MJ Holds Lead, Battle For First Heats Up

MJ Holds Lead, Battle For First Heats Up

EXPOSURE-METER
MJ Holds Lead, Battle For First Heats Up
One Month Left To Determine Winner
T R A N S WO R L D
IN
BUS
S K AT
ES
S
E
One more month to go, and the race for
first gets even closer. MJ, Malto, and
Silas all had photos this month, But Malto
crept ahead of Silas to reclaim his secondplace status—now trailing MJ by a mere
3,850 points. There’s one month’s worth
of magazines left to tabulate, including
the farewell print issue of Slap. If one of
these guys gets a cover, or a spread, or a
smattering of ads, they could claim it.
J-Lay got bumped from the top five
when Duffman came to town. A cover
and interview in The Skateboard Mag,
and a bunch of ads brought Corey up
from eleventh to fourth—all the more
impressive when you consider he was the
overall points winner for 2007. This kid
doesn’t take a break—he even broke his
leg last summer!
The big jumps this month are Jamie
Thomas and Chris Cole, no doubt the result
of Fallen’s Ride The Sky coverage. Jamie
jumped from 141st overall to 32nd, thanks to
a Skateboarder cover and interview, and Cole
leapt from 90th to 16th with a TransWorld
cover, interview, and poster. Lance Mountain
also killed it this month, climbing from 169th
up to 38th overall, with a Thrasher interview
shot in his own backyard!
On the photographer side, Black Box’s
Joey Shigeo continues his climb. His JT and
Cole interviews earned him 19,800 points
this month. Combined with the 23,000 he
earned last month, he’s safely in 6th place.
Way to break late, Joey!
Okay, that’s it until 2009. The January
issue will unveil the winner, and we’ll give
him a trophy, or a high five, or a fish taco or
something. Happy New Year!
January–November 2008 Tally
0
10,000
20,000
30,000
40,000
50,000
1. Marc Johnson (8, 1, 0.47, 1)
15,625
33,500
(49,125)
2. Sean Malto (6, 2, 0.58, 3)
16,625
28,650
(45,275)
3. Silas Baxter-Neal (7, 3, 0.57, 2)
16,150
28,550
(44,700)
4. Corey Duffel (9, 5, 0.73, 11)
15,600
21,375
(36,975)
5. Guy Mariano (14, 6, 0.68, 4)
13,350
19,775
(33,125)
6. Johnny Layton (2, 57, 2.94, 5)
24,400
8,300
(32,700)
7. Ryan Sheckler (63, 4, 0.37, 10)
8,300
22,700
(31,000)
8. Andrew Reynolds (3, 32, 2.01, 7)
20,550
10,200
(30,750)
9. Geoff Rowley (1, 169, 7.5, 8)
26,450
3,525 (29,975)
10. John Rattray (16, 10, 0.76, 6)
12,900
16,925
(29,825)
11. Nick Trapasso (36, 7, 0.54, 9)
9,725
18,125
(27,850)
12. Caswell Berry (24, 14, 0.75, 12)
11,300
15,050
(26,350)
13. Daewon Song (18, 16, 0.84, 14)
11,900
14,175
(26,075)
14. Torey Pudwill (27, 15, 0.75, 13)
11,050
14,675
(25,725)
15. David Gravette (82, 8, 0.42, 15)
7,450
17,900
(25,350)
16. Chris Cole (19, 20, 0.89, 90)
11,700
13,125
(24,825)
17. Brian Hansen (22, 19, 0.87, 16)
11,475
13,225
(24,700)
18. Alex Olson (12, 32, 1.41, 26)
14,400
10,200
(24,600)
18. Brandon Westgate (103, 9, 0.38, 17)
6,775
17,825
(24,600)
20. Daryl Angel (95, 11, 0.42, 18)
7,025
16,900
(23,925)
21. Tommy Sandoval (10, 54, 1.76, 43)
15,100
8,600
(23,700)
22. Fred Gall (112, 12, 0.39, 21)
6,500
16,800
(23,300)
23. Kyle Leeper (35, 18, 0.74, 19)
9,850
13,300
(23,150)
24. Billy Marks (59, 17, 0.64, 19)
8,650
13,600
(22,250)
25. Rodrigo TX (4, 159, 4.69, 23)
18,300
3,900 (22,200)
editorial
26. James Hardy (55, 21, 0.66, 24)
8,700
13,100
(21,800)
TWS
Rank Name
Points
27. Chris Haslam (41, 23, 0.73, 22)
9,150
12,500
(21,650)
1. Marc Johnson
33,500
28%
28. Keegan Sauder (21, 36, 1.19, 29)
11,500
9,700
(21,200)
2. Sean Malto
28,650
21%
MAGAZINES
3. Silas Baxter-Neal
28,550
30%
29. Greg Lutzka (5, 175, 5.02, 28)
17,200
3,425 (20,625) TABULATED
4. Ryan Sheckler
22,700
25%
5.
