The Mandom Group`s Business Development

The Mandom Group’s Business Development
Men’s Grooming Business
The Mandom Group has six strategic business units, including
the men’s grooming business, the women’s cosmetics business
Mandom has established a broad lineup of hair styling as well as face and body care products for men’s daily
and the women’s cosmetries business. Development of these
grooming and personal styling needs. Mandom has positioned the men’s grooming business as its core business,
businesses hinges directly on the precise wants of consumers
centered on the Gatsby and Lúcido brands.
in each domain.
GATSBY
Since its launch in 1978 Gatsby has always been at the forefront
of the latest style and fashion. The brand features a lineup
spanning multiple categories suited to men’s grooming needs
that have earned the trust and confidence of consumers and
established a solid presence in the marketplace among young
consumers. Gatsby provides a full range of support for all men’s
hair, skin, and fragrance needs, including hair coloring, hair
styling, facial care, deodorant and fragrance products.
LÚCIDO
Lúcido was introduced in 1989 as the industry’s first lineup of
fragrance-free men's cosmetic products. The brand is geared
toward middle aged male consumers that prefer fragrance-free
and sophisticated products to counteract aging. Lúcido
provides a natural and fresh feel, and includes hair styling,
facial care, deodorant, and scalp care products.
Creating Markets with New and
Appealing Products During Any Era
History of Men’s Grooming Products
1933
Launched Tancho
Tique, an
undisputed hit
Men's Grooming
05
1970
Launched the hugely
popular Mandom
series
2014
2013
Rolled out the Lúcido
Deodorant series for
middle aged men
Launched Gatsby Hair
Jam, building on the
success of styling wax
1978
Launched the new Gatsby
and Spalding product lines,
the first time in Japan's
cosmetics industry two major
lines were introduced
simultaneously
2006
Introduced Gatsby
Moving Rubber,
a major hit product
1985
1989
Launched Gatsby
Styling Foam, the first
ever men’s general
cosmetic hair foam
product
Introduced Lúcido, the
industry’s first ever
lineup of fragrance-free
men's cosmetic
products
1996
1994
Launched Gatsby
Facial Paper, creating
a new market
Rolled out Gatsby
Deodorant Powder Spray,
expanding the men’s
deodorant
market
mandom Company Profile
06
The Mandom Group’s Business Development
Men’s Grooming Business
The Mandom Group has six strategic business units, including
the men’s grooming business, the women’s cosmetics business
Mandom has established a broad lineup of hair styling as well as face and body care products for men’s daily
and the women’s cosmetries business. Development of these
grooming and personal styling needs. Mandom has positioned the men’s grooming business as its core business,
businesses hinges directly on the precise wants of consumers
centered on the Gatsby and Lúcido brands.
in each domain.
GATSBY
Since its launch in 1978 Gatsby has always been at the forefront
of the latest style and fashion. The brand features a lineup
spanning multiple categories suited to men’s grooming needs
that have earned the trust and confidence of consumers and
established a solid presence in the marketplace among young
consumers. Gatsby provides a full range of support for all men’s
hair, skin, and fragrance needs, including hair coloring, hair
styling, facial care, deodorant and fragrance products.
LÚCIDO
Lúcido was introduced in 1989 as the industry’s first lineup of
fragrance-free men's cosmetic products. The brand is geared
toward middle aged male consumers that prefer fragrance-free
and sophisticated products to counteract aging. Lúcido
provides a natural and fresh feel, and includes hair styling,
facial care, deodorant, and scalp care products.
Creating Markets with New and
Appealing Products During Any Era
History of Men’s Grooming Products
1933
Launched Tancho
Tique, an
undisputed hit
Men's Grooming
05
1970
Launched the hugely
popular Mandom
series
2014
2013
Rolled out the Lúcido
Deodorant series for
middle aged men
Launched Gatsby Hair
Jam, building on the
success of styling wax
1978
Launched the new Gatsby
and Spalding product lines,
the first time in Japan's
cosmetics industry two major
lines were introduced
simultaneously
2006
Introduced Gatsby
Moving Rubber,
a major hit product
1985
1989
Launched Gatsby
Styling Foam, the first
ever men’s general
cosmetic hair foam
product
Introduced Lúcido, the
industry’s first ever
lineup of fragrance-free
men's cosmetic
products
1996
1994
Launched Gatsby
Facial Paper, creating
a new market
Rolled out Gatsby
Deodorant Powder Spray,
expanding the men’s
deodorant
market
mandom Company Profile
06
Women’s Cosmetics Business
Women’s Cosmetries Business
Professional Use Business
The women’s cosmetics business
The women’s cosmetries business
The professional use business
carries a range of make-up and skin
carries a range of products,
provides hair salons with hair dyes,
care products that lend variety to
including hair styling as well as
perming agents and hair styling
women’s beauty routines, centered
facial and body care products that
products, and esthetic salons with
on the Bifesta and Pixy brands.
