this is why you netjet.

THIS IS WHY YOU NETJET.
We’ve served the most discerning customers for 50 years. And we’ve seen countless
competitors come and go while we have stayed true to our commitment to safety and service.
This is our heritage. This is your time.
This is why you NetJet.
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NetJets Inc. is a Berkshire Hathaway company. All aircraft offered by NetJets® in the United States for Fractional
Sale, Lease, or use under the Marquis Jet Card® and Private Jet Travel Card™ programs are managed and operated
by NetJets Aviation, Inc., a wholly owned subsidiary of NetJets Inc. NetJets, ExecutiveJet and the Marquis Jet
Card are registered service marks. ©2015 NetJets IP, LLC. All rights reserved.
PROMOTION
THE MOBILITY
ADVANTAGE
As transportation solutions go, business
aviation is, well, a no-brainer.
Here’s why: The speed at which an organization can interact face-to-face with customers or seize new revenue opportunities
can mean the difference between success
and failure—and few tools available to companies give executives the ability to manage
their travel time and increase productivity as
much as business aviation.
As Windquest Group President Dick Devos
puts it, “Business aviation is magic when people and time count most.”
Business aircraft are equipped with all the
technology needed to make them a highly
efficient office in the sky and keep passengers connected throughout their flight.
Bear in mind, too, that business aircraft have
access to about ten times as many airports
around the country as scheduled airlines.
Arrive at an airport minutes before departure time and land closer to your destination. No long security lines and no waiting
for baggage. All told, the time saved using
business aviation can easily amount to hours
worth of productivity.
BUYER’S MARKET
Companies and individual entrepreneurs
who may be contemplating business aviation for their transportation solutions, as well
as current users who may be considering
upgrading to a different airplane—a larger
cabin, perhaps, or an aircraft that can fly longer routes nonstop—will find no shortage
of innovative models to satisfy their regional
and global needs.
Of the many choices of business aircraft, one
of the most widely anticipated is the Legacy
450 from Embraer Executive Jets. What makes
this mid-light-class jet so special is its combination of speed, range, cabin comfort—and
price point. At about $16.57 million, it’s a lot
of airplane. In fact, it is virtually identical to the
larger Legacy 500, the only difference being a
fuselage that’s 3 feet, 6 inches shorter.
“Our vision for the Legacy 450 and Legacy
500 was to repeat the success of the Phenom
Citation Latitude
BY
TONY VELOCCI
100 and Phenom 300, two of the mostdelivered business aircraft since their introductions in 2008 and 2009, respectively,”
says Embraer Executive Jets President and
CEO Marco Túlio Pellegrini. “Just as the Phenom airplanes were revolutionary for the
light jet segment of business aviation, the
400/500 design will bring true innovation
to the middle categories.”
This clean-sheet design, which was developed in parallel with the Legacy 500, comfortably seats seven to nine passengers, and is the
only mid-light jet featuring a six-foot-tall standup cabin with a flat floor. Moreover, its 6-foot,
10-inch cross section is the largest in its class.
The Legacy 450’s cruising speed is a bestin-class Mach 0.83. When flying high-speed
cruise at 43,000 feet, the aircraft is about 40
knots faster than its closest competitor. Carrying four passengers, it has a range of 2,575
nautical miles (nm). Maximum cruising altitude is 45,000 feet, well above commercial
airline traffic and most weather systems that
could otherwise be troublesome.
BUSINESS AVIATION
2
PROMOTION
To help passengers experience less highaltitude fatigue on missions lasting up to six
hours, the pressurization system keeps cabin
altitude at 6,000 feet. Each pair of facing chairs
converts into a virtually flat berth, and the aircraft offers the largest cabin windows in its class,
with a window positioned next to each seat.
Cabin management and in-flight entertainment is courtesy of Honeywell’s Ovation
Select, which offers a full high-definition
video system and allows for control of
entertainment, communications, lights and
temperature via side-ledge-mounted units,
wireless handheld remotes or a galley touchscreen. The system also can interface with
high-speed satellite communications and a
variety of consumer electronics.
Carry-on luggage and bulk baggage capacity have long been design priorities for Embraer
Executive Jets, and the Legacy 450 embodies
this design philosophy. Storage space is plentiful, with an in-flight accessible baggage compartment to supplement an external one. In
terms of size, both are best in class.
The Legacy 450 is the first mid-light
jet equipped with full fly-by-wire technology and side-stick flight controls—a
plus for passengers because digital flight
controls produce a smoother ride. They
also enhance safety and performance, in
addition to reducing pilot workload. The
cockpit features state-of-the-art Rockwell
Collins Pro Line Fusion avionics, including
four 15.1-inch high-resolution LCD displays,
synthetic enhanced vision and graphical
flight-planning capability.
Embraer will start delivering Legacy 450s
to customers in the fourth quarter of this year.
than 21 feet in length and 77 inches wide.
With its flat floor and six feet of cabin height,
the airplane is by far the most spacious of any
previous Citation jet, with dimensions found
in larger, more expensive business aircraft.
