TaiLoRedSoLutions - PLAZA PUBLISHING GROUP

12
TaiLoRedSoLutions
We offer an exclusive concept where our clients can reach their target audience directly in the target
group’s premises. Together with our staff and sales team, we can adapt what we offer to fit the requirements
of the individual client, and offer promotional and creative solutions; advertorials, competitions, events
and more.
COMPETITION
COMPETITION
Win a look behind the scenes!
Are you a watch fanatic? Would you like to see the pros at work?
Want to try your hand at the extreme precision work carried out
by haute horlogerie professionals? Here’s your chance.
We are offering two winners the chance to visit the world famous
German watch manufacturer Glashütte Original. You will fly to
Dresden for a two-day trip and experience the best German haute
horlogerie in the small town of Glashütte in Saxony.
Once in Glashütte you will be able to see behind the scenes of
the manufacture and try your own watchmaker skills. Through
discussions with the pros you will find out more about the fascinating inner life of a watch. In the afternoon we will visit the
German Watch Museum where you will get an insight into the
colourful history of German watchmaking.
At night our winners will have dinner at Castle Eckberg overlooking the city of Dresden. The host for the evening will be
Dr. Frank Müller, CEO of Glashütte Original.
email
to win
competi
tion@pla
Reply now!
The prize includes flights to and from your nearest international
airport to Dresden, Germany, where you will be picked up by a
representative from Glashütte, dinner at castle Eckberg, and accommodation with breakfast at the Taschenbergpalais Kempinski
in Dresden.
To keep you informed about the latest trends you will also
receive a two-year subscription to Plaza Watch.
How do I win?
All you have to do is to come up with a reason why you are the
one who should win this fabulous prize! Email your reason and
contact details to [email protected]. We need your
entry no later than 15th October 2008.
We will notify the winners via phone or email no later than
20th October 2008. The trip will be 27th–28th October 2008.
Did you know that?
• Glashütte Original got its name in 1994, but the roots go all
the way back to 1845, when the first watch company was founded
in picturesque Glashütte, where to this date the most exclusive
German watches are handcrafted.
• The most exclusive models of Glashütte Original have more
than 400 parts and take several months to build.
The winner is liable for any ta xes that could
occur in connection with the prize.
175
zawatch
.com
GLASHÜTTE ORIGINAL COMPETITION
Original fun in
Glashütte
On October 27 two lucky Plaza Watch readers in the
Plaza Watch – Glashütte Original competition were
received by Glashütte Original in their manufacture in
the German village of Glashütte.
The first competition for Plaza Watch readers was a
huge success. Especially for the two winners: Peter
Gustafsson, fashion store manager for H&M in
Vienna, Austria, and Till Sieber, a photographer
and marketing CEO, who splits his time between
Toulouse, France, and Manila in the Philippines.
When the lucky two stepped out of the black
limousines that drove them from the airport to the
manufacture they were greeted not only by
Glashütte Original’s Christina Murczek, but also
mountains dressed in their proudest yellow and
red autumn attire.
– I was curious, and I entered the competition
because I love the magazine. But to be quite honest
I feared that a factory visit could be boring. But I
was completely wrong, said Mr. Sieber with a big
loud laugh, something that turned out to be a
trademark of his.
P H O T O F R A N K H Ö H L E R W or d s A n d ers M o d ig
62
GLASHÜTTE ORIGINAL COMPETITION
– It was super interesting to see the various
stages of the manufacture. The attention to detail
with Glashütte Original is absolutely amazing,
continued Mr. Sieber, who turned out to be a funny
storyteller who was able to get the most concentrated watchmaker laughing.
Unlike the approximately 8 000 annual visitors
to the manufacture, the duo and I were given access
into the holiest chamber of the manufacture: the
atelier where the most complicated tourbillons and
other high horology intricacies are created. We also
tried our hands at watchmaking. Or at least the
three of us tried screwing a screw into a balance
wheel, an act made possible thanks to a microscope.
The winners now have a diploma to prove that they
eventually made it. Me too. Though it does seem
absolutely impossible to match the professional
pace of six screws per minute.
Peter Gustafsson describes himself as a novice
when it comes to watches:
– I have learnt so much on this visit. And
through seeing, I realise how much work that goes
into prestige watches. Now I can understand the
price tags. And I also find the heritage of Glashütte
Original super interesting, especially the DDR
past. I think they could use this even more in their
designs and communication. They should be proud
about it – especially some of the cool designs from
that era.