Corey
Duffel
21,375
28%
30. Kenny Hoyle (17, 60, 1.53, 25)
12,225
8,000
(20,225)
6. Guy Mariano
19,775
29%
31. Jake Duncombe (52, 27, 0.8, 39)
8,925
11,200
(20,125)
7. Nick Trapasso
18,125
22%
8. David Gravette
17,900
38%
32. Danny Way (20, 60, 1.46, 32)
11,650
8,000
(19,650)
9. Brandon Westgate
17,825
35%
32. Jamie Thomas (204, 13, 0.23, 141) 3,700
15,950
(19,650)
10. John Rattray
16,925
36%
11. Daryl Angel
16,900
23%
34. Eric Koston (38, 35, 0.97, 30)
9,575
9,825
(19,400) TransWorld SKATEboarding 12. Fred Gall
16,800
5%
13. Jamie Thomas
15,950
1%
35. Mike Mo Capaldi (32, 52, 1.19, 49)
10,400
8,775
(19,175)
14. Caswell Berry
15,050
10%
36. Dennis Busenitz (31, 56, 1.26, 36)
10,550
8,350
(18,900)
15. Torey Pudwill
14,675
51%
16. Daewon Song
14,175
31%
37. Josh Harmony (112, 24, 0.53, 27)
6,500
12,300
(18,800)
17. Billy Marks
13,600
4%
38. Lance Mountain (65, 30, 0.78, 169)
8,200
10,575
(18,775)
18. Kyle Leeper
13,300
74%
19. Brian Hansen
13,225
47%
39. Zered Bassett (42, 37, 0.95, 33)
9,100
9,575
(18,675) TransWorld SKATEboarding 20. Chris Cole
13,125
84%
Buyer’s Guide
21. James Hardy
13,100
6%
40. Shuriken Shannon (28, 71, 1.54, 31)
11,025
7,175
(18,200)
21. Leo Romero
13,100
22%
41. Leo Romero (165, 21, 0.35, 34) 4,600
13,100
(17,700)
23. Chris Haslam
12,500
12%
24. Josh Harmony
12,300
2%
42. Paul Rodriguez (13, 169, 3.96, 65)
13,950
3,525 (17,475)
25. Lizard King
11,975
21%
43. Stefan Janoski (68, 48, 0.87, 35)
8,100
9,325
(17,425)
26. Jake Duncombe
11,200
42%
27. Clint Peterson
11,000
4%
44. Guru Khalsa (99, 31, 0.66, 41)
6,900
10,450
(17,350)
Skateboarder
28. Rune Glifberg
10,900
10%
29.
Lance
Mountain
10,575
9%
45. David Gonzalez (30, 86, 1.7, 39)
10,900
6,425 (17,325)
30. Guru Khalsa
10,450
30%
46. Peter Hewitt (68, 50, 0.88, 71)
8,100
9,200
(17,300)
31. Alex Olson
10,200
29%
31. Andrew Reynolds
10,200
11%
47. Mark Appleyard (39, 64, 1.22, 38)
9,400
7,700
(17,100)
33. Dan Pensyl
9,950
30%
48. Rune Glifberg (126, 29, 0.56, 36)
6,100
10,900
(17,000)
34. Eric Koston
9,825
18%
35. Keegan Sauder
9,700
1%
Thrasher
49. Lizard King (161, 25, 0.39, 71) 4,725
11,975
(16,700)
36. Mike Carroll
9,575
14%
36. Zered Bassett
9,575
22%
50. Mikey Taylor (37, 79, 1.41, 42)
9,600
6,825 (16,425)
38.
