Twentieth Century Fox Home Entertainment Presents Sergio

Twentieth Century Fox Home Entertainment Presents Sergio

Twentieth Century Fox Home Entertainment
Presents
Sergio Mendes Concert
&
RIO Blu-Ray/DVD Release Event
August 4, 2011
Americana at Brand
Sergio Mendes Concert & RIO DVD Release Celebration
Event Overview
WHAT:
Twentieth Century Fox Home Entertainment celebrates the Blu-Ray/DVD release of
RIO with performances by Sergio Mendes and the 2Cellos
WHEN:
Wednesday, August 4, 2011
WHERE:
The Green at The Americana at Brand
WHO:
Open to the public with over 7,000 attendees at the concert
Exclusive VIP section for Loyalty Members and City Officials: received over 200 RSVPs
and attendees
Sergio Mendes Concert & RIO DVD Release Celebration
Event Components – RIO: The Movie Activities in The Green
•30’ x 40’ Sand Box
•Samba Dancing lessons and Dance
floor
•Face painting
•Oversized coloring board
•Live Blue Macaw for pictures
•Green Screen photo booth
•Cirque de Soleil performers and stilt
walkers
•“RIO” Branded giveaways:
Bubbles
Sunglasses
Beach Balls
Beach Towels
Sand Buckets
•Extensive branding and RIO decor
Sergio Mendes Concert & RIO DVD Release Celebration
Event Components - RIO: The Movie Activities in The Green
Sergio Mendes Concert & RIO DVD Release Celebration
Event Components – 2Cellos Live Performance
Sergio Mendes Concert & RIO DVD Release Celebration
Event Components – 2Cellos Live Performance
Sergio Mendes Concert & RIO DVD Release Celebration
Event Components – Sergio Mendes Live Performance
Sergio Mendes Concert & RIO DVD Release Celebration
Event Components – Sergio Mendes Live Performance
Sergio Mendes Concert & RIO DVD Release Celebration
Signage, Advertising and Publicity
•(30) :30 Spots on 100.3 FM The Sound
• Ten (10) 22” x 28” Signs
• Four (4) Counter Cards placed at Concierge and both Valet Stations
• Quarter-Page Ad in Los Angeles Times – 8/1, 8/3, 8/4
Sergio Mendes Concert & RIO DVD Release Celebration
E-Marketing
Click Through Page
The Grove Website Home Page
Sergio Mendes Concert & RIO DVD Release Celebration
E-Marketing
•The Americana at Brand sent out
a dedicated E-mail blast and
included the events in two enewsletters that were distributed
to 22,000 recipients each
Sergio Mendes Concert & RIO DVD Release Celebration
Social Marketing
Facebook
Twitter
Received over 250 Likes on Facebook
Sergio Mendes Concert & RIO DVD Release Celebration
Results
•Concert Attendance reached over 7,000
•Put The Americana at Brand on the map as a successful location to host studio
and network events
•Partnership with Twentieth Century Fox Home Entertainment generated leads
on future movie partnerships and events
Sergio Mendes Concert & RIO DVD Release Celebration
Results
Sergio Mendes Concert & RIO DVD Release Celebration
Results