In the evening Glashütte Original's CEO Dr
Frank Müller hosted a dinner at Schloss Eckberg,
from where you can overlook the river Elbe that
runs through Dresden. In a chambre separée in the
1860s castle we enjoyed a casual dinner, during
which Mr. Müller generously shared some future
visions. For instance, he revealed that there are
some designs underway that should appeal to Mr.
Gustafsson’s retro yearnings.
After dinner a limousine took us back to the
luxurious Taschenberg Palais Kempinski hotel in
Dresden where we all spent the night.
– I wish life was this good all the time, said Mr.
Gustafsson before flying back to Vienna.
A fantastic host throughout the visit was
Christina Murczek who was amazed by the joviality
of the visitors. Said Ms Murczek:
– We had a lot of fun. I will never forget the
Plaza Watch visit.
63
COMPETITION
COMPETITION
l
emaiin
to w
.com
zawatch
ion@pla
competit
Would you like to be a VIP guest during a
day hosted by Tag Heuer, the watch
world’s foremost racing brand, and
Plaza Watch? Together with the Swiss
brand born in 1860 we offer you a unique
opportunity to become part of the magic
process by which racing-inspired
watches come to life.
If you win, we’ll fly you to Switzerland from your nearest international airport,
pick you up in a limousine from Geneva airport, and bring you to TAG Heuer’s
amazing manufacture in La Chaux de-Fonds — right in the heart of Switzerland’s
watch-making world.
Here you will meet master watchmakers working with their hands to create
the racing-inspired time machines worn by people like Lewis Hamilton, Leonardo
DiCaprio and Maria Sharapova. You will see everything up close and get answers
to everything you always wanted to know about watches but were afraid to ask.
You will also have a hands-on experience carrying out some microscopic work.
For a watch fanatic this is like being part of the great Creation.
Our visit will also include the TAG Heuer 360 museum. Surrounded by interesting interactive design, we will explore the history of the brand through a
unique vintage collection and 360-degree computer screens.
In the afternoon you can relax in your hotel before the limousine picks you
up for dinner with one TAG Heuer’s product developers.
To win this amazing prize including airfares, manufacture visit, hotel, lunch,
dinner, breakfast and limousine service, all you have to do is answer one question:
Which anniversary will TAG Heuer celebrate in the year 2010? Send your answer
in an email with your name and phone number to [email protected]
before 15 May. The two winners will be notified via email or phone on 17 May.
The trip will take place on 15–16 June 2009.
175
No. 08 2009
UK £ 5 US $ 12 CAN $13
FR € 9 IT € 10 AUS $16
THE
WORLD’S
BEST
WATCH PHOTOGRAPHY
WIN A TRIP TO
TAG HEUER’S
MANUFACTURE
WHAT´S THE TIME ON
JUPITER?
THE NEW
INDULGENCE
CONCORD:
0 9 TIME REINVENTED
ISSN 1653-5960
HOROLOGY IN THE
GULF REGION
9 771653 596004
I ISSN
SSN 1
653-5960
1653-5960
08
9 771653 596004
PLAZA WATCH – THE TRIPLE ESPRESSO IN THE SLEEPY WORLD OF WATCHES AND JEWELLERY
TAG H EU ER COM PETITI O N
We are all the
winners
Which anniversary is TAG Heuer celebrating in 2010? In the last issue of Plaza Watch
we asked our readers to email the answer to win a luxurious trip to Switzerland, to
the TAG Heuer manufacture and 360 museum in La Chaux-de-Fonds. Alex Rose from
England and Havard Tandberg from Switzerland were the
two lucky winners.
W or d s A N D P H O T O A N D E R S M O D I G
149
TAG H EU ER COM PETITI O N
– When Plaza Watch rang me up I was sure it was a
prank. I thought one of my mates at work was having me on, laughs 29-year-old Alex Rose from
London when we meet at the Zurich airport on a
drizzly September day.
Havard Tandberg, a 35-year-old cosmopolitan
based in the Swiss town of Zug, also had luck on
his side.
– Since I entered the competition I have moved
from Germany to Switzerland and I rarely switch
on my German phone; the number I had given to
Plaza Watch. But luckily the phone was turned on,
and here I am, said the Norwegian-born Tandberg
who used to live in Singapore.
Alex and Havard, both self-confessed watch
fanatics, had known for years that TAG Heuer celebrates its 150th anniversary in 2010.
– A lot of people out there don’t realise that the
brand is so old, says Alex.
– I know, this is something we will push more
in our communication for 2010, said Marc
Deckenbrock from TAG Heuer’s sponsor and communication department.