LED wash lights in the ceilings, chair bases
and sidewall bottoms make the cabin feel
larger than it measures. Even the ten windows—well positioned for outside visibility
when standing or sitting—are 30% larger to
allow more ambient light to flood the cabin.
Cessna’s exclusive wireless cabin management system puts passengers in complete
control of cabin functions, such as temperature and lighting, on their personal electronic
devices. Music and videos can be loaded to
the media server and broadcast to individual
Embraer Legacy 450
devices or through the aircraft sound system.
Through integration with the Garmin avionthe most efficient way to travel—sometimes ics system, the cabin management system
it’s the only way to get to a destination by air. also provides passengers the ability to see
Consider the Citation Latitude. This new mid- an interactive moving map as they progress
size airplane from Textron Aviation’s Cessna through the flight.
The aircraft is configured for
Aircraft Co. offers best-in-class
up to nine passengers, but
runway and the versatility of
most operators will likely carry
exceptional short-field perforno more than six on routine
mance, which will allow operaBusiness aviation
flights. The standard seating
tors to access a larger number
serves about 10
arrangement accommodates
of small general aviation airtimes the number
passengers with a forward,
ports. It has a range of 2,850 nm
of U.S. airports
two-seat, side-facing couch,
and a new pressurization sys(more than
a club-four grouping of single
tem, which provides a traveler5,000) served by
seats and two more single
friendly 5,950-foot cabin altitude
commercial airlines seats farther back. The six
at the aircraft’s maximum operpedestal seats use the same
ating altitude of 45,000 feet.
(about 500).
structure and are the same
Outstanding short-runway
Source: NBAA
size as those in Cessna’s new,
capability isn’t the only appeal
barely subsonic Citation X+—
of the Latitude. Engineers
designed the interior of this next-generation Citation’s top-of-the-line business jet. These
Citation jet with the goal of improving both seats can swivel 180 degrees and fully recline
comfort and efficiency. The cabin is more to a flat position.
THE VALUE OF VERSATILITY
Sometimes a business aircraft is more than just
3
BUSINESS AVIATION
Citation Latitude
PROMOTION
The Citation Latitude is exactly what
Cessna customers asked for: a jet that
offers the highest reliability and operating
efficiency, as well as a larger, more comfortable cabin, according to Kriya Shortt, senior
vice president of sales and marketing at
Textron. “The marketplace is savvy, and the
way people do business is changing,” she
says. “We listened to our customers and
took all of their input into consideration as
we began to design the Citation Latitude.
The result is a product whose total value
proposition is what truly differentiates it in
the marketplace.”
In late September, Cessna concluded a
28-day, 39-airport coast-to-coast demonstration tour that gave prospective U.S. customers the opportunity to experience the
Latitude. Additional tours are planned for
Europe, the Middle East and Asia later this year.
The response on the recent U.S. tour was “a
resounding ‘wow!’—especially at this price,”
Shortt says.
Among the first customers to take delivery of the Latitude in August was Aircraft
Management Group of Pit tsburgh, PA.
“What’s appealing is that it has the amenities of larger aircraft but the flexibility to
fly into short fields with transcontinental
range,” says John Sieckowski, Aircraft Management Group president. “That appeals to
a lot of customers.”
GLOBAL COVERAGE
NetJets, which pioneered the concept of fractional ownership in the mid-1980s, is another
Citation Latitude customer. “Its short-field performance, utility, price point and cabin features
that you would typically associate with a larger,
more expensive airplane—most notably its
Citation Latitude
impressive size and flat floor—will make it a
very strong addition to our fleet,” says Patrick
Gallagher, executive vice president of sales and
marketing for NetJets. A Berkshire Hathaway
company, NetJets has 25 Citation Latitudes on
order, with options for 125 more. Deliveries are
scheduled to begin in 2016.
NetJets operates a fleet of more than
700 jets of all types around the world, and
the Citation Latitude aircraft it ordered will
become part of the NetJets Signature Series.
All such aircraft are customized from design
through production and include advanced
in-flight entertainment systems, custom
cabin designs, and advanced cockpit and
cabin technologies to ensure maximum
safety, reliability and operating efficiency.
Signature Series jets are also equipped with
the Tempus IC lightweight, compact telemedicine device that uses the airplane’s
onboard satellite communications capability to connect to a doctor on the ground in
the event of a medical emergency.
NetJets customers own or lease time on
a specific serial-numbered aircraft, but they
Citation Latitude galley, looking aft
5
BUSINESS AVIATION
utilize the entire fleet of aircraft and have
the opportunity to exchange or otherwise
upgrade to other aircraft types in the NetJets
U.S. fleet that may better satisfy a specific
trip’s requirements. By virtue of the fleet’s
size, some 30% to 40% of NetJets flights will
be upgraded on a typical day, according to
Gallagher. “Some of the best customer feedback we get is when we introduce surprise
upgrades, and our feedback has been off the
charts. With the Citation Latitude, we will be
able to provide those customers in the midsize fleet with an aircraft that is more comfortable and more capable than they have seen
before,” he says.
