docbcbgmaxazria fall 2012
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bcbgmaxazria fall 2012
BCBGMAXAZRIA FALL 2012 FALL 2012 For Fall 2012, an artful proposition: harmoniously synthesize shape and color in new elongated proportions, fusing form and function to create a geometric abstraction of Bauhaus style. Hue, space and light create a composed palette, manifesting an architectural aesthetic. Lightweight silks, chiffons and crepe de chine are juxtaposed with woolen and luxe outerwear. Contrasting hues and rich textures add character and depth to accessories. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 FALL 2012 1 JOSEFIEN Cream/taupe canvas and leather colorblocked trench Cream silk V-neck blouse Merlot silk wide-leg trouser Cognac suede bootie 7 KATRYN Cream/taupe wool vest with natural/black detail Mocha/coral silk shift dress Burgundy suede ankle strap shoe Camel and black leather clutch 2 LARA Cream/taupe wool and leather colorblocked cropped jacket Light stone crepe shift dress with scarf detail Burgundy suede ankle strap shoe Merlot leather shoulder bag 8 ZUZANNA Rust leather and wool cropped jacket Camel wool vest with natural patchwork trim Pumice silk V-neck blouse Coral georgette pleated skirt with sheer tulle insert Burgundy suede ankle strap shoe 3 MARIA Cream/taupe silk colorblocked dress Burgundy suede ankle strap shoe Natural frame clutch 4 Mackenzie Cream/neutral crepe colorblocked shift dress Natural patchwork shrug Burgundy suede ankle strap shoe Neutral foldover clutch 5 KATI Blush/merlot silk pleated dress Burgundy suede ankle strap shoe Black leather buckle clutch 6 BRENDA Light stone/black silk jumpsuit Black suede bootie Ivory stamped snake clutch 9 DAGA Camel/merlot wool coat Coral/navy georgette colorblocked shift dress Black suede ankle strap shoe Camel/black leather shoulder bag 10 NIMUE Spice/navy/coral silk pleated dress Black suede ankle strap shoe Navy leather satchel 11 ELLA Paprika/merlot georgette shift dress Black suede ankle strap shoe Camel/black leather clutch 12 SARA Black silk long sleeve jumpsuit Black suede bootie Pewter stamped croco clutch 13 SHU PEI Cream/ash silk long-sleeve dress Black suede ankle strap shoe Merlot leather shoulder bag 19 JUJU Green ochre georgette colorblocked shift dress Black suede ankle strap shoe Cream/black stamped snake large bag 14 KATE Paprika/neutral georgette shift dress Natural patchwork scarf Black suede ankle strap shoe 20 KATI Black/white silk graphic printed colorblocked dress Black suede ankle strap shoe Black leather foldover clutch 15 RUBY Camel/macchiato wool and leather cropped front jacket Paprika georgette V-neck blouse with scarf detail Merlot silk wide-leg trouser Navy suede bootie 21 SHARAM Navy/rust silk printed colorblocked dress Navy suede ankle strap shoe Camel/black leather shoulder bag 16 JACQUELYN Ambrosia/macchiato silk print-blocked dress Black suede ankle strap shoe Black stamped croco frame clutch 17 KATLIN Black/ochre silk shift dress Black suede ankle strap shoe Cognac stamped croco frame clutch 18 OTHILIA Olive/black wool parka with cognac leather sleeves Green ochre/pumice silk print-blocked blouse Cognac silk wide-leg trouser Cognac suede bootie Olive leather clutch 22 KATRYN Black/teal silk pleated print-blocked dress Navy suede ankle strap shoe Navy leather large bag 23 AMANDA Black/teal silk colorblocked dress Navy suede ankle strap shoe Cream stamped snake shoulder bag 24 MACKENZIE Black wool/leather cropped jacket Navy/green georgette shift dress Navy suede ankle strap shoe Emerald stamped croco frame clutch 25 MARIA Navy/evergreen silk long-sleeve dress Navy suede ankle strap shoe Natural frame clutch 30 DAGA Navy/blue silk jumpsuit