360° experience
C L O C K w I S E t h is p a g e F R O M TH E T O P L E F T : mo v eme n t : T he monaco v 4 i s no w in
pro d uction . w a t erfro n t : marc d ec k en b roc k , a l e x ro s e an d ha v ar d tan d b erg c l utching
their f a v ourite maga z ine in f ront o f hote l pa l a f itte ’ s f i v e - s tar , contemporar y
w ater f ront b unga l o w s . n e u c h â t el : a l e x an d ha v ar d en j o y ing the me d ie v a l character
o f the cit y . n o t o n l y w a t c h es : among tag heuer ’ s pro d uct s there i s a l s o a popu l ar
range o f e y w ear . d i n n er p a r t y : Vice pre s i d ent f or mar k eting an d pro d uct d e s ign
s t é phane l in d er j oine d the w inner s f or a d inner at the hote l . 3 6 0 ° t a g h e u er m u se u m :
Bran d H eritage manager M athi l d e T ournoi s ga v e a tour o f the mu s eum .
150
The first highlight of the journey was the five-star
contemporary comfort of the Palafitte hotel, with
the winners staying in wooden bungalows on stilts
on lake Neuchâtel.
TAG Heuer’s vice president for marketing and
product design Stéphane Linder joined the group
for an exquisite dinner at the hotel, whose chefs
TAG H EU ER COM PETITI O N
offer some of the best cuisine in the region.
– It is always interesting to meet other watch
fanatics and discuss the industry, Stéphane says.
– It was so nice to have dinner with two reps
from TAG Heuer and to see how laid-back they
were, Alex says.
After a good night’s sleep, the winners were
treated to a guided tour of the TAG Heuer 360
museum with Brand Heritage manager Mathilde
Tournois. Do you think of white walls and a boring
day out when you hear the word museum? Well,
this is most certainly not the case here. Architect
Eric Carson has built a round room like the inside
of a watch. Thematic glass and metal displays resembling movement parts show the 15 decades of
brand history, from the founder Edouard Heuer to
the V4. In the ceiling 360 degrees of projections
show horological and adventuring highlights. The
spherical experience is enhanced by the shiny black
marble floor reflecting both the displays and the
projections.
Naturally brand ambassadors like Lewis
Hamilton, Leonardo DiCaprio and Uma Thurman
are displayed, but there are also “accidental” ambassadors like Barack Obama who has worn TAG
Heuer on various occasions.
One of the bigger displays is devoted to the most
iconic Heuer watch of all time, the square Monaco
1969 worn by Steve McQueen in the film Le Mans.
There’s more than wristwatches and pocket
watches here too. A lot of attention is also devoted
to the company’s impressive sports timekeeping
C L O C K w I S E t h is p a g e F R O M TH E T O P L E F T : o n t h e looko u t : A l e x ro s e p l a y ing
aroun d w ith the magni f y ing g l a s s u s e d to e x p l ore the mechanica l high l ight s . e a rl y
t imi n g d e v ices : e v er s ince tag heuer w a s f oun d e d 1 5 0 y ear s ago b y e d ouar d heuer ,
timing d e v ice s ha s b een an integra l part o f the b ran d ’ s pro d uct port f o l io .
co n t em p or a r y w a t c h : the mu s eum i s d e d icate d b oth to v intage an d contemporar y
w atche s . g oo d y b o x : A f ter l unch the w inner s got the opportunit y to ha v e a c l o s e l oo k
at part o f the v intage co l l ection . heuer mo n a co 1 9 6 9 : the actua l w atch w orn b y s te v e
mc q ueen in the f i l m l eman s . P erhap s the mo s t iconic w atch in the w ho l e co l l ection .
151
TAG H EU ER COM PETITI O N
history as well as unheard of inventions like the
roulette stopwatch and the pregnancy calendar.
– Rather than looking at an exhibition you are
actually in it. The changing screens, the pictures
and the watches all give you an incredible experience, says Havard who works in IT.
– I knew a bit about the history and their timekeeping, but I was surprised about how rich the
heritage is, Alex says.
The museum is private, but most of the time the
public is also welcome as long as they book a visit a
week in advance.
Modern manufacture
After lunch Harry Schumacher, training and technical advisor, showed the winners around the factory where 400 people work. Thanks to constantly
updated machinery – a lot of it from 2009 – the
workshops are arguably the most modern in the
Swiss watch industry. The laboratory-like environments require white coats, and we passed anti-static
carpets and sticky, anti-dust carpets before passing
the security doors into the inner sanctum where the
timepieces are born.
Stéphanie Minana took us through the rigorous
testing process including water immersion, temperature testing, pressure testing, humidity testing, shake
simulation and wear and tear to mention a few.
– We know that every watch that leaves the factory works to 100 percent, Mr Schumacher says.
