kinh do flavor your life

FLAVOR YOUR LIFE
KINH DO
FLAVOR YOUR LIFE
KINH DO STORY
Kinh Do is the most well known confectionary brand in Vietnam This is shown through the spirit and
passion of its founders and illustrated by the product quality and consumer preference for our products.
Over the last 20 years of development, Kinh Do products and trademark have brought consumers
closer together. The wide range of products which include from daily snacking products, holiday
celebratory products, to dairy and essential food products has made Kinh Do one of the most popular
and dynamic foodstuff company in Vietnam.
www.kinhdo.vn
FLAVOR YOUR LIFE
VISION AND MISSION
MILESTONES
1993
Founding of Kinh Do Company
VISION
1994
FLAVOR YOUR LIFE
Kinh Do creates life’s flavor through wholesome,
healthy, nutritious and convenient foods.
1996
MISION
1998
To CONSUMERS:
1999
Our Consumer Mission is to identify and produce aff ordable staple
and packaged foods, snacks, bakery products, beverages and
juices, confectionaries and condiments, instant foods, processed
meats and health supplements that are appealing to consumers.
Our products are pioneering market-leaders, hygienic, healthy,
satisfying and conveniently available to all consumers.
To SHAREHOLDERS:
Our Shareholder Mission Is to maximize investment returns over
the long-term and to manage risks in order to give certainty and
confidence that investments in our business can achieve our
shareholder’s goals.
To PARTNERS:
Our Partner Mission is to create sustainable value for supply
chain partners through creating innovative food products, which
address consumer demand trends and satisfy or exceed consumer
expectations, and provide equitable returns for all.
To EMPLOYEES:
Our Staff Mission is to nurture and develop the skills and abilities
of our people to meet the professional demands of their work and
satisfy their personal needs. This aim is to create dynamic, creative,
innovative and dependable community within the company.
To COMMUNITY:
Our Community Mission is to contribute to the communities in
which we operate through sponsorship programs and targeted
community development and support activities.
Launch of snack products
Constructed 6-hectare factory in Thu Duc Dist., HCMC
Launched cookie products
1997
Launched bun products
Launched moon cakes products
Launched chocolate candy products
Launched cracker products
2000
Established North Kinh Do Company, including
production facilities in the North of Vietnam
Launched candy products
2001
North Kinh Do factory officially went into operations
2003
Acquired Wall’s ice cream factory from Unilever and
established KI DO Company
2004
Established Kinh Do Binh Duong Corporation
North Kinh Do Company is officially listed on stock
exchange with the ticker NKD
2005
Kinh Do Corporation is officially listed in stock exchange
with the ticker KDC
Kinh Do invested into Tribeco Company
Launched Solite Cake products
2006
Constructed Kinh Do Binh Duong factory in VSIP industrial zone
Kinh Do cooperated with Cadbury group
Kinh Do received Labor medal rank III
2007
Kinh Do formed a strategic partnership with Eximbank.
Kinh Do formed a strategic partnership with Nutifood Co.
Kinh Do invested into Vinabico Company
Launched Wel Yo yogurt products
2008
Kinh Do Binh Duong factory officially went into operations
Kinh Do is voted as one of the top Vietnamese brands
Kinh Do is voted to be a National Brand organized by the
Ministry of Industry and Trade (MOIT).
2010
Merged North Kinh Do (NKD) and KIDO Company into
Kinh Do Corperation (KDC)
Kinh Do is voted to be a National Brand the second time
organized by MOIT.
2012
Signed a strategic partnership with Ezaki Glico Co. (Japan)
Completed the merger of Vinabico Company into KDC
For the third consecutive time, Kinh Do is voted to be a
National Brand of Vietnam by MOIT
Launched Pocky products
Launched Sachi Rice Cracker products
2013
Received the Labor Medal Rank II award
www.kinhdo.vn
FLAVOR YOUR LIFE
MARKET LEADING CONFECTIONERY COMPANY
Kinh Do is Vietnam’s largest confectionery company:
zz Revenue in 2013: VND 4,561 billion
zz Gross Profit in 2013: VND 1,976 billion
zz Operating Profit in 2013: VND 623 billion
SALES CHART OVER YEARS
Since 2010, KDC has accelerated its growth rate through its M&A strategy. Kinh Do also possesses a strong nationwide
distribution network in Vietnam including 200 distribution partners, over 200,000 retail outlets and exports to over 30
countries worldwide.