UNPARALLELED FLEXIBILITY
The beauty of fractional ownership is that it
requires a lower initial investment. When NetJets introduced it, the concept brought flexibility to a wide range of air travel needs, and
it has increased in versatility since. Essentially,
companies purchase a share of an aircraft—
a fraction of its annual use—and share the
ownership and operating costs with thousands of other fractional owners. Typically the
baseline is 800 hours annually, with the smallest available share being a one-sixteenth
share or 50 hours per year.
For many operators—including thousands of companies around the world—
fractional ownership is the ideal transportation solution, because it helps companies
and individual entrepreneurs avoid owning
excess capacity and tying up more of their
capital than is required. The 127 million miles
that NetJets flew in 2014 was twice the total
combined mileage of its competitors.
NetJets has been pre-selling shares in the
Citation Latitude for just a few weeks, and
nearly a dozen customers have put down
deposits, sight unseen, based on the aircraft’s
cabin size and its ability to accomplish a variety of missions, particularly ones that call for
the use of relatively short runways, according
Space in a class of its own.
This is the future of midsize jets. It's the first in its class with an
unbelievable 6ft tall cabin and flat floor. With its advanced fly-by-wire
technology, you're guaranteed a smoother flight to enjoy the space
that makes this jet experience out of this world. To contact an
Embraer Executive Jets sales representative in your area,
visit EmbraerExecutiveJets.com/contact-us
PROMOTION
The cabin-management system features
on-demand audio/video, an interactive 3-D
moving map, an exterior camera, wireless
control of cabin lighting, and electrically
dimmable window shades at each seat that
passengers can control via their personal
electronic devices. The business end of the
HondaJet—the cockpit—is equipped with
the most sophisticated glass flight deck
available in any light business jet; a Hondacustomized Garmin G3000 next-generation,
all-glass avionics system composed of three
14-inch landscape-format displays; and dual
touchscreen controllers.
Honda Aircraft expects to begin deliveries
to customers before the end of 2015.
IN GOOD COMPANY
HondaJet
to Gallagher. “This is an airplane that will
appeal to all, whether they’re corporate clients or leisure travelers,” he says.
HondaJet excels in that category, too. It is the
fastest, highest-flying and most fuel-efficient
The Legac y 450, Citation Latitude and
HondaJet are just three of the most innovative and widely heralded new business
aircraft coming to market. There are others
as well, but what they all have in common
INNOVATION IN FLIGHT
While business aviation has progressed far
beyond the original model of individual owners who flew their own small airplanes to
meetings and sales calls, there are still about
15,000 owner-operators across the country. For
those individuals, and smaller companies as
well, there is another widely anticipated aircraft
that will soon come to market: Honda Aircraft
Co.’s HondaJet. The four-to-six-passenger airplane will be FAA-certified for either single- or
two-pilot operation.
The HondaJet is arguably the most technologically innovative business aircraft in its
class. In recognition of its superior design,
Honda Aircraft Co. President and CEO Michimasa Fujino received the 2014 Clarence L.
(Kelly) Johnson Aerospace Vehicle Design and
Development Award, which honors individuals who have made significant contributions
in the design and development of advanced
aircraft and/or spacecraft.
In the case of the HondaJet, the key innovations include a patented over-the-wing
engine mount configuration. This unique
positioning, combined with the use of a
composite fuselage and natural laminar flow
wing and nose, dramatically reduces drag
and results in a larger cabin volume with less
vibration and generous passenger legroom.
Multi-axis seats slide, shift and lock without
the restraint of a track. The configuration
also allows for the largest baggage capacity
in the light business jet category.
In terms of actual per formance, the
7
BUSINESS AVIATION
HondaJet Garmin Avionics
jet in its class. It has a maximum speed of 483 is their ability to bring a higher level of
mph, an initial climb rate of nearly 4,000 feet productivity to businesses of all types and
per minute and a maximum altisizes. It is no coincidence that
tude of 43,000 feet. Its range
users of business aviation
of 1,180 nm is right in line with
stand out from their peers,
the distance flown by the vast
as measured independently
88% of the top
majority of business aircraft—
by leading business authori50 companies
less than 1,000 nm.
ties. Companies using busion the Forbes
Honda Aircraf t has more
ness aviation over whelmGlobal 2000
than 100 orders for the $4.5
in gl y t a ke to p h o n o r s in
are business
million aircraft. The manufacrevenue growth, innovation,
aircraft users.
turer expects most customers
employee satisfaction and
to opt for a cabin configuration
market share.
Source: NEXA Advisors
that features a single-place,
The question that comside-facing divan opposite the
panies not using business
entry door, followed by club-four seating and aviation ought to be asking themselves is,
a fully serviceable, aft-cabin private lavatory.
“Why aren’t we?”
THE P E RF ECT BALAN C E O F
COMFORT AND E FFI CI E NCY
CITATION LATITUDE
EXPERIENCE A NEW KIND OF MIDSIZE JET
A stand-up, flat-floor cabin, superior standard features and cost advantages
that competing jets just cannot match.
See it at Cessna.com.
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©2015 Textron Aviation Inc. Cessna’s logo, Cessna, Citation and Citation Latitude are registered trademarks of Textron Innovations Inc., used by permission.