enhance the beauty of women.
cosmetics and other products, along
with professional skills and techniques.
Bifesta
LÚCIDO-L
Formulate
Bifesta was introduced in 2011 as brand that is
beauty made simple. Under the tag line
“short-cut to beauty,” the lineup consists of
functional products for today’s busy modern
women that are suited for work or play.
The exclusive Lúcido-L brand for women was
started in 1993 and has since been
developed into a complete hair and make-up
brand that offers items fit for the times
targeting young women.
Formulate is a specialized hair dye brand for
hair salons that perfectly captures customer
wants and works well with a variety of
different hair types.
PIXY
Pucelle
Pixy was first launched as a daily care
deodorant series for women in Indonesia
back in 1982. Today, it has evolved into
a comprehensive brand offering make-up and
skin care products.
The Pucelle brand was created for the Japan
market in 1984. Today, the lineup offers colorful
and fashionable fragrances and body care
products for teenage girls in Indonesia and
other parts of Asia newly conscious of
fashion and glamour.
Docteur Renaud
Doctuer Renaud is a traditional French
brand dedicated to esthetic salons that
uses herbal medicine advocated by Dr.
Renaud. The brand is considered a
pioneer in Japan’s facial products for
esthetic salons.
Offering Unique Products Tailored to
Women’s Lifestyles
History of Women’s Cosmetics & Cosmetries Products
1982
1984
1993
2005
2011
Launched Pixy in
Indonesia
Introduced Pucelle My
Lip, the company's
first product in the
women's cosmetics
market
Launched Lúcido-L, a
lineup of fragrance-free
products for women
Launched Perfect Assist
24, Mandom's first
proprietary product under
its cosmetic business for
women in Japan
Introduced Bifesta, a
skin care brand for
women
Women's Cosmetics
07
mandom Company Profile
08
Women’s Cosmetics Business
Women’s Cosmetries Business
Professional Use Business
The women’s cosmetics business
The women’s cosmetries business
The professional use business
carries a range of make-up and skin
carries a range of products,
provides hair salons with hair dyes,
care products that lend variety to
including hair styling as well as
perming agents and hair styling
women’s beauty routines, centered
facial and body care products that
products, and esthetic salons with
on the Bifesta and Pixy brands.
enhance the beauty of women.
cosmetics and other products, along
with professional skills and techniques.
Bifesta
LÚCIDO-L
Formulate
Bifesta was introduced in 2011 as brand that is
beauty made simple. Under the tag line
“short-cut to beauty,” the lineup consists of
functional products for today’s busy modern
women that are suited for work or play.
The exclusive Lúcido-L brand for women was
started in 1993 and has since been
developed into a complete hair and make-up
brand that offers items fit for the times
targeting young women.
Formulate is a specialized hair dye brand for
hair salons that perfectly captures customer
wants and works well with a variety of
different hair types.
PIXY
Pucelle
Pixy was first launched as a daily care
deodorant series for women in Indonesia
back in 1982. Today, it has evolved into
a comprehensive brand offering make-up and
skin care products.
The Pucelle brand was created for the Japan
market in 1984. Today, the lineup offers colorful
and fashionable fragrances and body care
products for teenage girls in Indonesia and
other parts of Asia newly conscious of
fashion and glamour.
Docteur Renaud
Doctuer Renaud is a traditional French
brand dedicated to esthetic salons that
uses herbal medicine advocated by Dr.
Renaud. The brand is considered a
pioneer in Japan’s facial products for
esthetic salons.