Editorial
60 - DEC ’08
TWB1208_Skate Exposure.indd 60
9,400
32%
3. Silas Baxter-Neal
DOWN 1
• Edit photos in The Skateboard Mag
and TransWorld’s Buyers’ Guide
• Bones ad
• 1,500 points
4. Corey Duffel
UP 7
• Cover, The Skateboard Mag
• Interview, The Skateboard Mag
• Pig, Osiris ads
• 11,400 points
5. Guy Mariano
DOWN 1
• Fourstar ad
• 500 points
advertising
Slap
TSM
Rank
59%
4%
3%
1.
0%
8%
40%
31%
0%
43%
18%
9%
SB
6%
Thrasher
Name
logo wars
photographers
Brand
Points
Name
Points
1.
Nike
359
1.
Burnett
100,575
24,400
2.
Spitfire
233
2.
Brook
89,250
20,550
3.
Vans
225
3.
Chami
81,125
Barton
70,475
Points
Rank
Geoff Rowley
26,450
2.
Johnny Layton
3.
Andrew Reynolds
Rodrigo TX
18,300
Rank
0%
14%
17%
44%
4.
4.
Independent
202
4.
3%
20%
13%
36%
5.
Greg Lutzka
17,200
5.
Volcom
196
5.
Mehring
62,175
23%
16%
17%
15%
6.
Sean Malto
16,625
6.
Lakai
159
6.
Shigeo
61,625
38%
30%
0%
10%
7.
Silas Baxter-Neal
16,150
7.
DC
155
7.
Atiba
58,775
2%
4%
29%
27%
8.
Marc Johnson
15,625
145
56,500
18%
19%
9%
19%
15,600
Fallen
Hammeke
Corey Duffel
8.
8.
9.
5%
27%
32%
0%
10.
Tommy Sandoval
15,100
26%
14%
17%
20%
11.
Colin McKay
14,550
53%
32%
5%
5%
12.
Alex Olson
14,400
56%
0%
34%
9%
13.
Paul Rodriguez
13,950
30%
3%
12%
45%
14.
Guy Mariano
13,350
15%
27%
0%
7%
15.
Tony Trujillo
13,300
2%
16%
1%
50%
16.
John Rattray
12,900
6%
83%
7%
0%
17.
Kenny Hoyle
12,225
8%
0%
0%
18%
18.
Daewon Song
11,900
0%
11%
22%
20%
19.
Chris Cole
11,700
0%
0%
12%
4%
20.
Danny Way
11,650
21.
Keegan Sauder
11,500
22.
Brian Hansen
11,475
23.
Danny Garcia
11,400
24.
Caswell Berry
11,300
25.
Brian Anderson
11,100
25.
Chico Brenes
11,100
27.
Torey Pudwill
11,050
28.
Shuriken Shannon
11,025
29.
Erik Ellington
10,975
30.
David Gonzalez
10,900
31.
Dennis Busenitz
10,550
32.
Mike Mo Capaldi
10,400
33.
Jeron Wilson
10,250
34.
Josh Kalis
9,900
35.
Kyle Leeper
9,850
36.
Nick Trapasso
9,725
37.
Mikey Taylor
9,600
38.
Eric Koston
9,575
39.
Mark Appleyard
9,400
40.
Cairo Foster
9,300
41.
Chris Haslam
9,150
42.
Justin Brock
9,100
42.
Zered Bassett
9,100
44.
John Lupfer
45.
46.
0%
22%
69%
3%
12%
29%
19%
18%
4%
45%
39%
0%
9%
52%
34%
3%
3%
65%
11%
0%
24%
25%
9%
0%
83%
0%
7%
6%
4%
74%
6%
6%
11%
59%
8%
13%
0%
14%
56%
0%
7%
15%
32%
17%
11%
39%
17%
22%
7%
6%
17%
40%
11%
10%
35%
26%
45%
33%
7%
14%
54%
23%
1%
8%
72%
0%
1%
5%
51%
6%
0%
11%
C1RCA
136
9.
Zaslavsky
50,025
10.
DVS
135
10.
Rhino
47,275
10.
