Goldwell tiGi - Behind The Chair

feature | btc color show recap
Goldwell
show stopping color doesn’t come out of a box
1500 Colorists from 4 Continents,
8 Countries and 43 States Gather Together
in Miami for the Color Event of a Lifetime.
That was the message from Goldwell artists John Simpson,
Dimitrios Tsioumas, Rebecca Hiele and Daniel Rubin, and
they walked the talk! Their brunettes, blondes and reds opened
COLOR Show with a bang and Simpson’s wit started the morning
with laughter. The team covered great formulas for all of the color
families, including how-tos from “Go Color,” Goldwell’s quick,
easy and functional quarterly collection.
Hot tip from John Simpson:
“When a red client wants something brighter, your typical
solution might be to add a gold shade, but then you get a
ketchup-and-mustard effect. Instead, weave in some soft, cool
red shades. These tones will push forward the warm red and the
color will appear lighter and brighter.”
John Simpson
Daniel Rubin
TIGI
what’s your fashion tribe?
TIGI’s Christel Lundqvist and Richy Kandasamy presented
three color collections—Street, Couture and Editorial—based on
TIGI’s new Fashion Tribes approach to consultation. Launching
in early 2013, this tool helps stylists and their clients identify
each person’s image and create a bespoke color design based
on style, face shape, complexion, etc. Fashion influences TIGI’s
haircolor trends significantly, Christel revealed. “We look at
fashion designers one to two seasons ahead,” she noted, “then
classify them into color shade families and create catwalkinspired palettes for each season. COLOR Show also marked the
first American appearance by Christel—the renowned colorist
and three-time British Haircolorist of the Year recently joined the
TIGI team.
By Jackie Summers
Photos by Ben Jenkins, Jake Thompson and Ashley Drehobl
It was a dream come true…and it surpassed our wildest dreams. More than 1,500 of the world’s most colorintent stylists came together in Miami to learn and grow—led by a team of the world’s best color educators. For
two memorable days, these artists shared knowledge and insights and presented one awe-inspiring color design
after another in a program that celebrated the art, science and passion of professional haircolor. “At the closing
of the show I cried,” said Julie Nesseralla of InStyle Salon and Spa in Orlando. “I didn’t want it to end. I was
amazed at the talent, creativity and imagination I witnessed. COLOR will be the event we will look forward to and
save for,” she adds, “above any other event.” Join us as we relive some of our favorite show highlights!
Christel Lundqvist
Richy Kandasamy
Hot tip from Richy Kandasamy:
“To evolve your ombré looks, move the lighter color up from
the ends and use it to frame the face, leaving the back section
darker. Just be sure to assess the skin tone carefully and choose
a lighter color that complements the complexion.”
BTC’s Founder and Creative Director Mary Rector
Gable opened the show, introducing the line-up of
world renowned haircolor educators. She added
some inspirational comments, telling the packed
house at The Doral Resort in Miami, “I want to give
you a weekend that’s so special because you’ve all
given me so much. I love to come to work every day.
We’ve hand-picked these color artists for you and we
hope they inspire you to find your passion, so when
you go back to your salon you’ll be confident and
courageous!.”
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feature | btc color show recap
Aveda
the art, science and business of haircolor
Attendees got two for the price of one during the Aveda segment. Ian Michael Black
provided insights and formulas for the new Neo Goth collection—with a strong focus
on the red spectrum— along with tips and techniques delivered in his witty style. Then
David Adams took the stage to share his ideas on how to boost the business of color
in the salon. “There are three parts to a successful color service,” Adams said, “The
technical quality, staff coaching and customer service.” He challenged the audience:
“Are you happy with every color that walks out of your salon? If not, slow down and
spend more time with each guest, because your name is on every single head.”