The competitive advantages of Kinh Do products come from a wide array of products, diverse flavors that suit consumer
taste and competitive price in the market.
“Number 1” brand among TOP 10 favorite brands in Vietnam:
No.1 in the savory cracker market
No.1 in the moon cake market
No.1 in the packaged bread market
No.1 in the ice-cream market
Kinh Do also made significant investments in its factories across Vietnam equipping them with leading
modern technology:
zz
Kinh Do factory in Binh Duong
zz
North Kinh Do factory
zz
Kido Ice-cream factory
www.kinhdo.vn
FLAVOR YOUR LIFE
PRODUCT PORTFOLIO
2
Kinh Do and Golden
Moon represents Celebration
Cosy, AFC, Solite, Slide,
Korento represent
Delights
Kinh Do restructuring process was completed in 2013
and the brand portfolio was reorganized under 4 main
segments:
4
Kinh Do fresh bread
represents Packaged
Meals
Celano, Merino, Wel Yo,
Wel Cream, Wel Dessert
represent Dairy
Delights
Dairy
From cookies to buns, from crackers to ice creams, yogurts,
to moon cakes, Kinh Do’s brands, namely Cosy, AFC,
Merino, Trang Vang, etc., have been fulfilling consumer’s
daily nutritious needs in everyday meals, adding flavors
to life.
3
ed Mea
ls
ckag
Pa
With a mission to bring the taste of joy and happiness
to consumers, Kinh Do has developed and innovated
numerous high quality products including many market
leading brands across all categories.
1
C e l e b r a ti o n
BUSINESS STRATEGY
Starting with basic snack products, Kinh Do has continuously innovated and introduced high quality products to the market
under a variety of leading brands. Following the “Food & Flavor” strategy, we are on our way to launched new nutritious and
essential products to become a more familiar every day choice of consumers.
In 2013, KDC began the first phase of our Food & Flavor strategy focusing on meal compliments and replacement products
providing more value added offerings for consumer through product quality improvement and product portfolio
diversification. We have been able to improve profitability by utilizing core product portfolio significantly increased KDC’s
overall efficiency.
1993 - 2003
2003 - 2013
2013 - 2023
First 10 years of establishment,
KDC focused on investment
in infrastructure: machinery,
technology, production scale,
product quality, brand platform,
distribution network.
Last 10 years of development,
growth through M&A activities
and the beginning of the
restructuring progress through 4
transformative stages.
Diversification growth following the Food &
Flavor strategy. Mainly focused on expansion of
investments, partnerships, and cooperation with
partners to access global markets. Kinh Do has
expanded into daily essential products in order to
serve daily needs of a larger group of consumers
and accelerate growth rate of the group.
With the diversification strategy,
Kinh Do will expand product
portfolio to meet consumer’s
everyday need, including main
meals (lunch & dinner)
www.kinhdo.vn
FLAVOR YOUR LIFE
CORPORATE SOCIAL RESPONSIBILITY
The success of Kinh Do has always closely tied to meaningful stories of social responsibility.
The wholesome happiness taste for consumers: Kinh Do has tirelessly put efforts in exploring safe and sustainable
material resources, investing in modern technology, and qualified management systems, ensuring food safety, innovating
nutrition and state-of-the-art products to exceed consumers’ expectations. Kinh Do also understands and commits to
achieving environmental responsibility, environment-friendly production processes, waste management through hightech means.
The happy taste for our people: In addition to salary, bonus, and labor safety insurance, our management team always
care about our employees’ lives, through training and improvements in welfare policies that contribute to the wellbeing in work and life of our people.
The happy taste for our partners: Kinh Do believes in long-term, trustworthy, sustainable and efficient partnerships.
The happy taste for our society: Kinh Do creates a sustainable brand by being the main sponsor for numerous events
including arts, sports, and culture. We are active in events for students, donation events, infrastructure construction, and
eye and heart surgery for poor patients. These activities of Kinh Do have left an outstanding impression in the community.
FOR MORE INFORMATION:
Kinh Do Corporation: 8th Floor, Empress Tower, 138-142 Hai Ba Trung St., Dist. 1, HCMC, VN.
Tel: +84 (8) 38270838 - Fax: +84 (8) 38270839 * Email: [email protected] - Web: www.kinhdo.vn
Investor Relation - Email: [email protected] - Phone: +84 (8) 3827 0838
www.kinhdo.vn