Girl
135
11.
Colen
45,750
10.
Osiris
135
12.
Trinh
44,850
13.
adidas
132
13.
Bradford
44,350
14.
Zero
127
14.
O’meally
41,350
15.
Globe
125
15.
Reda
38,275
16.
Adio
120
16.
Acosta
36,200
17.
Black Label
113
17.
Rodent
35,375
18.
Flip
110
18.
Daughters
34,125
19.
Zoo York
109
19.
Cronan
34,000
20.
Emerica
106
20.
Price
32,375
21.
Bones
102
21.
Landi
31,600
22.
éS
96
22.
Peterson
28,200
23.
Ipath
95
23.
Blabac
24,925
24.
Baker
89
24.
Blair
24,025
24.
Habitat
89
25.
Morford
23,350
26.
Toy Machine
84
26.
Dominick
23,300
27.
etnies
79
27.
Ying
22,875
28.
LRG
77
28.
Dawes
20,175
29.
Quiksilver
76
29.
Broach
19,900
30.
Mystery
74
30.
Mapstone
19,850
31.
Plan B
71
31.
Morris
19,050
31.
Vox
71
32.
Gaberman
18,925
33.
Chocolate
69
33.
Humphries
34.
Hurley
67
34.
Deville
17,550
35.
Almost
66
35.
Mafla-Kowalski
17,025
36.
enjoi
62
36.
Ortiz
14,925
37.
Pig
61
37.
Skin
14,900
37.
Thrasher
61
38.
Fick
14,850
Flynn
14,800
9.
18,150
39.
Element
60
39.
39.
rvca
60
40.
Mecaro
13,450
41.
Real
59
40.
Yoon
13,450
42.
Alien Workshop
57
42.
Gaston
12,950
9,000
42.
Foundation
57
43.
Conway
12,900
Jake Duncombe
8,925
44.
Matix
53
44.
Anton
12,800
David Clark
8,900
45.
Blind
51
44.
Swift
12,800
Ryan Decenzo
8,800
46.
Antihero
45
46.
Whiteley
12,200
48.
James Hardy
8,700
47.
Active
44
47.
O’connor
12,100
11%
48.
JT Aultz
8,700
47.
Dekline
44
48.
Mcguire
11,325
0%
37%
48.
Louie Barletta
8,700
49.
Venture
43
49.
Howell
11,000
12%
0%
48.
Mike Anderson
8,700
50.
Analog
42
50.
Frankie
10,500
9,375
32%
16%
26%
1%
25%
1. Marc Johnson (8, 1, 0.47, 1)
Stefan Janoski
9,325
28%
11%
9%
12%
40%
41.
Emmanuel Guzman
9,300
25%
0%
5%
33%
37%
42.
Peter Hewitt
9,200
49%
0%
15%
10%
26%
43.
Walker Ryan
8,925
48%
12%
0%
11%
29%
44.
Mike Mo Capaldi
8,775
7%
6%
31%
21%
35%
45.
Kenny Reed
8,725
1%
28%
0%
14%
57%
46.
Tommy Sandoval
8,600
20%
7%
9%
7%
57%
47.
47.
Matt Miller
8,500
48%
9%
0%
5%
38%
48.
Dennis Busenitz
8,350
5%
34%
6%
24%
49.
Johnny Layton
8,300
3%
23%
37%
50.
Jose Rojo
8,200
0%
76%
12%
The Skateboard Mag
SS
• edit photos in Slap, The Skateboard
Mag, TransWorld, and
TransWorld’s Buyers’ Guide
• etnies ad
• 2,700 points
UP 1
Chris Pfanner
Slap
INE
E
2. Sean Malto
40.
Overall Rank
Skater
Advertising Ranking
Edit Ranking
Ad/Edit Ratio
Ranking Last Issue
BUS
S K AT
• Chocolate ad
• Skateboarder sequence
• 1,800 points
EVEN
39.
----------------------- -- --- --------- --
T R A N S WO R L D
1. Marc Johnson
HOW TO READ THE CHART
▼
Advertising
Zach Lyons
The Top Five Overall
T H E L E A D E R I N B O A R D S P O R T S N E W S A N D I N F O R M AT I O N
12/16/08 9:03:35 AM