Beth Minardi
Hot tip from Ian Michael Black:
Joico & Minardi Luxury Color Care
When applying bright color within a dark base, this technique will produce a soft,
pixillated effect, which will appear shiny and vibrant. When prelightening the hair,
create a thick weave and begin with a solid application of the lightening formula on the
midshafts and ends of the section. Then gently stroke the lightener upward toward the
root, allowing it to diffuse. Fold the foil gently without pressing. Process, remove and
apply the bright color to the pre-lightened sections.
the incomparable Beth Minardi
Beth brought the house to its feet with her signature techniques and signature
straight talk. She was joined by team members Mark Garrison, Mark Milleti
and Stephen Wang. She also took questions from the audience, including one
about using colored scarves to assess skin tone. “Get a vivid orange scarf and a
vivid, Pepto-Bismol pink one,” she advised the questioner. “Take off her make-up,
stick her hair behind her ears and wrap each scarf around her head. You’ll see
immediately which color brings her face to life and which makes her look like death
and you’ll know if she is cool or warm.”
hot tip from beth minardi:
David Adams
Ian Michael Black
“Don’t create a color that you can’t maintain,” she warned the audience. “If you want
to lift a Level 0 to blonde, you have to be meticulous and the client must understand
that it will have to be retouched every three weeks or she’ll get banding. The shorter
the root, the better the blonde retouch. If she sees an orange band, she’ll think that
you’re a bad colorist. If you or your client cannot maintain this shade properly, turn
her into a highlight client and retouch her every six-to-seven weeks.”
Kenra Professional
five steps or less
Kenra color is all about ease and simplicity, according to Robb Dubré, Davin Testerman and Timothy
Durant. The trio demonstrated quick techniques and shared the Kenra formulas to achieve each look.
Hot how-to from Robb Dubré:
Robb’s Dowling Technique is the perfect way to create accents and movement on naturally curly hair.
Wrap foil around a wooden dowel rod, then spiral a curly section of hair around the dowel. Paint Kenra
Permanent Lightener + 20-volume developer onto the crest of the curl. Slip the dowel out, leaving the
hair and foil intact. Continue working in this manner on random curls—avoid a structured color pattern.
Process and remove.
A special color “moment:” “Haircolor can have such a deep effect on people,” Robb observed.
“I recently had a client who was ‘celebrating’ her divorce. She wanted to start her life over. She was an
overprocessed, Level 10 blonde. Over the course of two days, we deepened her color to her natural,
chocolate brown. We carefully took her to Level 6 the first day and then to Level 4 the second day. We
spent three to four hours each day. When we were finished, she was so happy. She felt like she had left
her old life behind her!”
Davin Testerman
Robb Dubré
Teri Dougherty, Robert Siebert
and Candace Bossendorfer
Aloxxi
flights of fashion
Aloxxi is adding the human element to haircolor, Teri Dougherty and
Candace Bossendorfer told the audience, by personalizing the color
experience for clients. Aloxxi color designs sport tantalizing names
like “Sparkling Prosecco” and “Espresso Yourself,” Teri and Candace
explained, which helps colorists make a psychological and emotional
connection with clients. For stylists, the team has created a portfolio
of quick techniques which they equate to flights of wine and that can
be customized for each customer. Teri demonstrated Bella Diamond,
a technique based on diamond-shaped panels. The diamonds can be
sub-sectioned, outlined or colored as solid panels, depending on the
desired result.
Hot tip from Teri Dougherty:
Timothy Durant
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When doing a corrective color, work slowly and methodically. Take
small sections, complete one quadrant at a time, rinse and then
proceed to the next quadrant. This ensures even, consistent results.
“Patience is the most important thing when tackling a tough head of
hair,” Teri said. “Always underpromise during the consultation and let
the client know she will probably need a few services to attain the color
that she wants. And always, always strand test!”
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Schwarzkopf
proper to pin-up
Kim Vo
Blonde-meister and renowned celebrity stylist (Katherine Heigl,
Britney Spears and Barbie) Kim Vo raised the roof with his unique
combination of sass, smart techniques and straight talk about color.
“I do 20 to 30 people a day in the salon and I’m not on crack,” he
declared. “It’s all about quick techniques that help you make money!”