Offering Unique Products Tailored to
Women’s Lifestyles
History of Women’s Cosmetics & Cosmetries Products
1982
1984
1993
2005
2011
Launched Pixy in
Indonesia
Introduced Pucelle My
Lip, the company's
first product in the
women's cosmetics
market
Launched Lúcido-L, a
lineup of fragrance-free
products for women
Launched Perfect Assist
24, Mandom's first
proprietary product under
its cosmetic business for
women in Japan
Introduced Bifesta, a
skin care brand for
women
Women's Cosmetics
07
mandom Company Profile
08
＜Establishment of Group Companies＞
1999
2008
MANDOM CHINA CORPORATION
[ China ]
1993
[ Japan ]
Korea
10
●
1996
ZHONGSHAN CITY RIDA COSMETICS CO., LTD.
China
[ China ]
[ India ]
1958 Kintsuru Perfume formed a technical tie-up with
a local company in Manila, the Philippines,
and began operations, marking the first step in
overseas expansion
MANDOM CORPORATION
[ Hong Kong (China) ]
MANDOM CORPORATION(INDIA)PVT. LTD.
1927 Established Kintsuru Perfume Corporation
[ Korea ]
1927
SUNWA MARKETING CO., LTD.
2012
MANDOM KOREA CORPORATION
12
●
7
8 ●
●
India
1990
MANDOM CORPORATION(THAILAND)LTD.
13 Vietnam
●
9
●
[ Thailand ]
1997
MANDOM(MALAYSIA)SDN.BHD.
4 Taiwan
●
1972
PIACELABO CORPORATION
[ Japan ]
1997
mbs CORPORATION
[ Japan ]
Philippines
Thailand
5
●
11
●
1 Japan
●
Malaysia
3
●
Singapore
2 Indonesia
●
[ Malaysia ]
1988
MANDOM CORPORATION(SINGAPORE)PTE. LTD.
[ Singapore ]
1959 Company name was changed from
Kintsuru Perfume Corporation to Tancho Corporation
1969 Started a joint venture P.T. Tancho Indonesia
in Jakarta, Indonesia
(now consolidated subsidiary PT Mandom Indonesia Tbk
2
)
(now consolidated subsidiary Mandom Taiwan Corporation
4
1971 Company name was changed from
Tancho Corporation to Mandom Corporation
1972 Established Japan Docteur Renaud Cosmetics
Company
(now consolidated subsidiary Piacelabo Corporation
6
●
1
1
)
1988 Started a joint venture in Singapore
1989
MANDOM TAIWAN CORPORATION
[ Taiwan ]
1992
MANDOM PHILIPPINES CORPORATION
[ The Philippines ]
2015
MANDOM VIETNAM COMPANY LIMITED
[ Vietnam ]
(now consolidated subsidiary
Mandom Corporation(Singapore)Pte. Ltd.
3
)
1989 Started a joint venture in Taiwan
)
1990 Started a joint venture in Thailand
(now consolidated subsidiary
Mandom Corporation(Thailand)Ltd.
5
)
1992 Started a joint venture in the Philippines
(now consolidated subsidiary
Mandom Philippines Corporation
6
)
1993 Started a joint venture in Hong Kong
(now equity method affiliate Sunwa Marketing Co., Ltd.
7
)
1996 Started a joint venture in China
1969
Business Areas
PT MANDOM INDONESIA TBK
[ Indonesia ]
(now consolidated subsidiary
Zhongshan City Rida Cosmetics Co., Ltd.
8
)
1997 Started a joint venture in Malaysia
(now consolidated subsidiary Mandom(Malaysia)Sdn. Bhd.
9
)
Established Konan Service Corporation
(now mbs Corporation
1
)
Providing a Comfortable Lifestyle Tailored to
the Distinct Markets of Asia
Since its establishment of a technical tie-up in Manila, the Philippines in 1958,
the Mandom Group has expanded its international business reach to include 15 companies operating
in 11 countries and regions mainly in Asia, including a joint venture in Indonesia.
Sharing the mission of aiming to provide a comfortable lifestyle supported by health and beauty,
each Mandom Group company strives to better understand the local culture, climate and customs,
and carries out management closely in tune with the local market so that a comfortable lifestyle
can continually be delivered to all consumers locally.
