf Chicago Diner Revolution Brewing Lula Café/Nightwood Pret A Manger Girl and The Goat Hannah's Bretzel # Responses 13 12 12 9 7 7 7 6 5 5 60 Wicker Park Bucktown Market Assessment Restaurant Pockets Roti Orange Taco Bell Longman and Eagle Protein Bar Urban Belly Wow Bao San Soo Gab San The Bad Apple # Responses 5 4 4 4 4 4 4 4 4 4 Table 21: Restaurant Formats and Types Restaurant Types Noted Asian/Chinese (Multiple Regions)/Thai Brewpubs British Pub/Irish Pub Brunch/Breakfast Burgers BYOB Restaurants Custard/Ice Cream Deli/Bagels Diner Ethiopian Farm to Table Food Trucks French Greek/Middle Eastern Indian Italian Korean and Korean BBQ Mexican Pakistani Rooftop Bar Salad Bar Smoothies Southern Steak House/Brazilian Steak House Tapas Vegetarian/Vegan Vietnamese Table 22: Additional Restaurants Listed As Patronized by Survey Respondents Suggested Restaurants 90 Miles Dunley's On The Square In N Out Burger Market Qdoba Spacca Napoli Vienna Hot Dogs Eggy's Izkabar Maza Raj DaBar Standard Indian Restaurant Volo Wine Bar Meli Cafe Ras Dashen Star Lounge Wagamamas, U. K. Mia Francesca RAW Starbucks Wendys Misto Red Apple, Avondale Steak & Shake West Town Tavern Adobo Cafe Ba Ba Reeba Cafe Gibraltar, Half Moon Bay, CA Amitabul Cafe Mustache Einstein Bagels Anong Thai Art & Alma's, Burlington, IL Cafe Selmarie El Cid, Logan Square J Alexander's Jack's Bar and Grill Cafecito El Ideas Jalisco's Tacos Wicker Park Bucktown Market Assessment 61 Artisan Calo's El Tapitio Japonais MK Red Lobster Sweet Mandy Bs Wildfire Athenian Room Elephant & Castle Jason's Deli Jerk Chicken, 79th & King Dr. Mon Ami Gabi Mos Kitchen Chinese Food Red Mango Sweet Tomato Windy City Cafe Aurelios Pizza Calumet Fisheries Cantina Loredo, River North Red Robin Taco Bell Yolk Avec Capital Grill Joe's Naf Naf Grill Reel Club Taco Bell Xpress Yusho Aviary Joe's Stone Crab Taco Joint Zad Fish Bar Chicago Johnnies Nellcote Noodles in the Pot Rex Ba Le CBA Cemitas Puebla, Humboldt Park Fat Willy's Fillippo's, Clybourn Corridor RJ Grunts Taco Pete's Zebda Bakers' Square Chi Cafe FlatTop Grill Johns Place Nookies Tahini Exchequer Pub Bar Toma Chicago's Pizza Flo Julius Meinel Oggi's RMP (Upscale Italian) Robert Morris Cooking School/Restaurant, Oak Park Barbari Flying Saucer Kamehachi Old Oak Tap Rocking Horse Tanoshii Barrelhouse Flat chick-­‐fil-­‐a Chicken and Waffle House Fontana's Karyn's Orange Rokar Beard Papa Chicken Planet Fountainhead Karyn's Cooked Owen & Engine Roots Belly Shack Chilam Balam, Lakeview Frasca Kickstand Espresso P.S. Bangkok Tapas Place Taste of Lebanon Tecalitlan Mexican Restaurant Freddies Knockbox Panang Big and Little Chilis China Town Restaurant Friendship TGIFridays Chipotle Frontera Grill Papa Johns Pasta Bowl, Lincoln Park RoseBud Billy Goat Kuma's Corner L Woods Tap, Lincolnwood RPM Thalia Bite Cafe Chutney Joe's Coopers Hawk Winery Gibsons L'Appetito Pei Wei Ruxbin Gilt Bar La Cantina Pequod's Scarola The Gage Three Happiness Restaurant Berghoff Taj Majal Rose Angelis Rose's Wheat-­‐Free Bakery Telegraph BK Xpress 62 Wicker Park Bucktown Market Assessment Boiler Room Corner Bakery Girl & The Goat Borenquien Cosi Crisp (Korean BBQ) Goose Island Grange Hall Burger Bar Green Bush Microbrewery Brand Buddy Guy's Legends Culver's Lalo's Lao Sze Chuan, Chinatown Perennial Virant Shanghai Inn Tiparos Thai Phil's Last Stand Township Las Tablas Pita Inn Pizano's Pizza and Pasta Shaws Crab House Shiroi Hana, Lakeview Skylark TRU Pockets Slurping Turtle Turquoise Cafe Lou Malnati's Tre Kroner Buffalo Wild Wings Buona Terra, Logan Square D'Agostino's Dairy Queen GT Fish & Oyster Gyu-­‐Kaku -­‐ Japanese Steak House M Henry Pollo Express Smash Burger Twisted Spoke Burger King Dante's Pizzeria Hema's Kitchen Mac Kelly's Pompeii Sola Tzatziki Grill Burger Place Del Seoul Sonic Dixie Kitchen