Kim demonstrated three of those techniques on three lucky audience
members, whose names were drawn onstage. He demonstrated
Sparkle, which eliminates all traces of warmth for the “blonde-orexic”
client; Smudge Light, a “bump” and caramelizing for levels 6 and above,
and Smudge, a modern ombré (or sombré) for levels 2 and above.
Then, the burlesque-inspired beauties in his “proper to pin-up” finale,
showcased six stunning shades created with the new Schwarzkopf
BlondeMe Toners—from Vanilla Vamp and Sand to Strawberry, Lilac
and beyond.
Wella Professionals
illumina-ting!
First up, Wella Professionals Creative Director Fabio Sementilli unveiled
the “biggest Wella color innovation for the last 20 years.” The new Illumina
Color, launching in January 2013, features advanced MicroLight technology
that produces outstanding light reflection and hair protection. “The hair looks
like it was lit at 9 a.m. on a Southern California beach!” Fabio exclaimed.
Then it was magical and emotional when Christopher and Sonya Dove
took the stage for Wella Professionals. The crowd leapt to its feet—showing
appreciation for the team’s dazzling color artistry, as well as in unspoken
tribute to the pair’s longstanding commitment to professional beauty
education. Chris was visibly moved as he spoke of his mother, who passed
away recently, and “who believed in us when we didn’t believe in ourselves.”
Hot tip from Christopher Dove:
“Give yourself the gift of one client you can really rock with your color. This is
the client who will be your walking art piece. It’s good for your business and
good for your creativity as an artist!”
Farouk
L’Oreal Professionnel
real hair for real people
Team Farouk—Lisa Marie, Lorena Garcia and Maggie Karcher,
with support from Effram Leiva—kept it real for the audience. They
declared that it’s all about healthy hair and healthy products because,
said Lisa Marie, “We want to be working in the salon for a long time!”
As the official stylists to the Miss USA and Miss Universe pageants, the
Farouk team also has to be proficient at getting the job done quickly and
effectively, and they shared some of their favorite techniques, like block
coloring and glazing hair with CHI Chromashine Conditioning DemiPermanent Bold Color, an ammonia- and PPD-free formula that adds
mega shine and intensity, and lasts 30 to 40 shampoos.
celebrity to reality
Celebrity color serves as the main source of inspiration for clients
these days, which is just fine with celebrity colorists Jason Backe
and Jennifer MacDougall. After all, they’re responsible for
creating many of those actual celebrity shades, so they’re wellequipped to recreate the hues on clients. In their presentation,
they demonstrated consultation and design techniques for
adapting celebrity hues to any client in your chair. “After all,” said
Jennifer, “everyone can have a red carpet moment!”
Lisa Marie
Effram Leiva
Hot tip from Jason and Jennifer:
Hot tip from Maggie Karcher:
“To really zero in on what a client wants, here is a great question
to ask during the consultation: ‘When you walk out of a room, do
you want the people who saw you to describe you as a blonde, a
brunette or a redhead?’”
To ensure that color on a block section or panel lifts evenly, apply the
color in back-to-back slices and apply the formula to both the front and
back of the section. Work with the lowest possible developer, which will
allow you to take your time and work carefully.
Lorena Garcia
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Christopher and Sonya Dove
Jason Backe
Jennifer MacDougall
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feature | btc color show recap
Logics
Chrystofer Benson
Matrix
“Haircolor is My Passion”
“It has been for 25 years,” added Gina Khan. In her popular segment, she pledged
to inspire the audience to think differently—to think about unique, results-driven
techniques that will keep their clients’ color great…and keep their clients out of
the drugstore! One of Gina’s favorite results-driven technique is her base adjust—a
quick, on-and-off application that lifts the hair one-half to one level. “I ran into a
stylist who trained two of her assistants to do base adjusts,” Gina said, “and she told
me that in one year, she added $89,000 to her income from the service!”