Navy suede bootie Black leather foldover clutch 26 ELLA Cream patchwork vest Cream/blue silk print-blocked blouse Navy silk wide-leg trouser Navy suede bootie Cream stamped snake shoulder bag 31 RUBY Black/navy canvas and leather trench Cream silk V-neck blouse with scarf detail Navy silk wide-leg trouser Navy suede bootie Camel black leather clutch 27 NIMUE Navy/pumice silk dress Black suede ankle strap shoe Cream/black stamped snake satchel 32 ZUZANNA Black wool/leather jacket with natural patchwork sleeves Cream/blue silk shift dress Black suede ankle strap shoe 28 SARA Lemongrass/spice georgette blouse Evergreen/blue georgette pleated skirt with sheer tulle insert Natural patchwork scarf Black suede ankle strap shoe 29 JOSEFIEN Black georgette pleated and colorblocked dress Black suede ankle strap shoe Black leather foldover clutch 33 KATE Black/cream silk colorblocked gown Black suede ankle strap shoe Black stamped croco frame clutch 34 BRENDA Cream crepe gown Black suede ankle strap shoe Natural frame clutch BIOGRAPHY BCBGMAXAZRIA was founded in 1989 by Designer, Striving to consistently evolve their vision, the Azrias Chairman and Chief Executive Officer Max Azria. In 1991 built upon the success of their women’s ready-to-wear Azria’s wife and muse, Lubov, joined BCBGMAXAZRIA as line and expanded their offering to include a more Creative Director. Named for the French phrase bon chic, exclusive collection. In Fall 1996 the Azrias debuted bon genre, a Parisian slang meaning “good style, good BCBGMAXAZRIA Runway during New York Fashion Week. attitude,” the brand embodies a true combination of This fashion-forward collection provides the Azrias with European sophistication and American spirit. the perfect platform to share another facet of their artistic vision, showcasing a more elevated and directional line that Azria broke new ground when he launched BCBGMAXAZRIA, is more elaborate in construction and created using only redefining the designer category by offering innovative, the finest fabrications. high-quality clothing at contemporary price points. With the overwhelming success of his women’s ready-to-wear line, The BCBGMAXAZRIA and BCBGMAXAZRIA Runway labels Azria ultimately evolved BCBGMAXAZRIA into a complete are sold in over 590 namesake boutiques throughout lifestyle brand for women, with evening dresses, swimwear, the United States, Canada, China, France, Germany, footwear, handbags, small leather goods, eyewear, watches Greece, Japan, Jordan, Russia, Spain, Venezuela and and more. other countries. The collection is also showcased in instore shops in top department stores across the globe, With critically acclaimed collections, a loyal following of including Saks Fifth Avenue, Bloomingdale’s, the UK’s Hollywood’s top celebrities and a strong worldwide presence, Harvey Nichols, France’s Printemps and Hong Kong’s Lane BCBGMAXAZRIA has become one of the hottest names Crawford, just to name a few. in the fashion industry today. Continuously reinforcing its position in the market, BCBGMAXAZRIA creates a highly sophisticated advertising campaign each season with worldrenowned photographers, stylists and models. In addition, celebrities such as Sharon Stone, Fergie, January Jones, Kristen Bell, Dakota Fanning, Taylor Swift, Leighton Meester and Selena Gomez have all deemed BCBGMAXAZRIA a must-have in their wardrobes. BCBGMAXAZRIA stores are located at Paragon 02-10 and ION Orchard B1-28. For press or other enquiries, please contact: Lim Sok Chen – Marketing & Communications Manager DID: 6309 1240, Mobile: 9732 2145 or email [email protected] Chermaine Tan – Marketing & Communications Executive DID: 6309 1334, Mobile: 9222 5678 or email [email protected]
