Want to learn how Everwell delivers world-class

Want to learn how Everwell delivers
world-class health programming across
its nationwide video network?
Everwell/MediVista Media
An NCR Netkey Solutions Case Study
Experience a new world of interaction
The customer
The challenge
A leader in the growing digital out-of-home (DOOH) video
From its inception, Everwell has concentrated on quality of
market, Everwell operates a health and wellness network that
content, which is developed and produced by talented experts
reaches nearly 1,000 screens in physicians’ offices across the
with decades of health media experience. The Everwell
United States.
creative team is complemented by executives who bring deep
Patients typically spend 30 minutes or more in the waiting
room. Video programming can reduce perceived wait time,
sales, marketing and business development know-how to the
equation.
which often is the number one complaint about going to
When they conceived and designed the network, Everwell’s
the doctor. Everwell’s award-winning content informs and
founders recognized the need for software that would
entertains patients with news, feature stories, tips and more—
facilitate—not distract them from—their strong focus on
all designed to help them live healthier lives.
educating viewers. They wanted a solution that provided
A medical advisory board, comprising respected physicians
from various specialties, reviews all Everwell health content
exceptional functionality while keeping up-front costs and
staffing expenses to a minimum.
for accuracy and balance. The board also examines advertising
Key capabilities sought by the Everwell team included efficient
content for appropriateness.
distribution of video files, screen-level addressability and
A brand of MediVista Media, which was founded in 2007,
Everwell also reaches consumers through its website,
everwell.com, e-newsletters, podcasts and a free app
for the iPhone® and iPad™ mobile digital devices.
Key Highlights
• Industry/Market:
Video network providing world-class
health video programming in physicians’
waiting rooms
• Challenge:
Finding software that allowed Everwell to
maximize its focus on providing creative
and valuable content
• Solution:
NCR Netkey content management
software platform, delivered via NCR’s
SaaS subscription model
• Results:
Accelerated deployment and efficient
management of the network with
reduced infrastructure requirements
control, custom messaging by doctors, the ability to design
special features unique to their network and speed to market.
The solution
The solution benefits
Following a detailed evaluation of competing products,
“We’re very pleased with our NCR Netkey platform,” said
Everwell selected NCR Netkey Manager—a powerful software
Loren Goldfarb, COO of Everwell. “From initial setup to
solution for centrally managing DOOH networks—delivered
the day-to-day operation and expansion, the solution has
via NCR’s Software-as-a-Service (SaaS) option. Everwell also
simplified the process of getting our programming and
contracted with NCR to monitor the operation and health of
advertising to target audiences when and where they need
the installed screens.
to see it.”
NCR Netkey Manager software centrally controls the timely
With NCR Netkey Manager, Everwell is able to remotely
distribution of Everwell’s location- and specialty-specific
and efficiently distribute, schedule and manage content
content, including rich media assets, software patches and
across their geographically dispersed network. Doctors and
application pages. Everwell can readily download and activate
their staffs appreciate being able to readily create their
new content to all the screens on the network from a single
own content, such as messages to promote specific services,
administrative desktop. A web portal allows each doctor’s
introduce new physicians, provide insurance information or
office to create and schedule custom text-based content
announce new office hours. And, advertisers have responded
specific to their location.
positively to the scheduling flexibility and customization made
NCR Netkey Manager also tracks and measures the network’s
possible by the software platform.
use and effectiveness, providing Everwell with detailed proof-
“By leveraging NCR’s SaaS monthly subscription model, we
of-performance reporting for advertiser accountability.
were able to launch the network quickly while keeping our
The SaaS model enabled Everwell to accelerate the initial
network deployment, and it helps reduce ongoing costs and
increase efficiencies, all while meeting requirements for high
application availability and maximum IT security.
investment in hardware infrastructure and technical staff to a
minimum,” Goldfarb added. “The flexibility of this approach
lets us readily expand the network, as well as test and launch
new functionality, to keep pace with our rapid growth.”
“We conducted a thorough investigation of available
network management solutions and concluded that NCR
Netkey software with SaaS delivery would best meet our
objectives. Experience has proven that we clearly made the
right decision.”
- Loren Goldfarb, COO, Everwell/MediVista Media
Why NCR?
NCR is the global leader in assisted- and self-service solutions,
serving businesses in the retail, financial, travel, healthcare,
hospitality, gaming and other industries. We help our clients
around the world improve their customer interactions,
implement change quickly and proactively, and transform
their businesses to become leaders and change agents.
We can help you, too.
NCR Corporation
3097 Satellite Boulevard
Duluth, Georgia 30096
USA
www.ncr.com
Experience a new world of interaction
NCR Green - Pantone 361 C
NCR Platinum - Pantone 7544 C
NCR continually improves products as new technologies and components become available. NCR, therefore, reserves the right to change specifications without prior notice.
All features, functions and operations described herein may not be marketed by NCR in all parts of the world. Consult your NCR representative or NCR office for the latest information.
All brand and product names appearing in this document are trademarks, registered trademarks or service marks of their respective holders.
© 2011 NCR Corporation Patents Pending EBEB10378-0611