prospectus - World Franchise Centre

PROSPECTUS
$2million
Two Supercell games pull in
$2m a day
February 12th 2014 Financial Times
$129
million
Angry Birds helped Rovio
double its revenues to
£129m in 2012
April 3rd 2013 The Guardian
$7billion
Candy Crush games
developer King valued at
over $7bn
March 26h 2014 BBC News
INTRODUCTION
The mobile games market has now overtaken both the
In short, we have launched a gold-mining game where
film and music industry together to become the world’s
the player is a gold miner who mines for gold nuggets.
biggest entertainment medium. Currently worth an
Once the player has mined enough gold nuggets, the
estimated $93 billion globally.
player can save it in their pouch and then bank it. Once
the player has banked enough gold and has reached
Everyone has heard about the multi million dollar global
certain milestones within the game, they will be awarded
success of games likes Angry Birds & Candy Crush,
with a real gold bar. Yes, actual gold—delivered to your
Project Miner is now offering the opportunity to be a
door globally via our partners within the gold industry.
part of this booming market, with it’s unique investment
concept.
This is a world-first: game players are given the chance
to be awarded real gold without having to spend
This market is still in its infancy but these games
any money to play the game. The game is causing a
are making millions of dollars each day from in-App
marketing frenzy and huge excitement in the gaming
purchases, and this is achieved without players being
world.
rewarded financially. Imagine the success of a game that
actually gives the opportunity to reward the player during
The game is called DIG THAT GOLD and it was launched
gameplay.
Q4 2015. PROJECTM ASIA is the exclusive agent for
South East Asia.
Project Miner are a mobile game studio based at the
Tech Hub London and has launched a brand new game
concept that is destined to revolutionise the mobile
games industry forever and you can be part of it.
“Quarter of the world will be using smartphones in 2016.”
- The Telegraph, 2014
“The (Newzoo) report also estimates that 85 per cent of
game industry growth by 2017 will come from Asia.”
- Asia One, 2015
“Singapore’s total game revenue last year-US$201.6 million
- trails behind those of Thailand (US$230.3 million) and
Malaysia (US$214.2 million).”
- Asia One, 2015
“91% of Mobile Games Revenue is spent on in-app
purchases.”
- NewZoo Research, 2015
“Clash of Clans developer Supercell reports $829 million
in revenue.”
- Forbes,, 2014
“China to overtake the U.S as the worlds largest gaming
market in 2016, with a predicted revenue of $7.7 billion in
2016”
- South China morning post, 2015
“Sony says mobile gaming on cusp of golden era”
- FT.com, 2015
THE OFFER
Project Miner are offering the world’s first mobile game franchise opportunity and we
are looking for individuals and companies to be part of a brand new game concept by
owning what we call a ‘mining level’ within the game.
This is through a franchise investment under which you will become the owner of one
of these mining levels.
Your mining level is developed by our team, and from there you will have the freedom
to name, design, manage and promote your level in whatever manner you choose.
This is a novel way of participating in the launch of the game. Full training is made
available via our support team along with online manuals and video tutorials on our
website.
We know that flexibility and freedom are of paramount importance to investors in
this business. Anyone, anywhere, can own a mining level and become part of our
game platform. The key advantage of this franchise over many others is that it can be
managed from the comfort of your own home or office.
There are different sizes of mines available, and the cost of each mine is dependent
on the size of mine you choose. The bigger the mine, the more time the player spends
digging for gold creating higher revenue for the investor.
HOW IT WORKS
Revenue is generated through inApp purchases. The further a player progresses, the
more gold he/she collects. If the player dies he/she has to make inApp purchases to
pick up where he/she left off and not lose his/her gold. The benefit for him/her is he/
she can exchange his/her virtual gold for real gold, the benefit for you is money spent
on your mine retaining gold and completing the level.
EXPECTED USERS
The table below shows the Monthly Active Users
Y2Q4
we expect to achieve from Year 1– Year 3.
Y3Q1
Y2Q3
EXPECTED USERS
Y3Q2
Y3Q3
Y3Q4
Y2Q2
Y2Q1
Y1Q4
Y1Q3
Y1Q2
Y1Q1
2.25m
5m
7.75m
9.5m
15.9m
29.5m
45.5m
57m
49.7m
45.5m
42m
38.9m
We expect to grow the game virally via social media such as Facebook. We will promote the mobile version
from that platform, giving players as much playing space as possible on the limited screen size of their
respective mobile devices.
GAME SCOPE BRIEF
The concept of the game was first conceived as a Facebook game and built as a prototype, but has now grown
in design to include a mobile (Apple iOS/Android) version, with a view to roll out on PCs and gaming consoles
at a later date.
We expect a much wider audience as well as increased playing time while people are on the move. The game
was launched globally in Q4 2015
With offices throughout Asia and Europe and the game being launched globally and the marketing push will
enable us to reach target audience & numbers within a shorter timeframe.
