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Nextopia Customer Case Study
My Sunshine Shoppe
Nextopia helped MY SUNSHINE SHOPPE achieve:
38% Increase in Conversion Through Search
108% Increase in Time on Site
24% Increase in Revenue
22% Increase in Average Order Value
The Challenge
Poor Search Results.
Nextopia Results
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38% Increase in Conversion Through Search
24% Increase in Revenue
180% Increase in Time on Site
22% Increase in Average Order Value
16% Increase in Internal Search
18% Decrease in Search to Exit Rate
4.5% Decrease in Bounce Rate
Nextopia Benefits
My Sunshine Shoppe is very satisfied with Nextopia Site Search and
Industry
Crafts & Fashion
Platform
Nextopia Products
Nextopia Site Search
Website
www.sunshineshoppesupply.com
has actually had to expand their team, bringing more employees on
in order to keep up with demand. Customers now have the ability to
easily find what they are looking for but also discover new products.
“
I would recommend Nextopia for the simple fact that our
customers find what they’re looking for which leads to an
increase in sales.
Chris Hustad, Co-Owner, My Sunshine Shoppe
Customer Case Study | 1.800.360.2191
My Sunshine Shoppe: An Introduction
My Sunshine Shoppe is a DIY crafts and fashion boutique, located in Bismarck, North Dakota. Their website is run on
the Volusion platform and they have been a Nextopia customer since June 2014.
The Challenge
Before implementing Nextopia’s Site Search software, My Sunshine Shoppe had just opened a new facility, which
provided them with a square footage expansion of over 300%. This new facility allowed My Sunshine Shoppe to
offer their customers a more robust product lineup.
It was after this expansion that My Sunshine Shoppe noticed they were experiencing a high number of shoppers
turning to the search box and performing a search in order to find the product they desired. While they were
seeing a high number of searches, the majority of these searches were not leading to sale. They were seeing a low
conversion.
It was then that My Sunshine Shoppe began to research different search providers. They decided to implement
Nextopia’s Site Search because the Account Rep was helpful and reliable, and the product along with price seemed
like it would produce a great return on investment (ROI).
Nextopia Results
My Sunshine Shoppe has seen amazing results since implementing Nextopia Site Search. They saw their conversion
through search increase by 38%, time on site increase by 108%, internal search increase by 16%, average order value
increase by 22% and revenue increase by 24%. My Sunshine Shoppe also saw their search to exit rate decrease by
18% and their bounce rate decrease by 4.5%.
Needless to say, seeing such a significant increase in conversion and revenue resulted in My Sunshine Shoppe
experiencing a tremendous ROI and increased customer satisfaction.
Statistical data provided by
featured customer
38%
Increase in Conversion
Throgh Search
24%
Increase in
Revenue
22%
Increase Average
Order Value
16%
Increase in
Internal Search
4.5%
Decrease in
Bounce Rate
180%
18%
800.360.2191 | 260 King St. E., Suite A200, Toronto, ON M5A 4L5
Increase
in TIme on Site
Decrease in Search to
Exit Rate
Customer Case Study | 1.800.360.2191
Nextopia Benefits
My Sunshine Shoppe is very satisfied with Nextopia Site Search and has actually had to expand their team, bringing
more employees on in order to keep up with demand. Customers now have the ability to easily find what they are
looking for but also discover new products.
One added benefit of Nextopia’s Site Search functionality is that it can be used by more than just customers. My
Sunshine Shoppe employees use Nextopia’s search on a daily basis to search the product catalog in a fast and efficient
manner.
My Sunshine Shoppe is beyond happy with not only Nextopia’s product, but service as well. Chris Hustad, Co-Owner
of My Sunshine Shoppe, shared what it has been like working with the Nextopia team, “they weren’t pushy, and played
more of a consultant role.”
My Sunshine Shoppe found what other Nextopia clients have found—that enhancing your eCommerce store’s site
search functionality turns browsers into buyers.
CALL US FOR A FREE SITE EVALUATION 800.360.2191
We’re in the business of helping internet retailers sell smarter. We provide our customers with the tools, knowledge and
control they need to convert browsers into buyers. Nextopia is the #1 global provider of eCommerce site search and
navigation solutions. Our powerful technology streamlines and supercharges your sales and merchandising efforts,
provides vital customer data through our back-end analytics, and improves your customers’ shopping experience.
For more information, please visit www.nextopia.com