The R3D Collection
As a North American Haircolorist of the Year winner and finalist, Chrystofer
Benson knows a thing or two about how to create a strong, comprehensive
collection of color looks. He proved it with his presentation of the new Matrix
R3D Collection—a powerful statement of red and black hues and block color
application techniques. “Color blocking is about taking colors that contrast
with and complement each other to produce a variety of end results,” he
explained. “You can keep the levels and tones close together for what I call
the ‘commercial’ interpretation, or you can separate them further apart for a
‘progressive’ feeling.” For the process that led to R3D, Chrystofer revealed
that his initial inspiration came from color blocking in fashion—clothing, shoes,
bags, etc.—along with an homage to the late Vidal Sassoon whose style
heyday was in the 1960s. From there Benson created storyboards, created his
techniques and soon…a collection was born!
Hot tip from Gina Khan:
Gina Khan
“It’s important to not only think about how a client looks when she leaves the salon,”
Gina told the crowd, “but also how she will look in the second, third, fifth weeks. If
she sees a nasty root, orange tones, damaged hair, she’ll wonder, ‘Why did I spend
$200 in the salon when I could do this at home?’ You must create color that fades on
tone, with roots that are soft and diffused and it’s feasible to go six-to-eight weeks
between touch-ups. Then she’ll feel she’s getting her money’s worth…and she’ll
send her friends!”
The Finale
The End of the Rainbow
How else would you wrap up a COLOR Show
but by displaying all the colors of the rainbow?
In the dazzling finale, each company interpreted
their assigned hue in the color spectrum, and
the result was a rainbow of artistry
and expression!
The BTC team on stage at the finale enjoying a
standing ovation for making it all happen.
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ADD MORE COLOR
TO YOUR LIFE!
Get color formulas for every model, watch the finale
video and see more pictures from the event! Go to:
/color
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THE COLOR CONNECTION CENTER
This is where the color got up-close and serious! Artists, models and
attendees mingled in special color “studios,” for demos and discussions.
They also picked up color formula cards from every manufacturer!
At the Alfaparf studio, COLOR attendees learned
ombra, the Italian version of ombré.
READY, SET, GLO!
After a long day of color immersion, it was time to
let loose. So we threw a Glo Party and everybody
came! We danced, we sipped, we celebrated—and
we basked in the glow of COLOR!
Keratin Complex’s Martino Cartier and Deb Gavin demonstrate
the unique benefits of their new Color Therapy line.
The TIGI team gets their GLO on.
The pros at Davines showcase Flamboyage,
their exclusive balayage technique.
Models added some ‘tude to the party.
CRAZY FOR COLOR
With a packed house all weekend, the 1,500 attendees couldn’t
get enough of COLOR!
Kim Vo dances the night away.
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The BTC girls gone wild with Jake Thompson.
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11 hours of education
The BTC COLOR Show—featuring the most renowned color
educators in the world at the biggest color event of the
decade—is now available on DVD.
order now for only $295
attn: haircolor fanatics!
The BTC COLOR Show—featuring the most renowned color educators in the
world at the biggest color event of the decade—is now available on DVD.
Whether you missed the show, or you were there and want to relive your
experience, it’s all here. Eleven hours of color education from the best of the best,
including Beth Minardi, Kim Vo, Gina Khan, The Doves, John Simpson,
Ian Michael Black, Christel Lundqvist and more.
plus receive
these 2 books free!
a $435 value!
11 hours of education including:
Beth Minardi
The Beth Minardi Signature Haircolor Method
Christel Lundqvist & Richy Kandasamy
The Art of Creative Color Consultation
Kim Vo
The Signature Blonde Smudge Technique
Chrystofer Benson
The CRAFT of Haircolor
Ian Michael Black & David Adams
The Reds of Autumn
Teri Dougherty
Flights of Color Fashion
John Simpson & Dimitrios Tsioumas
Beautiful Haircolor for Every Woman
Robb Dubré, Davin Testerman & Timothy Durant
Artistic Approaches to Practical Color
The Doves
Trend Vision Forecasting
Farouk Shami & Lisa Marie
The Art and Science of Haircolor
Gina Khan
Gorgeous Color…On the Go
elevate your craft. expand your skills.
reignite your passion for color.
(reg $69.95 individually)
or call 1-800-760-3010 x10