OUR PROFESSIONAL PARTNERS
PwC is the UK member firm of the PwC network, providing industry-focused assurance, tax, consulting and deals
services to build public trust and enhance value for its clients and their stakeholders.
PwC is providing their My Financepartner services to Project Miner Franchise Limited. They will also offer My
Financepartner as an additional service to Project Miner franchisees. My Financepartner is an accounting and insight
service for companies with ambitions. By working with PwC they can give us the support, advice and management
information we and potentially our franchisees need to grow.
Cubism Law is a commercial law firm with over 40 lawyers based in Chancery Lane which is at the heart of legal
district of London. They are recognised by both Legal 500 and Chambers as a leading firm of solicitors in the area
of franchising.
They were first engaged in early 2014 to assist Project Miner with setting up their franchise model for the roll out of
the Game they were developing via a franchise concept. Since then, they have worked closely with the company in
preparing the franchise agreement and advise them generally on franchising related matters.
A one stop shop for strategy, branding, product design, advertising and a data analysis agency. They have been
employed successfully to launch global companies such as: CandyCrush, Skype, Zoopla, CompareTheMarket and
eHarmony.
OUR DEVELOPERS
Our development team have been working in the software development sector for over 15 years and specialise in
game and bespoke app development. Our team of developers, artists and designers have a wealth of experience in
large scale projects and game / app development. They have over time acquired a spectrum of skills and resources
which they apply to every project that they undertake.
These are some of the projects our development team have worked on.
GAME OVERVIEW
Project Miner is a new cross-platform game covering Android and iOS platforms. The game is a world first, where you
are able to mine for gold nuggets and then be awarded real gold for your achievements within the mines. Giving the
players the opportunity to mine for a real gold award is a unique selling point for the game.
The look and feel of the game will be set around the 1849 Californian gold rush era. The game is set within a virtual
world consisting of different continents and islands and is then again broken down into a number of minable levels
that form stages of the game.
There are different degrees of difficulty and strategy within the game as well as additional mini games to keep the
gamer stimulated and focused.
The mechanics of the gold mining are the same as real world gold mining-digging, panning, and banking.
Players are able to redeem their awarded gold bars once they reach a certain milestone within the game. The
minimum amount to exchange for a gold bar is 1g and can increase to 20g which will then be delivered securely to
the player’s home within fourteen days.
INVESTOR BENEFITS
INVESTMENT LEVELS
Level
Square Feet
Cost
Standard
6,250
£20,000
Grand
12,500
£40,000
Super
25,000
£80,000
Mega
50,000
£160,000
TESTIMONIALS
“Massive Potential” - LAURA S, 30, UK
“The key selling point to me was the full technical support & back-up of the Project M team
in Asia + London. Means that I don’t need to have good knowledge of mobile gaming as I
have all their expertise” - MR K. TAN, SINGAPORE
“Excellent Support and Service” - MICHELLE V, 55, SOUTH AFRICA
“I had heard mobile games was making tremendous amounts of money, I didn’t want to
miss out on the next big thing” - MR BOON, SINGAPORE
“An Exciting and Rare Opportunity” - PETER B, 66, UK
“It was an excellent opportunity to invest in an industry that’s relatively new and absolutely
booming” - MS LOW, IPOH, MALAYSIA
“A Completely Different Investment” - JAMES H, 59, HONG KONG
“The team at Project M Asia are so helpful and professional - glad to be a franchise owner”
- SIMON LEE, PETALING JAYA, MALAYSIA
“Enormous Potential to Reach a Global Market Place” - MARTIN P & JACK B, 47 & 48, UK
“Can’t believe how easy it was to get involved in the billion dollar mobile app game industry
as a franchise owner - love the quality returns”
-
LIM BENG YEE, KUALA LUMPUR, MALAYSIA
“Unique opportunity within a huge expanding market” - CLIFF W, 43, UK
“Excited about my Project M Asia investment and really like the returns”
-
RAJI KUMAR, KUCHING, MALAYSIA
DISCLAIMER
This document does not take into account the recipient’s particular objectives or financial situation and the returns achieved
by each franchisee will vary significantly based on a number of factors including evolving market conditions and the
investment level and business skills of each franchisee. Some franchisees will inevitably perform better than others.
This document and its contents are confidential and may not be further distributed, published or reproduced, in whole or in
part, by any medium or in any form for any purpose, without the express written consent of Project Miner Asia.
Project M Asia
Malaysia Office
Project M Asia, 30D UBN Tower,
10 Jalan P Ramlee, 50250,
Kuala Lumpur
T : +603 28560710
Singapore Office
3 Alexandra View, Ascentia Sky,
#20-12, Singapore 158749
T : +65 9062 6880
UK Office
Brampton business centre,
Office 2 Brampton Trees,
10 Queen Street,
Newcastle under Lyme,
Staffordshire, ST5 1ED
T : +44 1782906054
[email protected]
www.projectmasia.com