CL_BRAND PRESENTATION_2010 [Mode de compatibilité]

THE BRAND
BRAND EVOLUTION
•
2000: CLYDA is a generalist watch brand for men and women, leading in women,
but outdated in men segment
•
2002: CLYDA focuses on women segment to clear its message to the consumer
•
2004: CLYDA Brand identity is formalized and conveyed thanks to an attractive
visual identity
•
2005 CLYDA widens its territory with a modern steel jewels collection
•
2004-2006: CLYDA is inexorably winning market shares
•
2007:
– CLYDA is now leader on the jewel watch segment
– New dimension reached thanks to a partnership with MGM for use of Marilyn
MONROE image in the movie Some Like it Hot
– New claim “Loved by you, just you”
HERITAGE OF STYLE
Clyda has captured the style
and elegance of Paris for
over 60 years…
THE BRAND SET OUT TO
CREATE A UNIQUE
ATMOSPHERE WHICH
WOULD REFLECT
WOMEN’S DESIRE FOR
FASHION AND STYLE AT
AN ACCESSIBLE PRICE
SUCCESS
These values remain today and have helped create the
success story of Clyda:
• Clyda is now the leading Womens’ brand in volume in France
• Building on it’s experience and knowledge of style and quality
to offer a chic message to Women everywhere
• From it’s Paris base, Clyda is available in 55 countries
throughout the world
A NEW BRAND IDENTITY : MARILYN MONROE
• About five years ago, Clyda
decided to change its positionning
and focus on women only.
• In the way of becoming an
international brand name, Clyda
needed a new image and thus a
new muse…
A NEW BRAND IDENTITY : MARILYN MONROE
An International Press Visibility
A NEW BRAND IDENTITY : MARILYN MONROE
To embody women in their diversity.
To express eternal values, always
renewed.
To tell a story which lasts without
becoming outmoded.
Alike CLYDA, Marilyn embodies all
facets of women.
A NEW BRAND IDENTITY : MARILYN MONROE
MAKING OF
A license contract allowing utilization of Marilyn Monroe
image tights in the movie “Some like it hot” (1959)
An image bank allowing declining of Marilyn image in
multiple atmospheres setting Clyda’s segments and
seasonal activity.
A NEW BRAND IDENTITY : MARILYN MONROE
A new logo
A new signature
A NEW BRAND IDENTITY : MARILYN MONROE
A NEW BRAND IDENTITY : MARILYN MONROE
BRAND DYNAMIC
NEW DESIGN OF THE CLYDA PARIS WEBSITE
New design of the website www.clydaparis.com:
STRONG MEDIA PLAN IN FRANCE FOR CHRISTMAS 09
Plan Media fin d’année:
BRAND VISIBILITY IN THE PRESS
Clyda watches & jewelry
Co-branding
Clyda watches/Louis Pion (major
French chain of watch dealers)
THE COLLECTIONS
COLLECTIONS
The Mod’elles
Trendy collection, soft prices for a relaved
impulsive purchase act.
The Intempor’elles
Precious designs, with well adjusted prices
to be combined with more classic clothing.
The Etinc’elles
A collection with stones for “Jewel
women”, classic or fashion victim
COLLECTIONS
“Les Signatures”, Clyda
latest collection is inspired
by Marilyn Monroe’swellknown movie ‘Some like it
hot’ and her famous song
‘Love by you, just you…’,
Clyda accessories, the
best friend of Marilyn
Monroe and all charming
women.
COLLECTIONS
The Mod’elles
COLLECTIONS
The Intempor’elles
COLLECTIONS
The Etinc’elles
COLLECTIONS
The Signatures
MARKETING AND
COMMUNICATION
SS10 ADVERTISING VISUAL
POS MATERIAL & PACKAGING
WATCHES DISPLAY
WATCHES CASE
Dimensions : 60L x 38D x 36Hcm
Or 60L x 38D x 25Hcm
POS MATERIAL & PACKAGING
JEWELS DISPLAY
JEWELS CASES
Dimensions : 95L x 37P x 38H cm
Or 95L x 37P x 24,5H
EXAMPLE OF WINDOW ANIMATION
PR MATERIAL
SS10 WATCHES PR SHOTS
CLH0041RNIW
CLH0037BUIW
CLH0040RNPW
CLH0035RNPN
CLH0038RNPW
PRESS CLIPPINGS IN FRENCH PUBLICATIONS