09
1999 Started a joint venture in Korea
(now consolidated subsidiary Mandom Korea Corporation
2008 Established Mandom China Corporation
(a consolidated subsidiary) in China
10 )
11
2012 Established Mandom Corporation(India)Pvt. Ltd.
(a consolidated subsidiary) in India
12
2015 Established Mandom Vietnam Company Limited
(a consolidated subsidiary) in Vietnam
13
mandom Company Profile
10
＜Establishment of Group Companies＞
1999
2008
MANDOM CHINA CORPORATION
[ China ]
1993
[ Japan ]
Korea
10
●
1996
ZHONGSHAN CITY RIDA COSMETICS CO., LTD.
China
[ China ]
[ India ]
1958 Kintsuru Perfume formed a technical tie-up with
a local company in Manila, the Philippines,
and began operations, marking the first step in
overseas expansion
MANDOM CORPORATION
[ Hong Kong (China) ]
MANDOM CORPORATION(INDIA)PVT. LTD.
1927 Established Kintsuru Perfume Corporation
[ Korea ]
1927
SUNWA MARKETING CO., LTD.
2012
MANDOM KOREA CORPORATION
12
●
7
8 ●
●
India
1990
MANDOM CORPORATION(THAILAND)LTD.
13 Vietnam
●
9
●
[ Thailand ]
1997
MANDOM(MALAYSIA)SDN.BHD.
4 Taiwan
●
1972
PIACELABO CORPORATION
[ Japan ]
1997
mbs CORPORATION
[ Japan ]
Philippines
Thailand
5
●
11
●
1 Japan
●
Malaysia
3
●
Singapore
2 Indonesia
●
[ Malaysia ]
1988
MANDOM CORPORATION(SINGAPORE)PTE. LTD.
[ Singapore ]
1959 Company name was changed from
Kintsuru Perfume Corporation to Tancho Corporation
1969 Started a joint venture P.T. Tancho Indonesia
in Jakarta, Indonesia
(now consolidated subsidiary PT Mandom Indonesia Tbk
2
)
(now consolidated subsidiary Mandom Taiwan Corporation
4
1971 Company name was changed from
Tancho Corporation to Mandom Corporation
1972 Established Japan Docteur Renaud Cosmetics
Company
(now consolidated subsidiary Piacelabo Corporation
6
●
1
1
)
1988 Started a joint venture in Singapore
1989
MANDOM TAIWAN CORPORATION
[ Taiwan ]
1992
MANDOM PHILIPPINES CORPORATION
[ The Philippines ]
2015
MANDOM VIETNAM COMPANY LIMITED
[ Vietnam ]
(now consolidated subsidiary
Mandom Corporation(Singapore)Pte. Ltd.
3
)
1989 Started a joint venture in Taiwan
)
1990 Started a joint venture in Thailand
(now consolidated subsidiary
Mandom Corporation(Thailand)Ltd.
5
)
1992 Started a joint venture in the Philippines
(now consolidated subsidiary
Mandom Philippines Corporation
6
)
1993 Started a joint venture in Hong Kong
(now equity method affiliate Sunwa Marketing Co., Ltd.
7
)
1996 Started a joint venture in China
1969
Business Areas
PT MANDOM INDONESIA TBK
[ Indonesia ]
(now consolidated subsidiary
Zhongshan City Rida Cosmetics Co., Ltd.
8
)
1997 Started a joint venture in Malaysia
(now consolidated subsidiary Mandom(Malaysia)Sdn. Bhd.
9
)
Established Konan Service Corporation
(now mbs Corporation
1
)
Providing a Comfortable Lifestyle Tailored to
the Distinct Markets of Asia
Since its establishment of a technical tie-up in Manila, the Philippines in 1958,
the Mandom Group has expanded its international business reach to include 15 companies operating
in 11 countries and regions mainly in Asia, including a joint venture in Indonesia.
Sharing the mission of aiming to provide a comfortable lifestyle supported by health and beauty,
each Mandom Group company strives to better understand the local culture, climate and customs,
and carries out management closely in tune with the local market so that a comfortable lifestyle
can continually be delivered to all consumers locally.
09
1999 Started a joint venture in Korea
(now consolidated subsidiary Mandom Korea Corporation
2008 Established Mandom China Corporation
(a consolidated subsidiary) in China
10 )
11
2012 Established Mandom Corporation(India)Pvt. Ltd.
(a consolidated subsidiary) in India
12
2015 Established Mandom Vietnam Company Limited
(a consolidated subsidiary) in Vietnam
13
mandom Company Profile
10