J65312_JD_VKC_Color Intensity Sell Sheet Update.indd

this
trend-driven shade collection
delivers
the most vibrant and
intense
haircolor results imaginable.
If you liked MAGENTA-
Try PINK;
If you liked PURPLE -
Try INDIGO
Indigo
Pink
NEW SHADE
NEW SHADE
Clear Mixer
BENEFITS & TECHNOLOGY:
- Extremely concentrated pigments allow for exceptionally
vibrant haircolor results.
- Reconstructs as you color with K-PAK’s exclusive Quadramine
Complex® to leave hair in superb, shiny condition.
- Six intermixable semi-permanent shades (Pink, Indigo,
Clear Mixer, Red, Yellow, and Orange).
INSTRUCTIONS FOR USE:
NO DEVELOPER REQUIRED
- Do not mix with Vero K-PAK® Color or
Vero K-PAK Chrome.
- Wear gloves to avoid staining.
Apply neatly to clean, dry hair ¼-inch (½ cm) from scalp.
- For maximum vibrancy, pre-lighten hair prior to application.
- Process for 20 minutes.
Rinse well for several minutes, rinsing different colors
separately. Follow with Color Endure® Shampoo, apply
K-PAK Cuticle Sealer, and finish with K-PAK Intense Hydrator.
Red
Orange
Yellow
APPLICATION TIPS:
- Horizontal Slices: Maximum color visibility on
the surface.
- Vertical Slices: Minimum burst of color.
- Diagonal Slices: Visible yet diffused color effect.
- Mix and match foil placement for even more
dramatic results.
- Color Intensity shades are extremely
concentrated and will produce vibrant results
when used full-strength. Clear Mixer allows you
to control this intensity, enabling you to create
any shade imaginable.
BE IN CONTROL OF YOUR INTENSITY
DESIRED INTENSITY
FORMULA GUIDE
EXTREME
Use Color Intensity directly from tube (full-strength)
DRAMATIC
Mix 2 parts Color Intensity Shade with
1 part Clear Mixer
MODERATE
Mix 1 part Color Intensity Shade with
2 parts Clear Mixer
LESS INTENSE
Using Clear Mixer as your base,
GRADUALLY add your desired Color Intensity
shade with a brush and then stir until desired
shade appears in the bowl.
QUESTIONS & ANSWERS
Can new Color Intensity be mixed with Vero K-PAK® Color or
Vero K-PAK Chrome?
No, Color Intensity is not to be intermixed with any other permanent
or demi-permanent colors.
Can I add developer to my Color Intensity formula?
No, Color Intensity does not need a developer to activate and is
formulated to be applied without use of a developer.
How long can I expect Color Intensity to last on my clients?
The longevity of Color Intensity will vary depending on the porosity
and condition of your client’s hair. Color that has been applied to
hair that is very porous or has been previously pre-lightened will last
longer than color that has been applied to virgin hair.
Can I “seal” Color Intensity in the hair using Vero K-PAK Chrome
Clear Gloss mixed with Activator?
No, using Vero K-PAK Chrome Clear Gloss mixed with Activator will
result in rapid fading as the peroxide inside the developer will pull out
the newly deposited semi-permanent color.
Can I use Clear Mixer alone (no developer required) as a semipermanent shine treatment for the hair?
Yes, due to the conditioning crème base of Color Intensity, Clear
Mixer makes an excellent shine treatment when used alone.
Will Color Intensity “run off” in the shower?
Color Intensity is a highly pigmentized semi-permanent color, so
there may be color run off.
Note: When mixed with Clear Mixer, the longevity will decrease
based on the reduced pigments that are actually going on the hair.
©Joico® Laboratories, Los Angeles, CA 90042-0308
800.44.JOICO
Printed in U.S.A.
HAIR Damien Carney
JOICO.COM
COLOR Sue Pemberton
PHOTO Hama Sanders
J65312