MacNamara's Magpie Café, Sacramento, CA Pops Italian Beef Butcher and Burger Hot Doug's House of Sushi and Noodles Portillo's Sopraffina Uncle Julio's Uncommon Ground Byron's Duke of Perth Hubbard Inn Ian's Pizza, Wrigleyville (Now Dino's) Manee Thai Public House Soup Bowl Union Sushi Soup Box, Lakeview Victory's Banner, Roscoe Village Dunkin Donuts Manny's Deli Purple Pig Wicker Park Bucktown Market Assessment 63 Question 14: Rate your overall satisfaction with these special events sponsored by the Wicker Park Bucktown Chamber of Commerce. This ranking represents rating of Excellent and Above Average. Figure 11: Special Event Rankings Special Event Ranking Renegade Crao Fair 74.7% 65.2% Bucktown Arts Fair Wicker Park Fest 61.5% Do Division Fest 61.1% First Fridays at the Flat Iron Arts Building 55.6% Green Music Fest 52.6% Do Division Holiday Event 49.7% Boo-­‐Palooza 41.2% Sidewalk Sales (Summer Sizzle or Last Call) 41.0% Unwrap Wicker Park Bucktown 34.5% 31.1% Polish Triangle Marketplace 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Observations •
•
64 Wicker Park Fest had the most ‘Awful’ ratings at 11. For lower rated events, either changing or eliminating those events may be a better allocation of marketing and staff resources for the WPBCC. Wicker Park Bucktown Market Assessment Questions 15-­‐20: Respondent Detail Questions 15 through 20 were used to capture respondent characteristics and create the sub-­‐group. Question 15: How long have you lived in Wicker Par Bucktown? Figure 12: Residency Residency Over 5 Years 45% Non-­‐Resident 21% 5 Years or Less 34% Wicker Park Bucktown Market Assessment 65 Question 16: What is your zip code? Table 23: Respondent Zip Codes The Other Chicago category includes 1 response for each of 8 zip codes. Zip Code 60622 60647 Other Chicago 60642 60618 Suburban/Out of State 60614 60612 % 43.6% 33.3% 8.2% 7.7% 2.4% 1.7% 1.7% 1.4% 66 Wicker Park Bucktown Market Assessment Question 17: If you are employed, how frequently do you work from home rather than from your office? Table 24: Full Sample Answer Options
Never
Less than 20% of my work week
Between 20% and 50% of my work week
Over 50% of my work week
I have a home based business
Response
Percent
41.6%
28.6%
10.3%
9.3%
10.3%
Figure 13: Employment and Telecommuting Work from Home 10% 20% 70% Less than 20% of the week Over 20% of the week I have a home-­‐
based business •
WPB’s telecommuting percentage generally compares with Andersonville’s percentage (22.2%) of respondents telecommuting at least one day per week. (There was not a home-­‐based business question on the Andersonville survey.) In Shorewood, Wisconsin, 18.8% worked from home at least one day per week, with 15.3% of those respondents operating a home-­‐based business. Wicker Park Bucktown Market Assessment 67 Question 18: Choose the answer that best describes your household. Table 25: Household Description Answer Option
Live alone
Single with children
"Empty Nester"
Live with a spouse or partner/no children
Live with a spouse or partner/children
Live with roommates/relatives
68 Wicker Park Bucktown Market Assessment Response
Percent
22.6%
1.4%
2.9%
34.6%
23.3%
14.4%
Question 19: Please select the answers that describe how you travel to Wicker Park Bucktown. (Please select all that apply.) Table 26: Mode of Access Answer Options
I ride a bus
I walk
I bicycle
I take a taxi
I ride a CTA train
I ride a Metra train
I drive in 5 minutes or less
I drive, but it takes more than 5 minutes
Response
Percent
46.9%
78.7%
46.6%
24.4%
47.3%
5.1%
35.3%
17.1%
Question 20: Please choose the category that best matches your age. Table 27: Full Sample Answer Options
Under 20
20 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or older
Response
Percent
0.0%
4.6%
41.8%
28.6%
16.3%
7.5%
1.2%
0.0%
Wicker Park Bucktown Market Assessment 69