– It was a true pleasure to welcome Plaza Watch
readers to Switzerland, and it is great that we are now
able to show you the V4 workshop. Now we have
working pieces going to the market in 2009 after a
five-year adventure where we have developed a completely new technology, Marc Deckenbrock says.
Alex, before returning to London where he
works as a product designer, mainly designing
watches for a collectables company, was very
pleased at the end of the trip.
– I’ve learnt a hell of a lot in the last two days. To
see the whole process of a watch from start to finish,
the attention to detail and also how everyone
seemed to love their work makes me appreciate
TAG Heuer watches even more.
Says Havard:
– I have always been interested in watches; for me
to see up close something that has been part of my
entire life, to actually see models soon to be released
on the market – especially the opportunity to look at
a running V4 movement, to see the rubber belts
turning in a big microscope, to talk to the people
who make it, to see how passionate they are– all this
gave me a unique experience of a lifetime!
Keep an eye out in coming issues of Plaza Watch
and on www.plazawatch.com for future
competitions.
C L O C K w I S E t h is p a g e F R O M TH E T O P L E F T : reflec t io n : a nor w egian e l f i s s et l oo s e
in the f actor y . mo d er n m a n u f a c t u re : H arr y Schumacher gui d e d A l e x an d ha v ar d
through w hat i s pro b a b l y the mo s t mo d ern pro d uction f aci l it y in the entire s w i s s
in d u s tr y . te s ting : the te s ting f aci l it y ma k e s s ure that e v er y w atch l ea v ing the f actor y
can l i v e up to it s propertie s . gri d ta l k : p l a z a w atch E d itor in chie f an d er s mo d ig ( s econ d
f rom right ) i l l u s trate s a point f or ha v ar d tan d b erg , a l e x ro s e an d tag heuer s pr
manager mariam s y l l a . y e p , i t ’ s w orki n g : A l e x an d ha v ar d gi v e their no d o f appro v a l
to the monaco v 4 mo v ement s . t es t i n g 2 : the te s ting proce d ure i s e x treme l y s eriou s .
152
U RW ER K + PL A Z A WATCH PRO M OT I O N
PARK AT
THE MOON
P H OTO Ya n n A n d r é wo r d s a n d e r s m o d i g
U RW ER K + PL A Z A WATCH PRO M OT I O N
“getting my first URWERK: one
small step for mankind, one
giant leap for my collection.”
T h e u n m i s t a k a b l e c a s e o f t h e U r w e r k UR
-10 3 h o u s e s t h e m a n u a l ly w o u n d c a l i b e r
3 .0 3 w i t h s at e l i t e d i s c t i m e d i s p l ay s .
U RW ER K + PL A Z A WATCH PRO M OT I O N
“He had always loved the album the Dark
side of the Moon. But in reality the place
turned out to be mainly... well, dark.”
U r w e r k U R-2 0 2 w i t h t e l e s c o p i c m i n u t e h a n d s a n d
o r b i t i n g, r e v o lv i n g h o u r s at e l i t e s .
72
U RW ER K + PL A Z A WATCH PRO M OT I O N
“It looked kind of lonely, but at
least it seemed easy enough to
find a good parking space.”
t h e U r w e r k U R-2 0 2 i s t h e w o r l d ' s f i r s t w r i s t wat c h
with a n au tom ati c wi n d i n g sys te m reg u l ated by
com pressi n g a ir u til izi n g m i n at u re t u rbi n es.
73
U RW ER K + PL A Z A WATCH PRO M OT I O N
“Come on guys ... eight on
one is not fair!”
T h e U r w e r k U R -10 3 T h a s a r e d e s i g n e d
s t r u c tu r e w i t h t h e s a t e l i t e b e a r i n g
c r o s s b e i n g m a d e o f ARCA P, a n
e x t r e m e l y s t a b l e c o pp e r / n i c k e l a l l o y .
U RW ER K + PL A Z A WATCH PRO M OT I O N
“Studio 54 was always a blast, and
arriving in an Urwerk always outdid
the regular fuel guzzling limos.”
O n t h e U r w e r k U R- C C1 t h e t i m e d i s p l ay s w o r k i n a l i n e a r
f a s h i o n , a n d t h r ou g h t h e s i d e w i n d o w y ou c a n s p o t t h e
r ack, which tr ansmits and tr ansfor ms power to the
minute cylinder.
PRICE
For tailored solutions, please contact us for quotes.
Sales Manager Rosette Hirsch
+46 8 501 189 87
[email protected]
Creative Sales Shatilla Holm
+46 8 501 189 61
[email protected]
“Our mission is to offer the most
innovative and exciting solutions on the
market”