Account Marketing Highlights

Account Marketing Highlights
Q1 2013
Best Practices
MKC0209-01
Recent Account Marketing Highlights
Alamo Neurosurgical Institute Website
Celebration Health Spine Center Digital Campaign
Dr. Isador Lieberman’s Published Study in European Spine Journal
Houston Orthopedic & Spine Hospital Texas Monthly Magazine Advertisement
Humble Surgical Hospital Billboard
Southwest NeuroSpine Institute News Features
 KTSM El Paso News
 Salud y Hogar (Health and Home) News Segment
 Feature in Ser Empresario Magazine
 Account Press Releases
 Dr. John Winestone – First Minimally-Invasive Brain Surgery Using Renaissance
 Dr. Michael Leonard – First and Only Offering Renaissance in San Antonio
 Social Media Activities
 Orthopaedic Specialists of North County, Inc.
 Dr. Bonaventure Ngu – Premier Spine Institute
 Dr. Lucia Zamorano – Michigan Brain & Spine Surgery Center
 Events:
• Orthopedic Nite at Humble Surgical Hospital
• Dr. Bonaventure Ngu’s Patient Seminar & “Spine & Wine” for Referring Physicians
• Dr. Richard Francis’ PCP Dinner Presentation
• Dr. Dale Horne Physician Dinner Event
• Tri City Medical Center Wellness Week Events
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Alamo Neurosurgical Institute
Website
 Renaissance™ is featured on the main homepage
 Additional designated page with more information
 Used materials from our brochures and included videos
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Celebration Health Spine Center
Digital Campaign
 Digital Campaign
 Purchased keywords
for pay-per-click ads
 Linked to campaign
landing page
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Celebration Health Spine Center
Digital Campaign
 Campaign landing page with Contact Form
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Dr. Isador Lieberman – Texas Back Institute
Published Study
 Study published in
professional
journal
 Dr. Lieberman
presented findings
at international
conference in
Vancouver: ISASS
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Houston Orthopedic & Spine Hospital
Texas Monthly Magazine Advertisement
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Humble Surgical Hospital
Billboard
 Billboard in Houston
 425,000 Weekly Impressions
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Southwest NeuroSpine Institute
Television News Features
 KTSM El Paso Evening News Segment
 “This is basically the most advanced technology in
spinal surgery today.” – Dr. George Martin
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Southwest NeuroSpine Institute
Television News Features
 “It’s the best thing that ever happened to me. No
more pain.” – Patient, Manny Castenedo
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Southwest NeuroSpine Institute
Television News Features
 Salud y Hogar (Health and Home) News
Segment
 Segment aired on March 26 and March 27
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Southwest NeuroSpine Institute
Television News Features
 Broadcast covered the region of Las Cruces, NM; El
Paso, TX; and Juarez, Mexico
 Immediately after the news segment aired, Dr.
Martin’s office had four (4) new patients make
inquiries about the Renaissance and schedule
appointments
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Southwest NeuroSpine Institute
Magazine Feature
 Feature in Ser Empresario Magazine to target
Spanish-speaking patient base
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Metro Health Hospital
Press Release
 Dr. John Winestone
distributes press
release via PRWeb
“We are continually
seeking out ways to
improve patient
outcomes, giving
them the opportunity
to live healthier, more
productive lives.”
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Alamo Neurosurgical Institute
Press Release
 Dr. Michael Leonard uses
PRWeb to announce a
unique offering to Alamo
City with Renaissance
“This technology is the
wave of the future, and
I'm excited about being on
the forefront of its
introduction to the spine
surgery community in San
Antonio.”
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Orthopaedic Specialists of North County
Social Media
 Daily posts to
increase reach on
Facebook
 Uses Renaissance
images from
marketing kit
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Premier Spine Institute
Social Media
 Mazor Robotics
videos on
Facebook to
promote
procedures
 Dr. Bonaventure
Ngu also uses
Facebook to
promote events
for patients and
physicians
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Michigan Brain & Spine Center
Social Media
 492 Likes
 Daily postings
to increase
engagement
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Humble Surgical Hospital
Physician Event
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Humble Surgical Hospital
Physician Event
 Event targeted to all area orthopedic
surgeons to incite interest in hospital
technology
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Humble Surgical Hospital
Dr. Ngu Patient Seminar
 Over 20 in attendance, including chiropractor with busy practice
 Six attendees
heard about the
event through
Humble radio
ads
 One appointment
made on the
spot
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Humble Surgical Hospital
Dr. Ngu “Spine & Wine” Event for Physicians
 Very well attended by a
mix of pain management,
chiropractic and internal
medicine doctors
 Comprehensive
presentation of the system
including success stories
 Extensive Q&A session
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Houston Orthopedic & Spine Hospital
Dr. Francis Physician Dinner Event
 Targeted pain management, chiropractic and internal
medicine doctors beyond the Houston market
 Presentation
was very
well received
by attendees
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Riverhills Neurosience
Physician Dinner Event
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Tri City Medical Center
Wellness Week Events
 Encinitas Public Library
– Saturday, January 19, 2013
– All day event
– Hundreds of attendees
 Carlsbad Marathon
– Sunday, January 27, 2013
– Sponsorship
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If you are interested in learning more about these and other
marketing initiatives for your hospital or practice, please
contact your Mazor Robotics clinical sales representative.